Hyundai Dealer Gary Rome Hyundai

Hyundai Sonata Leads the Competition With Best Fuel Economy in the EPA Large Car Segment

2011-12-15T14:53:00.002-05:00

Sonata Provides Generous Interior Roominess without Typical Fuel Economy Compromises Associated With Large Car Comfort

Hyundai Sonata, the popular sedan offering class-above interior volume compared with its key competitors, also provides the best fuel economy in the EPA Large Car segment with an exceptional 28 mpg combined fuel economy rating.

Sonata interior volume is a generous 120.2 cubic feet, placing it in the EPA Large Car segment, where most of its competitors offer significantly lower combined fuel economy ratings.

2012 EPA Large Car Segment Combined Fuel Economy Ratings

EPA Large Car Segment	Hyundai Sonata	Chevrolet Impala	Chrysler 300	Dodge Charger	Ford Taurus	Honda Accord	Toyota Avalon
EPA Combined fuel economy rating (mpg)	28	22	23	23	22	27	23

Even among traditionally recognized mid-sized segment competitors, Sonata offers unsurpassed fuel economy.

2012 Traditional Mid-size Car Segment Combined Fuel Economy Ratings

Traditional Mid-size Car Segment	Hyundai Sonata	Chevrolet Malibu	Toyota Camry	Nissan Altima	Nissan Maxima	Ford Fusion	Kia Optima
EPA Combined fuel economy rating (mpg)	28	26	28	27	22	26	28

"In developing the made-in-USA Sonata for mid-size sedan consumers, Hyundai engineers continually sought to exceed their expectations," said Mike O'Brien, Hyundai's vice president of corporate and strategic planning. "This meant overcoming the traditional compromises that face product development engineers, such as providing comfortable interior roominess coupled with powerful engines and exceptional fuel economy."

Sonata's large-car level of interior roominess, combined with fuel economy leadership, proves that manufacturers must continually challenge conventional thinking to delight their customers in new ways. This year, it's clear that consumers have responded to Hyundai's development team efforts with Sonata selling more than 200,000 Sonatas for the first time ever.

REAL-WORLD FUEL ECONOMY SATISFACTION

Not only does Sonata excel in government tests with exceptional combined fuel economy ratings, it also proves its efficiency in the day-to-day driving of its owners. In the 2011 J.D. Power APEAL satisfaction study, Sonata had the highest owner-reported satisfaction levels of its mid-size and large sedan competitors, with 30 percent of its owners rating its fuel economy the top rank of "truly exceptional."

2011 J.D. Power APEAL Satisfaction Study Owner-reported Ratings

Sonata Sedan Competitors	Hyundai Sonata	Comp. Model A	Comp. Model B	Comp. Model C	Comp. Model D	Comp. Model E	Comp. Model F	Mid-size Segment Average
Rating of Vehicle's Fuel Economy (mpg) (1-10) 10 = "Truly Exceptional"	30%	18%	16%	19%	20%	19%	23%	20%
Fuel Economy Index Mean/Weighted Average	814.4	745.0	753.9	761.5	760.1	719.3	800.9	756.3

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee. Hyundai is a registered trademark of Hyundai Motor Company. All rights reserved. ©2011 Hyundai Motor America.

HYUNDAI NAMED TOP CPO PROGRAM

2011-11-17T15:11:00.001-05:00

Awards Revealed at Certified Pre-Owned Forum and National Remarketing Conference In Las Vegas Nov. 15

IntelliChoice, the leading provider of automotive cost of ownership and value analysis and part of the Motor Trend Automotive Group, announced today the winners of its 13th annual ranking of manufacturer Certified Pre-Owned (CPO) programs, at the Certified Pre-Owned Forum and National Remarketing Conference in Las Vegas. For the fifth straight year, Volvo earned the top ranking among Premium manufacturers, while Hyundai was ranked highest among Popular vehicle brands.

Each year, IntelliChoice issues the industry's only independent report card comparing Certified Pre-Owned programs offered to consumers through franchise dealerships. Certified Pre-Owned Vehicles (CPOs) are cars, trucks and sport utility vehicles that have come off lease or have been resold to dealers, and have been thoroughly inspected prior to sale. Car manufacturers have traditionally refined and augmented their programs based on the criteria employed by IntelliChoice in its benchmarking analysis, in an effort to compete more effectively in the marketplace for certified used cars.

"Since 2008, Hyundai had placed third overall in the Popular category, but was finally able to break into the top spot overtaking the two previous winners, MINI and Volkswagen," said Eric Anderson, senior analyst at IntelliChoice. "While Volvo was able to retain its top ranking in the Premium category, Cadillac and Porsche are not far behind."

Tyler Schulze, vice president and general manager of IntelliChoice, added, "The Certified Pre-Owned segment of the market continues to be very important to manufacturers and dealers alike, particularly due to the recent contraction in used-vehicle inventory levels. The ability for dealers to certify their best used cars and trucks under a compelling program sponsored by the manufacturer is a clear win for both the consumer and the dealer. We continue to see marginal year-over-year improvements in CPO program features across all makes, indicating that consumers can benefit from the ever-increasing competition in this market segment."

Methodology

IntelliChoice originally developed its CPO analysis methodology to address the significant growth of manufacturer CPO programs in line with its stated mission to provide consumers with comprehensive automotive analysis and advice. IntelliChoice investigates and analyzes 26 manufacturer programs which are divided into two major classes: Premium and Popular. Programs are then rated on the following set of nine criteria that consumers have identified as being most valuable to their decision-making processes:

Extended Manufacturer Warranties
Title Verification
Certification Inspection Process
Roadside Assistance
Special Financing
Return/Exchange Policies
Program and Dealer Compliance
Used Cost of Ownership
Market Penetration

The 2012 Winners Include:

Premium:
Overall Winner Volvo
Best Warranty Porsche
Used Cost of Ownership Lincoln
Popular:
Overall Winner Hyundai
Best Warranty MINI
Used Cost of OwnershipToyota

Top 5 Premium Programs:
1. Volvo
2. Cadillac
3. Porsche
4. Lexus
5. Lincoln

Top 5 Popular Programs:
1. Hyundai
2. MINI
3. Toyota
4. Honda
5. Scion

About IntelliChoice

IntelliChoice, part of the Motor Trend Auto Group, is the market leader in automotive ownership cost and car values analysis. Founded in 1986, IntelliChoice is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the IntelliChoice.com web site consumers get the help they need to research, compare, configure and price new cars. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and an online car buying guide. Motor Trend Auto Group is a subsidiary of Source Interlink Media, a recognized provider of targeted media and marketing services and one of the largest publishers of magazines and online content for enthusiast audiences.

HYUNDAI EQUUS RECEIVES J.D. POWER AND ASSOCIATES 2011 APEAL AWARD

2011-08-25T15:31:00.002-04:00

- Equus Tops Large Premium Car Segment
- Hyundai Ranks Ahead of All Asian and Domestic Non-Premium Brands
- Hyundai Achieves Biggest Rank Increase in Industry With 33 Point Gain

J.D. Power and Associates designated the 2011 Hyundai Equus as its most appealing large premium car in the 2011 Automotive Performance, Execution and Layout (APEAL) Study^SM as Hyundai soared in the annual owner survey. In its 16th year, the APEAL study examines owners' assessments of the design, content, layout, and performance of their new vehicle. Vehicles and their brands are scored on a 1,000 point scale.

The Equus exceeded 900 points in this year’s study, achieving the highest APEAL score of any model in the industry. Equus outscored all other luxury premium sedans and performed considerably better than the segment average in the categories of vehicle exterior, storage, and audio/entertainment/navigation.

"The Equus has the distinction of being the highest-performing model in the 2011 APEAL Study," said J.D. Power and Associates. "The Hyundai Equus has achieved an impressive introduction into the marketplace from a performance, execution and layout perspective."

Overall, Hyundai was the most-improved nameplate in the industry and moved up 13 rank positions and 33 points to place 15th in 2011. This is the highest Hyundai has ever ranked in the APEAL Study, finishing ahead of all the Asian and U.S. domestic non-premium brands. The improvement is driven primarily by two of its redesigned models, the Sonata and Elantra, which improve by 57 and 35 points, respectively.

"We are thrilled with the recognition of Equus and the Hyundai brand as a whole in this year's J.D. Power and Associates APEAL study," said Frank Ferrara, executive vice president, Customer Satisfaction, Hyundai Motor America. "With the success of our Equus flagship and the unique appeal of our dynamically designed and fuel-efficient Elantra and Sonata, we're continuing our quest to satisfy all types of American car buyers."

Additionally, in the tightest race in the study, the Hyundai Sonata finished second by just two points – 818 v. 816 -- in the midsize car segment.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.

2011 HYUNDAI ELANTRA RANKED ONE OF THE "TOP 10 COOLEST NEW CARS UNDER $18,000" BY KELLEY BLUE BOOK'S KBB.COM

2011-06-30T08:59:00.002-04:00

Kbb.com Praises 40 MPG Elantra for Design, Fuel-Efficiency

The 2011 Hyundai Elantra has been named one of the "Top 10 Coolest New Cars under $18,000" by Kelley Blue Book's kbb.com. According to kbb.com experts, the Elantra was chosen on the basis of two criteria—being fun to drive and fun to own. Kbb.com praised the Elantra's "all-around package of slick design, convenient features and fuel efficiency," as well as the fact that "every Elantra gets 40 miles per gallon on the highway."

The Elantra will be one of four Hyundai vehicles sold in 2011 that achieves the milestone 40 MPG highway fuel economy rating, along with the Accent, Sonata Hybrid and the Veloster. Elantra received a complete redesign for 2011, as well as an 18 percent bump in fuel efficiency over its predecessor.

"We're honored that kbb.com recognized so many of the things about the Elantra that we baked into the recipe," said Brandon Ramirez, manager, Product Planning, Hyundai Motor America. "With standard 40 mpg highway fuel economy and terrific looks, as well as a wealth of advanced technological and safety features, the Elantra is definitely one of the coolest options in its segment." The 2011 Elantra excels in terms of design and fuel economy, but it also rises above the competition with a combination of advanced safety features, exceptional interior room equal to that of a midsize sedan and an all-new 1.8-liter four-cylinder engine. All of these features, plus Hyundai's industry-leading standard warranty, amount to an exceptional vehicle that is also an exceptional value.

As kbb.com notes, "it takes some panache to be fuel efficient, affordable and great looking, and the 2011 Hyundai Elantra pulls it off in style."

Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com, remarked of all the vehicles featured in the "Top 10 Coolest Cars under $18,000," "There are great deals to be had on many new cars under $18,000, but only a handful of them really possess that cool, difficult-to-describe 'it' factor. Each year the competition keeps getting tougher in this affordable segment, with more personality-filled, amenity-laden, versatile vehicles entering the marketplace."

For more information about kbb.com's 2011 "Top 10 Coolest New Cars Under $18,000," please visit http://www.kbb.com/car-news/all-the-latest/10-coolest-cars-under-18000-_-2011-edition/.

KELLEY BLUE BOOK

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.

Local Auto Dealership Sees High Demand

2011-06-23T09:16:00.002-04:00

HOLYOKE, Mass. (WGGB) -- May wasn't a good month for most auto makers. Overall, sales dropped 2.9 percent, the biggest decline since February 2010, according to figures from the U.S. Department of Commerce.

Chrysler and Hyundai, however, saw increases. Chrysler sales were up ten percent over May 2010. Hyundai sales were up 21 percent over the same time last year, largely due to the popularity of the Elantra and Sonata.

"Every month is a new record," said Cliff Dexheimer, Gary Rome Hyundai General Sales Manager . "They're up, up, up. Their market share is greater than it's ever been."

Tami Bailly of Granby just bought an Elantra. Her daughter encouraged her to buy one and she's now encouraging her father-in-law to do the same. She says a price tag of under twenty thousand and a high safety rating are big pluses. She says the biggest reason, though, is gas mileage. The Elantra gets 40 MPG on the highway. The Sonata gets 35.

"What you save on gas is what you can put toward your payment," says Bailly. "I thought it would be a really good deal."

"We're trading in trucks and SUV's like crazy," said Dexheimer. "Folks are saving a hundred or more dollars a month just on their fuel bill."

While demand isn't a problem, Dexheimer says supply is. The dealership's new car lot is almost empty. Bailly is actually on a wait-list for her Elantra. Dexheimer says Hyundai is thinking about adding a third shift at its plant in Alabama. It's an enviable position for a company to be in these days.

Blue Sox Holyoke—Social Programs Opportunity

2011-04-21T10:12:00.003-04:00

The Blue Sox is a baseball team in Holyoke, MA. The athletes who play on The Holyoke Blue Sox come from top colleges across the country and many of the players get drafted into Major League Baseball teams. Such professional sport teams that the Blue Sox athletes have been drafted in are: The Red Sox, White Sox, Angels, Blue Jays, Braves, Brewers, Mariners, Nationals and Tigers.

The Blue Sox have been a member of the New England Collegiate Baseball League (NECBL www.necbl.com ) since 2008. The NECBL is partially sponsored by Major League Baseball and has 12 teams in all of the New England states who recruit athletes from around the world to take part in joining the Blue Sox in order to learn the skills necessary to play in the Major Leagues.

Aspiring and talented baseball players come to The Pioneer Valley for the summer to play for the Holyoke Blue Sox. These athletes come from all over the United States to become part of this fun and learning experience where they come to practice and increase their baseball playing skills. 42 baseball games are performed during the 60 days of summer, so these players get a lot of practice in getting better at their game.

While coming to Holyoke, the athletes stay at people’s homes who are interested in hosting these athletes. The goal here is to provide visitors with a feeling of warmth and family. Not everyone knows people in Holyoke and while there are athletes that are willing to sacrifice family and social life for a summer training in professional sports, but why make that sacrifice if you don’t have to? Thanks to the openness and generosity, there are families that house the athletes. The athletes don’t have to scope out these families themselves; Blue Sox takes care of this for them.

Host families are integral to the success of The Holyoke Blue Sox. Staying with a family allows the athletes to feel that sports are a part of their life, not their life. Doing what you love and are good at can lead to happiness, close inter-personal relationships are needed for this as well. Blue Sox is lucky to part of a community where the family the athletes say with feels like family.

If you are interested in hosting the athletes come summer time, please go to http://www.holyokesox.com/site/featured/com-post-headline/ for more details. In thanks for proving accommodations for the Blue Sox players, Blue Sox would like to show their appreciation by giving the hosting families:

Benefit: Host Family immediate members will receive a season pass allowing them general admission access to ALL regular season games, home and away.
Photos in-season with you player(s)
Invitations to ALL Holyoke Blue Sox special events
Special Discounts on summer clinics and Blue Sox merchandise
T-Shirt for each immediate family member
Get in return: Lots of love, smiles and great memories! (http://www.holyokesox.com/site/featured/com-post-headline/)

The Holyoke Blue Sox are also interested in looking for highly motivated individuals that have an interest in sports management and/or advertizing and marketing. The Holyoke Blue Sox are a Major League Baseball affiliated organization and is run as such. If you are interested in garnering experience in taking part in helping run a sports team, this is a perfect opportunity for you.

The volunteers with be able to interact with the players, sponsors, coaches and fans. Such duties the volunteers with perform are:

Promotions and Marketing-where you will help coordinating contests, sporting events, sponsor nights, etc.
Concessions-you will help with ordering and restocking the food concessions and merchandise.
Web site management-this involves working with a website manager on updating Blue Sox’s website.
Team maintenance-this is being on the road and packing food for the road trips, making sure the equipment is on board and safe, as well as conversing with the players and having a good time. Please go to holyokesox.com for more information.

Going to games, hosting baseball players, and volunteering with helping run a sports team is a great way to have fun, meet people, learn valuable skills, and take part in the Holyoke community by engaging with interesting people. Please visit holyokesox.com on how to become part of such an enhancing experience.

Landlord Has to Pay $25,000 Dollars for Trying to Evict Man With HIV For Having A Dog In a Pet Free Apartment Building

2011-04-13T17:20:00.002-04:00

Richard M. Blake was diagnosed with HIV over 20 years ago. Because of this, Mr. Blake became depressed and wouldn’t leave his house. His blood pressure rose as well as his weight. Blake’s doctor recommended getting a dog as a companion in order to not feel lonely which would in turn hopefully improve his physical and mental health.

Blake asked his landlord if he could get the dog and he said yes. So with his landlord’s permission and his doctor’s request, Blake got a dog. After getting a dog Blake said that “She’s [the dog].. [has] given me sort of a routine in my life. She’s given me a lot of joy. Animals just seem to make it hard for you to be in a bad mood.’’ (http://www.boston.com/news/local/massachusetts/articles/2011/
04/05/ landlord_must_pay_25000_for_trying_to_evict_hiv_patients_dog/).

After getting the dog, Blake’s blood pressure went done along with his weight. He stopped being depressed and went out of his home. “Ever since I have had her, the walks and the tons of exercise I do with her have helped,’’ Blake said. (http://www.boston.com/news/
local/massachusetts/articles/ 2011/04/05/
landlord_must_pay_25000_for_trying_to_evict_hiv_patients_dog/).

Two months later, la Michael Lombardi, the landlord of Brighton Gardens in Massachusetts made a ruling that no pets are allowed in the apartment building. Drake asked Lombardi if since if he keep the dog since Lombardi said he could before the “now pets allowed” ruling, especially since the dog was important to him and added meaning in Drake’s life. The landlord denied Drake’s request, so Drake filed a complaint with the Massachusetts Commission Against Discrimination. The committee ruled in favor of Drake saying that he was disabled and (according to the ruling) for Blake to “give up his dog would seriously jeopardize his emotional and physical well-being.’’ (http://www.boston.com/news/local/
massachusetts/articles/ 2011/04/05/
landlord_must_pay_25000_for_trying_to_evict_hiv_patients_dog/).

“The commission also ruled that each of the five landlords should pay a $5,000 fine “given their utter intransigence’’ in refusing to discuss a “reasonable accommodation’’ with the man.”(http://www.boston.com/news/local/
massachusetts/articles/2011/04/05/
landlord_must_pay_25000_for_trying_to_evict_hiv_patients_dog/).

Lombardi criticized the ruling stating that, “my firm did not knowingly discriminate against anybody. Lombardi called the ruling “an extraordinary decision because they really haven’t pinpointed any discrimination.’’ (http://www.boston.com/news/local/
massachusetts/articles/2011/04/05/
landlord_must_pay_25000_for_trying_to_evict_hiv_patients_dog/).

Lombardi also didn’t know that been diagnosed with HIV is considered being disabled.

While I don’t think that Lombardi acted nicely towards Drake—first giving Drake permission to buy a dog to improve his mood and then two months later changing his mind, especially when the dog was shown to improve Drake’s life—isn’t a very compassionate and nice thing to do, I also feel legally speaking (not morally and ethically), Lombardi is in the right.

As a landlord, Lombardi has a right to impose any rule he wishes and if his tenants don’t like his ruling they can either learn to deal with it or find a new place to live that does allow pets. At the same time, Drake asked permission to get the dog from Lombardi and if Lombardi wanted a pet-free apartment he should have voiced this when Drake asked him about getting the dog—although saying this isn’t really fair to Lombardi since he changed his mind two months later and maybe there was a valid reason why this is the case. While I don’t think Lombardi acted very compassionate and more like a landlord, with an emphasis on the lord, I also think that the ruling might have been impacted by the fact that Drake has HIV and that the doctor recommended a dog as a companion and not having a dog as an integral part of being able to function (like in the case of a seeing eye dog for the blind, for example).

Gary Rome Auto Group would love to hear your thoughts on this issue. Do you find the case interesting? Do you think the committee was being objective in their ruling or was their ruling impacted by the fact that Drake has HIV?

Not in My Backyard!

2011-04-13T16:44:00.000-04:00

Residents in Holyoke are clashing with state officials’ plan to allow the building of a parking lot (through the use of a special permit) in some residential areas in order to help businesses. Home owners feel that having a parking lot in their neighborhood would change the neighborhoods’ environment for the worse.

On Wed., August 6, at 6:30 P.M. at City Hall, the City Council Ordinance Committee and the Planning Board held a hearing deciding whether or not the wishes of the business owners or of the home owners will be listened to about building a parking lot in residential areas in Holyoke.

Martha G. Robinson commented that, “Nobody wants to live next to a parking lot… Owners of businesses in residential areas would benefit, but homeowners would see their property values and quality of life bear the brunt of this ordinance.”(http://www.masslive.com/news/index.ssf/2011/04/
holyoke_proposal_to_allow_park.html).

The staff at Gary Rome Auto Group would love to hear your opinion about this issue.

The Hyundai Equus Ultimate

2011-04-13T16:25:00.010-04:00

The 2011 Hyundai Equus Ultimate has a nice sporty look to it. The car design has a strong, sleek look to it without drawing attention to itself.

What makes the Hyundai Equus Ultimate such an ultimately enjoyable experience are all the cool new features that the Hyundai Equus Ultimatecontains. The 2011 Hyundai Equus Ultimate has a heated steering wheel, seats which can be heated and cooled, a refrigerator in the rear console, an entertainment system in the rear of the car, and power sunshades are a just a few of the features that the Hyundai Equus Ultimate contains.

The Equus has two seats in the back of the car. In between the two seats is a console which stores the entertainment system. The back seats (unlike many cars, which only give this feature to the front seats) can recline as well as massage the passengers. All this makes no only driving but sitting in the Equus a pleasurable experience.

The 2011 Hyundai Equus has Hyundai’s exclusive dealership experience. All you have to do to get a routine checkup and maintenance is click on the service application on the I-Pad (which comes with the car) and make for a technician to come and take your car to get a checkup.Hyundai’s exclusive dealership experience gives you an Equus or Hyundai Genesis until your car comes back from the dealership (after the routine maintenance).

With all these unique features, comfortable seats, and nice sleek look, make the 2011 Hyundai Equus the car to buy.

Why Improve Our Businesses When We Can Tax Others?

2011-04-13T16:25:00.008-04:00

I was talking to someone awhile back about Walmart. The person I was talking to said that she hates Walmart. I asked why. She didn’t say “because Walmart mistreats their employees and are rude and dishonest.” [I’m not saying Walmart does or doesn’t do these things, I am just giving hypothetical reasons someone might give for thinking that Walmart is unethical.] She said the reason that she hates Walmart is because Walmart sells everything; because Walmart sells things cheaply and contains all different types of merchandise they end up putting small local “Mom and Pop” stores out of business.

The person I was talking to feels that Walmart is unethical because other stores go out of business because they can’t compete with Walmart’s vast stock and cheap prices and that it’s wrong for Walmart to succeed while many smaller stores go out of business. While I didn’t respond this way to her at the time, I thought of responding: “I see. So because Walmart is better than their competitors, this makes them bad. You want a Harrison Bergeron type of society where those who are richer, or smarter, or better looking than others should be punished for being so. Walmart is a business that is trying to attract customers by selling things people want at a cheaper price than anywhere else. How is this unethical? It’s better that the more business—savvy store be forced to shut down to make room for those small stores that are more expensive and less convenient than Walmart according to you. Why should someone be punished for running a business well? If someone studies and works hard and is the only student to get an A on a test so there is no grade inflation for the rest of the class, according to you this A student is unethical because now that he got an A no one else’s grades can be inflated and it’s his fault. I’m sorry, but I disagree.”

What this little story of mine shows seems to be a popular notion today. A lot of people feel that it’s not fair that there are people who are attractive, smart, and rich when there are those that aren’t and that it’s justice to level the playing field by taking away from those with advantages and giving it to those with disadvantages. While you’re entitled to your opinion, I’m also entitled to mine. If the only way you can give charity is by robbing from millionaires then don’t give charity. Leave charity to those who can give to the poor without stealing from others (yes, even if those others are millionaires). Why is our country turning into the characters from Raising Arizona who feel that it’s okay to take from others who they deem to “have enough already”?

On April 5, The Retailers Association of Massachusetts plans to unveil its "Main Street Fairness Coalition" at a legislative hearing. The Retailers Association of Massachusetts is made up of local merchants who want people to pay a sales tax when ordering online. The reason that local businesses have to pay sales tax and online businesses don’t is “because of the Quill Corp. vs. North Dakota decision [which rules that] states can only require a company to collect sales taxes if it has some sort of physical presence in the state.” (http://www.metrowestdailynews.com/opinion/x719609407/ Chesto-Retailers-fight-back-against-Amazon). The Quill Corp vs. North Dakota decision gives online stores an advantage local stores don’t have.

Local stores feel that the way to stop losing business is for the government to impose sales tax on online stores. This proposal hopes to level the playing field. Of course there are numerous reasons why people shop online and not in stores that has nothing to do with sales tax. Sales tax is only part of the issue. First of all, online stores have shipping and handling fees which local stores don’t have. But of course, you don’t hear the local stores mentioning this advantage.

If local stores really wanted to get people coming to their stores this would entail lowering their prices and having a wider selection of merchandise. But why lower your prices and make less money when you can have online stores raise theirs? (Or in the above analogy, why study hard to get an A when you can have grade inflation?).

The meeting will take place on Beacon Hill where Massachusetts will decide if this new legislation will get passed. According to Representative Martin J. Walsh, a Dorchester Democrat who supports the bill charging online businesses with having to pay sales tax, “This is less about collecting taxes and more about a question of fairness. This levels the playing field for retailers in Massachusetts who are losing sales to the Internet.’’ (http://www.boston.com/business/articles/2011/04/06/ retailers_push_for_e_commerce_sales_tax/).

States such as Illinois, New York and Rhode Island have already agreed to charge a 6.25% sales tax, effective July 1st 2012 for online stores that have buildings located in any of those 3 (so far) states (and dozens of more states are proposing to adopt this bill as well).

“According to the National Conference of State Legislatures, states missed out on an estimated $8.6 billion in 2010 from failing to collect sales tax for online and catalog purchases.” (http://www.boston.com/business/articles/2011/04/06/ retailers_push_for_e_commerce_sales_tax/).

The problem I have with this bill isn’t so much that customers have to pay sales tax when ordering online, but the reason that this bill is introduced in the first place. It’s one thing if some states decided to propose this bill, but instead this is coming out of local businesses. It seems obvious to me that these businesses only have self interest in mind, which is okay but at least admit that’s the reason for this bill. Don’t pretend it’s about leveling the playing field when it’s really about money. Local businesses are losing money and they feel this bill will increase sales at local stores. The fact that this bill may increase sales to local businesses but will certainly cause people to spend more money online isn’t the concern of local businesses.

Do local stores really believe the way to attract customers is to isolate them by adding online expenses to people? Why don’t local stores ease the burden on customers by lowering their own prices instead of lobbying the government to raise the prices (through the use of sales tax) of their online competitors? Is the only way to get people to shop at your stores is by taking away the advantages of others? There are advantages to buying in stores already, such as having your item right away and knowing what condition the product is in instead of having to wait a week for online stores to deliver. Customers who shop online have to pay shipping and handling fees that they don’t have to pay when shopping at a local store, but I don’t see the online stores complaining to the government about this.

There are always advantages and disadvantages that both groups have. Isn't better to try to get rid of the disadvantages instead of spreading them to others? Well I guess it’s true what they say: “The best defense is a good offense.” The staff at Gary Rome Auto Group (who have both local and online stores, so we aren't part of the problem) would love to hear your thoughts on this—which only costs 6.25% of your purchase.

“Please Sir, Can I Have Some More?”

2011-04-13T15:26:00.004-04:00

Some teachers in Amherst, MA want the community to grow more food. Brian Donahue, an environmental history professor at Brandeis is speaking on March 30 at 7 P.M. in Town Hall about growing more food. Donahue’s speech is called, “Growing More Food in Amherst: Public Responsibilities and Opportunities” (http://www.masslive.com/news/index.ssf/2011/
03/amherst_officials_want_residen.html).

John Gerber, a professor at the University of Massachusetts is also leading a campaign to help residents from Amherst take part in growing more food. Gerber is trying to make it easier for people to get a raise chickens. Gerber’s goal is to get ordinary people in Amherst to raise chickens as a way to help contribute to the producing as food as well as having people become more self-sufficient.

Gerber also mentions that there is around 100 acres that could be used for farming, instead of growing hay to feed animals (which is how the land is currently being used).

Gerber says that people can do more in terms of growing more food. Such ways to do this are by raising chickens and other farm animals, supporting local farmers and markets and having people have their own gardens and growing vegetables from there.

Gerber says that, “we need a lot more people involved if we’re going to make the kind of changes [to grow more food]” (http://www.masslive.com/news/
index.ssf/2011/03/amherst_officials_want_residen.html). Gary Rome Auto Group hopes that Donahue’s speech and Gerber’s advocacy will be successful. Thanks to modern technology and know- how, there are ways to combat food shortages. The staff at Gary Rome Auto Group hopes that increasing the amount of food and decreasing starvation will be successful and lead to even more ways to combat food shortages in the near future.

Not Everyone Gets a Defense Lawyer? What Kind of Country Do You Think We Are Running Here?

2011-04-13T15:23:00.001-04:00

Why is it that some of the best quotes I’ve heard have been on Youtube and on public internet forums? I remember reading a comment that a person wrote on YouTube. The topic was on the dealth penalty and about the argument that the death penalty saves money so that’s why it should be implemented. In response to this a person (who goes by the username, “kjmehal”) wrote, “’It's cheaper’ So? Our justice system should be about JUSTICE not about money.” (http://www.youtube.com/watch?v=cSwZ2_4yFrI –page 4). I agree with kjmehal.

Now, I’m not voicing my opinion on the death penalty, simply the idea that justice is bought. It is a sad truth, but this is the case. I don’t call the justice system the justice system, but the legal system. I call it the legal system for a few reasons. One, what is justice is arguable. Lawyers, jurors, and judges don’t have a monopoly on justice. Plenty of things are laws which are unjust and plenty of things are unjust which are allowed. Justice is something to discuss, it’s not an absolute that any system can determine. What is justice isn’t so clear (if it even exists at all). What the judges and lawmakers decide isn’t what is just but what is legal. It’s very arrogant for someone to think that they are the arbitrator of justice.

The so called justice system determines what is allowed, not what is right, since what is right is a matter of debate and while society’s rules might be legal that doesn’t make them just. For instance, slavery and segregation were allowed, but were they just? During the 1950s, while segregation was certainly legal, it wasn’t certainly just.

While I am a pretty hardcore libertarian, I believe that there are a few things people have a right to. John Locke said that people have a right to “life, liberty, and property.” I agree. I feel that what our tax money should go to is to try to punish people who take away those three things from others as well as making sure people who are threatened with people having their “life, liberty, and property” taken away from there are entitled to a defense.

The law should protect everybody. I don’t believe in the shifting of power roles or taking something from one person and giving it to another, but everyone is entitled to a defense. If the legal system really cares about justice as it claims, then people shouldn’t have to buy justice; that’s called bribery. Once someone puts a price on justice, you lose all respect for the law.

There is a famous joke about a guy who sees a woman on the street and offers her money if she will go to bed with him. “I will pay you a million dollars to go to bed with me,” the man tells the woman. “Okay,” is her response. “How about one dollar? I’ll give you a dollar if you sleep with me,” the man says. “What kind of a person do you think I am?” the woman responds. “What kind of person you are we’ve already established; now we’re just talking price,” the man states. This joke, like the best jokes, has truth to it. If it’s wrong to pay a person a dollar for sex, paying them a million dollars doesn’t make it right, it shows that their morals can be bought. Justice should have no price tag.

Justice can be bought unfortunately (isn’t that what lobbyists are for?) and occurs daily, but that doesn’t mean it should continue. There are a few things in our LEGAL system that makes sure everyone gets a defense, but it seems that there are people who want to take this away.

Gov. of Mass., Deval L. Patrick wants to change the current system of providing legal representation to poor criminal defendants. Patrick proposes to hire 1,000 additional full-time state attorneys instead of having the state pay private lawyers to represent the poor criminal defendants.

“Gov. Deval Patrick recommended that oversight of the Committee for Public Counsel Services (CPSC) be moved to the executive branch of the state government, and has proposed budget cuts to CPCS and the private bar-advocate program. “(http://www.masscounsel.org/2011/03/09/more-criticism
-about-proposed-changes-to-the-massachusetts-public-defense-system/)
Patrick says that he wants to save the taxpayers’ money, since private lawyers are expensive. Patrick feels that hiring private, independent lawyers cost more than having lawyers employed by the state.

The private lawyers that Patrick wants to get rid of come from nonprofit organizations that are made to help represent poor defendants.

There have been many critiques about what Patrick is proposing. According to attorney and bar advocate, Susan Edgett:

“Bar advocates have been accused of being expensive to the state. But in 98 percent of cases handled by bar advocates, the state pays $50 a billable hour. Out of that amount they are required to pay the costs to maintain their own malpractice insurance, pay their own self-employment tax, and maintain an office with the overhead expenses of computers, paper, and telephone. While not required, if a bar advocate chooses, he or she may obtain at his or her own cost medical/dental/life insurance, continuing education, pension benefits, and office support staff.

Conversely, many of these items are provided to the district attorneys’ offices and none of them are included in the $92 million budget often cited by the district attorneys. Should Patrick implement his new public-defender model, these cost benefits will have to be paid by the taxpayer.” (http://www.masscounsel.org/2011/03/09/more-criticism
-about-proposed-changes-to-the-massachusetts-public-defense-system/)

David P. Hoose, president of Hampden County Lawyers for Justice, which administers the private bar advocate program in Massachusetts has been a lawyer for 31 years.

Hoose said, “The best system for providing indigent defense is the one that we have here in Massachusetts. Not only the best for providing quality indigent defense which we should all be concerned about but it is the best bang for your buck.” (http://www.masslive.com/news/index.ssf/
2011/03/lawyers_ask_legislators_to_der.html).

Hoose also mentions that defense lawyers who represent poor defendants hardly get rich out of defending them. Hoose mentions that defense attorneys represent poor defendants because they believe that everyone deserves a defense and that the lawyers believe that their clients are innocent.

Anthony C. Bonavita, a lawyer who does a large amount of bar advocate work, said “that lawyers who take cases as bar advocates are businessmen who in turn spend money in the city on office rent, meals, business supplies and other things.” (http://www.masslive.com/news/index.ssf/2011/
03/lawyers_ask_legislators_to_der.html).

“Bonavita said after doing his tax return he wondered ‘why I continue doing this, I’m probably crazy....But, you do continue doing this because you have a passion for it, and you love the work and the bottom line is you’re trying to help people.’” (http://www.masslive.com/news/
index.ssf/2011/03/lawyers_ask_legislators_to_der.html).

Former Northampton District Court Judge W. Michael Ryan criticized Patrick’s proposal, saying, “
“If Governor Patrick truly believes that our system of justice is expensive wait until he sees the price tag of the injustice system he has proposed” (http://www.masslive.com/news/index.ssf/
2011/03/lawyers_ask_legislators_to_der.html).

It seems that Patrick has many people criticizing his proposal. They are saying that what Patrick plan on doing won’t save the tax payers money. What will end up happening if Patrick succeeds in his goal is not just costing the taxpayers more money, but will have the poor be represented by lawyers less skilled and qualified than the lawyers they have now. One wonders how what Patrick is proposing is just. What do you think of what Patrick is proposing? What do you think the goal of the legal system should be? What do you think about the points I brought up? Gary Rome Auto Group would love to hear your thoughts on what you feel justice is and what Patrick is doing. So please share your thoughts, there is no need to plead the Fifth here.

Hyundai Elantra Named One of the "Top Ten Cars to Look Forward to in 2011" by CarsDirect.com

2011-03-09T12:06:00.002-05:00

CarsDirect.com's editors named the 2011 Hyundai Elantra one of the "Top Ten Cars to Look Forward to in 2011" on their new Pricing Insider Blog. The all-new Elantra encompasses all of Hyundai's latest ambitions including modern design, advanced safety technologies and best-in-class 40 mpg highway fuel economy. In the very competitive compact car segment, the Elantra stands out with "class-above" mid-size car interior volume, a new 1.8-liter "Nu" engine and a low starting price point of $14,830.

"Compact-car buying used to be a compromise with consumers settling for affordable, fuel-efficient cars without style, space, or luxury amenities," said Scott Margason, director of product planning, Hyundai Motor America. "The 2011 Elantra challenges the current compact sedan segment, offering a sleek, sophisticated look and affordable price tag, while still returning 40 mpg of fuel economy."

CarsDirect.com is the leading multi-brand online car buying service, providing new and pre-owned automobiles and related products and services. Their "Top Ten Cars to Look Forward to in 2011" list highlights the very best cars that they believe 2011 has to offer.

"Hyundai [has] pulled it off and delivered a car that not only challenges the compact status quo, but seemingly has the competition totally outgunned," said CarsDirect.com editors. "With a 1.8-liter four-cylinder engine producing a respectable 148 horsepower, the Elantra has plenty of power for a compact—especially when you take into account that it has more power than the industry benchmarks, the Honda Civic and Toyota Corolla.

"But what really sets the Elantra apart is its incredible fuel economy. Rated at 29 City/40 Highway mpg, the Elantra is nearly untouchable in its class. Moreover, with its thoroughly modern body style, the Elantra looks and feels more advanced than its Japanese rivals. Even with a new Civic due next year and a new Corolla planned for 2013, we believe this generation of Elantra will enjoy its spot at the top of the compact car hierarchy."

Joining the Elantra on the CarsDirect.com list are the Nissan Leaf, Kia Optima, Chevrolet Volt, Audi A8, BMW 1-Series M Coupe, Ford Explorer, Buick Regal GS, Fiat 500, and Ford Focus. For more information about the "Top Ten Cars to Look Forward to in 2011" from CarsDirect.com visit: http://pricinginsider.carsdirect.com/tag/top-10-cars-to-look-forward-to-in-2011/.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

HYUNDAI CELEBRATES ITS 25TH ANNIVERSARY IN THE UNITED STATES

2011-02-25T10:45:00.001-05:00

With gas prices at $1.20 per gallon, financing topping 10 percent APR and airbags emerging as the latest safety technology, the auto industry looked much different 25 years ago when Hyundai brought its car to the United States. Today, with a full line-up of award-winning products, Hyundai Motor America celebrated its 25th anniversary in the U.S. on February 20th, focused on the new challenges and exciting opportunities that the next 25 years will bring.

Since its start in 1986 with the humble Excel, Hyundai has grown into a full-line producer of cars and crossovers, from Accent to Equus, from Tucson to Veracruz. Since the company’s arrival, Americans have put 6,608,208 Hyundai vehicles in their driveways, with more than 4,350,000 still on the road today. In 2010, sales topped 538,000, making Hyundai the sixth best-selling brand in the country, behind only Toyota, Honda, Nissan, Ford, and Chevrolet. U.S. production capacity has grown to over 400,000 units of Sonata, Elantra and Santa Fe models produced in modern assembly plants in Alabama and Georgia. Hyundai engines and transmissions are produced here, too. Direct U.S. employment totals more than 4,000, with total employment including suppliers and dealers of over 45,000. Hyundai’s commitment to the U.S. market includes engineering, design, testing, production, sales, and marketing. In all, Hyundai’s investments in the U.S. total $1.7 billion.

Hyundai’s heritage is built on earning the trust of its owners. Every Hyundai sold since the 1999 model year comes with what remains the industry’s best warranty – a 10-year, 100,000-mile powertrain warranty, and a 5-year, 60,000-mile vehicle warranty. Over the years, Hyundai has partnered with its owners in deeper ways, through good and bad times, and now offers a comprehensive suite of programs under the Hyundai Assurance banner that includes America’s Best Warranty, five years of unlimited mileage roadside assistance, and the innovative job-loss protection program.

As Hyundai grows, so do its aspirations. Last year, Hyundai established the most aggressive fuel economy goal in the industry, committing to a 50 miles-per-gallon-plus fleet average by 2025. This strategy, which falls under the banner “BlueDrive,” includes the aggressive implementation of a range of new, affordable technologies such as direct injection, turbocharging, internally-developed transmissions, and lightweighting. In parallel, Hyundai’s engineering teams are developing new fuel cell and battery solutions to help provide alternative solutions beyond the internal combustion engine.

Hyundai’s pursuits are not limited to the automobile. Hyundai Hope on Wheels is the united effort of Hyundai Motor America and its more than 800 dealers across the U.S. to help children fight cancer. We are dedicated to raising awareness about childhood cancer, celebrating the hope of the brave children battling the disease and finding a cure through our support of the best pediatric cancer researchers in the country. A portion of every Hyundai sold goes directly to this fight and more than $23 million have been donated since 1998.

“As far as we’ve come since 1986, we still feel we’re in the early stages of connecting the Hyundai brand to the U.S. consumer,” said John Krafcik, president and CEO, Hyundai Motor America. “We’ve always challenged convention – from our powertrain strategies, to our consumer partnership programs, to our unique Genesis and Equus retail approach. It’s authentically Hyundai to question the status quo and pursue our own vision of how things should be in order to best serve our customers. This willingness to challenge convention will continue to guide us these next 25 years.”

Hyundai’s model lineup now offers 12 distinct cars and crossovers – with more on the way. Hyundai’s immediate future includes three exciting new models arriving at showrooms through summer. The Veloster, a unique 3-door 40-mpg sporty coupe featuring Hyundai’s Blue Link telematics solution, will join all-new 4-door and 5-door versions of the Accent, which will also deliver 40 mpg. Hyundai’s award-winning Genesis gets a thorough face-lift and new engines and transmissions, with the performance-focused Genesis R-Spec and its all-new 429-horsepower Tau 5.0L V8 engine making its first appearance.

Hyundai’s anniversary present still awaits; a state-of-the-art headquarters based in Fountain Valley, Calif. is slated for completion in late 2012. The new campus doubles the size and capacity of the current building, giving Hyundai and its employees an environment conducive to growth as it prepares to help write the next chapter of a great American success story.

Hyundai Elantra heats up competition with Ford Focus and Chevrolet Cruze

2011-02-21T11:45:00.001-05:00

The very first thing I said to myself when I sat down in the 2011 Hyundai Elantra was "Well, this is going to screw things up."

For months, I have been advocating that the best compact cars were imported from Detroit. (Hey, maybe I should copyright that line before some carmaker steals it?) The 2011 Chevrolet Cruze and 2012 Ford Focus were far and away my top picks for mainstream compact car transportation. But now, I'm not as sure. The 2011 Hyundai Elantra is simply gangbusters in nearly every category.

It has the looks of Hyundai's all-new Sonata, which is awesome. It gets better gas mileage than most subcompact cars. It comes with out-of-this-world amenities, such as second-row heated seats, a crystal-clear navigation system, and more than 43 inches of legroom in the front row. And it has a starting price under $15,000, giving it a dollar to luxury quotient of incredible.

Realistically, the base-model Elantra GLS feels more like a price statement than a civilized modern machine. It only comes with a six-speed manual, and things like air conditioning, cruise control and 16-inch wheels are optional. Lots of carmakers pull off this stunt.

But it's when Hyundai starts adding options that the Elantra begins to feel like a bargain. A top-of-the-line Elantra Limited starts at $21,980 — both the Cruze and Focus can still cost thousands of dollars more.

My fully loaded Limited was a cocoon of luxury and leather, at a cost of $22,000. The 7-inch, high-resolution monitor at the top of the center stack provided a crisp navigation system that's easy to use. There is also a slew of technology features that are quickly becoming the norm on many compact cars: Bluetooth connectivity for hands-free phone operation, voice recognition and push-button start.

Hyundai also adds a proximity feature, which unlocks the door when you touch the handle — meaning you don't have to pull your keys out of your pocket to unlock the door. It's a feature that you never knew you needed until you start using it. Stunning interior delivers

The interior is simply stunning.

There's an elegant center stack that roughly resembles an hourglass. Throughout the cabin, waves of luxury roll through every surface, reflecting an emotive design. At the top of the center stack is a sliver of blue light that cuts out of the dash and relays information. At night, the cabin fills with a soft blue light that is easy on your eyes — and your night vision.

The instrument panel includes two chrome-trimmed gauges and the same blue lighting. Every individual piece looks and feels well crafted, and together, they combine into a masterpiece.

Even the comfortable seats offer just the right touch of environmental sensibilities with lightweight, eco-friendly foam. It's only a seat, but, somehow, you feel better about it. Then again, you also feel better because it's heated — in the front and back row.

Hyundai also has managed to help the environment another way: The Elantra hits 40 mpg on the highway and 29 mpg in the city. Unlike the Cruze and Focus, which reach 42 mpg and 40 mpg, respectively, those cars need special fuel-efficient models to do that. Hyundai does it with all of its cars — not a small difference. Responsive, peppy engine

The little 1.8-liter dual overhead cam four-cylinder engine with dual-continuously variable valve timing provides 148 horsepower and 131 pound-feet of torque. Its performance on Detroit's streets was good. The engine is peppy and the six-speed automatic transmission in my test vehicle was extremely smooth — almost too smooth. It changed gears quickly and rarely rewarded me with that gear-shifting lurch. Lots of carmakers do this to improve fuel economy, but in the Elantra it was more noticeable. There is a manual override on the automatic that allows more aggressive drivers to get more out of the engine and the car.

On the road, the electric motor driven power steering was very linear and precise. I would have preferred more resistance the farther I moved the steering wheel, especially at highway speeds, when the Elantra felt a little twitchy.

However, it was comfortable on the highway and driving at low parking lot speeds, something to remember for people who drive in heavy traffic. It was also extremely quiet, making it all that much better to sit back and enjoy the 360-watt optional stereo system.

And a stereo is important — as this car is so good looking it should come with its own soundtrack. Exterior is modern classic

Hyundai says the exterior is the next step in its fluidic sculpture design language.

No matter what you call it, the fifth-generation Elantra looks sharp. The wheels are pushed out to the edges, but not so far to disrupt the car's proportions. The small grille above and below the bumper help define the Elantra's face, while the angular fog lamps provide dimples to the car's smile. It looks modern and classic in the same breath.

There is also nice definition along the car's side, with the A-line moving through both door handles and then through the rear tail lamp. While it has all the trappings of the Sonata — the first fluidic design car to enter Hyundai's lineup — I like the Elantra more. The Sonata is almost overdone with all of the sharp edges. But with the Elantra, the designer seemed to know when to put the pencil down. Sometimes the best design happens when you stop.

Inside and out, the Elantra seems to offer more and more.

The Cruze and Focus may have set a new standard for compact cars, but the Elantra raises the bar even higher.

That's not good news for carmakers, which now have to re-evaluate their next compact offering.

But it's fantastic news for consumers.

2012 Hyundai Genesis Offers its Most Powerful V8 Powertrain With Further Design and Chassis Refinement

2011-02-11T09:39:00.002-05:00

New 5.0-liter V8 R-Spec Model, Enhanced Direct Injection V6 Engine and New Eight-speed Transmissions Significantly Improve Driving Dynamics and Refinement

Hyundai's award-winning Genesis sedan continues its segment leadership with exterior design improvements, new direct injection technology for its Lambda V6 engine, new eight-speed automatic transmissions, and enhanced chassis tuning. In addition, a new 5.0-liter direct injection V8 engine is now available exclusively with the 5.0 R-Spec model, which includes unique 19-inch machined-finish alloy wheels, optional Michelin Pilot Sport PS2 summer performance tires and sport-tuned transmission, suspension and steering calibrations for exhilarating vehicle dynamics.

2012 Genesis Highlights

* New 5.0-liter R-Spec Direct Injection V8 performance flagship model added
- Most powerful Hyundai engine ever with 429 horsepower
- Unique 19-inch alloy wheel design with premium machined finish
- Dark chrome headlamp inserts
- Unique R-Spec sport transmission, suspension and steering calibrations
* Direct injection technology added to Lambda 3.8-liter V6 engine for 15 percent improved output (333 HP), improved fuel economy and emissions
* In-house-developed eight-speed automatic transmissions for all engines
* More aggressive grille and front fascia design
* New headlight design with LED accents and daytime running lights
* Sportier rocker panel design
* Folding mirrors with integrated puddle lamps
* New, brushed aluminum finish window surround
* Redesigned rear taillights
* Redesigned rear fascia with integrated dual asymmetrical exhaust tips
* New 17-inch alloy wheel design (3.8 model)
* New interior woodgrain colors for Black, Beige and Saddle leather interiors
* New Twilight Blue Pearl exterior color (replaces Sapphire Blue Pearl)

NEW 5.0 R-SPEC: MOST POWERFUL HYUNDAI V8 ENGINE EVER

The heart of the Genesis 5.0 R-Spec model is a new Tau V8 engine producing 429 horsepower at 6,400 rpm and 376 lb. ft. of torque at 5,000 rpm. This new Tau V8 represents the most powerful Hyundai engine ever, with a higher specific output (85.8 hp/liter) than its normally-aspirated premium luxury competitors. For 2011, the Tau V8 engine family has again been named to the prestigious Ward’s Ten Best Engines for the third consecutive time.

Genesis 5.0 Competitive Set	5.0 R-Spec 5.0-liter V8	Lexus GS460 4.6-liter V8	Infiniti M56 5.6-liter V8	M-B E550 5.5-liter V8
Normally-aspirated V8 Specific Output (HP/liter)	85.8	74.3	75.0	69.5

The 5.0-liter cylinder bore was increased from 92 mm to 96 mm over the 4.6-liter bore for a total displacement of 5.0 liters (5,038cc). In addition to the enlarged displacement, direct injection technology has been added. This high-pressure direct injection system (over 2200 psi), dramatically increases power and torque while reducing fuel consumption and emissions. Compression ratio has been increased from 10.4 to 11.5:1 for greater thermal efficiency and output. The Tau also receives a revised bed plate for improved block rigidity and lower NVH as well as camshaft carriers and a roller timing chain to improve valvetrain stability.

Even more, this new V8 still offers all of the premium engine technology from the 4.6-liter V8, including Dual Continuously Variable Valve Timing (D-CVVT), a tuned variable induction system, and low-friction diamond-like coatings (DLC) on piston skirts, rings and tappets. Even with these impressive power increases, fuel economy is estimated at 16 mpg city and 25 mpg highway, nearly matching the 4.6-liter V8 (17 mpg city/26 mpg highway). As an additional point of interest, this same 5.0-liter Tau V8 with eight-speed transmission will replace the current 4.6-liter V8 as the standard powertrain in the 2012 Hyundai Equus premium luxury sedan, on sale this summer.

The Tau 5.0-liter V8 is coupled with a new in-house eight-speed transmission. This new Hyundai-developed transmission adds two additional ratios to enhance acceleration, shifting smoothness, and transmission efficiency by six percent over the former six-speed. All eight-speed transmissions will include SHIFTRONIC® manual shift capability. This new eight-speed transmission is the first offered by a non-luxury branded manufacturer.

In keeping with Hyundai engineering philosophy, the R-Spec also will include more aggressive chassis tuning, matching its corresponding powertrain enhancements for optimal dynamic balance. For enhanced body roll control, front stabilizer bar diameter has been increased from 25 mm to 26 mm, and rear diameter from 18 mm to 19 mm over the 4.6 model. R-Spec will offer a unique sport design 19-inch alloy wheel with premium machined finish and optional Michelin Pilot Sport PS2 summer performance tires. The R-Spec steering calibration has been matched to this unique wheel and tire combination for optimized performance and driving refinement expectations in this segment. To complete the performance package, front brake rotors have increased from 13.0 inches to 13.6 inches over the 2011 4.6 model.

In addition to the more aggressive styling cues for all 2012 Genesis models, R-Spec will offer unique headlights with dark chrome inserts for a more distinctive front appearance. An R-Spec trim designation badge has been added to the rear deck, and black R-Spec embroidered floor mats daily remind the driver of the performance that awaits behind the wheel. Genesis R-Spec only will be offered in three sport-oriented exterior colors: Black Noir, Titanium Gray, and Platinum Metallic, each with Black leather interior and an all-black leather steering wheel for a differentiated sport appearance from the 4.6 model.

DIRECT INJECTION LAMBDA 3.8-LITER ENGINE

In keeping with its 5.0-liter V8 sibling, the Genesis 3.8-liter Lambda engine will receive direct injection (GDI) technology, boosting its output 15 percent from 290 to 333 horsepower, an impressive gain of 43 horsepower with no increase in displacement. In addition, peak torque rises from 264 lb.-ft. to 291 lb.-ft., a generous increase of 27 lb.-ft. from the same 3.8 liters. Compression ratio increases from 10.4:1 to 11.5:1 for greater thermal efficiency. This new direct-injected Lambda V6 produces a higher specific output (87.6 hp/liter) than its normally-aspirated premium luxury competitors.

Genesis 3.8-liter GDI Competitive Set	GENESIS 3.8-liter GDI V6	Lexus GS350 3.5-liter V6	BMW 528i 3.0-liter V6	M-B E350 3.5-liter V6
Normally-aspirated V6 Specific Output (hp/liter)	87.6	86.6	80.0	76.6

The 3.8-liter engine retains all of the premium technologies that have made it outstanding since the launch of Genesis: Dual Continuously Variable Valve Timing (D-CVVT), variable induction, all aluminum block and heads, steel timing chain, and iridium-tipped spark plugs. Besides the generous horsepower and torque gains, direct injection technology produces a significant reduction in emissions through a 40 percent reduction in catalyst light-off time. Further, a variable vane oil pump has been fitted to precisely match oil pressure with engine lubrication requirements for increased efficiency at all engine speeds. As a result, 3.8-liter GDI fuel economy increases over seven percent from 27 mpg to 29 mpg on the highway.

2011 Genesis 3.8-liter Engine vs. 2012 Genesis 3.8-liter Direct Injection with eight-speed automatic

Engine	Horsepower	Torque (lb-ft)	Fuel Economy (mpg)
			City	Highway
Lambda 3.8-liter V6 Direct Injection with eight-speed automatic transmission	290 → 333	264 → 291	18 → TBD	27 → 29

All 3.8-liter engines will be coupled to an in-house-developed eight-speed transmission with SHIFTRONIC and precisely calibrated gear ratios for an overall transmission efficiency gain of six percent. These two additional ratios serve to achieve competing objectives of acceleration and economy without compromise.

AWARD-WINNING TAU 4.6-LITER V8 ENGINE WITH EIGHT-SPEED AUTOMATIC

For 2012, Genesis' award-winning Tau 4.6-liter V8 powerplant will now be coupled exclusively with an in-house-developed eight-speed automatic transmission with SHIFTRONIC, adding benefits in acceleration and efficiency. Internal engineering tests estimate this new eight-speed transmission to be six percent more efficient at transferring power than the former 6-speed automatic, increasing highway fuel economy from 25 mpg to 26 mpg.

This same 4.6-liter Tau V8 engine was already significantly improved for 2010 with induction and tuning enhancements increasing peak output from 375 to 385 horsepower. A variable intake system, iridium-tipped spark plugs, anti-knock control, and multi-port injection further add to the sophistication of this engine.

2011 4.6-liter Tau V8 vs. 2012 4.6-liter Tau V8 with eight-speed automatic transmission

Engine	Fuel Economy (mpg)
Engine	City	Highway
Tau 4.6-liter V8 with eight-speed automatic transmission	17 → 17	25 → 26

CHASSIS REFINEMENT FOR 3.8 AND 4.6 MODELS

Always seeking to enhance the Genesis driving experience, Hyundai engineers have made further refinements to the 3.8 and 4.6 model suspension damping calibrations. These precise adjustments serve to minimize the traditional compromises between handling precision and ride comfort. In addition, body roll control for the 3.8 model is enhanced, with the rear stabilizer bar diameter increasing from 17 mm to 18 mm. Braking is also improved on both the 3.8 and 4.6 models; the 3.8 model front rotor size increases from 12.6 inches to 13.0 inches, while adding by higher performance 4-piston brake calipers, and the 4.6 model front brake rotors increase from 13.0 inches to 13.6 inches for greater fade resistance.

EXTERIOR DESIGN

Not content to rest on their laurels, Hyundai's design team has sought to make a great Genesis exterior design even better for 2012. For the front view, the front grille has been enhanced, a more aggressive front fascia with larger intake openings was developed, and the headlights have been redesigned, adding LED accents and daytime running lights (DRLs). From the side view, the standard 17-inch alloy wheel design has been freshened and the rocker panels have been refined. In addition, the mirrors now incorporate power-folding and puddle lamp functions, while the side window surround now receives a decidedly sporty brushed aluminum finish. From the rear view, the taillights have been redesigned and new dual asymmetrical exhaust tips are more cleanly integrated with a new bumper fascia.

NEW SAFETY TECHNOLOGIES

Maintaining Hyundai's emphasis on delivering leading safety technology, Genesis boasts world-class active and passive safety features to help both prevent accidents and maximize the well being of its occupants in the event of a collision. Genesis continues the Hyundai tradition of standardizing key life-saving safety technology with Electronic Stability Control (ESC), eight airbags and electronic active head restraints. Active front head restraints have been proven by the Insurance Institute for Highway Safety to help prevent whiplash.

Adding to this safety leadership for 2012, Genesis adds new daytime running lamps to all models. Further, Genesis offers a newly-developed Lane Departure Warning System (LDWS), available on the 3.8 Technology package, 4.6 and 5.0 R-Spec models.

Genesis' total of eight airbags includes advanced dual front airbags, front and rear seat-mounted side-impact airbags, and roof-mounted side curtain airbags for both front and rear outboard seat occupants.

Genesis has a total of eight ultrasonic sensors located on the front and rear bumpers. The sensors, along with the rear backup camera, help detect how close objects are when parking. Distance is indicated on the in-dash screen and accompanied by an audible warning tone.

Genesis is brought to a halt by large four-wheel anti-lock disc brakes with Brake Assist and Electronic Brake Distribution (EBD). Genesis 3.8 models now have large 13.0-inch front rotors with four-piston fixed calipers, while 4.6 and 5.0 models have oversized 13.6-inch front rotors.

NEW TECHNOLOGY AND FEATURES

Genesis 3.8 Standard Equipment
2012 Genesis also will increase its impressive list of standard equipment, adding headlight LED accents and daytime running lights (DRLs) and outside mirror puddle lamps.

Genesis 3.8 Premium Package
The 3.8 Premium Package will now offer newly-developed power-folding outside mirrors and heated rear seats with console controls. For 2012, the 3.8 Premium package will also include rearview camera, DVD navigation system with seven-inch touchscreen, XM NavTraffic, and 18-inch Hyper Silver split-spoke alloy wheels.

Genesis 3.8 Technology Package:
The 3.8 Technology package will continue to satisfy tech-savvy buyers, adding a newly-developed Lane Departure Warning System (LDWS), and thin-film-transistor LCD gauge cluster readout.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai's 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

Crowd-Pleasing Composition in 3 Movements

2011-02-04T08:48:00.002-05:00

WHEN it comes to describing precisely what makes the 2011 Hyundai Sonata so undeniably excellent, the structural metaphor that applies best is, obviously, the crunchy taco.

What makes a great taco is its shell. If the shell is fresh, crisp and robust, it doesn’t get soggy quickly or crack and crumble, and the flavor of what’s inside will shine. Chicken, steak or pork carnitas, it’s all tastier when served in a perfectly fried corn tortilla taco shell.

Before Hyundai stuffed the all-new version of its midsize front-drive sedan, it built a great shell. By forgoing the option of a V-6 engine (unlike most of its rivals, as well as the previous-generation Sonata), the car’s basic structure could be optimized around 4-cylinder engines, which take up less space.

So the nose doesn’t have to cover a wider V-6, the engine bay doesn’t require the strength to carry a heavier V-6 and room need not be made for an exhaust system evacuating two banks of cylinders. Dozens of other less obvious challenges were also avoided. By sticking with 4-cylinder engines — in mild naturally aspirated, spicy turbocharged and righteous hybrid flavors — Hyundai made it easier to engineer a relatively lightweight, rigid and efficient shell.

There’s nothing exotic or even clever about the Sonata’s structure. It’s a standard steel unibody with a pair of MacPherson struts constituting the front suspension and a multilink independent rear suspension. Hyundai has just sweated the details better this time than it ever has before.

Size-wise, the new Sonata’s dimensions are almost right atop the Honda Accord sedan; the Hyundai’s 110-inch wheelbase is just 0.2 inch shorter than the Honda’s and the Sonata is within a half-inch of the Accord in overall width, height and wheel track. The “almost” lies in overall length, where the Sonata’s 189.8 inches is 4.3 inches shorter than the Accord. But despite that, the Sonata offers virtually the same interior room (the back seat is a little tighter) and 16.4 cubic feet of trunk space compared with the Accord’s 14.

Based on the interior volume, the Environmental Protection Agency rates the Sonata, like the Accord, a “large” car. But the Sonata, styled in Hyundai’s California studio, is a swoopy, sleek, streamlined looker compared with the aging Accord, which is blandly boxy from the blunt face of its fuddy to the trailing edge of its duddy.

The Sonata has the “four-door coupe” profile of a Mercedes-Benz CLS or a Volkswagen CC, without those cars’ compromised interior space. That’s a slick trick.

Fortunately, Hyundai didn’t stop thinking when it stuffed the Sonata’s shell. Even the base GLS, which starts at $19,915, includes nice touches like a pull-down handle built into the trunk lid and, below the ventilation controls, two easily accessible 12-volt power points, a USB port and an audio jack. The ventilation controls themselves are neat, featuring a human pictograph for choosing where the flow of air should be directed.

There’s a thoughtfulness that runs throughout every 2011 Sonata that pays off in nearly perfect ergonomics, nicely shaped seats, easily scanned instrumentation, standard Bluetooth cellphone integration with the sound system and an overall feeling of quality that Hyundai has frankly never even approached before.

This isn’t a small step forward for the South Korean company; the made-in-Alabama Sonata is a thumping bound to the front of its class.

The standard Sonata engine is a direct-gasoline injection 2.4-liter 4-cylinder with variable valve timing, a sky-high 11.3:1 compression ratio and a relatively long crank stroke for better torque production. Rated at 198 horsepower in the GLS and the more luxurious Limited, and at 200 in the sporty-trim SE, the engine is sweet natured until about 5,000 r.p.m. — after which it gets a bit ragged.

But the slick part of the Sonata’s drivetrain is the transmission. A 6-speed manual is standard on the base car, the GLS, but virtually all buyers will take the 6-speed automatic. Built by Hyundai itself, that transmission is a paragon of electronically controlled self-shifting virtue; the gears are perfectly spaced with fifth a 1:1 direct drive and sixth an overdrive. The transmission can be shifted manually using the floor-mounted shifter, but why bother?

Combine the GLS automatic’s modest 3,199-pound unloaded weight (about 80 pounds less than a comparable Accord) with the drivetrain’s talents and the result is a federal rating of 22 miles per gallon in the city, 35 on the highway and 28 combined — again slightly better than the Accord.

Car and Driver magazine tested a Sonata SE with the automatic and it waltzed to 60 m.p.h. in 7.8 seconds — nearly a second quicker than the 2010 Accord EX to which it was compared.

The real treat, however, lies in the new turbocharged Sonata 2.0T. Using a shorter stroke, smaller bore, 2-liter version of the same direct-injection engine, the intercooled turbocharger installation whips the output up to a robust 274 horsepower with outstanding torque from off-idle to the 6,500 r.p.m. red line — and does so on regular-grade gas.

No, the turbo 4 is not as silken as the V-6s from Honda or Toyota, but operating through the 6-speed automatic produces effortless thrust, excellent acceleration (0-60 in 6.2 seconds, again according to Car and Driver) and impressive fuel economy. The E.P.A. rates the Sonata 2.0T at 22 m.p.g. in town and a noteworthy 33 on the highway.

All that additional power does, however, point up some of the weaker elements. The suspension is a touch too soft and the speed-proportional electric power steering seems to vary its assist a half-beat behind the driver’s moves.

And since the turbo engine is available only in SE and Limited models, prices start at a dizzier $24,865. Yet considering the amount of equipment aboard, that still seems like a bargain.

The final variation on the Sonata theme is the Hybrid. The hybrid system itself is technically interesting and the redecoration of the car’s nose is pure funk, but the most significant element in how it drives is the same 6-speed automatic used in other Sonatas.

While most hybrids use a continuously variable transmission without fixed gears, the Sonata’s conventional gearbox makes for a more conventional driving experience. The Sonata Hybrid’s recalibrated version of the same 2.4-liter decelerates with the gear changes. For those of us who despise the engine drone associated with CVTs, that sound is a relief. Otherwise, the drivetrain machinations of the Hyundai hybrid system are almost invisible as long as the car is driven moderately.

In fact, if it weren’t for the electro-luminescent instrument panel and the liquid-crystal display between the tachometer and speedometer that graphically encourages economical driving, many drivers wouldn’t notice much difference between the Hybrid, with 206 horsepower (166 horses for the gas engine and 40 more for the electric motor) and the regular Sonata GLS. But they will notice the Hybrid’s stunning E.P.A. rating: 40 m.p.g. on the highway and 36 in the city.

The Sonata Hybrid just went on sale at a starting price of $26,545 — almost $1,000 less than the Toyota Camry Hybrid, which isn’t as well equipped and has a lower mileage rating.

Of course the Sonata isn’t perfect. Some will find its high beltline — the line below the side windows — disconcerting. The turbo model’s lack of a manual transmission keeps it from being a performance leader. And there are still some interior switches that operate raggedly. But this is the first car Hyundai has sold in America that’s so good and so keenly priced that any buyer shopping in its market segment must seriously consider it. It’s the first unavoidable Hyundai.

That’s why it is doing so well. Some 200,000 of the new Sonatas have been sold so far, Hyundai says. After all, everyone loves a tasty taco.

HOLYOKE BLUE SOX TO HOLD PRESS CONFERENCE ON WEDNESDAY, January 26th 2011

2011-01-25T13:13:00.002-05:00

On Wednesday, January 26th, 2011, the Holyoke Blue Sox will be holding a press conference at 10:30 a.m. at the Blue Sox Headquarters in the Open Sq. complex Suite 203 in Holyoke Ma. 413-652-9014

Blue Sox Chief Operating Officer Barry Wadsworth will start off the press conference by introducing Kirk Fredriksson as the new General Manager of the Holyoke Blue Sox for the upcoming 2011 season. This will be the 15th season that Fredriksson has been at the helm of a team in the New England Collegiate Baseball League.

Kirk served as the general manager of the Torrington Twisters for 12 seasons before moving to the New Bedford Bay Sox in 2008 where Fredriksson spent the past two years, and is now taking over the general managing duties for the Blue Sox.

“I’ve known Barry for years and Holyoke head coach Darryl Morhadt has been a friend of mine for 30 years” Fredriksson said, I’m very close to the organization, and I have helped them a lot in other capacities for the last four years . Barry’s tried to get me to come onboard for a while, so I decided this year would be a good time to do that”, “I love the NECBL, and I love the league.”

Fredriksson has done quick work as the general manager already inking Team USA to a game with the Holyoke Blue Sox in late June. America’s best crop of young talent will be on showcase in Holyoke, Massachusetts, on June 25. First pitch will be at 6:30 p.m. at MacKenzie Stadium, Holyoke, MA. This will be Team USA’s third stop in a seven game road trip.

This marks the 11th season that Team USA has done this tour around the NECBL, the tour began in 2000. General Manager of Team USA Eric Campbell will be present at the press conference to officially announce the 2011 tour.

“It’s this level of competition, Fredriksson said, the NECBL serves as a great stage for Team USA to get ready for their season”. “It’s considered to be one of the premier summer collegiate leagues in the country,” he said. “The venues are good, the teams are good. It’s one of those things they know what to expect when they come to the NECBL, they’re expecting good teams, good venues, great competition, and there’s no surprises that way.”

Along with Team USA coming to town on the 25th of June, there will also be a fundraising luncheon on the same day to help support the Blue Sox Foundation. Fans will have the opportunity to purchase tickets in April for the luncheon, the location and time will be announced at a later date. If some fans cannot make it to the luncheon they will have another great opportunity to meet the players of Team USA, and the hometown Blue Sox as there will be an autograph session before and after the game on the 25th.

“These players are sleeping at our Hotels, having lunch in our restaurants,” Wadsworth said. “They’re spending some time here; they’re getting to know a little bit about Holyoke, and the people around Holyoke and the Pioneer Valley. That’s exactly what the Blue Sox try to do. It’s not always just about the baseball, It’s about getting the Pioneer Valley community involved and provide the opportunity to meet these young scholar athletes, who have a good chance someday to be playing in the Major leagues. “That’s what excites me.” Wadsworth said.

When the “Blue Sox Educational Tour” kicks off in the middle of May, there will be a different look to it as well, the Blue Sox have been donated a brand new vehicle for the tour. Gary Rome Hyundai has donated a brand new completely wrapped van for the Blue Sox Educational tour this season. The vehicle will be unveiled at the press conference as well.

The Blue Sox Educational tour consists of players traveling to Pioneer Valley schools talking to the kids about the importance of staying in school, being good role models in their communities and the value of education as a whole. At each school event the kids will be given tickets to a Blue Sox baseball game compliment of Gary Rome as well.

Other guests at the press conference on Wednesday will include, Barry’s Sister CEO of the Holyoke Blue Sox Karen Rella, Honorable, Elaine A. Pulta, Mayor of Holyoke, Doris Ransford President of Holyoke Chamber of Commerce and Gary Rome of Gary Rome Hyundai.

Hyundai Builds the New CR-X Honda Didn’t

2011-01-19T11:15:00.001-05:00

DETROIT — When we first heard details on the Hyundai Veloster three-door hot-hatch we wondered if it was the new CRX that Honda didn’t build. With two six-speed transmissions to choose from, a kicking power-to-weight ratio and up to 40 mpg the answer is yes. Hell yes. The near-production 2012 Hyundai Veloster shown at the Detroit auto show is a curious FWD hatchback offering three doors (one on the driver’s side, two on the passenger’s) and a liftgate in a design that incorporates the aggressive lines of the Sonata and Euro-market i40 Wagon with a rear end inspired by … a motorcycle helmet. The aggressive and sporty look is backed up by a 1.6-liter direct-injection four-banger with dual continuously variable valve timing. It offers a relatively potent 138 horsepower and 123 pound-feet of torque. Though not as powerful as the 180-horsepower Scion tC (the most powerful car in this class), the Hyundai weighs 2,584 pounds compared to the Scion’s 3,060 pounds — a difference of nearly 500 pounds. “Somehow I think Colin Chapman would be pleased,” Hyundai USA boss John Krafcik said at the press conference unveiling the car. You have your choice of two transmissions, both with six speeds: a lightweight manual for purists and a new Hyundai-developed dual-clutch transmission for everyone else. Hyundai estimates the combination of the DCT, small engine and low weight will produce a stellar 40 mpg. No one’s driven the Veloster yet, at least no one who can talk about it, so all comparisons to the venerable Honda CRX and the new Honda CR-Z hybrid must occur in the purely hypothetical realm. But it doesn’t take a genius to see the Veloster smokes the CR-Z with better fuel economy, more power, lower weight, better transmissions and a more attractive aesthetic. Hyundai, like Honda with the CR-Z, is marketing this car as “fun to drive.” It made a point of noting the McPherson struts and coil springs up front and what they call a V-torsion beam rear suspension out back. We think that’s marketing speak for a variation on the twist-beam torsion bar. The car rolls on 17-inch alloys with 18-inchers available. Ultimately, the Veloster may compete against cars from Mini instead of Honda, since it offers more power in a package that weighs slightly more than the three-door Cooper but less than the five-door Clubman. Look for the Veloster this summer with a price starting around $17,000.

2011 HYUNDAI SONATA SOARS IN KBB.COM'S "MOST RESEARCHED NEW VEHICLES" REPORT

2011-01-06T14:41:00.000-05:00

The all-new Hyundai Sonata, a North American Car of the Year finalist, was deemed the "most noteworthy success story" of the year in kbb.com's "Most Researched New Vehicles of 2010" report. Sonata leapt 24 places to number five overall. Because Kelley Blue Book's kbb.com is one of the most-trafficked automotive research sites, visitation to specific vehicles has become a leading indicator of sales patterns for manufacturers. Hyundai will sell approximately 200,000 Sonatas in calendar year 2010 and volume is up 65 percent year-to-date (through November). "Hyundai's popular all-new Sonata helped to re-shuffle the deck among the top 20 most-researched new cars of 2010, knocking a few vehicles further down on the list compared to where they were last year," said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "The research from Kelley Blue Book's kbb.com validates a trend we've been following throughout the year. Sonata is clearly making more consumers' shopping lists than ever before," said Mike O'Brien, vice president, product and corporate planning, Hyundai Motor America. "Data from Compete shows that Sonata was the most-shopped vehicle on the Internet six of the last seven months, proving that as awareness and availability of the 2011 model increased, shopping patterns quickly followed suit." The 2011 Sonata represents a modern approach to the traditional mid-size sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai's strong value proposition. In addition to the standard 2.4-liter, gasoline direct injection powertrain making 35 miles-per-gallon highway, Hyundai added a 2.0-liter, 274-horsepower turbo and first-ever hybrid to the Sonata lineup. The Sonata Turbo went on sale in September and Sonata Hybrid, achieving 40 miles-per-gallon highway, will reach showrooms in January. The all-new Sonata was the first mid-size car to receive a five-star crash test rating under National Highway Traffic Safety Administration's new, more stringent 2011 system and an Insurance Institute for Highway Safety Top Safety Pick honor, placing it in a safety position unsurpassed in the industry. "The site traffic on Kelley Blue Book's kbb.com clearly demonstrates which models are resonating with today's new-car shoppers, especially when we examine the most-researched new vehicles of 2010," said Bell. "Hyundai's homerun Sonata was not only the darling of the industry this year, but also made a strong impression in the minds of new-car shoppers by leaping ahead to the fifth most-researched new car of 2010." HYUNDAI MOTOR AMERICA Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

2011 HYUNDAI SONATA NAMED AUTOMOBILE MAGAZINE "ALL STAR"

2010-12-16T12:07:00.002-05:00

The all-new 2011 Hyundai Sonata has been named to Automobile Magazine's annual "All Stars" list as one of the most outstanding cars of the year.

"The critical acclaim and recognition from experts like the editors of Automobile Magazine is gratifying," said John Krafcik, President and CEO of Hyundai Motor America. "Sonata is a game-changing car that has surpassed everyone's expectations. The All Star award is recognition that the record number of customers who chose Sonata this year made a great choice."

Each fall, Automobile Magazine tests new model cars and its reigning All Stars before selecting 10 vehicles that stand out among all others in the market.

"The Sonata has emerged as an unquestioned leader in a segment that's bursting with excellent automobiles. Painstakingly conceptualized, designed and engineered by Hyundai, the Sonata meets and exceeds the varied needs and wishes of demanding American buyers," writes Automobile Magazine. The editors conclude, "The Sonata is a car that sells purely on its merits rather than on its warranty, and increasing numbers of savvy Americans are beating a path to Hyundai's door."

The 2011 Hyundai Sonata was introduced earlier this year. Sonata brings to the market a number of breakthroughs previously unheard of in the mid-size family sedan segment including standout design, a standard gasoline direct injected engine that delivers 35 miles per gallon on the highway, an optional 274-horsepower 4-cylinder turbo and a hybrid model that will go on sale in the U.S. in January.

Through the first 11 months of the year, Sonata sales are up 65 percent over last year on the strength of the new model, which, is manufactured at Hyundai Motor Manufacturing Alabama. Sonata's breakthrough 2.4-liter gasoline direct injection (GDI) engine, 2.0-liter turbo GDI and 6-speed automatic transmission also are manufactured in the United States. Hyundai Motor America sold 500,000 new vehicles in the U.S. for the first time ever, this year. Sonata has been the most "shopped" midsize car in the market for six of the past seven months as measured by Compete, an automotive market analysis firm.

The complete story on the "Automobile All Stars" is available in the February 2011 issue of Automobile Magazine and at www.automobilemag.com. The February issue will be available on iPad on December 20 and on newsstands on January 4, 2011.

HYUNDAI MOTOR AMERICA Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Leave a Facebook comment, enter to win 4 Tickets to Usher!

2010-12-03T11:28:00.001-05:00

We're giving away 4 tickets to go see Usher in concert on December 18, 2010 at the XL Center in Hartford, CT. In order to enter, simply "Like" the Gary Rome Hyundai Facebook page, then check our FB page. Leave a comment on the Wall post titled "Leave a Facebook comment, enter to win 4 Tickets to Usher" to enter the giveaway. Done. Feel free to "Like" the post itself so your Facebook friends can see the giveaway, and remember to allow direct messages in your Facebook privacy settings.

To enter the Usher Tickets giveaway:

* "Like" the Gary Rome Hyundai Facebook page. Leave a comment on the Facebook Wall post titled "Leave a Facebook comment, enter to win 4 Tickets to Usher"
* You must be 18 years or older and a resident of the U.S.
* Limit 1 entry per person.
* The entry period ends at 3:00PM ET on Wednesday, December 15.
* At that time, we'll select 1 winner from the eligible commenters to receive 4 Tickets to Usher at the XL Center in Hartford, CT.
* Make sure your Facebook privacy settings allow for direct messages to receive notification in the event you win.
* Winner must be able to pick up tickets in person at the dealership in Holyoke, MA.
* Standard giveaway rules apply for everything else.

Listen to XM Radio Free for 2 Weeks Nov 18 - Dec 1.

2010-11-23T08:28:00.002-05:00

All you need is an XM capable device or radio and tune in. http://www.xmradio.com/freepreview

2011 Hyundai Sonata and Genesis Sedan Awarded an Automotive Best Buy Award from Consumers Digest

2010-11-18T15:22:00.000-05:00

Consumers Digest Magazine named both the 2011 Hyundai Sonata and 2011 Hyundai Genesis sedan a "Best Buy." The ratings are based on behind-the-wheel assessment, safety ratings, ownership costs, warranty, price, comfort, ergonomics, styling and amenities. The Sonata is a Best Buy in the Family Car category and the Genesis sedan is a Best Buy in the Luxury Car segment.

"Value, as we see it, is based on purchase price and ownership costs relative to quality, performance and subjective factors like comfort and design," said Randy Weber, publisher, Consumers Digest. "Few purchases are more important, or require more research, than buying a new vehicle. Our analyses ensure that consumers are as satisfied with their auto purchase years after making it as they were on the day they drove off the lot."

The Automotive Best Buy Awards reflect Consumers Digest's view of which 2011 vehicles offer exceptional value for the money. A panel of six automotive experts evaluates the vehicles from behind-the-wheel on an ongoing basis, both under real-world conditions in their own test-drives and at manufacturers' new-model introductions. They assess design factors including styling, accessories and amenities, cargo space, and fit and finish, as well as performance characteristics including starting and acceleration, steering and handling, ride quality and fuel economy.

"The Genesis has provided ground-breaking value among its luxury competition with lavish appointments and impressive driving performance," said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. "The all-new Sonata also upholds Hyundai's legacy of value with exciting design, best-in-class fuel economy and outstanding residual value. Both cars continue to exceed expectations for consumers in their respective segments."

For more information and a complete list of award winners, visit http://www.consumersdigest.com/award_page.html.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

Hyundai Elantra Earns Highest Residual Value in its Class in the 2011 ALG Residual Value Awards

2010-11-18T15:07:00.000-05:00

ALG, the industry benchmark for residual values and depreciation data, today announced its 12th annual Residual Value Awards, honoring vehicles across 19 different segments and two brands that are predicted to retain the highest percentage of their MSRP after a three-year period. The 2011 Hyundai Elantra topped the competitive compact segment, winning ALG's award for the highest residual value in its class.

The 2011 Residual Value Awards are based on the entire model year forecast of 2011 products. Award winners are determined through careful study of the competition in each segment, historical vehicle performance and industry trends. Vehicle quality, production levels relative to demand and pricing and marketing strategies are among the key factors that affect ALG's residual value forecasts.

"Hyundai's win of the mid-compact segment highlights the growing reputation of the brand, as well as its impressive new product push," said Raj Sundaram, Senior Vice President, Solutions Group and ALG. "The all-new 2011 Elantra shines with standard luxurious features and a modest price tag, and it's expected to be a favorite of young drivers like the VW Jetta and Mazda3 before it."

The all-new 2011 Elantra encompasses Hyundai's latest ambitions including "Fluidic Sculpture" design, advanced safety technologies and best-in-class 40 mpg highway fuel economy. It took 33 months to develop the all-new Elantra and four years to bring it to market. The 2011 Elantra launches with new 1.8-liter "Nu" engine and in-house six-speed automatic transmission.

"Achieving such tremendous value retention speaks to the overall quality and merit of the Elantra," said Mike O'Brien, vice president, Product and Corporate Planning, Hyundai Motor America. "Vehicles that retain their value in the long-term offer a lower overall cost of ownership to the customer, allowing Hyundai to offer strong lease options to consumers and better resale value at trade-in time for our customers who purchase their vehicles."

For more information and a complete list of winners, visit: www.alg.com.

ALG

Based in Santa Barbara, California, ALG (www.alg.com) is a leading provider of data and consulting services to the automotive industry. ALG publishes the "Automotive Lease Guide" - the standard for Residual Value projections in North America, and has been forecasting automotive residual values for over 45 years in both the U.S. and Canadian markets. ALG is a company of DealerTrack Holdings, Inc. HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.

2011 Hyundai Elantra: First Look

2010-11-15T10:09:00.000-05:00

* Competes with: Honda Civic, Toyota Corolla, Chevy Cruze, Ford Focus
* Looks like: An aggressive compact sedan
* Drivetrain: 148-hp, 1.8-liter four-cylinder engine; six-speed manual or automatic transmission
* Hits dealerships: 2011

Hyundai busted sales records with its revamped Sonata midsize sedan earlier this year, and it looks like it will do the same when the new Elantra goes on sale next year.

The just-announced Elantra will use the same formula as the Sonata, offering a high level of refinement, value and performance for a good price. However, this model has a not-so-secret weapon: 40 mpg standard.

While the Chevy Cruze and smaller Ford Fiesta promise 40 mpg highway or better, they do so only in special trims or with certain transmissions. The new Elantra gets an EPA-estimated 29/40 mpg city/highway and 33 mpg combined. That's the exact same mileage as the smaller Fiesta SFE.

Pricing hasn't been announced, but it looks like the base GLS model will come without air conditioning and a few other conveniences to deliver a low price. It still comes with power windows, a six-speaker stereo system and USB port.

The GLS Popular Equipment Package can be added. It includes air conditioning, cruise control, telescopic steering wheel and 16-inch steel wheels.

The Limited trim will come loaded with leather seating, automatic transmission, black chrome grille, fog lights, 17-inch alloy wheels, sunroof, steering-wheel-mounted audio controls, heated front and rear seats, and Bluetooth connectivity.

A navigation system with 7-inch screen is available as an option on either trim level.

By David Thomas Cars.com

2011 Hyundai Equus test drive - Hyundai isn't horsing around

2010-11-08T11:42:00.001-05:00

We can all learn a lesson from Hyundai. They don't sit around and wait for others to define their vehicles: They tell us who the competition is, and thus define their vehicles. Witness the latest new Hyundai: the 2011 Hyundai Equus. Hyundai tells us to compare it to the Mercedes-Benz S-Class, the BMW 7-Series and the Lexus LS. Hmm... we'll see. The 2011 Hyundai Equus will arrive in two different configurations, Equus Signature ($58,900) and Equus Ultimate ($65,400), each with a 5-year/60,000 mile basic warranty, a 10 year/100,000 mile powertrain warranty, and EPA fuel economy estimates of 16 MPG city/24 highway.

First Glance: Haven't we seen you somewhere before?

I have to get this out of the way first. I think that the name "Equus" is a terrible mistake. "Equus" is Latin for "horse," which is how we come to the English words "equestrian," "equine" and others. Fine so far. But "Equus" is also the title of Peter Shaffer's iconic 1973 play about a young man who blinded six horses with a spike after they witnessed his sexual failure in a barn. The play's Broadway production won a Tony Award in 1974. A 1977 film adaptation directed by Sidney Lumet featured Richard Burton. The play has been revived many times over the years, usually as a star turn. In 2007, Daniel Radcliffe (Harry Potter) played the troubled young man to much acclaim on London's West End. My point is that this is not some obscure little play. This is a major work, and it has a perverse, violent, psychosexual context that no car manufacturer would want to attach to their new vehicle. I know that the Equus name is revered in South Korea, as the previous version of this executive sedan was been a big success over there. But bringing a new vehicle to the US and ignoring the literary and cultural context of the name strikes me as insensitive. One big demerit before I even drive your vehicle, Hyundai.

Walking around the outside of the Equus, it's easy to see the designers' inspiration. There's some Mercedes-Benz in the front end (link goes to photo), some Maybach in the haunches, a little 7-series in the trunk lid. 19" wheels fill each fender well. The whole look is elegant, if a little generic. The Hyundai flying "H" logo only appears on the trunk, not on the hood, where a new Equus ornament faces the world.

In the Driver's Seat: Home, James

In South Korea, the Equus has been Hyundai's flagship executive car since its first generation in 1999. True Type A businessmen use drivers, so that their commute time can be work time. As such, the back seat of the Equus Ultimate is set up like an executive jet, with two cushy seats separated by a large center console. The right side seat is the power seat -- it even has a fold-out footrest. The front right side seat powers far forward to allow for maximum comfort and space in the rear. Every luxury option is standard on the Ultimate trim level, including heated and cooled seats, a refrigerator, rear-seat entertainment system and gold bullion storage compartment (or is that a glove box?).

The driver's and front passenger seats are not bad, either. Everywhere you look and touch, you are rewarded with quality materials, assembled with care and skill. I'm not generally a fan of wood trim in cars, but the wood in Equus is nice, even if its buried under a thick layer of clear coat.

The interior is so polished and elegant that complaints are few and minor, and I have only one: I'm not crazy about the font that they use on the controls and dash buttons -- it's not as sophisticated as the rest of the design.

Lexicon provided the audio and video technology aboard the Equus, and it's really great. You get home theater quality sound inside the cabin, with the new Lexicon Discrete LOGIC7 Surround Sound audio system that delivers 600 watts through 13 channels. Particular attention was paid to the sound quality in the rear seat, where the executive might be riding.

On the Road: Floating through life

Hyundai is great at benchmarking other successful brands, and engineering toward duplicating or bettering their results. Lexus has been the industry leader in cabin quietness -- until now. Equus's interior sound levels are the quietest that I've ever perceived. Road noise doesn't sneak in, no matter how pebbled the path. Very impressive.

Under the hood you'll find a great big 4.6 liter V8 engine with up-to-date technology like continuously variable valve timing and variable induction. Recognizing that its buyers might be thriftier than most luxury buyers, Hyundai has tuned the V8 to perform with either premium or regular gas, with only a slight performance penalty for the cheaper stuff. A ZF-sourced six speed automatic transmission sends power to the rear wheels. The Equus weighs in at just under two and a half tons, about what I expect for a big luxury sedan, and acceleration and performance are grunty, but not overwhelming.

The Equus' air suspension provides a smooth ride, especially when paired with the continuous damping control that adjusts shock-absorber performance. A newly developed electro-hydraulic power steering system provides excellent feel when turning. Some electric power steering systems feel numb, but the interaction of electric and hydraulic systems keeps the steering feel live in most driving situations.

Call it a gimmick, but it will probably sell a few Equii: the vehicle's manual will be loaded on an Apple iPad, instead of printed on paper. I love the idea, I've never had to worry about the batteries running low on my Toyota's paper manual when I was trying to figure out how to use the jack. Is this a smart use of technology, or too smart for its own good?

Journey's End: Who's zooming who?

Equus is significantly less expensive than comparably-equipped competitors, which Hyundai names as the Lexus LS 460 L ($70,925), Mercedes-Benz S550 ($91,600) and BMW 750Li ($86,400). I don't expect Equus to compete with the S-Class and the 7-series, no matter how much Hyundai believes that it will. A buyer who is considering a $90,000 S-Class is buying something more than an executive sedan -- they're buying into the Mercedes-Benz brand experience.

Hyundai has some great ideas about how to improve the brand experience for Equus, like delivering the vehicle to potential buyers' homes for test drives, specially-trained Hyundai dealers providing sales and service, and valet service for maintenance and repair. Hyundai has been preparing its buyers for a luxury experience for years, with the vast improvement in the Sonata and the introduction and success of the Genesis. But Hyundai is not Mercedes-Benz or BMW. Hyundai isn't even Lexus... yet.

I think the real competition for Equus is price point where you can get more for your money with a Hyundai: The BMW 550 Gran Turismo ($63,900) and the Mercedes-Benz E550 ($57,100) had better look out, because buyers looking for luxury and space might find the sweet spot in Equus long before they approach the $85,000 - 90,000 mark.

Bottom line: Equus represents another major step forward for Hyundai. I can't wait to see what's next. -- Jason Fogelson About.com

Hyundai took on Toyota. Now for BMW.

2010-10-20T16:24:00.001-04:00

Now the Harmons are a Hyundai family.

They already own two -- a 2008 Santa Fe sport utility vehicle and a 2005 Elantra -- and Mr. Harmon, a Chicago-area electrical contractor who owns several construction companies, has his eye on the Equus, a nearly $60,000 sedan that arrives in November.

"This will go head-to-head with the BMWs and Mercedes," Mr. Harmon said. "If you test-drive all of them with your eyes closed, you're going to pick the Hyundai."

The idea that Hyundai could compete with luxury automakers would have seemed absurd two decades ago, when its low-quality cars made the South Korean company a laughingstock in the United States.

These days, rivals know not to underestimate Hyundai and its affiliate, Kia, which have been posting record sales during one of the auto industry's most difficult periods.

"The challenge for the Korean companies is just to keep this winning streak going," said James Bell, executive market analyst with the automotive information firm Kelley Blue Book. "In a lot of ways, they followed the Japanese model of how to succeed in the marketplace."

But while Toyota and Honda built their empires largely on reliability and fuel economy, Hyundai and Kia have taken that formula a step further with a focus on making their vehicles attractive.

"You didn't really buy a Toyota Tercel because it was a beautiful car," Mr. Bell said. "The factor that the Koreans have added to that mix is styling."

As a result, Hyundai and Kia are becoming a serious threat to the Japanese dominance of most passenger car segments. Hyundai's midsize car, the Sonata, was the most researched vehicle in the country in May, according to Compete, a Boston research firm.

Sales of the Sonata, which accounts for one-third of Hyundai's total volume, are up about 50 percent this year, while demand for the Toyota Camry and the Honda Accord is down slightly. Even though the Camry and Accord remain tops in their segment, Hyundai has been closing the gap quickly.

Over all, Hyundai's market share in the United States has increased to nearly 5 percent, from 3 percent in 2008. Kia's share has grown to more than 3 percent, from 2.1 percent in 2008.

Together the two companies, which operate independently from each other in the United States but share some operations, now outsell the Japanese carmaker Nissan. In the second quarter, Hyundai was the fifth-most-considered brand in the country, bumping Nissan to sixth place, according to a Kelley Blue Book study.

Hyundai, Kia and Subaru of Japan were the only three automakers whose sales here increased in 2009.

Hyundai expects its United States sales to top 500,000 for the first time ever this year, as its rivals grapple with sales that are far below the level of several years ago, before the recession.

In fact, the recession has been a big reason behind the success that Hyundai and Kia have enjoyed in recent years. Their models are priced lower than most of the competition, but in better times many shoppers still might not have researched Hyundai or Kia enough to see what the vehicles offered.

"It gave us an opportunity to really reach some people who might not have looked at us before -- people who would have defaulted into an Accord or Camry," John Krafcik, the chief executive of Hyundai Motors America, said. "Times like these that force people to go deeper into the purchase analysis definitely favor us."

David Champion, the director of automotive testing for Consumer Reports, said shoppers who had not checked out Korean cars lately would probably be surprised.

"You're not getting a bargain-basement car," Mr. Champion said. "You're getting a very well-equipped car with good reliability. Every new Kia and Hyundai that we've tried has been so much better than the previous model and really, really competitive."

But for all their strides, the Korean companies still have work to do before they are broadly perceived to be among the industry's elite brands.

"It's still going to take time to get people into the cars and to spread the word of mouth," said Mr. Champion, who described Hyundai's foray into the luxury segments as selling "an Armani suit with a Wal-Mart label."

Hyundai and Kia have been marketing themselves heavily to overcome outdated perceptions -- in some cases filling voids left as the Detroit automakers pulled back on sponsorships and ads during big events like the Super Bowl.

"We didn't use to see doctors and lawyers and that type of affluent buyer, because it just wasn't socially acceptable to pull up in a Hyundai," said Brian Malpeli, who has sold Hyundais since the brand's early years and is the general sales manager at World Hyundai in Matteson, Ill. "But the more and more people start noticing us, the more they see the value in it."

Mr. Harmon, who bought his Santa Fe at World Hyundai, says saving thousands of dollars to get what he considers a more enjoyable vehicle trumps any concerns about whether the brand is fashionable.

"I know what kind of quality I'm sitting in," he said. "I don't care if I pull up next to a Porsche in my Santa Fe, because he spent $110,000 for his, and I spent $30,000 for mine, and I like mine more than his."

Article from: NY Times

Gary Rome Hyundai Joined Hyundai Motor America to Help Fight Childhood Cancer with the 2010 Hope on Wheels Tour

2010-09-14T15:43:00.000-04:00

September 2010 – Now in it's twelfth year, Hope on Wheels continues to embody Gary Rome Hyundai's commitment to helping kids fight cancer. Hope on Wheels has donated millions of dollars to children's hospitals across the country. This year the Tour will award grants to doctors doing important childhood cancer research. September is National Pediatric Cancer Awareness Month so Gary Rome Hyundai wants to do everything possible to help the cause.

On Tuesday September 14th at 11:30am Hyundai Hope On Wheels will be awarding a $100,000 grant at the D'amour Cancer Center, 3350 Main Street, Springfield, Massachusetts. Gary Rome Hyundai is proud to be a part of this incredible Grant Presentation and hopes area media will attend and help spread the word of how Hope On Wheels is benefiting the Baystate Health Foundation.

Every time a car is sold this September at Gary Rome Hyundai, Gary will donate $100 to Hope on Wheels. Gary Rome Hyundai is part of the 780 nationwide dealerships working diligently to raise as many dollars as possible.

The 2010 Hope of Wheels Tour is just one of the ways Gary Rome Hyundai gives back to the community. Several fund raising efforts as well as participation in local humanitarian promotions are very important ways Gary Rome Hyundai says thank you.

For more information and the complete list of 2010 Hyundai Hope on Tour stops visit www.hyundaihopeonwheels.org.

Hyundai Donates $2.1 Million to Childhood Cancer Research with 2010 Hope on Wheels Tour

2010-04-02T09:04:00.000-04:00

Ceremonies at the New York International Auto Show and Hyundai Motor Manufacturing Alabama Mark Launch of 2010 Hyundai Hope on Wheels Tour

Hyundai Motor America and its dealers will launch the 2010 Hyundai Hope on Wheels tour today during Hyundai's press conference at the New York International Auto Show. With newly-named Hope on Wheels National Youth Ambassador Brianna Commerford, 12, standing by, Hyundai CEO John Krafcik will announce the 2010 tour, which will visit more than 40 children's hospitals across the country. This year's tour will donate $2.1 million to support childhood cancer research.

Hope on Wheels National Youth Ambassador Brianna battled Stage IV Hodgkin's Lymphoma when she was just ten years old. Now healthy and in remission, Brianna wants to share her story to spread awareness and help bring hope to other children facing cancer. Brianna will serve a two-year term as the Hope on Wheels National Youth Ambassador.

"At Hyundai, we believe in doing what others might think is impossible," said John Krafcik, President and CEO of Hyundai Motor America. "With the dramatic increase in survival rates that we've seen over the past several decades, we believe that a cure for pediatric cancer is now within reach. Hyundai is focusing the bulk of our philanthropic efforts on funding childhood cancer research through Hope on Wheels so that one day no child will ever have to face cancer."

The first official hospital donation event of the year will take place later today as Hope on Wheels donates $125,000 to the Hope & Heroes program at NewYork-Presbyterian/Morgan Stanley Children's Hospital. This year, Dr. Jennifer Levine and Dr. Julia Glade Bender have been selected to receive the donation, which will support their research. Children receiving treatment at the hospital and their families will join Brianna and New York area Hyundai dealers for a special Handprint Ceremony at the Hyundai booth. The children will place their handprints in colorful paint on the 2010 Hyundai Santa Fe, the official vehicle of the Hope on Wheels Tour, to commemorate their brave battles with childhood cancer.

"Since 2004, Hyundai has been a dedicated donor to the children's cancer research program at the Herbert Irving Child and Adolescent Oncology Center," said Dr. Michael Weiner, director, Herbert Irving Child and Adolescent Oncology Center at NewYork-Presbyterian/Morgan Stanley Children's Hospital and Columbia University Medical Center. "We are proud to be a recipient of Hyundai's generosity and ongoing support for children with cancer."

Later this month, U.S. Hyundai dealers will gather at the company's manufacturing plant in Montgomery, Alabama for their annual national dealer meeting. The company and dealers together will present a ceremonial check for this year's $2.1 million donation to Brianna on behalf of all the children helped by childhood cancer research. The second hospital donation of the 2010 tour will be made to the Children's Hospital of Alabama in the amount of $40,000.

"On behalf of Hyundai dealers across the country, Hope on Wheels is honored to continue its support for childhood cancer research in 2010 and recognize the brave children who are battling this disease" said Oscar Leeser, President of the Hyundai Hope on Wheels Foundation and dealer owner of Hyundai of El Paso in El Paso, Texas. We are proud to be able to award research grants to the Hyundai Scholars – they are the pediatric oncologists whose unwavering dedication to research helps to care for children facing cancer and gives them hope for a healthy future."

This year Hyundai Hope on Wheels marks its 12th year of commitment to supporting childhood cancer research efforts. Hyundai and its dealers have donated more than $14 million to children's hospitals nationwide and collected hundreds of handprints from children fighting childhood cancer. Every time a new Hyundai vehicle is sold in the U.S., $5 is donated to Hope on Wheels. More information and the complete list of 2010 Hyundai Hope on Wheels tour stops is available at www.hyundaihopeonwheels.org.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.

HYUNDAI HOPE ON WHEELS
Hyundai Hope on Wheels™ is the united effort of all 780 Hyundai dealers across the U.S. to raise awareness about childhood cancer and celebrate the lives of children battling the disease. Hyundai Hope on Wheels has donated more than $14 million to childhood cancer research since 1998 and is an independent 501(c)(3) nonprofit organization.

Hyundai Brand Loyalty Replaces Toyota for the Number One Spot, According to Kelley Blue Book's KBB.com

2010-03-29T08:26:00.001-04:00

All-new Sonata Emerges on the Top 10 Most Researched New Vehicle List

FOUNTAIN VALLEY, Calif., 03/15/2010 Brand loyalty for Hyundai recently surpassed that of Honda and replaced Toyota, allowing Hyundai to take the No. 1 spot among car shoppers, according to the latest Kelley Blue Book's www.kbb.com Market Intelligence data. Up from third place in Q4 2009, Hyundai saw the greatest increase in loyalty in February 2010, with Hyundai owners looking at new models within the brand increasing by 10.4 percentage points to 56.3 percent.

Furthermore, according to Kelley Blue Book Values data, throughout the month of February 2010 Hyundai outperformed the overall car segment average by a healthy margin. Hyundai values increased 2 percent month-over-month, relative to a 0.3 percent increase for the entire car segment.

"A large part of Hyundai's momentum is a result of introducing passionate new products like the 2011 Sonata and 2010 Tucson," said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "To sustain this momentum, Hyundai should continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers."

In addition to topping brand loyalty, the all-new 2011 Sonata was named to kbb.com's Top 10 Most-Researched New Vehicles list for the first time. In February, the Sonata was the fifth most-researched new car on kbb.com alongside 'Top 10 Most-Researched' mainstays such as Accord, Civic, Camry and CR-V.

"2009 marked an unprecedented year for the Hyundai brand and we are well poised to keep the momentum going in 2010," said John Krafcik, president and CEO, Hyundai Motor America. "With impressive new vehicles like the all-new Sonata and our dedication to deliver stylish, fuel efficient and affordable vehicles, more customers are adding Hyundai models to their shopping lists."

This Kelley Blue Book Market Intelligence data analysis examined site traffic to used-car trade-in pages and new-car pricing report pages on Kelley Blue Book's kbb.com, and compared loyalty data from Q4 2009 to February 1 – 28, 2010. The Kelley Blue Book Values data within this release represents month-over-month used-vehicle depreciation percentages.

Kelley Blue Book (www.kbb.com) Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

HYUNDAI MOTOR AMERICA Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

Elantra Touring Named a 'Top 10 Family Car' by KBB.com

2010-03-08T15:36:00.001-05:00

FOUNTAIN VALLEY, Calif., 03/03/2010 The 2010 Elantra Touring was named a "Top 10 Family Car" by Kelley Blue Book's www.kbb.com, the leading provider of new car and used car information. Elantra Touring was one of 10 cars that made the list of what kbb.com editors consider the very best of the best vehicles for families this year. Some other makes and models on the "Top 10 Family Car" list include, Ford Taurus, Honda Accord Crosstour, Chevrolet Equinox and Subaru Outback.

"While the product landscape in the new-car world seems ever-changing, the vehicle needs of the typical American family remain fairly constant; capable versatility, value, safety and economical factors usually remain top-of-mind," said Jack R. Nerad, executive editorial director and executive market analyst for kbb.com. "Sporting a roomy and flexible cargo area, a slew of safety features, an outstanding warranty and a low starting price, one could make a case for the 2010 Hyundai Elantra Touring as the most family-friendly small car out there. It's also easy on gas and not afraid to have a little fun."

Every year Kelley Blue Book's kbb.com assembles a list of the "Top 10 New Family Cars," evaluating an ever-lengthening list of eligible vehicles on such factors as resale value, fuel efficiency, capability and kid-friendliness.

The functional five-door Elantra Touring provides buyers with a unique offering in the compact segment, with its modern, sleek styling and fun-to-drive qualities. Elantra Touring offers standard Electronic Stability Control (ESC), in addition to a host of other class-leading safety technologies. It also offers loads of standard equipment making it ideal for the financially savvy car buyer. Standard features include air conditioning, AM/FM/XM/CD/MP3 audio system with six speakers and iPod®/USB and MP3 auxiliary input jacks, power windows, heated mirrors, power door locks, remote keyless entry with alarm and plenty of storage compartments including a cooled glove compartment.

"The Elantra Touring is a fun-to-drive, functional five-door that raises the bar in value, safety and quality," said Brandon Ramirez, Elantra Touring product manager, Hyundai Motor America. "The array of standard safety and convenience features, coupled with an outstanding warranty and unbeatable price point make this car the perfect model for any family."

For more information on the Top 10 Family Cars for 2010 from Kelley Blue Book's kbb.com, visit www.kbb.com/Top10FamilyCars.

KELLEY BLUE BOOK

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai's 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

2011 Hyundai Sonata Named Top Safety Pick by IIHS

2010-03-01T09:30:00.000-05:00

FOUNTAIN VALLEY, Calif, 02/18/2010 Today, the all-new 2011 Hyundai Sonata joins an elite group of motor vehicles as a "Top Safety Pick" of the Insurance Institute for Highway Safety (IIHS). This award is only given to those vehicles that do a superior job protecting people in front, side, rear and rollover crashes. A car's ability to handle itself in these crashes is determined by how many "GOOD" ratings it receives in each of the IIHS tests. Additionally, the vehicle must have electronic stability control readily available as an option.

Sonata is built from the ground up with safety in mind, with a hot stamped ultra-high-strength steel body structure, advanced airbag technology and Electronic Stability Control (ESC), delivering on Hyundai's commitment to both active and passive safety technology leadership. In 2005, the Sonata was the first popular midsize sedan to standardize ESC-- once again every 2011 Sonata has lifesaving ESC as standard equipment. This is important because the National Highway Traffic Safety Administration (NHTSA) has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars.

The Sonata also features a state-of-the-art Anti-Lock Braking System (ABS) including Brake Assist and Electronic Brake-force Distribution (EBD). Sonata features six airbags--including dual front, front seat-mounted side-impact, and front and rear side curtain airbags--along with active front-seat head restraints.

While past Hyundai models, such as the Genesis, have been named IIHS "Top Safety Picks," the standards are higher than ever for 2010, with a roof strength test added to the qualifications. According to the new guidelines, roofs must be more than double the strength of current federal requirements in order to better maintain vehicle integrity in the event of a rollover accident.

Because this roof strength test is so demanding, many of the vehicles that had previously been named "Top Safety Picks" were dropped from the list in 2010. From the 2011 Sonata's inception, Hyundai engineers carefully considered the importance of roof strength and designed the newest edition to pass this high hurdle set by the IIHS.

The other IIHS "Top Safety Pick" standards are stringent as well -- the institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a dummy representing a 50th percentile male in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented dummies representing an average-sized woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance pro gram which now includes the 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Genesis Named 'Best Deal for the Boss' by Cars.com

2010-02-22T12:23:00.000-05:00

FOUNTAIN VALLEY, Calif., 02/11/2010 The Genesis Sedan was named "Best Deal for the Boss" in the Cars.com annual Best Lifestyle Vehicle Awards. This award recognizes the Hyundai Genesis as the vehicle best suited to meet the lifestyle needs of "the boss" including luxury features, driving refinement, styling and prestige all in an affordable package.

"It's a rear-wheel-drive full-size sedan that offers a luxurious, spacious cabin and V-6 and V-8 drivetrains that are notable for their efficiency and performance," said Cars.com editors. "The Genesis comes standard with eight airbags and a stability system to help protect occupants, and it's available with convenience features like a 17-speaker audio system. On the whole, the Genesis does a remarkable job at delivering the experience of a high-end luxury sedan at a much lower price."

The Cars.com Lifestyle Awards recognize new vehicles that best suit the lifestyles of today's car shoppers, and acknowledge the best cars across a number of categories that car shoppers can identify with based on their personal vehicle needs.

The North American Car of the Year-winning Genesis is built on Hyundai's performance-driven rear-wheel drive architecture. Genesis offers an array of luxury convenience features including Smart Cruise Control, touch-screen navigation, electronic parking brake with automatic vehicle hold, Adaptive Front Lighting System (AFLS), Lexicon® audio systems and electronic active head restraints.

"We are thrilled to receive this recognition from Cars.com as it reinforces the Genesis ability to compete with the world's best luxury sedans," said Derek Joyce, Genesis product manager. "Genesis is the ideal model for car buyers looking for the power, comfort and sophisticated design of a luxury brand, without the expensive price tag."

Cars.com

Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai's 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

Genesis and Genesis Coupe Make CarsDirect's Top Ten Cars of the Decade

2010-01-13T12:06:00.001-05:00

CarsDirect Recognizes the Genesis and Genesis Coupe at Number Five on its Top Ten Cars of the Decade Countdown

FOUNTAIN VALLEY, Calif., 01/08/2010 Hyundai's Genesis sedan and sportier sibling Genesis Coupe rang in at number five on CarsDirect's Top Ten Cars of the Decade Countdown. CarsDirect is one of the leading multi-brand online car buying services, providing new and pre-owned automobiles and related products and services. Other cars that made the Top Ten Cars of the Decade Countdown include the Honda S2000, Nissan Altima, Chevrolet Corvette, Nissan 350Z, Ford Fusion, Mitsubishi Lancer Evolution, MINI Cooper, BMW 3 Series and Toyota Prius.

"Even though the Hyundai Genesis didn't enter the market until late in the decade, it was a game-changer nonetheless. When introduced in 2008, the Genesis marked a huge change for Hyundai," said Armaan Almeida, automotive editor, CarsDirect. "While the Genesis sedan tackles the full-size luxury segment, its sibling Genesis Coupe takes on sporty two-door cars like the G37 and 370Z. And like its sedan counterpart, it has yet to fail."

Hyundai's Genesis sedan, the 2009 North American Car of the Year, sets a new benchmark in the premium car category. With a starting price of just $33,000, Genesis includes performance and luxury features typically found on vehicles costing thousands of dollars more. Using the same flexible rear-wheel drive architecture, Genesis Coupe is Hyundai's most dynamic performance car ever designed to appeal to true driving enthusiasts. The Genesis Coupe offers a 2.0-liter intercooled four-cylinder turbocharged engine producing 210 horsepower, and a 3.8-liter V6 with 306 horsepower.

"2009 has been a remarkable year for Hyundai and having the Genesis and Genesis Coupe recognized by CarsDirect on its Top Ten Cars of the Decade helps us carry the momentum into 2010," said Scott Margason, director, Product Planning, Hyundai Motor America. "The Genesis and Genesis Coupe have proven Hyundai is a brand capable of creating game-changing vehicles and we look forward delivering more quality, stylish and affordable cars in the new year."

CARSDIRECT

CarsDirect (www.carsdirect.com) is a leading online automotive shopping service and research portal, providing new and used automobiles and related products and services, such as loan and lease financing. CarsDirect is a division of Los Angeles-based Internet Brands (www.internetbrands.com), a leading operator of community and e-commerce consumer websites.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai's 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

Hyundai smokes the competition

2010-01-06T14:49:00.001-05:00

(Fortune Magazine) -- On the second floor of the 21-story Hyundai Motor headquarters in the south of Seoul is a 24-hour operations hub, the Global Command and Control Center (GCCC). Modeled after the CNN newsroom in Atlanta with dozens of computer screens relaying video and data, it keeps watch on Hyundai operations around the world.

Parts shipments are tracked from the time they leave the supplier until they reach a plant. Cameras peer into assembly lines from Beijing to Montgomery and keep a close watch on Hyundai's giant Ulsan, Korea, plant, the world's largest integrated auto factory and the scene of frequent labor unrest.

Are competitors' spies lurking? The GCCC watches over Hyundai R&D activities in Europe, Japan, and North America, as well as its sprawling, 4,300-acre test facility in California's Mojave Desert, with its 6.4-mile oval track.

Almost no outsiders, and certainly no visitors from Fortune, are allowed inside the GCCC to view the operation firsthand. Hyundai employees aren't even supposed to talk about it. But its existence says volumes about how Hyundai views itself and the rest of the world.

Hyundai is a confident, hyperaggressive company that not only wants to win, it expects to win. By monitoring operations in real time, Hyundai can identify problems in an instant and react quickly. It is a different philosophy for an auto company. Whereas Toyota (TM) thrives on consistency and Honda (HMC) on innovation, Hyundai is all about aggressiveness and speed.

These days Hyundai (rhymes with "Sunday") could get ticketed for exceeding the limit. Powered by a weak Korean won and a revitalized product line, it is ramping up volumes in major markets around the world.

Along with sister company Kia, of which it owns 39%, Hyundai has a hammerlock on Korea, with 80% of sales this year. In the U.S. generous incentives for retail customers and fleet purchases have pushed sales up a strong 7% in a market down 24%. November was a spectacular month: Hyundai brand sales jumped 46% from the previous year, and Kia rose 18%.

In China, where auto sales have skyrocketed this year thanks to government stimulus, Hyundai leaped 150% in September, leaving the company in second place, behind Volkswagen, among international automakers.

Behind the scenes at Hyundai

To take advantage of its momentum, Hyundai is pushing new models out of its factories faster and faster. American customers got to see the slick new 2011 Sonata in December, two months ahead of schedule, because, in an unusual move, Hyundai sped up the start of production.

Automakers hate to interfere with factory schedules because it is expensive, disrupts the flow of parts, and invites assembly problems. But Hyundai decided to move ahead. It was receiving good reads on early quality checks, suppliers showed ample stocks of parts, and engineers had prepped its Alabama plant. Speed became a competitive advantage.

Moving quickly and boldly has made Hyundai Motor Co. the fastest-growing major automaker in the world. Amid the global sales slump, it made a record $832 million in the third quarter ended Sept. 30. Analysts expect its net profits to rise almost 40% this year.

Despite its relative youth -- it is only 43 years old -- Hyundai already ranks fifth in volume among the world's auto producers, according to IHS Global Insight, and passed 107-year-old Ford Motor (F, Fortune 500) in 2009 to move into fourth place. Years ago Toyota used to say that Hyundai was the company it feared most. Today those fears have grown into a nightmare.

Despite their success, Hyundai executives keep pushing for more. Hyundai and Kia currently have capacity for 5.8 million cars and trucks. "We want to grow to 6.5 million units in two years," says Steve Yang, president and CEO, over a traditional multicourse Korean lunch at a small restaurant in Seoul.

Since Hyundai was expected to produce 5.2 million vehicles in 2009, that means a steep ramp-up if it wants to operate at full capacity. Western auto experts cringe at such a notion, because a big increase in volume can compromise quality and dilute brand equity. But Yang made the pledge with a smile as if he were merely exchanging polite chitchat. At Hyundai, it is understood that impossible targets are part of its way of doing business.

Sometimes speeding leads to accidents. Hyundai entered the U.S. market in 1986 with a single model, the Excel, which sold for $4,995 -- a price that so captivated bargain-minded Americans that Hyundai set a first-year record by selling 126,000 cars.

Its second year in business, Hyundai adopted the slogan "Cars that make sense" and set another record, selling 264,000 Excels. In its haste to grow, Hyundai made two near-fatal errors. It made fragile cars and sold them to noncreditworthy customers. When the cars were repossessed, their quality was so poor that they were worth less than the outstanding loans.

Hyundai is making another big gamble this year by introducing a premium luxury car called the Equus that is priced thousands of dollars higher than any car Hyundai has sold before. The Equus (Latin for "horse"), expected to cost around $60,000, will cost more than most Cadillacs and is designed to compete with top-of-the-line models marketed by Mercedes, BMW, and Audi that sell for $20,000 more.

Depending on your point of view, the introduction of the Equus is either ambitious, arrogant, or ignorant. Popular brands like Hyundai are not supposed to stretch into premium luxury territory; consumers want a prestige label when they pay a prestige price. Volkswagen found that out a couple of years ago when it tried to sell a $70,000 car called the Phaeton. Despite its technical excellence, potential buyers didn't associate the people's car with a high-priced sedan.

Test-driving the Equus

Judged on its merits, not its image, the Equus is a winner. Fortune had an opportunity to test one in Korea and found it surprisingly competitive with German luxury sedans under normal driving conditions.

The exterior could go on a chrome diet, but otherwise the Equus adheres to the conservative design standards required for luxury cars. The interior is best in class, intelligently crafted from fine materials and smartly laid out. The spacious rear seat, where many Asian buyers will spend their time, is equipped with a variety of diversionary devices, including one that provides a back massage.

Powered by a smooth, quiet, 4.6-liter V-8, the Equus should appeal to customers for whom value is a higher priority than association with a three-pointed star or dual-kidney grille.

No such identity crisis faces Kia, which got its start as a bicycle manufacturer and has become a power in its own right with a line of smaller, sportier cars. In the U.S. it markets six passenger cars and five crossovers with idiosyncratic names like Borrego, Rondo, and Soul, and has built its own U.S. plant in West Point, Ga.

Kias are typically priced below competing models and, loaded with options and carrying a strong warranty, represent an attractive value. From its U.S. market debut in February 1994, Kia has expanded methodically to become the eighth-most-popular brand in the U.S., outselling such stalwarts as Jeep, Subaru, and Lexus. Through November its sales had risen 8%.

How do the Koreans do it? In addition to getting big, Hyundai has gotten good. Once known as a cheap and cheerful brand that offered a comprehensive warranty to make up for mechanical shortcomings, Hyundai has become a respected name and a smart buy.

"Hyundai is a brand that is on the verge of being aspirational," says New York--based consultant and investor John Casesa. "People are saying they are proud to own it, not just to settle for it."

The evidence can be seen in the strengthening demographics of Hyundai owners. Last year some 49% were college graduates, compared with just 36% in 1999. By comparison, Toyota has a higher percentage of college grads -- 57% -- but the number hasn't grown much, up only two percentage points in 10 years.

New leadership, new focus

Hyundai's success reflects a shift in attitude that occurred nearly a decade ago. In the 1990s the company was more interested in how many cars it could build than in how good it could make them. That changed in 1999 when founder Ju-Yung Chung passed corporate leadership to his son, Mong-Koo Chung.

According to company lore, the younger Chung decreed that Hyundai would henceforth concentrate on quality, not volume. With the chairman behind the push, and with its characteristic intensity, Hyundai went after quality improvements with a vengeance.

Hyundai benchmarked Toyota, then the industry's quality leader, to understand its processes. It installed Six Sigma at its engineering center to measure its improvement. It made quality a cross-functional responsibility, with involvement from procurement, finance, and sales and marketing. It enlisted outside suppliers and put them together with designers and engineers to work out problems before they occurred. Quality oversight meetings, which had been poorly attended, became must-go events after chairman Chung began to show up for twice-monthly gatherings.

Three years ago legal problems diverted Chung from his quality push. In May 2006 he was indicted on charges of embezzling some $100 million from Hyundai and its subsidiaries for a political slush fund. He was detained by authorities for two months before being released on bail. The following February he was found guilty and sentenced to three years in prison. But an appeals court decided that he was too valuable to the Korean economy to be incarcerated and suspended his sentence.

At 71, Chung still takes an active role in the company. He typically arrives in the office by 6:30 a.m. and gets frequent briefings from the CEOs of Hyundai and Kia, as well as their subsidiaries. He has taken a particular interest in a new $5 billion mill being built by Hyundai Steel to make lightweight, high-tensile steel for automobiles, and travels to the construction site by helicopter as often as four times a week.

Chung, who rarely gives interviews to English-language publications, spoke with Fortune through an interpreter from his penthouse office in the Hyundai tower. Chung attributes his company's success to the investment it has made in improving its products. He believes that Hyundai's quality, as well as its technology, "are head to head with Toyota at this moment," a statement he makes with some confidence since "we are monitoring what is going on with Toyota all the time."

Asked what scares Hyundai the most, he replied, "The thing we fear is uncertainty. There are many announcements about demand shrinking, and all the numbers are different."

Hyundai's quality success is a testament to the power of focused management and aggressive goals. In 2001 Hyundai ranked 32nd out of 37 brands in J.D. Power's study of new vehicle quality after 90 days of ownership -- close to the bottom. As its quality efforts took hold, it began moving up the list, and it achieved a breakthrough in 2004 when it reached seventh place. Since then, Hyundai has placed third in 2006 and then fourth in 2009, displacing Toyota as the highest- ranked mass-market brand in the world. (Three luxury brands -- Lexus, Porsche, and Cadillac -- finished ahead of it.)

Characteristically, Hyundai is aiming yet higher. It has developed a two-part quality target it calls GQ 3-3-5-5, as Joon-Sang Kim, executive vice president of Hyundai-Kia's Quality Division, explained in an interview. Hyundai aims to finish in the top three in actual quality within three years as measured by Power's dependability survey -- and to finish in the top five in perceived quality in five years.

The first goal seems achievable. Hyundai has had solid, if unspectacular, success in the Power study, which measures problems experienced by original owners of three-year-old vehicles. From a rank of 35th out of 38 in 2001, it moved up to 20th by 2006 and kept climbing, finishing in 14th place in 2009.

Moving into the top five in perceived quality will be more difficult. That's because the rankings are based on the way outsiders perceive Hyundai. This year Hyundai ranked 11th in the brand-evaluation analysis performed by ALG (Automotive Lease Guide), which determines the residual value of cars for lease purposes.

At Hyundai Motor America's headquarters in Fountain Valley, Calif., the managers are learning they have to run fast to keep up with their Korean bosses. "Hyundai is an ambitious company that looks for boldness and leadership," says John Krafcik, president and CEO, who once referred to his employer as the "hardest-working company on the planet."

Having toiled under Jac Nasser at Ford, Krafcik, 48, is an expert on boldness and hard work, and he knows the industry from the inside out. Trained at MIT, he visited assembly plants around the world for the 1989 study "The Machine That Changed the World," about the Toyota manufacturing system, and he coined the term "lean production."

Krafcik joined Hyundai after 14 years at Ford overseeing development of SUVs, and he ascended to the top job at Hyundai America after one of its periodic management shakeups, the fifth in six years.

After working in Detroit's belt-and-suspenders culture, the boyish Krafcik delights in the challenges presented by Hyundai's determination to break rules. "One of the reasons we move fast is fewer people," says Krafcik. "Speed doesn't suffer bureaucrats well."

A willingness to take risks also keeps things moving. "Typically," adds Krafcik, "when we set targets, we haven't yet made a plan for how to get there." Krafcik says that when the company vowed to achieve a corporate fleet average fuel economy of 35 miles per gallon by 2015, a year ahead of the government deadline, it wasn't sure how it would do it.

Hyundai also likes to wait until the last possible moment to make decisions. "When developing a new model," says Krafcik, "companies typically sign off on the characteristics of the powertrain 4 1/2 months before production. Hyundai waits until a month ahead so that it can incorporate the most recent performance data." It's a technique that allows it to stay close to its customers, but it also increases the likelihood of mistakes.

Nothing shows off Hyundai's opportunistic culture better than its U.S. marketing team. Headed by Joel Ewanick, who joined Hyundai in February 2007 after stints at Porsche, Yamaha, and Hinckley Yachts, it operates like the war room of a political campaign, making lightning strikes when it sees an opportunity.

A year ago it noticed growing fears among customers about unemployment, so it developed a program that allowed them to return their new Hyundais risk-free if they lose their jobs. Pulling together such a program -- which included production of a TV commercial shown during the 2009 Super Bowl -- would take several months at other companies, but Hyundai marketers got the job done in 37 days. The campaign, called "Assurance," won Hyundai enormous amounts of attention and goodwill, even though only about 100 customers returned their cars.

Ewanick, 49, says programs like that are vital because buyers no longer respond to traditional cash and interest-rate promotions. He is looking for new ways to create showroom traffic. Last summer he devised the "Assurance Gas Lock," which guaranteed customers $1.49-a-gallon gasoline for a year.

Then Hyundai beat the government's Cash for Clunkers program to the punch by offering tax credits to buyers several weeks before the program started. "Customers want to be involved with the brand," says Ewanick. "Incentives aren't enough. We want to break away and have Hyundai be considered as more than a car company."

That doesn't mean that Hyundai doesn't use incentives -- and use them very effectively. It just does so where the consumer can't see them but where they drive down the transaction price.

Consultant Kimberly Rodriguez of Grant Thornton in Detroit cites data showing that Hyundai was spending $2,825 per car on incentives for the first 10 months of 2009 -- more than any other Asian manufacturer -- and selling lots of excess production into rental-car fleets. "They are clearly taking advantage of a lull in the action," says Rodriguez, "and with currency in their favor, they can afford to do it."

Whatever the attraction, customers seem to be getting a new message about Hyundai. Five years ago Hyundai was known for its low prices, so-so quality, and a 100,000-mile powertrain warranty. Today, Ewanick says, Hyundai stands for softer, more positive qualities like smart, fresh, and high-tech. "Consumers," he says, "want brands that feel the same way they do about society and the environment. But they don't want to pay for it."

Labor union disputes to Genesis' success

The automaker's origins date back to the Hyundai Engineering & Construction Co. (Hyundai means "modernity" in Korean), which was founded after World War II and created Hyundai Motor in 1967. Thanks to high tariffs that rebuffed foreign manufacturers, the motor company thrived and was spun off as a separate enterprise in 1998.

That same year it acquired a controlling stake in rival Kia, which was struggling from the Asian financial crisis. Gradually the two companies are consolidating around common functions for economies of scale, but they are keeping the Hyundai and Kia brands separate for marketing and distribution purposes: Hyundai is positioned as the responsible adult, while Kia is the mischievous adolescent.

Hyundai's growth was accompanied by a decade of labor union disputes that produced paralyzing strikes. Labor rights in South Korea had been long suppressed, and a series of healthy pay increases kept its militant labor unions at bay until the mid-1990s.

But the financial crisis as well as an industry slump brought the strikers out in force, and Hyundai was hit by a seemingly endless number of work stoppages. A 47-day walkout in 2003 cost Hyundai an estimated $1.2 billion in exports. Since then a measure of labor peace has been restored. The strikes haven't become a thing of the past -- there is usually one a year -- but the level of vitriol has been reduced.

In the U.S., Hyundai spun its wheels for a decade after the Excel fiasco, selling inexpensive cars to lower-income customers as it churned through a succession of U.S. sales executives who failed to meet its aggressive targets. But along with improved quality, Hyundai began to pay attention to international designs with greater market appeal. Its cars developed cleaner lines with more elegant details as Hyundai moved away from traditional Korean styles, which tend to be baroque and fussy.

The two trends -- better quality, sharper designs -- came vividly together in 2008 with the launch of the Genesis sedan. A step up from the midsize Sonata, Hyundai's best U.S. seller, the Genesis is powered by a V-6 engine (with an optional V-8) and is designed to compete in the so-called entry luxe segment with cars like the Lexus ES 350.

The journalists who judge the North American Car of the Year competition made it the surprise winner in 2009, an award Ewanick and his team promptly made a centerpiece of their advertising. With a starting price of $32,250, the Genesis was recognized by customers as an attractive value, and they have been buying more than 1,500 units a month. The success of the Genesis in such a highly competitive segment signaled Hyundai's arrival as a top-tier manufacturer.

Speedy in most matters, Hyundai has been a laggard when it comes to developing alternative-fuel vehicles. It didn't introduce its first fuel-saving hybrid until last summer, a decade after Toyota started selling the Prius. Typically, Hyundai's ambitions remain huge. Despite its late start, it has stated its intention to sell 500,000 hybrids a year by 2018. Hyundai has developed a lithium-polymer battery that is 40% smaller and weighs 35% less than conventional nickel-metal-hydride ones used in the Toyota Prius.

A wave of new models should keep both Hyundai and Kia hustling over the next few years. The two companies are due to turn over their entire U.S. product line in the course of the next four years, the highest replacement rate in the industry, according to a forecast by Merrill Lynch/Bank of America's John Lynch. He sees Hyundai and Kia gaining 3 1/2 points of market share over the span. That would be enough to vault the Koreans past Chrysler and Nissan into fifth place in the U.S., with a share of 10.8% by 2013.

The old bumper sticker used to preach that speed kills, but Hyundai shows no signs of slowing down -- and so far has no need to report any casualties.

By Alex Taylor III
money.cnn.com

Hyundai Assurance Enhanced for 2010

2009-12-30T09:59:00.001-05:00

Expanded protection includes America's Best Warranty™, vehicle return and Roadside Assistance, creating the most comprehensive consumer safety net in the industry

FOUNTAIN VALLEY, Calif., 12/29/2009 Hyundai Motor America will expand Hyundai Assurance in 2010 to include America's Best Warranty™ and 24-hour Roadside Assistance. These programs will join the innovative vehicle return program, initiated in January 2009 to protect consumers in an uncertain economic environment, as complimentary services on every Hyundai model sold in the United States. The suite of protection now offered under Hyundai Assurance provides the most comprehensive safety net in the industry, all at no additional cost to the consumer.

Hyundai will extend the vehicle return option through 2010, continuing the unique program that permits Hyundai customers to return their new vehicle if they unexpectedly lose their income. The program set a trend in early 2009 for similar consumer guarantees from airlines, retailers and other automakers looking to alleviate the stress of making a significant purchase during a recession. Hyundai sales increased 6.2 percent through November, improving market share faster than any other automaker in 2009, in part due to the strength of Hyundai Assurance.

"Hyundai Assurance represents our complete commitment to our customers, with job-loss vehicle return coverage, five years of roadside assistance, and our industry-leading 10-year warranty," said John Krafcik, president and CEO, Hyundai Motor America. "Assurance shows that we're doing things a little bit differently at Hyundai, and this is making a difference in our business results. You can expect more of this in 2010, starting with the all-new Tucson and Sonata."

For 2010, Hyundai Assurance coverage includes:

America's Best Warranty™

The warranty that changed the industry at its inception in 1999 now headlines a suite of protection programs under the Hyundai Assurance umbrella. America's Best Warranty is highlighted by a fully transferrable five-year, 60,000-mile new vehicle warranty to repair or replace components manufactured or originally installed by Hyundai that are defective in material or factory workmanship, under normal use and maintenance. Additionally, new Hyundai buyers are covered by 10-year, 100,000-mile powertrain coverage which includes repair or replacement of Hyundai-manufactured or installed powertrain components (i.e., selected engine and transmission/transaxle components) under normal use and maintenance. Other coverage includes seven-year, unlimited miles anti-perforation warranty, 12-month, 12,000-mile replacement parts and accessory limited warranty, and eight-year, 80,000-mile federal emission and performance warranty. For full details about America's Best Warranty, please see: http://www.hyundaiusa.com/warranty.aspx.

Vehicle Return Program

The Hyundai Assurance vehicle return program, the first of its kind for an automaker in the U.S., returns for 2010. The coverage allows consumers to walk away from a financing obligation when certain adverse life events occur, such as involuntary unemployment, providing protection from financial shortfalls that arise from vehicle depreciation (negative equity) up to $7,500. Hyundai Assurance will remain standard protection on new vehicles financed or leased from a participating Hyundai dealer, and supplements all existing consumer incentives. The program is available to any consumer, regardless of age, health, employment history or financed amount of the vehicle. The program is complimentary for the first 12 months of the financing or lease date for vehicles financed through any lender and financing source.

The Hyundai Assurance vehicle return program is administered by WALKAWAY USA, LLC. For more details, please visit www.HyundaiUSA.com or www.HyundaiAssurance.com.

Roadside Assistance

If for any reason a new Hyundai becomes disabled, owners have a safety net with five years of 24-hour roadside assistance. Roadside assistance offers drivers peace of mind under the following circumstances:

* Towing for inoperable vehicles, including accidents
* Battery jump starts
* Change flat tire
* Lock-out assistance
* Out of gas assistance
* Trip interruption

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

Hyundai Tucson proves it's time to buy a Hyundai

2009-12-21T09:34:00.000-05:00

BEVERLY HILLS -- Hyundai needed a more-competitive small crossover-utility vehicle to get U.S. buyers to pay attention in a market segment dominated by Honda CR-V, Ford Escape and Toyota RAV4 -- the three best-selling SUVs of any kind.

So the South Korean car company chose a design from its Frankfurt unit and made sure it would accommodate every gadget typical of bigger, fancier machines.

But it did not bother to make room for a V-6. Those are passé at Hyundai these days, and a four-cylinder should be quite enough, thank you.

A variety of preproduction 2010 Tucsons tested around here seemed more refined, more comfortable and more agile than those key competitors.

If you need a third-row seat, though, RAV4 is the only one. Or if you crave a hybrid, help yourself to an Escape. Tote lots of stuff? Tucson's cargo space is some 40% shy of main rivals'.

But if your only hesitation is the thought of snide remarks from outdated others who still think of Hyundai as a second-tier brand, grow up and make your own choice. The naysayers will be on board soon enough.

Perhaps it'll be when they notice the much-longer Hyundai warranty (60,000 miles overall, 100,000 miles powertrain). Or the all-wheel drive (AWD) that lets you lock it into true four-wheel-drive mode (50% of power to each end). And how about fuel-economy ratings 5% to 10% (1 to 3 mpg) better than those of key rivals?

As if trying to dispel the "cheap car" myth, Hyundai picked this hoity-toity locale to present Tucson to journalists. Bit of a reach, the Beverly Hills connection, but the remade Tucson is pretty slick.

The appearance is supposed to be European, though it doesn't look much like what was on the roads during a recent trip to Germany and the U.K.

By whatever name, the styling is dramatic: sweep and swoop and angles and edges. Will it wear well or soon seem outdated? For the moment, it looks good. Oddly color-sensitive. Nice in white, a color worn well by almost no vehicle.

Rear visibility is compromised by the way the sheet metal kicks up beginning at the back edge of the rear door. Pinches down the rear-most side window. Even so, you wouldn't say it's dangerously difficult to see out the back and rear quarter.

What about that four-banger-only business? Tucson has the perverse advantage of comparing the new powertrain with a ho-hum (at best) V-6 in the old Tucson. Wouldn't take much to seem better.

Abetted by Hyundai's self-designed, excellent-shifting, six-speed automatic, the Tucson's 2.4-liter, 176-horsepower four felt lively, smooth and capable in a day rolling up miles on rural canyon roads, freeways and the Pacific Coast Highway in heavy traffic. More pleasant to drive than rivals' four-bangers. All have similar power, but Tucson models generally weigh less. And despite being 3 inches longer and an inch wider, the 2010 Tucson base model weighs 61 pounds less than the 2009.

Did the four feel like a V-6? No. Did that seem to matter? No. Was the experience undercut by any sort of coarse, bust-a-gut roar you often get in four-cylinder vehicles? No. Floor it and go, liking the sound and sensations. Simple and satisfying.

What else the drives showcased:

-Dandy manual. The six-speed stick shift, offered only in the base GLS with front-wheel drive, was an easy joy. Light-touch clutch, little worry about killing the engine or jerky shifts.

-Panoramic sunroof. Hyundai's first. Handsome option for those who can't stand being unenlightened from above.

-Roomy interior. You'd think you were in a midsize machine, especially back-benchers.

-Clean, classy accommodations. Hyundai's a champion at presenting all the dials, instruments and other hoo-hah you need in stunning simplicity that looks and feels inviting.

Favorite example of less-is-more: Manual-shift mode for Tucson's automatic transmission is via the floor lever. Period. No goofy steering-column shift paddles that are useful to Grand Prix racers loath to lift a digit from the wheel at 200 mph but laughably silly in many modern family cars.

-Good down-the-road dynamics. Based on the commendable Elantra chassis, Tucson had modest body lean for an SUV. Electric power steering was well-tuned, with good on-center feel on straight roads and responsive turning and road feel in the snaky stuff. Brakes felt good, though nearly every automaker has room to approach the Audi standard of suddenness in the "whoa" pedal.

-Niggling details. Safety belt for middle rear-rider hangs from the ceiling. Messy looking, distracting in the rearview mirror and a possible entanglement when you fold the back seat.

It's hard to lower windows just-so to prevent whistle or buffeting. Doable, but takes fussing.

Rear seat doesn't slide fore-aft, as rivals' do.

Hyundai's hot. Sales up 6.2%, Autodata says, in an overall market down 23.9% through November. Only others up this year: Kia, 7.2%; Subaru, 13.6%.

The 2010 Tucson suggests that Hyundai will be among the winners for quite some time.

-What? Compact, four-door, five-passenger crossover-utility vehicle that's different in almost every detail from the vehicle of the same name it replaces.

Two flavors: GLS and Limited, each available with front-wheel drive (FWD) or all-wheel drive (AWD).

-When? On sale this month.

-Where? Designed in Frankfurt, tweaked in California, manufactured in Ulsan, South Korea.

-Why? Needed a serious rival to Honda CR-V, Toyota RAV4 and Ford Escape, which currently outsell Tucson in the U.S. about 10-to-1.

-How much? Base GLS FWD manual starts at $19,790 including $795 shipping. High-end Limited AWD with premium package is $29,490.

-How potent? Optional V-6 has been discontinued. Only engine is a 2.4-liter four-cylinder that Hyundai calls Theta II, rated 176 horsepower at 6,000 rpm, 168 pounds-feet of torque at 4,000, mated to six-speed automatic transmission with manual-shift mode. Six-speed manual available on GLS FWD only.

-How big? Six inches shorter than CR-V, otherwise similar but has considerably less cargo space. Tucson is 173.2 inches long, 71.7 in. wide, 66.3 in. tall (with roof rails), on a 103.9-in. wheelbase.

Weighs 3,179 to 3,516 lbs.

Passenger space: 101.9 cubic feet. Cargo space: 25.7 cu. ft. behind second row, 55.8 cu. ft. when rear seat's folded.

Tows up to 2,000 lbs. Turning circle diameter, 34.7 ft. Carries 1,091 to 1,294 lbs. of people, cargo and accessories, depending on model.

-How thirsty? FWD automatic rated 23 miles per gallon in town, 31 highway, 26 in combined driving. FWD manual: 22/30/25. AWD automatic: 21/28/24.

Trip computers in preproduction test cars registered:

GLS AWD automatic: 22.3 mpg (4.48 gallons per 100 miles) in mixed driving including suburbs, freeway and winding canyon roads.

GLS FWD manual: 26.8 mpg (3.73 gal./100 mi.) in suburbs during heavy traffic.

Limited AWD automatic: 28.7 mpg (3.48 gal./100 mi.) in a mix of suburbs and winding, hilly canyon roads that were driven mainly in second and third gears.

Burns regular, holds 14.5 gallons.

-Overall: Could be the new champ among small SUVs.

By James R. Healey USA TODAY

LAZER 99.3, GARY ROME HYUNDAI, AND THE UNITED STATES MARINES HOST "TOYS TO THE WORLD" TO BENEFIT BRIGHTSIDE

2009-12-03T16:09:00.000-05:00

HOLYOKE, MA, DECEMBER 14, 2009: Lazer 99.3's morning host Leslie Hall has been battling afternoon host Pat Kelly to see who can raise more toys for the kids at Brightside this holiday season. Brightside for Families and Children is a prestigious and comprehensive nonprofit child welfare, mental health and family support center offering contemporary services for children, adolescents and their families. Both Leslie and Pat have spent nights at the Holyoke Mall collecting toys this holiday season, and it all comes to a head at one final event on the afternoon of Monday, December 14th from 2PM to 4PM on at Gary Rome Hyundai in Holyoke. Atlantic recording artists Skillet (online at www.skillet.com) as well as independent band Aranda (online at myspace.com/aranda) will each perform acoustic sets in the showroom. The only way to gain admission for these exclusive sets is to bring a new, unwrapped toy to the dealership on the day of the show. Again "Toys to the World" to benefit Brightside takes place Monday, December 14th in the showroom at Gary Rome Hyundai, 1000 Main Street, in Holyoke, Massachusetts.

THE 2011 SONATA: THE NEW STANDARD FOR MIDSIZE SEDANS

2009-12-02T16:04:00.001-05:00

Sonata Injects Emotion, Advanced Powertrains and Superior Quality into Bland Segment Hyundai today introduced its all-new 2011 Sonata at the Los Angeles Auto Show. This marks the North American debut of the latest version of the popular midsize sedan, introducing Hyundai's "Fluidic Sculpture" design language and an all four-cylinder engine lineup to the U.S. market.

HIGHLIGHTS FOR 2011 SONATA

* All-new sixth generation Sonata midsize sedan
* Fluidic Sculpture design
* All four-cylinder engine lineup
* Launches with new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission
o Class leading fuel economy of 23 mpg city/35 mpg highway*
o Class leading 198 horsepower standard* (200 horsepower on SE trim*)
* 2.0-liter Theta II turbocharged GDI four-cylinder engine and Hybrid Blue Drive models to debut by 2010 year-end
* Production begins at Hyundai Motor Manufacturing Alabama in December with retail sales beginning in January
* XM Satellite Radio™, real-time XM NavTraffic, XM Data Services, HD Radio Technology™, Bluetooth®, Touch-screen navigation and iPod®/USB inputs

Sonata is the second vehicle in Hyundai's 24/7 version 2.0 product initiative (seven new models in the next 24 months) following on the heels of the all-new Tucson. Production of Sonata will begin later this month at Hyundai's U.S. plant in Alabama with retail sales beginning in January.

The 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai's strong value proposition. The 2011 Sonata poses some intriguing questions:

* Why can't a smart, solid sedan also have modern, sleek, sophisticated style?
* Why pay so much to get a taste of luxury?
* Why can't an efficient four-cylinder engine give V6 power?

FLUIDIC SCULPTURE DESIGN LANGUAGE

Beginning with the 2011 Sonata and 2010 Tucson projects, Hyundai designers set to work about three and half years ago on Fluidic Sculpture. Fluidic Sculpture is a consistent, cohesive design language that will ripple through the entire Hyundai showroom. In developing the initial Sonata sketches, Hyundai designers considered the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion. Inspired by nature, Fluidic Sculpture injects sophistication and dynamic angles into the shape of a vehicle and now serves as the core of Hyundai's future design identity.

The exterior of the all-new Sonata is long, light and low. The high beltline allows for a long, sleek roofline accented by the third window. A monoform side profile includes flowing lines highlighted by a Hyundai signature chrome accent that spans the length of the car. Normally, this type of trim is only found around the windows. On the new Sonata, this trim extends out from the headlamps, juts up along the hood and through the beltline. The face is bold with a large powerful chrome grille and headlamps that integrate precise details. The stance is completed by 16-, 17- or 18-inch multi-spoke wheels.

The sophisticated look continues inside where Hyundai has created an upscale ambiance thanks to a flow-through center console and instrument panel. These flowing surfaces complement the exterior design and wrap around the driver and passengers.

HYUNDAI PACKAGING EFFICIENCY

The sleek design, combined with Hyundai's expertise in interior packaging, has produced an interior that delivers class-leading comfort, functionality and practicality. A sleek roofline typically compromises headroom and interior volume but, at 120.2 cubic feet, the Sonata has the most interior volume of its key competitors. It is so spacious, Sonata continues to be classified by the Environmental Protection Agency (EPA) as a Large car, truly a "class above" Camry, Altima, Fusion and Malibu (all are categorized as Midsize cars). Even in trunk room, the Sonata shines. Sonata's 16.4 cu. ft. of trunk space gives it a 9.3 percent advantage over the Camry, and a 17.1 percent advantage over Accord.

	2011 Sonata	2010 Camry	2010 Accord	2010 Altima	2010 Fusion	2010 Malibu
Passenger volume (cu. ft.)	103.8	101.4	106.0	100.7	100.3	97.7
Cargo volume (cu. ft.)	16.4	15.0	14.0	15.3	16.5	15.1
Total interior volume (cu. ft.)	120.2	116.4	120.0	116.0	116.8	112.8
EPA size classification	Large	Midsize	Large	Midsize	Midsize	Midsize

ADVANCED POWERTRAINS

The new Sonata will launch with Hyundai's new Theta II GDI 2.4-liter four-cylinder engine with a Gasoline Direct-Injection (GDI) fuel delivery system, which contributes to improved fuel efficiency and lower emissions. Sonata is the first midsize sedan to adopt GDI technology as standard equipment in a naturally aspirated powertain. This shorter, more direct path of fuel delivery, allows for greater control of the fuel mixture at the optimum moment, thus improving efficiency. The fuel is injected by a camshaft-driven, high pressure pump that operates at pressures up to 2,175 psi. Direct injection also utilizes a higher than normal 11.3:1 compression ratio for increased power. The pistons are "dished" to increase combustion efficiency in the cylinder. This powerplant will deliver best-in-class fuel economy, best-in-class four-cylinder horsepower and best-in-class torque.

Sonata delivers an impressive 23 mpg city/35 mpg highway estimated fuel economy rating* with the available six-speed automatic transmission with SHIFTRONIC®. (When equipped with the six-speed manual, the Sonata achieves an estimated 23 mpg city/34 mpg highway fuel economy rating). The preliminary horsepower and torque ratings for the Theta II GDI are 198 horsepower and 184 lb.-ft. of torque. In the SE trim which includes a standard dual exhaust, the engine delivers 200 horsepower. This high-tech, all-aluminum, 16-valve engine features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. A version of this engine also meets Partial Zero Emission Vehicle (PZEV) standards.

	2011 Sonata (est.)	2010 Camry	2010 Accord	2010 Altima	2010 Fusion	2010 Malibu
Engine	2.4L I4	2.5L I4	2.4L I4	2.5L I4	2.5L I4	2.4L I4
Horsepower	198 @ 6300	169 @ 6000	177 @ 6500	175 @ 5600	175 @ 6000	169 @ 6400
Specific output (HP/Liter)	82.5	67.6	73.8	70.0	70.0	70.4
Torque	184 @ 4250	167 @ 4100	161 @ 4300	180 @ 3900	172 @ 4500	160 @ 4500
Fuel economy (A/T)	23/35	22/33	22/31	23/31	23/34	22/33

Next year, Hyundai will add a 2.0-liter Theta II turbocharged GDI four-cylinder engine and a 2.4-liter Hybrid Blue Drive model featuring Hyundai's breakthrough lithium polymer battery pack. Details about these powertrains will be announced at the 2010 New York Auto Show. Sonata's innovative segment first powertrain lineup is a key driver of Hyundai's goal to be the most fuel-efficient automaker on the planet.

SIX-SPEED AUTOMATIC AND MANUAL TRANSMISSIONS

Hyundai's commitment to making the Sonata extremely fuel efficient continues with a six-speed automatic transmission with SHIFTRONIC manual control or a standard six-speed manual transaxle.

Hyundai's all-new six-speed automatic A6MF2 transaxle helps the company meet its goals of improving fuel efficiency and reducing emissions. Shifts are silky-smooth with an option of manual control through the SHIFTRONIC feature.

Drivers can access the SHIFTRONIC feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. The SE trim will also feature steering wheel-mounted paddle shifters. A clear LCD readout on the instrument panel shows the gear being used.

Designed for transverse engine applications in passenger cars and SUVs, the new compact transmission puts Hyundai into an elite class of auto manufacturers who have designed their own proprietary six-speed automatic transmissions. The strength of the design is its unique layout which makes it smaller, more compact and lighter than any other six-speed transmission on the market today.

For the customer, the new six-speed delivers a performance edge. In this application, it helps brings a nine percent gain in fuel economy (35 mpg* versus 32 mpg). The gearbox has no dipstick because it is filled with automatic transmission fluid that is good for the life of the vehicle under normal usage conditions, thereby reducing maintenance costs.

Developed over a four-year period, this new six-speed automatic is 26.4 pounds lighter than the five-speed it replaces. It also is 1.6 inches shorter and considerably simpler, having 62 fewer parts, which is a key to increased durability, lighter weight and lower cost.

When it comes to transmissions, more gears are definitely better. The addition of a sixth gear enables closer spacing between gear ratios providing a better balance of performance and fuel economy while the wide overall gear ratio helps deliver strong acceleration.

The gearbox has three planetary gearsets and a unique flat torque converter that shortens the unit's overall length by 0.47 inches. Four pinion differentials improve durability and further minimize size.

Another example of engineering ingenuity is found in the design of the hydraulic pressure control unit. Slight manufacturing deviations from one solenoid valve to the next often times cause fluctuation in the hydraulic pressure and affect shift precision and quality. The transmission featured in the Sonata cleverly integrates adjustment screws in the valves that enable each of the eight valves to be calibrated at the factory. This feature ensures stable hydraulic pressure at any shift point which facilitates a high degree of precision and control needed to deliver fast, smooth and precise shifts throughout the rpm range.

SUPPLE RIDE, AGILE HANDLING

An advanced four-wheel independent suspension system combines a supple ride with precise handling and steering response for Sonata GLS and Limited models. Sonata uses MacPherson strut front and multi-link rear suspension systems with increased travel for improved wheel control and a smoother ride. All four wheels are controlled by coil springs, fade-resistant gas-charged dampers and stabilizer bars. The suspension has been optimized to keep the vehicle flat during corning and provide quick turn-in response. The rear suspension uses aluminum components to reduce weight and improve suspension performance. The GLS and Limited models also use advanced low-rolling resistance tires to improve fuel economy while maintaining good ride and handling performance.

The Sonata SE is an even more exciting and willing partner for drivers who prefer sportier ride and handling dynamics. The sport-tuned suspension features stiffer springs and larger stabilizer bars, resulting in a 20 percent increase in roll stiffness. Unique SE dampers, including monotube shocks in the rear are used to control the more aggressive suspension. Low profile 18-inch tires round out the unique chassis components of the Sonata SE.

All Sonatas have column-mounted, motor-driven electric power steering that adjusts instantly to changing driving conditions while improving fuel economy over a conventional steering system. A quick-ratio steering rack is used for crisp feel on turn-in. Sonata's turning diameter of 35.8 feet is better than Camry, Accord, Altima, Fusion and Malibu.

	2011 Sonata	2010 Camry	2010 Accord	2010 Altima	2010 Fusion	2010 Malibu
Turning diameter (feet)	35.8	36.1	37.7	36.1	37.5	40.4

WORLD CLASS POWER-TO-WEIGHT RATIO

One of the program targets for the 2011 Sonata engineering team was world-class power-to-weight ratio. Power-to-weight ratio pays dividends in both performance and fuel economy.

Vehicle	2011 Sonata	2010 Camry	2010 Accord	2010 Altima	2010 Fusion	2010 Malibu
Burb weight (lbs.)	3199	3307	3269	3180	3342	3415
Horsepower	198	169	177	175	175	169
Power-to-weight ratio	16.2	19.6	18.5	18.2	19.1	20.2

Sonata is rich in ultra-high-strength steel, leading to world-class body rigidity. The 2011 Sonata is 25 percent stiffer in torsion and 19 percent stiffer in bending rigidity than its predecessor, yet it is lighter than many midsize sedans, also offering more interior room.

This focus on power-to-weight ratio pays dividends across the board. The Sonata owes its ability to deliver both strong performance and excellent fuel economy in great part to its impressive power-to-weight efficiency.

ADVANCED STANDARD SAFETY TECHNOLOGIES: PART OF HYUNDAI'S ASSURANCE COMMITMENT

Sonata is built from the ground up with safety in mind, with a hot stamped ultra-high-strength steel body structure, advanced airbag technology and Electronic Stability Control (ESC), delivering on Hyundai's commitment to both active and passive safety technology leadership. The prior generation Sonata was the first midsize sedan with standard ESC when it launched in March of 2005. ESC was not standard equipment on Honda Accord until the 2008 model year and the 2010 model year for Toyota Camry. Once again every 2011 Sonata has lifesaving ESC as standard equipment. This is important because the National Highway Traffic Safety Administration (NHTSA) has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars.

The Sonata also features a state-of-the-art braking package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) including Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD) to automatically adjust the braking force to front and rear axles based on the vehicle loading conditions.

Sonata features six airbags—including dual front, front seat-mounted side-impact, and front and rear side curtain airbags—along with active front-seat head restraints. The 2011 Hyundai Sonata is projected to earn the NHTSA's top rating of five-stars for front and side impacts. Other passive safety features include shingle-style rear-seat head restraints for improved visibility, three-point seatbelts for all seating positions, front-seat seatbelt pretensioners and force limiters, and a rear-seat Lower Anchors and Tethers for Children (LATCH) system for child seats.

2011 SONATA OFFERS FOUR UNIQUE AUDIO ENVIRONMENTS

* An AM/FM/XM/CD/MP3 audio system with six speakers comes standard in the Sonata GLS and SE.
* AM/FM/XM/CD/MP3 audio system with touch-screen navigation and Dimension® premium sound with subwoofer and external amplifier is optional on the GLS and SE models.
* The Limited model comes standard with an AM/FM/XM/6-disc CD-changer/MP3 with HD Radio Technology and Dimension premium sound.
* The optional AM/FM/XM/CD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier system on the Limited comes with Infinity audio.

DIMENSIONAUDIO SYSTEMS

Dimension is a new branded audio system created by Hyundai Mobis and features a Variable Equalizer with normal, dynamic and concert settings. The last generation equalizer provided only one fixed sound field. The new Variable Equalizer, tuned by renowned audiophile Ken Pohlmann, is a function for controlling the sound qualities sensed by listeners. For example, Pohlmann added bass response to the concert mode typically not found in other systems.

INFINITY® AUDIO SYSTEM

Audio enthusiasts with even more demanding tastes will be impressed by the AM/FM/XM/CD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier, dedicated Dual Voice Coil (DVC) subwoofer, eight-channels and nine Infinity speakers available on the Limited. Infinity and Hyundai engineers worked together during the early stages of development to integrate the speakers into Sonata's interior. The team spent hundreds of hours fine-tuning the system for the cabin's unique acoustic attributes.

XM, HD RADIO TECHNOLOGY, BLUETOOTH AND TOUCH-SCREEN NAVIGATION DELIVER UNRIVALED MIDSIZE SEDAN TECHNOLOGY CHOICES

* 2011 Sonata comes standard with three months of XM Satellite Radio, real-time XM NavTraffic and XM Data Services
* Sonata also will be the first popular midsize sedan to offer the clarity of digital HD Radio Technology from the factory
* First vehicle in its class to offer a Bluetooth hands-free phone system standard
* Standard auxiliary iPod/USB inputs allow drivers to fully control and charge iPods directly from the head unit

Touch-screen navigation is available on all trim levels and includes a high-resolution screen. This system provides new features including Bluetooth streaming audio capability. This easy-to-use unit can be controlled via 6.5-inch WVGA touchscreen or voice-activation by headliner-mounted microphone.

The system features 8GB of flash memory and comes matched with a sound system that plays compact discs, accesses digital music files via Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod/USB/auxiliary inputs. Bluetooth audio wirelessly streams music from select mobile phones to the head unit. Also, with a Bluetooth-enabled phone one can look up a local restaurant and call for reservations before plotting the route. The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos, real-time NavTraffic and XM Data services such as WX Satellite Weather®, XM Stock Ticker and XM Sports Ticker. The system is also updateable via the USB.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

* Preliminary estimate

Five Reasons To Put the 2010 Hyundai Elantra on Your New Car Shopping List

2009-10-19T11:45:00.000-04:00

Time was, Hyundai cars were a bit of a joke in this country. After a strong launch here in 1986 by selling sedan and hatchback versions of its Excel subcompact the firm managed to get a reputation for manufacturing less than high quality cars.

But that all changed with the introduction of Hyundai's 10-year/100,000 mile warranty on all vehicles. And fortunately for the South Korean firm, this coincided with the company seeing its quality rankings improve to Honda- and Toyota-like levels.

With that as background, here are five reasons to consider the 2010 Hyundai Elantra.

Reason 1: Like Any Hyundai, the 2010 Elantra is a Screaming Bargain

Hyundais in this country have always sold in part on the strength of their high value-to-content ratio, and the Elantra is no different. With prices starting at $14,120 for a five-speed GLS model, Hyundai is still managing to keep its pricing humble.

Do take into account that any GLS purchaser will no doubt want the $1,700 popular equipment package, as it is the only way to get air conditioning.

Reason 2: Check out that Warranty

Even though Hyundai's 10-year warranty is no longer revolutionary--what with brands like Suzuki copying the idea--who wouldn't like to buy a new car with coverage for that long?

The most catastrophic thing that can happen to a car owner who is still making payments is the failure of a transmission or engine. With the Hyundai Elantra and its generous warranty, you never have to worry about it.

Reason 3: The 2010 Elantra Touring Model

If you're on a tight budget for a new vehicle but know that your load-carrying needs extend beyond a sedan's capability, check out the Hyundai Elantra Touring, a new model last year.

Known as the Hyundai i30 in Europe, this ultra-cool hatchback just oozes European charm and panache. Prices for the Elantra Touring maxed out at $17,800 for a well equipped 2009 model. The only option was a sunroof.

This year Hyundai saw fit to take out many features that made the Touring cool and created a version for $1800 less. Buy the top-line Touring model, or buy the sedan.

Reason 4: A Hyundai is as Reliable as a Toyota or Honda?

Yes, Virginia, there is such a thing as a hyper-reliable Hyundai. In the latest J.D. Power quality surveys, Hyundai found its way into the upper echelon of car manufacturers, right below Honda and above Toyota.

Honestly, though, it makes sense that Hyundai would make their vehicles as reliable as possible. They don't want to foot the bill for repairs from those seemingly endless warranties.

Reason 5: Since When Does Hyundai Equal Performance?

Time was that economy cars were tinny penalty boxes, with little or no concern for the latest safety and performance advances. But just check out the specs on the 2010 Hyundai Elantra.

All Elantras come with a 138-horsepower 2.0-liter engine with 16 valves, as well as four-wheel disc brakes. For drivers seeking the utmost in control, Hyundai offers a five-speed manual transmission on all models.

As you might expect, most of the Hyundai Elantra's competition comes in the form of the ubiquitous Honda Civic and Toyota Corolla. But everyone drives one of those, and the Elantra is on average $2,000 to $3,000 less than comparable versions of these Japanese models.

In buying an Elantra, not only do you get the joy of driving something unique, but you will have money left over to do something irrational ... like buy a whole new clothes wardrobe.

In Milan, Italy.

GreenCarReports.com

Review: 2009 Hyundai Genesis Coupe 2.0T Track makes more out of less

2009-10-14T09:34:00.000-04:00

The 2.0T is the low man on Hyundai's Genesis Coupe totem pole, disappointing the power addled and whooping it up too much for pinkie-waving tea drinkers. However, raw power isn't what this turbo model is all about, and once that's made clear, the coupe becomes a delightful flavor in Hyundai's best recipe. All the careful execution of the Genesis Sedan carries over, with an extra dollop of involvement. It's a driver's car, pure and simple. And that's a recipe we enjoy as much as Mom's London Broil.

While the car-crazies have hotly anticipated the Genesis Coupe's retail arrival, mainstreamers have yet to get the memo that Hyundai has its afterburner lit. Entirely different than the Tiburon it sent packing, the Genesis Coupe is a rakishly good looking car with crisply pressed, creative styling. So it looks good, but how's it drive?

One thing's for certain, the Genesis Coupe has serious potential. In 2.0 Turbo form, the GEMA four-cylinder that Hyundai shares with Mitsubishi and Chrysler is mildly boosted to deliver 210 horsepower and 223 pound-feet of torque. The torque is all-in by 2,000 rpm, and there's serious untapped potential in the aluminum engine. In fact, the Hyundai 2.0 shares some of its design with the raucous Mitsubishi Evo's powerplant, although parts differ between the two. The Evo connection is a tantalizing road map to increase the force-fed Genesis' hijinks, and the aftermarket ought to have a field day once it sinks its teeth in.

In the engine room, things are tidy and laid out in a businesslike fashion; the details have clearly been sweated. The turbocharger hangs off the passenger side of the block, and is plumbed through an intercooler before pressurizing the intake tract. There's plenty of room underhood for larger plumbing, aftermarket boost controllers and the usual hot-rodding suspects. The engine has been constructed with all of the right details: aluminum block and heads with cast-in cylinder liners, a bedplate for the lower end, oil sprayers to cool the pistons and dual overhead cams with continuously variable valve timing. Stout stuff. And the square dimensions, with both bore and stroke equaling 86 millimeters, make a good trade-off between off-boost torque and revvability.

The Track suspension package starches up the chassis with stiffened springs and dampers, adds larger diameter stabilizer bars (25mm front and 22 mm rear), stuffs 19-inch wheels with staggered, summer-only Bridgestones under the fenders, and upgrades the brakes with Brembo pieces. Four-piston calipers all around in the obligatory shade of red squeeze 13.4-inch rotors in front and 13-inchers out back, which is impressive braking hardware on a vehicle that's just shy of $28,000 dollars. More importantly for building performance cred, the Track package is not available with an automatic transmission.

Exiting a corner with Tutta Forza called up, a Track-trim Torsen limited-slip differential helps get the power down. The 2.0T has to work hard to break loose – which might strike some as less impressive to some than the big-torque V6 version, but on the track, most wheelspin is little more than wasted motion. While the Coupe and Sedan share a platform, there's nearly five fewer inches of Genesis wheelbase in the two door. A more substantive change is the strut front suspension in the coupe instead of the sedan's control arms. The struts keep costs down, but not at the expense of performance, and the strut towers are braced to keep the geometry stable. The Track suspension in our Genesis Coupe 2.0T is simply the finest job of performance-minded chassis calibration we've ever sampled from Hyundai. The extra stiffness might make your pocket change jingle, but it's still got enough compliance to be comfortable on most surfaces. The ride is busy, but it's acceptable for the extra capability, and more cushion is available by opting out out of the Track package. It's cheaper, too.

The rest of the goodies covered in the Track package are mostly cosmetic and comfort upgrades, including all the goods in the Premium trim level like an Infinity audio system, power moonroof, a power driver's seat, auto-dim mirrors and push-button start. Inside, aluminum dresses up the pedals and the comfortable, bolstered seats are covered in a combination of black leather and red "high friction" cloth. Navigation is forthcoming, too, though our tester sported a large, legible LCD at the top of the center stack in its place. Exterior details include foglamps, high-intensity discharge headlamps, and a large rear spoiler that we'd have accepted reduced downforce to avoid.

The driver's office is also a fantastically good effort. Controls are in the right places, the wheel and stubby shift knob are wrapped in leather, and the center stack is attractively clean while still carrying a full complement of controls for the ventilation and comprehensive entertainment systems. The metallized plastic that tastefully accents various surfaces in the interior may be easily marred, especially where the fob docks, so an entire keychain resting on the lower left corner of the console for thousands of miles is bound to leave a mark. In front of the driver are two metal-ringed nacelles housing legible gauges with halo-style lighting. All of the switches and buttons feel first-rate, and cheap plastics only invade unseen areas.

The only gripe we can muster is the way the steering wheel spokes occasionally block the stalks, making it difficult to see what you've set the intermittent wipers to. Casting an eye around the interior of the Genesis Coupe, you see refined design, and even though some surfaces appear richer than they feel, for the most part, only those who'd rather poke and prod the dash pad will be disappointed – the rest of us will be too busy driving the car.

Upon pressing the "go" button and setting off, we noticed pedals well placed for heel and toe downshifting, and the machinery is game to play along. Underway, there's a growl from the four-cylinder's exhaust, and you can detect the occasional whoosh from the mostly silent turbocharger. The Genesis impresses by being tight, rattle free, and more serene than we expected. A common complaint, at least among those who've tried the V6 Genesis Coupe, is that it has a heavy clutch. In the Turbo, we found the opposite to be the case; the clutch is light and the take-up point is vague. Likewise, steering feel has been widely praised when fitted with the other powertrain, but our initial impression was that it erred on the light side. However, the steering's communication won the day, conveying plenty of detail about what's going on at road level.

There's some softness when off-boost, especially in the first couple of gears where the shorter gearing of the Turbo prevents boost from building. It all fizzes up nicely in 3rd gear, though, and the 2.0 pulls strongly. At speed, a poke at the pedal delivers a responsive surge of pressurized acceleration. When attempting a quick tear through the gears, the electronic throttle's tendency to hang open during shifts precludes smooth driving. It's an emissions thing, for sure, but the calibration forces either slower shifts, or an acceptance of less graceful forward progress.

While there's certainly noticeable grunt delivered by the powertrain, the joy in the turbocharged Genesis Coupe is not in a thuggish shove into the seat. That's what the V6 is for. The 2.0T Track is all about being a pavement scalpel. The handling is clean and deft, the transmission plays along nicely as you row the six-speed gearbox, and the overall execution is impressive for a first effort at a rear-wheel drive coupe that's essentially a ponycar. The capable Genesis Coupe might not have you bellowing the theme to "The Courtship of Eddie's Father" in the same way that the telepathic Nissan 370Z does, and there are cars that will outrun it, but the Genesis Coupe can still hang without excuses.

The potential that lies within this inexpensive, well-crafted coupe is what's really exciting. The easy way to increased capability is winding up the boost. With the aggressive buy in price, there ought to be coins left rattling in the piggy bank for immediate upgrades. On the practical side, the Genesis Coupe offers a (very tight) back seat that folds, a trunk that's not too shabby for a coupe, and it can return 30 miles per gallon on the highway when driven far more gently than we managed. We made too many visits to Boostville to attain that EPA highway estimate.

While the Genesis Coupe is not perfect, it's an extremely solid entry into a newly refreshed RWD sport/ponycar class with plenty of competition. Anyone contemplating the neo-retro Mustang, Camaro, or Challenger ought to check out the Genny, as it offers a whole lot of performance for a solid price without egregious corner cutting. Hyundai's money has gone into the things that matter with this car, and it works phenomenally well, even if we were left wanting more torque in first and second gears every time we launched it hard. Wrap the package in handsome, original bodywork that's not trying to recapture 1969, and Hyundai's effort makes a compelling argument.

by Dan Roth
AutoBlog.com

Hatchback Lacks Muscle, but Not Charm

2009-10-12T09:51:00.001-04:00

CORNWALL, N.Y. -- Rosa Parks Brown, our chocolate Labrador, prefers subcompact cars. We think it's because subcompacts force humans to sit next to her. Parks, as we call her, loves humans, craves them. She hates being left alone in the rear compartments of large trucks, crossover utility vehicles or sedans.

In that regard, the subcompact Hyundai Accent SE hatchback, seemingly the least likely of vehicles to transport three adults, a large dog and all of their stuff, turned out to be ideal for our 320-mile journey here from our home in Northern Virginia.

Parks did the whole trip resting her head in the lap of her true master, our daughter Binta, or sticking her face as close as possible to the open front passenger window ostensibly to catch a breeze, but really to lick the back of the neck of the woman in the front passenger's seat, my wife, Mary Anne.

Other than my wife's occasional protests against being neck-slurped, it was a pleasant, easy trip -- surprisingly pleasant and easy.

The little Accent is the most affordable car made by Hyundai, a South Korean manufacturer that prides itself on the design and production of affordable automobiles. At Hyundai in the 1980s, that meant motorized trash, such as the now-defunct, seldom mourned Hyundai Excel subcompact.

Today's Hyundai no longer makes trash. In fact, the company has been reaching upscale and doing so successfully with models such as its new Genesis sedan. Next year, Hyundai will roll out its Equus sedan, a super luxurious automobile designed to compete with Mercedes-Benz's S-Class and BMW's 7-Series.

The only people laughing at the prospect of Hyundai taking on Mercedes-Benz and BMW are those who haven't been paying close attention to Hyundai.

I have written here and other places that Hyundai has mastered the art of Wal-Mart marketing. Some of you have taken that as an insult. It isn't.

To people who shop regularly at Wal-Mart, as we Browns do on our East Coast road trips, it is high praise. We get products and service we want with the quality we want at prices we consider unbeatable.

Hyundai understands that. It is committed to the proposition of high value for dollar, even in its least expensive car, the front-wheel-drive Accent hatchback.

The Accent is a subcompact with wiggle room, arguably with as much usable interior space as that offered by the more expensive Toyota Corolla. Fit and finish are as good as anything offered by Hyundai's Japanese rivals. In terms of air-bag count, standard safety equipment is better. You get standard side and head air bags in the Accent. You don't in the Corolla.

The Corolla has a more powerful four-cylinder engine -- 1.8 liters and 132 horsepower vs. 1.6 liters and 110 hp for the Accent. That makes the Accent more of a right-lane car than its Japanese rival. But both cars can exceed the top 65 mph speed limit on the New Jersey Turnpike with the same unhappy result: an expensive conversation with a New Jersey state trooper.

Still, I would've preferred a larger engine in the Accent. And here's hoping that Hyundai creates a special iteration of the Accent with, maybe, a turbocharged 1.8 liter, four-cylinder diesel. That would make getting up Mine Hill Road here a lot easier than struggling along in second gear, which is what we had to do in the gasoline-fueled four-cylinder Accent SE used on this trip.

But Parks didn't mind the second-gear stuttering. With a fuel efficiency of 27 miles per gallon in the city and 33 mpg on the highway, using regular unleaded gasoline, we saved enough money to buy her some gourmet dog food.

Perhaps that's really why she prefers subcompact cars.

By Warren Brown
Washington Post

Hyundai Genesis sedan earns top billing

2009-10-06T09:40:00.001-04:00

After just a few miles behind the wheel of the Hyundai Genesis sedan, it was easy to understand why this vehicle was named the 2009 North American Car of the Year -- the first such honor for any product from this South Korean automaker.

It was also easy to forget I was driving a Hyundai, because it felt more like I was behind the wheel of a Mercedes-Benz. I kid you not.

The company that made the mistake of introducing itself to the U.S. market in 1985 by introducing the miserable little Excel hatchback has graduated into a full-line automaker with a stable of vehicles designed to fit almost anyone's tastes.

But there is more Hyundai magic on the way. While the Genesis has a base price range of $32,250-$37,250 (plus $800 freight), the automaker plans to bring an even more-expensive luxury car to the United States late next year -- its Equus sedan, which it displayed at the recent Pebble Beach, Calif., luxury-car show.

The Equus is already on sale in South Korea, competed head-to-head against such vehicles as the BMW 7-series and Mercedes S-class. No U.S. prices have been announced yet for the Equus, and it might even get a different name for this market, but it probably will push into the $50,000 range when it arrives.

For now, though, people who want BMW, Lexus or Mercedes-style luxury -- but without the prestigious name, mind you -- can be happy with the Genesis sedan.

This car is not to be confused with the Genesis Coupe, which arrived this year as a 2010 model. The coupe, which I also tested recently, starts at $22,000 and is much-less luxurious than the larger and roomier sedan by the same name.

Hyundai's U.S. sales have held remarkably strong during this year of historically depressed overall industry totals, a credit not only to cars such as the Genesis sedan and coupe, but the strength and value of the entire Hyundai lineup -- which begins with the under-$10,000 Accent subcompact.

The company's success this year, while other automakers have been struggling to survive, has been helped by its value-pricing strategy, and, perhaps most of all, its "Hyundai Assurance" plan. Under that program, the automaker pledges to buy back any new Hyundai during the first year of ownership if the buyer becomes unemployed or can't work because of health problems.

The new luxury sedan, which was introduced to Super Bowl TV viewers in January, also was honored by the Web site About.com as the "Best New Car of 2009," and named a "Top 5 Luxury Car for 2009" by NADAguides.com, the consumer Web site operated by the National Automobile Dealers Association."

Genesis also earned five-star safety ratings for both front and side impacts in crash tests conducted by the National Highway Traffic Safety Administration.

Michael Deitz, Hyundai Motor America's product planning manager, contends that the Genesis "has the technology and features comparable to the world's leading premium sports sedans at a value Mercedes and BMW can't beat."

The car has the look and feel of a large, premium European sedan such as the BMW 5-series or Mercedes E-class, but at a much-lower cost. The styling is quite Mercedes-like -- not flashy, just classy.

The $32,250 starting price is for the base 3.8 model, which comes with a 290-horsepower, 3.8-liter V-6 engine.

On the top end, there is the 4.6-liter V-8 model, with an impressive 375 horsepower, beginning at $37,250.

Our tester was the model that most consumers are choosing – the 3.8 V-6. With extras such as a Premium Plus package ($3,000) and Technology package ($4,000), our tester rang up at $40,050 with freight.

With the Premium Plus package came 18-inch alloy wheels, leather-wrapped door and dash, power sunroof, power tilt-and-telescopic steering column, rain-sensing wipers, and more.

The Technology package added a 528-watt Lexicon audio system, integrated with a navigation system, with HD radio, XM satellite radio, and XM NavTraffic; a rear backup camera; adaptive headlights; front and rear parking assist; and cooled front seats.

Hyundai said it expected the Genesis to compete for customers with cars such as the Lexus ES, Chrysler 300 and Cadillac CTS, but added that it has performance capabilities and luxury features "comparable to sedans costing tens of thousands of dollars more."

The Genesis rides on a new rear-wheel-drive vehicle platform that Hyundai developed specifically for a luxury car, and it has an advanced five-link suspension at all four corners to give it both the ride and handling that consumers expect in a premium sedan.

Both engines come with six-speed automatic transmissions, although the gearboxes are different for each model.

With premium fuel, the V-8 has the 375 horsepower, but it's also designed to run on regular gas. The horsepower drops just slightly, to 368, with regular, but Hyundai says the car still outperforms all competitors in the amount of horsepower produced per liter of engine displacement.

While I haven't tested the V-8 model, I can tell you that the V-6 offered more power than I would ever need either in town or on the highway. The accelerator pedal takes a little getting used to, as just a small push gives the car a quick forward jolt -- bringing groans from my passengers, who said they though I was trying to snap their necks.

But once I got the hang of it, I heard no more complaints. It reminded me of the way my flight instructor taught me to handle the control wheel in the airplane -- "You don't turn the wheel," he said. "You just add pressure."

The ride was smooth and quiet, even at top freeway speeds, yet during spirited driving on twisty roads, the Genesis performed quite well, with no squishiness at all. Steering was more precise than I expected, as well, although not quite as crisp as that of a comparably sized BMW.

The Genesis has impressive EPA fuel economy numbers for a car with this much power -- 17 mpg city/25 highway for the V-8 and 18/27 for the V-6. Hyundai notes that this is better than many V-6 engines in smaller midsize cars.

Standard on the V-6 model are electronic stability control with traction control, antilock brakes, 17-inch alloy wheels, front and rear seat-mounted side air bags, roof-mounted side-curtain air bags, the electronic front head restraints, fog lights, automatic headlights, dual power/heated outside mirrors with turn signal indicators, heated leather seats with power adjustment up front, cruise control, white and blue interior lighting, keyless entry with push-button start, leather-wrapped tilt steering wheel with audio controls, dual front fully automatic climate control, auto-dimming rearview mirror with universal garage opener and compass, AM/FM/CD/MP3/XM audio system with iPod/USB and auxiliary input jacks, Bluetooth and floor mats.

The V-8 models come with most of the features of the V-6, plus 18-inch silver alloy wheels, chrome lower body side moldings, upgraded leather seats, leather-wrapped dash and door trim inserts, power glass sunroof with tilt and slide, power tilt-and-telescopic steering column, integrated memory system, Lexicon 15-speaker surround -sound audio system, six-disc CD changer, illuminated scuff plates, wood-trimmed leather steering wheel, power rear sunshade and rain-sensing wipers with auto-defogger windshield.

The car seats five, and as a full-size sedan, it's quite roomy for both front and rear passengers, with lots of rear legroom even when the front bucket seats are pushed all the way back on their tracks.

But my 11-year-old twin grandkids were much more comfortable in the back seat by themselves. With no one sitting in the middle, the center armrest can be pulled down, and it provides two decent cup holders.

The car comes with Hyundai's great warranty, which includes five-year/60,000-mile bumper-to-bumper protection, along with 10-year/100,000-mile limited powertrain coverage, seven-year/unlimited mileage anti-perforation protection, and 24-hour roadside assistance for five years with no mileage limit.

Towing, lockout service and trip-interruption expenses are included.

G. Chambers Williams

San Antonio Express-New

2010 Hyundai Elantra Lineup Saves Gas And Goes Blue

2009-09-29T11:11:00.001-04:00

Hyundai has made a very smart choice on its Elantra sedan for 2010: improved its fuel economy. And at the center of the improvement is a new frugal base model: the Elantra Blue.

Through some relatively simple engineering enhancements--such as a smart alternator, lower-friction components, and revised/taller gear ratios, along with revised engine calibration--Hyundai has improved fuel efficiency on the Elantra Blue (versus last year's Elantra models) by up to eight percent. EPA ratings now stand at 26 mpg city, 35 highway with the standard five-speed manual transmission--up from 24 mpg city, 33 highway on last year's model.

Due to "smart engineering enhancements" on other Elantra GLS and SE models, fuel economy ratings have gone up about one mpg in both city and highway ratings, to 26 mpg city, 34 highway.

Throughout the model line, the changes have been achieved while preserving the engine's power output. All models remain powered by a 138-horsepower, 2.0-liter four-cylinder engine; PZEV versions make 132 hp.

Unfortunately, these changes don't apply to the 2010 Hyundai Elantra Touring sport wagon.

Prices are mostly unchanged, with the base Blue model just $25 higher than last year's GLS. The base Blue, at a $14,145 MSRP, includes power heated mirrors, power locks and windows, keyless entry, a split-folding rear seatback, and a tilt (though not telescopic) steering wheel. Options include air conditioning, an upgraded 172-watt audio system with MP3 compatibility, iPod and USB inputs, and cruise control. In short, it's a gas-saver but not a blue-light special.

The GLS moves a bit upscale from last year, adding most of those options plus a few more minor features, such as fog lamps, while the top-of-the-line SE includes steering-wheel audio controls, leather trim, telescopic steering-wheel adjustment, sport-tuned steering and suspension, and 16-inch alloy wheels.

Of note is that the fuel-economy improvements in the 2010 Hyundai Elantra Blue model don't involve an extra-cost package (such as in the 2010 Kia Forte) or the need to step up to a higher-priced model. Hyundai points out in a release that the 2010 Elantra Blue is priced lower than base models of the 2010 Toyota Corolla, 2010 Ford Focus, 2010 Chevrolet Cobalt, and 2009 Honda Civic.

General Motors likely revived this trend toward special trims of small-models with improved fuel economy. Last year GM produced an improved-efficiency XFE version of its Chevrolet Cobalt last year.

In the 1980s and into the 1990s, automakers produced various high-mpg trims such as the Dodge Omni Miser, Honda CRX HF, and Chevrolet Sprint ER

TheCarConnection.com

Hyundai Genesis is Class of the 2009 Model Year With Most Top-Car Honors

2009-08-31T09:47:00.001-04:00

Headlined by the 2009 North American Car of the Year award, Hyundai's new flagship earns more top recognition than any other 2009 introduction

FOUNTAIN VALLEY, Calif., 08/27/2009 Hyundai's all-new flagship, the Genesis sedan, launched to significant anticipation culminating with its coronation as the 2009 North American Car of the Year – the first time a Korean brand has ever achieved the honor. But Genesis didn't stop there, accumulating honor after prestigious honor to become the most decorated new car launch of the 2009 model year. At last count, Genesis tallied more than 20 top honors from the most prominent media outlets and automotive organizations in North America.

Genesis' trophy case includes awards and accolades from the likes of J.D. Power and Associates, Motor Trend, AutoPacific, Cars.com and leading consumer publications. Genesis is built on Hyundai's all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, the Lambda 3.8-liter V6 engine producing 290 hp, and Hyundai's all-new Tau 4.6-liter V8 engine producing 375 hp. With technology rivaling more expensive luxury sedans, convenience features like push-button start and navigation system, and five-star safety ratings from the National Highway Traffic and Safety Administration (NHTSA), it's clear that Genesis is among the best new cars of 2009. But at a starting MSRP of just $32,250 and max price of just $42,000 for a fully loaded Genesis, it's no surprise the competition was left in Hyundai's rear-view mirror.

"Genesis was developed to rival the world's best luxury sedans so we knew it would be a great car, but we didn't know how it would be received by the automotive community," said Scott Margason, director of Product & Strategic Planning for Hyundai. "As the awards accumulated, we realized not only how well designed the Genesis was, but how far the Hyundai brand had come. Consumers and automotive industry influencers really embraced the idea of Hyundai producing a luxury product."

Genesis Sedan Awards

1. 2009 North America Car of the Year
2. Motor Trend – America's Top 40 New Cars
3. J.D. Power and Associates – Automotive, Performance, Execution and Layout (APEAL) - Most appealing midsize premium car
4. J.D. Power and Associates – Vehicle Launch Index (VLI) - Highest ranked 2009 all-new or redesigned vehicle
5. The Car Book 2009 – Best Bet (intermediate category)
6. About.com – Best New Car
7. Kiplinger's Personal Finance – Best New Model (sedans $30,000-$45,000)
8. NADAguides.com – Car of the Month (April)
9. NADAguides.com – Top 5 Luxury Cars
10. NADAguides.com – Best Car Buy - Top luxury cars under $35,000
11. Autotropolis.com – Car of the Year
12. Cars.com – Car of the Year
13. On Wheels – Car of the Year
14. AutoPacific – Ideal Vehicle Awards - Aspirational Luxury Category
15. AutoPacific –Vehicle Satisfaction Awards - Aspirational Luxury Category
16. Consumer Reports – Top-Rated Vehicle (upscale sedan category)
17. Consumer Digest – Best Buy (luxury segment)
18. MyRide/Autobytel – Car of the Year
19. Ward's Auto World – 10 Best Engines (4.6 liter Tau V8)
20. Automobile Journalists Association of Canada – Canadian Car of the Year
21. Automobile Journalists Association of Canada – Best New Luxury Vehicle Under $50,000

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Hyundai Tucson Wins 2009 Motorist Choice Award

2009-08-24T12:22:00.001-04:00

Intellichoice and AutoPacific automotive experts recognize Tucson for owner satisfaction and overall value

FOUNTAIN VALLEY, Calif., 08/19/2009 Intellichoice and AutoPacific honored Hyundai Tucson with a 2009 Motorist Choice Award in the Compact Crossover SUV category for its top scores in ownership satisfaction and overall value. The Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new car buyers find vehicles that best satisfy all of their personal transportation needs.

"Automakers have long known that car buyers are looking for outstanding value, and want to be proud of the car they drive," said James Bell, publisher and editor of IntelliChoice.com. "With the Hyundai Tucson being awarded a Motorist Choice Award, it proves to be a purchase that owners will be pleased with both financially and behind the wheel."

The fourth annual Motorist Choice Awards were co-developed by AutoPacific, known for its owner satisfaction rankings, and IntelliChoice.com, the online source for automotive ownership cost and value analysis, to recognize the vehicles that delivered both the highest customer satisfaction and the lowest cost of ownership. One-hundred and ninety six cars, trucks, crossovers and SUVs were scored this year to determine the winners.

"It's an honor to be recognized by both Intellichoice.com and AutoPacific in the 2009 Motorist Choice Awards," said Brandon Ramirez, product manager, Hyundai Motor America. "With safety and technology features rivaling more expensive vehicles in the small SUV segment, Tucson is a smart option for car buyers seeking value, quality and reliability in their next car purchase."

For 2009, sound engineering refinements have been made to improve Tucson's EPA fuel economy values. Additional exterior and interior changes include all-new 16-inch alloy wheels, a more distinctive chrome grille, new tailgate trim and new GLS seat fabric. The Tucson SE 4WD received standard heated front seats and a windshield wiper de-icer. Tucson also has standard XM Satellite Radio™ and iPod®/USB and MP3 auxiliary input jacks.

INTELLICHOICE.COM AND SOURCE INTERLINK COMPANIES, INC.

IntelliChoice.com, part of Source Interlink Media, LLC., is the market leader in automotive ownership cost and value analysis. Founded in 1986, IntelliChoice.com is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the IntelliChoice.com web site (www.intellichoice.com), consumers get the help they need to research, compare, configure and price vehicles. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and an online car buying guide. Source Interlink Media LLC is a subsidiary of Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences.

AUTOPACIFIC

AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: AutoPacific.com and news.vehiclevoice.com

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Hyundai Genesis Coupe Recognized as a 'Most Fun' Clunker Replacement by Kelley Blue Book's KBB.com

2009-08-20T08:58:00.000-04:00

KBB.com's 10 most fun clunker replacements list helps new car shoppers turn clunker credit into pure driving excitement

FOUNTAIN VALLEY, Calif., 08/18/2009 The editors of Kelley Blue Book's www.kbb.com recognized the 2010 Hyundai Genesis Coupe on its list of "10 Most Fun Clunker Replacements." The list was designed to help car shoppers looking to get more excitement out of their government credit under the Car Allowance Rebate System (CARS) program. The Genesis Coupe was named "Most Fun" among such elite European competitors as Audi TT, BMW 128i and BMW 335d.

Kbb.com editors said, "Have you driven a Hyundai lately? Quality, performance and overall appeal are way up, while purchase value remains strong (and resale values are improving). The rear-wheel-drive Genesis Coupe is by far the most fun Hyundai we've ever driven."

Genesis Coupe raises the performance ante from its sibling Genesis sedan, and shares its rear-wheel drive architecture and 5-link independent rear suspension to appeal to true driving enthusiasts. The Genesis Coupe offers a 30-mpg, 2.0-liter model with an intercooled four-cylinder turbocharged engine producing 210 horsepower, and a 3.8-liter V6 Track model with 306 horsepower and massive Brembo brakes.

"To have the Genesis Coupe designated a fun clunker replacement by kbb.com is great evidence of Genesis Coupe's dynamic performance appeal," said Derek Joyce, product development manager, Hyundai Motor America. "This is exactly why the Coupe was created - Hyundai's answer for enthusiasts wanting an affordable, thrilling and fuel efficient ride. We've seen great success with the Cash for Clunkers program across the Hyundai line-up and are excited to celebrate this recognition for the brand."

For more information about the Top 10 Most Fun Clunker Replacements from Kelley Blue Book's kbb.com, please visit www.kbb.com/funclunkerreplacements.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, the Hyundai Assurance Program is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

KELLEY BLUE BOOK (www.kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource® has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® (Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.

Hyundai's Early "Car Allowance Rebate System" Trades Show Nearly 60 Percent Improvement in Fuel Economy.

2009-07-28T08:37:00.001-04:00

Early trend could translate to annual savings of 69 million gallons of gas, $170 million in fuel costs and more than 600,000 metric tons of co2 emissions

FOUNTAIN VALLEY, Calif., 07/24/2009 Early statistics from Hyundai Motor America on the U.S. government's Car Allowance Rebate System (CARS) program, also known as "Cash for Clunkers," show an average 59 percent fuel economy gain between the "clunker" and the new vehicle purchased. Hyundai estimates individual fuel consumption will decrease by 275 gallons per year, reducing fuel costs by nearly $680 annually at current gas prices.

As this program expands industry wide, the energy and cost savings could be considerable if these early trends hold for the 250,000 vehicle sales expected under phase one of the CARS program. Annual fuel consumption in the U.S. could decrease by 69 million gallons, reducing spending by a total of nearly $170 million on gasoline[1], and cutting CO2 emissions by more than 600,000 metric tons.

"While the figures are indicative of early trends only, it is clear that the program, at this stage, is very successful in getting old, low fuel economy vehicles off the road and replacing them with safer and greener vehicles," said Hyundai Motor America President and CEO John Krafcik. "We think these economic and environmental benefits are so compelling, that they will induce Congress to expand or enhance the CARS program past its current endpoint."

Additional statistics from the Hyundai sample prove further that the CARS program is truly removing "clunkers" from the road. Eighty three percent of the initial trades take in a truck, SUV or van and 86 percent of the new vehicles purchased are passenger cars. The average age of a trade-in model is nearly 14 years, and the average odometer reading is more than 140,000 miles. The average "clunker" achieves about 16 miles per gallon according to EPA data, while the average new car sold under the program achieves more than 25 mpg.

Hyundai became the first automaker to honor the government's CARS incentives on July 2 and the novel consumer incentive program accounts for about 11 percent of Hyundai sales so far this month. Nearly a third (32 percent) of the trade-in models reported by dealerships were Ford vehicles, followed by Dodge (23 percent). Lexus, Jaguar, and Mercedes-Benz are among the other brands delivered as "clunker" trades, demonstrating both the broad appeal of the government program, and the changing nature of Hyundai's product line and buyer demographics. Hyundai's rollout enables buyers to receive the full rebate allocated under the CARS program when an eligible trade-in is exchanged for a qualifying Hyundai model at a participating Hyundai dealership.

The fuel-efficient Hyundai Elantra was the most popular model purchased under the CARS program, making up nearly 33 percent of sales. Elantra recently earned top honors in the 2009 J.D. Power and Associates Initial Quality Study for the highest initial quality in the compact car segment, and is a "Top Pick" from a leading consumer magazine. With manufacturer incentives and a full CARS rebate for a qualifying "clunker," consumers can purchase a new Elantra for as little as $8,620. Sonata (27 percent) and Accent (19 percent) ranked second and third, respectively, in CARS transactions.

Hyundai accelerated CARS incentives to consumers by several weeks by backing dealerships with short-term cash advances as the government organized the rollout of the program industry-wide. Under the CARS program, consumers qualify for a $4,500 rebate on the purchase or lease of new vehicles that achieve 10 miles per gallon more than a trade-in car or five miles per gallon or more than a trade-in light truck. New vehicles that achieve between 4 to 9 mpg more than a trade-in car, or 2 to 4 mpg more than a trade-in light truck qualify for a $3,500 incentive. See www.cars.gov for complete details.

Thirteen Hyundai models and engine combinations qualify for the CARS incentive program, which requires passenger cars achieve 22 mpg or more combined fuel economy, and light trucks achieve 18 mpg or better combined fuel economy.

* Accent
* Elantra
* Elantra Touring
* Entourage
* Sonata 2.4L
* Sonata 3.3L
* 2010 Genesis Coupe 2.0L
* Tiburon 2.0L
* Tucson 2.0L
* Tucson 2.7L
* Santa Fe 2.7L
* Santa Fe 3.3L
* Veracruz

Five Hyundai models achieve 30 miles per gallon or more on the highway –Accent, Elantra, Elantra Touring, Genesis Coupe 2.0L and Sonata 2.4L. Hyundai ranks third in corporate average fuel economy according to the U.S. Environmental Protection Agency, so consumers will realize further cost savings by stepping into a more fuel-efficient model than they currently drive.

The CARS incentive program complements all existing special incentives and financing options from the manufacturer, including Hyundai Assurance, which allows consumers to return their vehicle if they unexpectedly lose their income, and Hyundai Assurance Gas Lock, which offers a year's worth of gas at a guaranteed price of $1.49 per gallon. Visit www.Hyundai.com for details.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

North American Car of the Year Hyundai Genesis Earns Highest Ranking Among New or Redesigned 2008 and 2009 Vehicles

2009-07-23T08:11:00.001-04:00

FOUNTAIN VALLEY, Calif., 07/22/2009 J.D. Power and Associates announced today that the Hyundai Genesis is the highest ranked 2009 all-new or redesigned vehicle in the inaugural Vehicle Launch Index(SM) (VLI). This result comes after the Hyundai Genesis significantly contributed to Hyundai's high marks in the J.D. Power and Associates' 2009 Initial Quality Study(SM) (IQS) announced in June in which Hyundai was the highest ranked non-premium nameplate. On July 16, 2009, Genesis was also designated J.D. Power's most appealing midsize premium car in the 2009 Automotive Performance, Execution and Layout (APEAL) Study(SM).

The Vehicle Launch Index quantifies how well 2009 new vehicles–including new entries to the market, all-new and redesigned models–perform during the first eight months after launch. Genesis' performance in the IQS and APEAL studies is significant because VLI includes the key factors of vehicle quality and design, included in both studies. The VLI also examines various factors that are critical to the financial success of a launch, including turn rate, vehicle revenue, dealer gross profit, incentive spend, credit quality and residual value.

"Genesis represents everything Hyundai knows about engineering, building, and launching great automobiles," said John Krafcik, Hyundai Motor America president and chief executive officer. "Awards like VLI help reaffirm what we're hearing from the marketplace – that Genesis has been a tremendous success in generating incremental sales, building the Hyundai brand, and satisfying our most demanding consumers."."

The J.D. Power and Associates VLI recognition will join the growing number of Genesis honors and accolades including North American Car of the Year, Kiplinger's Best New Model for 2009, AutoPacific's Vehicle Satisfaction Award, and more. Hyundai's Genesis sedan sets a new benchmark in the premium car category. With a starting price of just $33,000, Genesis includes performance and luxury features typically found on vehicles costing thousands of dollars more.

The VLI looks at 2008 and 2009 model-year vehicles first sold between January and October 2008. Vehicles must be all-new or major redesigns and must sell at least 5,000 units during the first eight months to be included.

Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 790 Hyundai dealerships nationwide.

We Get a Ride in Hyundai's New S-Class Fighter

2009-07-22T10:02:00.002-04:00

We hang a right and head west onto the 10 freeway in Santa Monica toward the beach. The on-ramp is downhill, two lanes wide and drag-strip straight.

Suddenly I'm pinned to the large leather seat as the 2011 Hyundai Equus downshifts from 6th gear to 2nd and its 368-horsepower 4.6-liter Lambda V8 yanks the big sedan toward the Pacific. I look at the tach. Its needle is sweeping quickly through its arc as a muted V8 rumble chases us from behind. At 6,500 rpm, the transmission delivers a quick but smooth upshift just as we reach the traffic lanes of Interstate 10.

"Is that floored?" I ask, one eye still on the dials.

"That's floored," says John Krafcik.

He should know -- he's driving. The left seat of the Equus is still off-limits to American journalists. But Krafcik is more than just our chauffeur; he's the president and CEO of Hyundai Motor America, and the man basking in the glow of the company's recent success. He's also the guy who's going to sell the Equus in the United States, taking Hyundai north of the $50,000 barrier for the first time.

On Sale in a Year
With John's right foot still buried in the thick carpet of the Equus, the sedan delivers another smooth shift at redline. I check the speedometer; it's reading about 140 and climbing. Can't be, I think to myself. The car feels quick, but not that quick. I clutch the door panel while my brain tries to catch up. Then I realize the speedometer is in kilometers per hour, so I start doing math.

Krafcik keeps his foot down and his mouth moving. "The car is still about a year away," he says, talking about the possible timetable for the introduction of the Korean-built luxury sedan in the U.S. "And we'll most likely sell it here as the Equus." Equus is Latin for "horse," and the car's entry into the U.S. market has been the worst kept secret since Henry Ford leaked word about the flathead V8 back in 1931. We're told the official official announcement of the car's sales future in the U.S. will come in mid-August.

At 160 km/h, Krafcik finally backs off. That's about 100 mph, and from the passenger seat I'm impressed with the ride and stability of the Equus. It's a bit firmer than I thought it would be. It's not quite as tied down as a Hyundai Genesis, but it's not the floaty Korean-market limo I was expecting. You definitely feel the road, although there's a little less rebound control than there should be.

Traffic is light as we reach the short tunnel that marks the transition from the I-10 west to the northbound Pacific Coast Highway. We enter the darkness and then quickly burst into the noontime California sunshine again. I ask about the suspension tuning. "It's not quite really ready yet," says Krafcik. "Right now our engineering team is on a cross-country drive with an Equus, an S-Class, a 7 Series and a Lexus LS. We're there with the interior, but they are fine-tuning the ride and handling. Make no mistake, our targets are those three cars and our ride and handling will be more in the direction of the LS 460 L."

Ballsy. The strategy, not the driving. Hyundai has decided to take on three of the best sedans in the world.

Priced Right
Still northbound on PCH, we're cruising within the 50-mph speed limit and past the Malibu beachfront homes of Hollywood's super-rich. This is S-Class and 7 Series country, and Krafcik knows it. All around us are the people he must convince to buy a Hyundai instead of a Benz, Bimmer or Lexus.

It'll be tough, and Krafcik hedges his bet. "Our goal with the Equus isn't volume," he says while passing a black Mercedes-Benz S550 on the right. "It's image. We want to show the world we can make the finest sedans in the world."

He's right about one thing, because the interior of this Equus is up to the challenge. The fit and finish is exceptional. The leather is soft. The seat is cush and comfortable, if a little flat, and the headliner is an acre of Alcantara suede, just like you get in an S65 AMG. There's even French stitching on the leather-wrapped dash. The metallic trim on the center stack and console is plastic and not real aluminum, though. It looks good, but should be the real thing.

No, it's not quite as nice inside the Equus as in the interiors of the luxury sedans it has targeted in the marketplace, but it's close, and the Equus should undercut those sedans by $20,000 or more. Krafcik won't get specific on price, but says enough for us to guess that the 2011 Hyundai Equus will start at $48,000 and top out at about $58,000.

"Our challenge is to make sure it doesn't become the next VW Phaeton," Krafcik notes. Keeping the price under $60,000 seems to be a key to achieving that goal. "There will be two packages," he continues. "A base car and one with all the backseat stuff."

That "stuff" includes a reclining rear seat, fold-out tables, and radio and climate controls built into the rear armrest. The Lexus LS 460L offers a similar package, although it's really only for those who would rather be driven than drive themselves.

Wider Than S-Class
Stopped at a red light, I take the opportunity to look around a bit more. The odometer reads 1,792 km (a little over 1,100 miles). The A-pillars are carved carefully to permit a panoramic view ahead. There are heated and cooled front seats with three-level temperature adjustment. There's a power tilt-and-telescoping steering wheel, wood on portions of the steering wheel rim and an elegant clock on the center stack. I can't hear the engine, which is idling at 600 rpm. The window switches, shifter, iDrive-like interface controller and navigation system are all plucked right from the Hyundai Genesis. The gauges are similar to the ones in the Genesis, as is the four-spoke steering wheel. And there's a "Sport" button just to the right of the shifter.

I also notice that the car feels spacious. Nice and wide, which it is. In fact at 74.8 inches wide, the Equus is the same width as a BMW 7 Series and a full inch wider than the Lexus LS and the Mercedes-Benz S-Class.

The light turns green. Krafcik accelerates away, only part throttle this time. And the Equus moves off like an upscale luxury sedan powered by a V8 should -- with authority. Upshifts from the six-speed automatic are nearly imperceptible and the V8's flat torque curve gets the Equus back up to 50 mph well ahead of Malibu's afternoon traffic of surfers.

We're not surprised. The Equus features the same powertrain we've praised in the Genesis, and it feels just as good in this larger package. What is surprising is that the larger Equus weighs only 200 pounds more than a Genesis, which makes it easy to calculate some educated guesses about its acceleration times.

The 2009 Hyundai Genesis V8 we last tested hit 60 mph from a standstill in 5.9 seconds (5.7 seconds with 1 foot of rollout like on a drag strip) and finished the quarter-mile in 14.1 seconds at 101 mph. After some 'rithmetic on our part, we expect the Equus to hit 60 mph in 6.1 seconds (5.9 seconds with 1 foot of rollout like on a drag strip) and cover the quarter-mile in 14.3 seconds at 99 mph. Not slow, yet certainly slower than an S550, a 750i or an LS 460.

Also from the Genesis0 are the rack-and-pinion steering with old-school hydraulic assist (still our preference over electric-assist systems) and four-wheel disc brakes. The Equus also has air suspension, although only Genesis sedans sold in Korea are equipped with this feature.

Looks Like a Lexus
Just past the Malibu Country Mart (made famous by TMZ), a guy in a Porsche 911 Turbo pulls alongside us. He's checking out the car. Our car -- the Hyundai. And he's not the only one. Since we hit Malibu, there's been no missing the ability of the Equus to make people look. Even the tourists in their rented Grabber-Blue Mustangs know this Hyundai is something special.

It may be a dead ringer for a Lexus LS from the rear, but the Equus certainly has enough street presence for valets to keep it up front. "The two character lines in the side are from the California studio," says Krafcik. "In fact, there's more U.S. influence in the design of the Equus than the Genesis." There's certainly enough chrome on its flanks to back up that statement.

And it looks larger than it is. At 203.1 inches long, the Equus is just a fraction of an inch longer than a Lexus LS 460 L and nearly 2 inches shorter than a Mercedes S-Class. Meanwhile, its 119.9-inch wheelbase falls between the dimensions of the long-wheelbase LS and the short version. Even the short-wheelbase 7 Series has an inch-longer wheelbase than the Equus.

Full Speed Ahead
Once we reach Pepperdine University, we flip around and head south toward Santa Monica again. It's now that I realize how quiet the Hyundai's interior is. At 100 km/h (about 60 mph) over the smooth asphalt that is PCH, all I hear is some tire slap from the 18-inch Hankooks.

Time to ask about that Sport button. "It's for the suspension," says Krafcik. "Push it, see what happens."

I do, and suddenly the Equus is the floaty Korean-market limo I was expecting. "Wow, big difference," I say, pushing the button again and getting the air suspension back into Sport mode. "Don't go there."

Krafcik first came to Hyundai Motor America in 2004 as the company's vice president of product development and strategic planning, and his home garage is stuffed full with a Porsche 911 C2S (997) and a Caterham 7, so I know he knows what I mean.

And at that moment Krafcik nails the throttle and redlines a couple of gears. "Feels good, huh?" he asks.

Yeah, he knows.

By Scott Oldham
edmunds.com

Hyundai Genesis Coupe - Korean Exotic

2009-07-16T08:44:00.001-04:00

As the Hyundai Genesis sedan marked the Korean company's entrance to the rarefied luxury league, the Genesis Coupe shows the world that it can build a semi-exotic sport coupe that is the equal of all comers. From the Mitsubishi Eclipse to the Infiniti G37, the Genesis Coupe rips 'em up.

Hyundai's next-generation Tiburon is rumored to be a fun little pocket rocket based on the Veloster concept from 2007, and may even be called something else entirely. It's all OK because the Genesis Coupe will make you forget there ever was a Tiburon, no matter how good the front-drive GT has been all of these years.

Sharing a rear-drive platform with the award-winning Genesis Sedan, the coupe is tuned to be much sportier and more engaging for drivers. It rides on a four-wheel independent suspension system - five links in back like the Germans - that is firm and energetic, but not jarring. Our test car came with handsome 18" alloy wheels, but 19" rollers are optional. Four-wheel anti-lock disc brakes with plenty of surface area suck the car down from speed with confidence. Electronic brake force distribution, traction control, and stability control are available.

Genesis Sedan comes with a choice of V6 or V8 engines, however the coupe offers four- and six-cylinder units. I have no complaints with the verve generated by our 210-horsepower 2.0-litre Turbo-four that provides a unique combination of efficient power with rear-drive balance. Fuel economy is rated 21/30-MPG city/highway. Uplevel models use the sedan's 3.6-litre DOHC V6, which generates 308 horsepower. Four-cylinder engines are matched with a 6-speed manual or 5-speed manumatic transmission; V6s make friends with a 6-speed manumatic.

A reasonably priced sport coupe with rear drive and ample power makes tuner kids giddy when they romp on the throttle in first gear and drive their tires into road goo. The pros will tell you that they think the Genesis Coupe is divinity when it comes to getting all greasy on the track. Fortunately, the same balanced chassis and quick wit that dances to rock is also a pro when it comes to attacking quick on-ramps, mountain passes, or just a favorite backroad.

Exterior styling is reminiscent of the Tiburon, but the car is noticeably larger in person - especially across the front where the car looks Corvette wide and from the rear where thoughts of Aston Martin come to the fore. Two-tier side surfacing, menacing air intakes, and a "Z profile" windowline leave their calling cards. The overall styling was developed during the past few years on auto show concept cars, but it also shares much with the Infiniti G37 and Lexus IS convertible - both intended competitors on the high end.

A twin-cockpit interior is right in line with the sport-luxury exterior styling. Available leather seats (we enjoyed a comfy checked cloth pattern), leather-wrapped sport steering wheel, Bluetooth, USB iPOD interface, keyless push button starting, and silver console surfaces not only look great but also put a stake in the future. Auto up/down power windows, deep cupholders, door cubbies, and a large dead pedal add convenience.

"We think our entry-level Genesis Coupe 2.0T, with its unique combination of rear-wheel drive and four-cylinder turbo power, offers an intriguing alternative to existing front-wheel drive sport coupes," said John Krafcik, president and CEO, Hyundai Motor America. "The 3.8-litre version of Genesis Coupe takes driving to an even higher level, rivaling the capability of premium-performance coupes like the Infiniti G37."

You would be hard pressed to tell the Genesis Sedan and Coupe share the same undercarriage and basic engineering, but it is easy to feel the premium genes that went into the coupe. It offers a firm, but comfortable and precise ride. As with the Genesis Sedan, Hyundai developed a world-class coupe that should make no excuses or apologies. It carries on Hyundai design tradition, including a fabulous 10-year/100,000-mile powertrain warranty, while aiming directly at Japanese luxury competitors - not to mention the Ford Mustang, Chevy Camaro, and Dodge Challenger. Equipped with a four-cylinder engine, our test car retails for $22,875. Slide one while you can.

Business Week Review: 2009 Hyundai Genesis

2009-07-09T10:25:00.001-04:00

The sporty, well-designed Genesis is a reasonably priced, stylish, entry-level luxury car—and a big step up for Hyundai

Up Front
There's nothing on the market quite like the new Hyundai Genesis. The Korean carmaker's rear-wheel-drive Genesis Sedan, which is all new for '09, is an entry-level luxury car that competes with the likes of BMW, Lexus, and Infiniti. And for 2010, there's the new Genesis Coupe, a smaller, less expensive, sportier, two-door version of the car that's so different from the sedan it almost seems like a separate model. The Genesis Coupe competes with everything from General Motors' new 2010 Chevy Camaro Coupe to the Infiniti G37 and Nissan 370Z.

If you're thinking it's crazy that a Hyundai could challenge such varied and excellent rivals, think again. The Genesis is a sophisticated, well-engineered car with a tight feel, close tolerances around the doors and hood, and a co-efficient of drag of a mere 0.27, making the car's exterior slipperier than most more expensive competitors'. The Genesis Sedan is extremely quiet inside and gobbles up potholes, yet has plenty of verve. And it sells at a much lower price than most of its rivals.

The entry-level Genesis Sedan, which I test-drove, probably has the broadest appeal. It's powered by a fuel-efficient 3.8 liter, 290-hpV6. There's also a V8-powered Genesis Sedan, with a muscle-car-style 4.6-liter, 375 hp engine, but it doesn't seem worth the extra money. The V6-powered Genesis Sedan is as quick as a BMW 328i, which is plenty of get-up-and-go for me. However, the Genesis lacks an all-wheel-drive option, something that's available on rivals such as the Audi A5, Acura TL, and BMW 328xi.

The Genesis Sedan comes only with a six-speed automatic with a manual shifting function. A six-speed stick shift is standard on the Coupe, with a five-speed automatic available with the small engine and a six-speed automatic with the V6. The Coupe's automatics have steering-wheel-mounted paddle shifters.

With V6 power, the Genesis Sedan starts out at $33,000 (compared with $38,000 for the V8-powered Genesis) and comes crammed with standard equipment, including leather upholstery, power accessories, a seven-CD sound system that includes satellite radio and an iPod hookup, dual-zone climate controls, and power-adjustable and heated front seats. The V8 Genesis has even more standard equipment, including rain-sensing wipers, leather dash and door trim, seat memory, and an upgraded sound system.

However, you can load up the V6 Genesis relatively inexpensively. A $2,000 package includes such options as a power sunroof, a better sound system with a six-CD changer, seat and mirror memory, stylish leather inserts on the doors and dash, and rain-sensing windshield wipers. A $3,000 package includes all that plus 18-inch alloy wheels. A $7,000 package adds such amenities as a backup camera, parking alerts, self-leveling headlights, a hard-drive-based sound system, a navigation system with traffic alerts, and Bluetooth capability.

Only one $4,000 option package is offered on the V8-powered Genesis. Among other things, it includes a navigation system with traffic alerts, a hard-drive-based 17-speaker sound system, self-leveling headlights, and Bluetooth.

The Genesis is very fuel-efficient. With the V6 engine, the Sedan is rated to get 18 mpg in the city and 27 on the highway (and in 382 miles of mixed driving, I averaged 22.6 mpg).

Among six-cylinder rivals, Toyota's Lexus ES 350 gets 19/27, Honda's Acura TL 18/26, the BMW 328i 18/38, and the Infiniti M35 to 17/25. The Genesis's mileage drops slightly, to 17/25, with the V8 engine.

The Genesis Coupe, which I also briefly test-drove, does even better. It gets as much as 21 mpg in the city and 30 on the highway with a stick shift and a 2.0-liter, 210-horsepower turbo-charged four-cylinder engine (neither of which is offered on the Sedan). The Coupe also is available with a 3.8-liter V6 rated at 306 hp. The V6 powered Coupe gets 17 mpg in the city and 26 on the highway.

Safety is another strong point. Standard gear on the Genesis includes antilock brakes and front, side, and head-protecting side-curtain airbags. The Genesis earned the U.S. government's top, five-star crash-test rating in all categories.

The Genesis isn't a big seller, but it's off to a decent start considering how weak the car market is. Sales totaled 8,100 units in the first five months of 2009.

Behind the Wheel
Composed, is how I would describe the Genesis Sedan's ride. It's tuned much more for comfort than sport. The ride remains smooth whether on bumpy back roads or on the Interstate, and the cabin is extremely quiet. Even the smaller engine is powerful enough to inspire confidence. If you need a burst of power, the Genesis performs with no apparent strain.

One of the surprising things about the Genesis is how quick it is. Hyundai says the Sedan will jump from 0 to 60 in 6.2 seconds with V6 power (a time I easily matched in my test car) and 5.7 seconds with the V8. The company rates the V6-powered Genesis Coupe at under six seconds. The Sedan's six-speed automatic has the usual manual mode. Unfortunately, there's no sport mode to quicken shifting response, a feature offered by many of the Hyundai's competitors.

The Genesis' cabin is tasteful and upscale. Designers took a risk by offering leather inserts on the doors and dash in the place of the usual wood veneer, but the two-tone leather (coffee on black in my test car) looks good and sets the Genesis apart from its many rivals. Touches of wood trim are available on the gearshift, center console and armrests, combining elegantly with the two-tone leather.

Everything in the Genesis seems sturdy and well-made. The glovebox is double-walled and closes solidly, and the sunroof door has a solid, heavy feel. Trunk space, at 15.9 cu. ft., is ample. But a significant negative is that the rear seats don't fold down, limiting the car's hauling capacity. There's only a small pass-through from the trunk to accommodate long objects.

As in other vehicles in this class, leg, head and shoulder space is adequate for most adults, but legroom may be cramped for long-legged drivers. I'm only 5 ft. 10 in. tall, and I could comfortably reach the pedals with the seat set all the way back. I also found the front seats surprisingly uncomfortable. They're too flat for my taste, with inadequate side-bolsters.

One design touch I like: You can crack the Genesis' rear windows a few inches without any of the horrible wind buffeting you get in most cars.

Buy it or Bag It?
For $40,000, a loaded V6-powered Genesis Sedan has almost every gee-gaw available on models in its class, and you can get the V8 engine for only $2,000 extra on a loaded-up model. Either version of the Genesis is a bargain if you factor in all the standard and optional equipment that's included.

The '09 Genesis Sedan sells for an average of $36,610, according to the Power Information Network (PIN), vs. $37,938 for the '09 BMW 328i sedan, $40,875 for Ford's Lincoln MKS, $47,566 for the Lexus GS 350, $48,260 for the Infiniti M35, and $49,356 for the Mercedes E350 sedan.

If you can get by with a smaller car, the Genesis Coupe is an incredible bargain. It's 14 inches shorter than the Sedan (and, obviously, lacks rear doors), so it's less practical. But it's even tighter and sportier than the Sedan, starts at only $22,750 with a stick shift and the four-cylinder engine, and sells for an average of just $27,170, according to PIN (which, like BusinessWeek, is a unit of The McGraw-Hill Companies)

I know, I know. It's still a Hyundai. The Genesis doesn't have the cachet and history of a BMW, Lexus or Infiniti, and many shoppers will be reluctant to pay so much for a Korean car. But check it out. The Genesis is a big step up for Hyundai.

Business Week

Hyundai Sonata Named Best Budget Family Car by ConsumerSearch.com

2009-07-08T09:46:00.000-04:00

FOUNTAIN VALLEY, Calif., July 7, 2009 - Hyundai Sonata beat out competitors Toyota Camry and Nissan Altima for the top spot of "Best Budget Family Car" by ConsumerSearch.com, a Web site that analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on their findings. Sonata received positive remarks from expert reviewers and users including:

* Reliable and well-made
* Roomy, high-quality interior
* Lots of standard features
* Good fuel economy (with base engine)
* Long warranty

The ConsumerSearch.com report sorts through various expert and user reviews, scientific testing by nonprofit and government agencies to identify the Top Four Best Reviewed cars. This year there were four categories: "Best Family Car Overall," "Best Budget Family Car," "Fun to Drive Family Sedan" and "Large Family Car." A family car is defined as a midsize or large four-door sedan with a starting price of around $18,000 up to $30,000.

"If money matters most, experts like the budget-priced Hyundai Sonata better than more expensive big-name sedans, including the Toyota Camry," said ConsumerSearch.com editors. "Critics have a hard time finding anything at all to dislike about the Sonata, especially considering the low price. It's one of the most fuel-efficient, spacious and reliable midsize sedans you can buy, and Hyundai backs it with a longer warranty than its pricey competitors offer." "We are thrilled to receive this recognition as it really demonstrates Hyundai's commitment to providing consumers with high-quality, dependable vehicles that won't break the bank," said Michael Deitz, product manager for Sonata. "The Sonata offers consumers industry leading safety features, superior fuel-efficiency and an award-winning interior packaged in a 'class above' its midsize sedan competitors."

The fuel-efficient Sonata combines refined design, proven dependability, spirited performance and an extensive list of standard features that increase its appeal to a broader range of customers.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, the Hyundai Assurance Program is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

2009 Hyundai Tucson Limited 4×4 Review & Test Drive

2009-07-07T09:11:00.001-04:00

For 2009, the Hyundai Tucson returns with additional exterior and interior changes that make it even more desirable. These changes include 4-6% improved fuel economy, all-new 16X6in. alloy wheels, 200-watt Kenwood Navigation/Audio System, a more distinctive chrome grille, new tailgate trim, metal grain interior accents, more color choices and new GLS seat fabric. The Tucson SE 4X4 receives standard heated front seats and a windshield wiper de-icer. An optional B&M Racing sport shifter adds shorter throw-lengths and enhances precision to Tucson's manual four-speed transmission. All Tucson's now come with standard XM Satellite radio and an auxiliary audio input.

The Tucson is a very competitive compact sport utility that rates high against the Honda CR-V, Nissan Rogue, Jeep Patriot and Toyota RAV4. The Tucson has good looks, a choice of two engines, a fully independent suspension, 4X4 option with plenty of room for up to 5-persons and is fun and easy to drive with excellent fuel mileage. Young families will like the sporty looks and very functional interior.

With gas prices on the rise again and consumers demanding better fuel economy, the 2009 Tucson delivers with a choice of two engines-a 2.0 liter DOHC 'Beta' in-line four-cylinder engine that when mated to the four-speed automatic achieves 20mpg/city and 26mpg/highway. Horsepower is rated at 140 at 6,000rpm, and torque is 136lb.ft. at 4,500rpm.

In addition to the smooth and efficient four-cylinder engine, the Tucson also offers an optional 2.7 liter V6 for improved acceleration and passing power. This 'Delta' series engine has an aluminum block and heads to keep weight down, while four-valve combustion chambers and DOHC ensure ample performance. Horsepower peaks at 173 at 6,000rpm and torque crests at 178lb.ft. at 4,000rpm. I was impressed with the launch in my Limited 4X4 model. The V6 with its standard four-speed Shiftronic automatic four-speed and 4X4 drive now delivers 18mpg/city and 23mpg/highway.

Tucson offers a wide range of transmission choices to suit a variety of customer needs. In the GLS trim with the standard 4-cylinder engine, owners can choose between a precise five-speed manual with an optional B&M Racing Sport Shifter for more precise shifting or a convenient four-speed Shiftronic automatic. This sophisticated unit can function like a conventional automatic, but also has manual controls for a more sporty driving experience. The Shiftronic automatic comes standard with the V6 engine.

The fully independent suspension underpinning the Tucson is excellent for on-road or off-road driving. a robust MacPheson strut front suspension is used in combination with a multi-link independent rear setup that uses trailing arms and multiple links to control wheel geometry precisely through a full range of suspension motion. All four wheels are controlled by coil springs and fade-resistant gas-charged shocks. To help balance the Tucson's handling and minimizing body roll during cornering, front and rear stabilizer bars are standard on all trim levels. The handling dynamics are handled beautifully by a responsive power-assisted rack & pinion steering system with a good feel for the road and minimum boost. Tucson is easy to handle in parking lots and on backcountry trails and has a tighter turning circle, 35.4ft. than a Jeep Patriot 35.6ft., Honda CR-V 37.8ft. or Ford Escape 36.7ft.

Braking from speed is also excellent with power-assisted four-wheel discs brakes. Up front are 11in. vented discs and in the rear are 10.3in. solid discs, with 11.2in. solid disc found in the 4X4 models. Enhancing braking power and control are four-wheel ABS, Brake Assist and Electronic Brake Force Distribution which is hard to find in other compact sport utility vehicles.

All Tucson models ride on 16X6in. aluminum wheels wrapped with 215.65R16in. all-season radials with 235/60R16in. standard in the Limited models. That's not bad for a compact sport utility and it helps with upgrading the looks in comparison to the competition.

The optional 4X4 system is one of the best of the competition. For maximum all-season traction and fuel economy, the Tucson 4X4 models come with an electronic torque management system that routes up to 99% of the power to the front wheels. As road conditions or torque demand changes, the system automatically diverts up to 50% of the power to the rear wheels. This on-demand system operates quickly and unobtrusively by monitoring the throttle position, wheel angle, wheel slippage and routes power to the axle offering the best traction. The 4X4 system can be manually locked into 4X4 drive for a continuous 50/50 power split between the front and rear wheels for off-road and very slippery road situations. The system automatically disengages when ABS is activated to provide optimal braking performance.

Besides excellent mechanicals under the skin, the new 2009 Hyundai Tucson looks good.

The purposeful exterior has a strong, urban presence. The new distinctive grille and standard alloy wheels enhance its appearance and flexibility. There is a large rear hatch for easy loading and unloading with a convenient flip-up rear window which eases loading of small or long items. Both SE and Limited models provide more amenities with new unique alloy wheels, wider tires, as well as fog lamps, bodyside cladding, bodycolored door handles and mirrors, and chrome rear accent trim. The Tucson looks great from any angle.

Tucson's five-passenger interior is a handsome blend of comfort, thoughtful features and utility. It echoes the sleek athleticism of the exterior, with matte-black accents on GLS trim and new metalgrain accents in SE and Limited versions. Illuminated power window and door lock switches, combined with high legible analog instrumentation aid in functionality and convenience. Drive comfort is a top priority in the Tucson's design, as evidenced by the eight-way adjustable seat with lumbar support and tilt-adjustable steering column. There are even grab handles above all four-doors, that's an extra touch.

Versatility is another hallmark for Tucson. It delivers an impressive 102.6cu.ft. of passenger interior volume, which surpasses Nissan Rogue at 97.5, Ford Escape at 99.5 and Jeep Patriot at 101.7cu.ft. The standard 60/40 split fold-down rear seatback makes it easy to accommodate passengers and cargo. Single-lever operation and shingle-style headrests that remain in place speed the conversion from passenger to cargo use. Tucson has greater cargo space behind the front row at 165.5cu.ft. compared to Patriot's 54.2 and Rogue's 57.9cu.ft. Tucson is ready to haul gear with an easy-to-clean composite floor load floor. Underneath the load floor is an additional sectionalized storage area with the spare tire positioned below. Plenty of storage bins, compartments and eight-cup/bottle holders are positioned throughout the interior, as are three 12-volt power plugs. Comfort and convenience features include a two-tier front storage console; two cupholders are positioned nearby, with one more in each door pocket. The rear armrest also includes two cupholders.

Other standard features in the Tucson Limited that I tested include automatic temperature control with outside temperature readout, heated/power-remote side mirrors, remote keyless entry with alarm, AM-FM-XM 6-CD changer with MP3 with auxiliary jack, cruise control, trip computer, leather wrapped steering wheel, leather seating surfaces, power sunroof, metalgrain interior trim, illuminated vanity mirrors, front intermittent windshield wipers/washer/deicer, rear wiper/washer, dual map lamps, and cargo cover.

The optional 200-watt Kenwood in-dash navigation/audio system has been added and was developed exclusively for Hyundai by Kenwood and combines audio, navigation, an auxiliary input into a single head unit, SD card slot and 700MB internal memory. Standard safety features include electronic stability control and traction control, front seat side airbags, side curtain airbags, LATCH system for child seats, 3-point safety belts for all seats, front airbags for driver/front passenger and active headrests.

In the fast growing but competitive compact sport utility segment, the new 2009 Hyundai Tucson has quickly gained the respect of the competitors from the US and Japan with its excellent looks, first-rate powertrains, fully independent suspension, strong braking system and fully functional and versatile interior.

SPECIFICATIONS

Price: MSRP $25,620
Type: Compact SUV
Where Built: South Korea EPA Class: Sport Utility Vehicles

Dimensions

Exterior
Length: 170.3 in.
Width: 72.1 in.
Height: 68.1 in.
Wheel Base: 103.5 in.
Ground Clearance: 7.7 in.
Curb Weight: 3548 lbs.
Interior
Front Head Room: 38.5 in.
Front Hip Room: 52.4 in.
Front Shoulder Room: 56.6 in.
Rear Head Room: 38.8 in.
Rear Shoulder Room: 56.3 in.
Rear Hip Room: 51.2 in.
Front Leg Room: 42.1 in.
Rear Leg Room: 37.2 in.
Luggage Capacity: 22.7 cu. ft.
Maximum Cargo Capacity: 66 cu. ft.
Maximum Seating: 5

Performance Data

Base Number of Cylinders: 6
Base Engine Size: 2.7 liters
Base Engine Type: V6
Horsepower: 173 hp
Max Horsepower: 6000 rpm
Torque: 178 ft-lbs.
Max Torque: 4000 rpm
Maximum Payload: 1280 lbs.
Maximum Towing Capacity: 2000 lbs.
Drive Type: 4WD
Turning Circle: 35.4 ft.
Fuel Data

Fuel Tank Capacity: 17.2 gal.
EPA Mileage Estimates: (City/Highway/Combined)
Automatic: 18 mpg / 23 mpg / 20 mpg
Range in Miles:
Automatic: 309.6 mi. / 395.6 mi. / 344 mi.

HARVEY SCHWARTZ

2009 Hyundai Genesis 4.6: Shocking competence

2009-07-02T10:03:00.001-04:00

We were out taking some photos of the Hyundai Genesis early one morning. A woman passing by asked, "What kind of car is that? I don't see a name badge on the front?"

My response was that, "It's a Hyundai Genesis. They didn't put a badge on front intentionally. They want you to see the car and do what you just did; that is, ask 'What is it?' "

Some of Hyundai's earlier large-sedans bore resemblances to Jaguars (the XG 350), but the Genesis definitely causes you to pause a moment and notice resemblances to Lexus and Mercedes-Benz.

Hyundai designed the Genesis sedan to be in the image of BMW's 5-Series, the Lexus GS, Infiniti M cars and Mercedes E-Class. However, it's priced and sized to compete with Chrysler's 300C, the Lexus ES, Cadillac CTS, and Mercedes C-Class.

There's no question that today's test car, the 2009 Hyundai Genesis 4.6, is an intriguing vehicle.

It's a full-sized rear-wheel-drive sedan with a 4.6 liter, 375 horsepower V-8. That V-8, with 333 lb.-ft. of pulling power, is relatively fuel efficient, being rated at 17 miles per gallon city and 25 highway. It may have been a filling quirk, but we pulled 27 on a highway trip, perhaps thanks to the steep overdrive sixth gear in the six-speed automatic transmission.

After people find out that this vehicle is a Hyundai, and a very nice looking one at that, they generally ask how much it costs.

Our test car - the more expensive 4.6 V-8 - has a sticker price of $37,250. Ours didn't have the only option, a $4,000 technical package, that turns out to be aptly named and well thought out. It adds xenon headlights, a trip computer, navigation, front and rear park assist, a cooled driver's seat, rear view camera, Bluetooth and upgraded Logic 7 sound system.

Then they have a sticker-shock reaction. "Thirty-seven thou for a Hyundai! That's a lot of money. Are they kidding?"

It is. And they aren't kidding in the least. Hyundai is making a run at the upscale market, starting with this sedan and continuing with the coupe version.

Hyundai came into the North American market with a terrible small car. They were so bad that most observers (me included) concluded that the brand was finished in this country.

To its credit, Hyundai's Pooh-Bahs went back to the drawing board - and did some serious marketing planning while they were at it. They knew they had one more shot at best and the only way they could convince American consumers that they had a worthy product was to make it long on quality. The result was the company's then-amazing 10-year, 100,000-mile warranty, and a lineup of cars that could compete in the small and mid-sized segments.

And their big cars - the XG 350 and Azera - weren't so bad, either. Now comes the Genesis. It's a serious bid by Hyundai at expanding its market reach.

If you're a brand snob, the Hyundai logo doesn't have that cachet yet; however, if you buy one now, it may have that cachet by the time - many miles down the road - when you're ready to trade it.

You're starting to see buyers' comments mentioning that the Genesis is a "value proposition" and has an amazing "price point."

Sales of the Genesis (8,100 to date) are encouraging. Overall, Hyundai sales were up nine percent in May (over April's numbers) as the auto industry starts to show signs of a modest rally.

Want to go fast? The V-8 will get you from 0-to-60 m.p.h. in just under six seconds. Handling? It's fine. Hyundai has a five-link system, front and back, that gives you a comfortable ride. While not a sports sedan, it does OK when pushed to an avoidance maneuver.

I generally prefer to travel in the driver's seat and really avoid rear-seat time; however, this is one vehicle I'd make an exception for. The rear seats and legroom are fine.

The two-tone leather treatment on the Hyundai dash - a feature that carries over to the door panels - is distinctively nice.

Hyundai used a distinguished award - the North American Car of the Year - as a jumping-off point for my favorite commercial from the last Super Bowl: The Angry Bosses. The spot showed furious executives at Lexus and BMW seeing the headlines that Hyundai ("It's Hyun-Day, like Sun-Day") had won the award.

A decade ago, members of the New England Motor Press Association generally agreed that the early Acura TL was dollar-for-dollar as good a buy as you could find. I've got no problem transferring that badge to this Genesis. After all, it needs something on that grille.

Boston.com

Gary Rome, of Gary Rome Hyundai of Holyoke Named Walk Chair For The Leukemia & Lymphoma Society's Light The Night Walk

2009-07-01T10:18:00.001-04:00

Urges Local Businesses Take the First Step to Help a Good Cause

Springfield, MA (June 29, 2009) - The Massachusetts Chapter of The Leukemia & Lymphoma Society (LLS) named Gary Rome chair of its 2009 Northampton Light The Night® Walk, the LLS annual fundraising event each fall to raise money for cancer research and patient services. Mr. Rome is hosting a complimentary summer BBQ at his Holyoke dealership on Saturday, July 11th at 11:00 a.m. for guests to learn how they can be involved.

LLS holds walks each fall in approximately 230 communities across the United States and Canada. Participants at the walks carry illuminated balloons - white for survivors, red for supporters, and gold to remember those who have died - to honor and commemorate lives touched by blood cancer. The Northampton Walk will take place on Sunday, September 13th at Look Memorial Park in Northampton, MA. Last year's Northampton Light The Night Walk raised more than $55,000 and the Massachusetts Chapter raised more than $1,050,000 throughout its six walk locations.

"Light The Night is a great way to build a spirit of caring and cooperation among employees as they help others," said Rome. "I am honored to serve as the chair to and look forward to encouraging commitment from local businesses and corporations."

The funds raised through corporate and individual contributions help to find cures and better therapies for leukemia, lymphoma, Hodgkin's disease and myeloma, and to provide information, education and support for patients and their families.

"Light The Night Walk gives hope to patients and their families and lets them know they are not alone in their battle against cancer," said Rebecca Longworth, Campaign Manager.

To find out more about forming a team or participating in a Light The Night walk, or to attend the recruitment BBQ on July 11th, contact the Light The Night Staff at the Massachusetts Chapter at 508-810-1342 or visit www.lightthenight.org/ma.

About The Leukemia & Lymphoma Society world and provides free information and support services. The Leukemia & Lymphoma Society ® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the

Hyundai Genesis and Elantra Named AutoPacific 2009 Ideal Vehicle Award Winners

2009-06-30T08:37:00.001-04:00

Hyundai models top Audi and Ford competitors in respective categories

FOUNTAIN VALLEY, Calif., 06/29/2009 Automotive research and consulting firm AutoPacific named the Hyundai Genesis and Hyundai Elantra 2009 Ideal Vehicles in their respective categories. In the Aspirational Luxury Car category, the Hyundai Genesis beat out top rivals including the Audi A5 and A4, Volvo XC70 and Cadillac CTS, while the Hyundai Elantra topped the Ford Focus, Mazda3 and Kia Spectra in the Compact Car segment. Additionally, the Hyundai Sonata finished second in the Premium Mid-Size Car segment.

AutoPacific's fourth annual Ideal Vehicle Awards (IVA) rank auto manufacturers for how closely their 2009 model-year cars or trucks came to matching owners' expectations and criteria. To determine the winners, AutoPacific asked owners to rate their new car or truck on how close it came to "ideal" in 15 different categories ranging from power and acceleration to safety features and storage. The vehicles that customers said they would change the least were considered the most "ideal."

"Hyundai has created two vehicles that owners say are nearly perfect just the way they are: their ideal vehicle," said George Peterson, president, AutoPacific. "Owners of the Genesis and Elantra indicated through AutoPacific's survey that they are driving a vehicle that meets their expectations, meaning they desire little to no change to their vehicle."

"Having our models recognized for AutoPacific's 2009 Ideal Vehicle Awards is a testament to the hard work and dedication that goes into all the vehicles in the Hyundai lineup," said Scott Margason, director of Product and Strategic Planning, Hyundai Motor America. "At Hyundai, we strive to exceed customer expectations in safety, quality and performance and look forward to continuing to develop more award winning vehicles."

Hyundai's Genesis sedan sets a new benchmark in the premium car category. With a starting price of just $33,000, Genesis includes performance and luxury features typically found on vehicles costing thousands of dollars more.

The Hyundai Elantra has unsurpassed standard safety in the compact segment and is equipped with six standard airbags. Elantra includes many extras like standard audio auxiliary input jack – all at an affordable price point any customer will appreciate.

AUTOPACIFIC

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year it publishes a wide variety of syndicated studies for the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Additional information can be found at AutoPacific.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

Hyundai a Rising Star in Auto Industry

2009-06-29T11:15:00.001-04:00

Sheds longtime second-rate brand status

South Korea's Hyundai Motor Co. has finally shed its former reputation as a second-rate brand to become one of the world's premier auto manufacturers.

"There are a lot of people who are convinced that Hyundai simply [couldn't] build a decent car," the About.com. auto Web site wrote in a recent review of the 2009 Hyundai Genesis. "Not that I blame them; twenty years ago Hyundai was peddling the Excel, a car that cost $45 to build," and was made out of materials of questionable quality.

But in a total turnaround, car experts today suggest that with Hyundai, people are getting BMW or Mercedes-Benz quality in a package that often costs tens of thousands of dollars less. Especially in today's market, reputation for quality and value goes a long way for cash-strapped consumers.

Lapping up Awards

Hyundai has won numerous industry accolades in recent months, underscoring its rapidly ascending brand appeal and reputation.

It began with Jan. 11, when the Hyundai Genesis was named 2009 North American Car of the Year at the 2009 North American International Auto Show in Detroit. The Genesis came in number one on the judges' rating scale with 189 points, followed by Ford Flex with 180, and the Volkswagen Jetta TDI with 131 points.

A panel of 50 automotive reporters from the United States and Canada selected the award based on a number of factors including innovation, safety, design, and driver satisfaction.

Hyundai was also named in the 2009 list of "Top 10 Tax Refund Cars" by Kelley Blue Book's Web site KBB.com.

"It's an honor to be recognized alongside luxury brands such as Porsche, Audi, Lexus, and Infiniti by a trusted automotive resource like KBB.com," Derek Joyce, manager at Hyundai Motor America, said in a statement.

The awards continued into May, when Hyundai cars were awarded the 2009 Rising Star honors as it jumped 11 spots over their 2008 finish. The Hyundai Genesis won the Aspirational Luxury Car award and the Hyundai Sonata was presented with the Premium Mid-Size Car award by AutoPacific, an automotive consulting firm, in its "2009 Vehicle Satisfaction Award" series.

The Rising Star award is given to automakers that incorporate the most improvements in areas customers look for in a car. The cars were judged in 48 different categories to assess car owners' satisfaction.

"These are difficult times, with news of automaker bankruptcies, companies restructuring, and dealer closures a daily occurrence," George Peterson, president of AutoPacific, said in a statement.

"Clearly, the dynamics surrounding the Vehicle Satisfaction Award in 2009 are far different from anything we've seen in many years. Winners needed to overachieve to earn their awards."

During the same month, Hyundai's Entourage minivan was listed among the three "Best Family Cars for 2009" by Parents Magazine and Edmunds.com. The Entourage costs less and offers more features than all of its competitors, Parents Magazine said on its Web site.

Breeding Success

Despite a depressed market, Hyundai increased its 2009 sales by 2.07 percent over the prior year.

"Hyundai's success is the result of a cohesive strategy clearly designed to differentiate the firm from its competitors, combined with a willingness to make substantial investments to carry out the plan," Lawrence G. Hrebiniak, professor at the University of Pennsylvania, said in a Knowledge @ Wharton (KW) report.

While some global automakers are teetering on the brink of bankruptcy, Hyundai took bold moves to change negative perception with innovative programs that appealed to customers.

"South Korea's Hyundai Motors appears to be gaining on the pack with bold marketing and broad-based initiatives to improve quality," the KW report said.

Hyundai bought Kia Motors, another South Korean competitor, and escaped the Asian financial crisis of the 1990s relatively unscathed. "Hyundai emerged from the crisis with new strength to address its problems," the report suggested.

To boost sales, Hyundai gave its customers a 10-year, 100,000 mile warranty, compared to the typical 3-year, 30,000 mile warranty offered by its competitors.

"It was risky, but a powerful impetus to improve quality," John Paul MacDuffie, another University of Pennsylvania professor, said in the report. "They pulled it off and it helped them make a major jump forward."

Last year, Hyundai promised to repurchase cars from buyers under a financing or lease agreement, if the buyer were laid off from his or her job. This gave new impetus to those would-be buyers who were hesitant to purchase a new car.

"When you try harder, sooner or later, you get noticed," said Professor John Zhang in the KW report. "Hyundai will soon, if not already, become a force to be reckoned with for the U.S. and Japanese manufacturers because it gives the most bang for customers' money."

By Heide B. Malhotra
The Epoch Times

Year Of The Hyundai

2009-06-25T10:55:00.001-04:00

The auto industry may be in shambles, but not everyone who makes cars is suffering.

When the latest J.D. Power and Associates quality survey came out Monday, the big news was Hyundai's trouncing of quality stalwarts Honda and Toyota.

The Korea-based automaker was the highest-ranked non-premium nameplate in the study, beating such notables as Mercedes-Benz, Ford Motor, Honda and Toyota. It received the fourth-highest rank overall behind Lexus, Porsche and Cadillac.

Surprised? John Krafcik isn't. The president and chief executive of the South Korea-based automaker's U.S. unit, he says Hyundai's top rank simply reflects what he's known for the past few years. "Our cars research really well ... and when you finally get in the car and drive it, it stands up to that research."

With the American auto industry in shambles, Hyundai has stood out as one of the few automakers (Audi and Subaru would join it) to remain stable as of late. Arch-rivals Toyota and Honda report faltering sales for the year so far (down 39% and 34%, respectively), but Hyundai sales are down just 7.9% year-to-date. Its market share has increased too, reaching 4.2% in the first five months of this year, up from 2.9% during the same period in 2008, according to Autodata, a New Jersey-based market research firm.

Hyundai executives have said they aim to boost U.S. market share to 5% by the end of the year. Japan's Big Three--Toyota, Honda and Nissan--stand to lose the most if they make good on that goal. Lexus, down 47% for the year to date, is another big target. "They've extended their portfolio, done clever marketing, added fillers, gone up-market, gone down-market, gone left-market and gone right-market," says Lincoln Merrihew, senior vice president at research firm TNS.

And they've made better cars. Hyundai was one of the big movers on the survey, up from its 13th-place rank last year. Its score of 95 PP100 means Hyundai owners reported 95 problems per 100 vehicles, down from 114 last year. The survey covers problems reported in the first 90 days of ownership for more than 80,000 new-vehicle purchases nationwide.

Hyundai--the fifth-largest selling automaker in the world--is still pushing to offer affordable and reliable vehicles to Americans concerned about potential job loss and volatile gas prices. Lately it has also emerged as a contender that offers an alternative to drivers opposed to paying a premium for a luxury nameplate.

The success of the new upscale Hyundai Genesis mid-size sedan is key. It helped engage an entirely new kind of driver--one who wants all the trappings of a Lexus, say, but feels slightly guilty about its insignia.

"We started noticing a reluctance to buy a badge," Krafcik says. "Consumers are questioning the brand premium."

Hyundai executives took a risk in launching the $33,000 sedan on the cusp of a bona fide recession, but sales numbers have been strong. Last month, it sold 2,079 units nationwide (several hundred more than competitors like the Lexus GS and Lincoln MKS), spurred on, no doubt, by its distinction as North American Car of the Year and by Hyundai's novel "Assurance" program, which allows customers to return their new Hyundai vehicles if they lose their job after the purchase.

"If you say Hyundai, people used to say crappy cheap car, but now they go, 'Oh these are the guys that are willing to buy back the car if I'm out of work. These are my buddies. They understand my life,'" says Robert Passikoff, the president of Brand Keys, a market research firm in New York.

The majority of the Genesis sedans Hyundai sells are loaded with upgrades that push the price well above $40,000 according to the company. And the coupe version of the Genesis, a $22,750 306-horsepower rear-wheel drive sports car meant to compete with the likes of the Ford Mustang and Infiniti G37, has achieved critical praise.

It all bodes well for the Equus, the larger, plush sedan Hyundai showed at the New York International Auto Show and plans to bring to the U.S. market in the next two years.

The next step, Krafcik says, is to create a second brand under the Hyundai banner in which to sell luxury vehicles, much like Toyota did with Lexus and Honda did with Acura. With the way things are going, it may not be much of a reach.

Hannah Elliott

Hyundai is the Highest Ranked Non-Premium Nameplate in the J.D. Power and Associates Initial Quality Study

2009-06-22T14:14:00.001-04:00

Hyundai Elantra earns highest initial quality ranking in its segment

J.D. Power and Associates announced today that Hyundai is the highest ranked non-premium nameplate in the 2009 Initial Quality Study(SM) (IQS) and is ranked fourth among all nameplates. Hyundai owners had fewer problems with their vehicles than any other non-premium car or truck brand.

In addition to Hyundai's strong overall showing, the Hyundai Elantra earned the award for the highest initial quality in the compact car segment. The all-new Hyundai Genesis significantly outperforms the average midsize premium car.

This year's ranking marks the second time Hyundai has been the highest-ranked non-premium nameplate in the last four years, and the second time it finished among the top four overall nameplates, having also achieved these levels in 2006. Highlights this year include a top ranking for the Hyundai Elantra in the compact segment, and a top three segment performance for the Hyundai Accent, which ranked second in the highly competitive sub-compact car segment.

The IQS study measures 228 attributes, including the overall driving experience, engine and transmission, and a broad range of defect and design problems reported by vehicle owners.

"Outperforming all of our competitors once again is a reflection of the dedication of all Hyundai team members," said John Krafcik, Hyundai's President and CEO. "We're particularly delighted with the strong launch of Genesis, the North American Car of the Year, which surpassed several luxury competitors. We are also thrilled with how well the fuel-efficient Elantra and Accent scored."

2009 Hyundai Genesis - First drive: An impressive effort, but still a gamble for Hyundai

2009-06-22T10:05:00.001-04:00

Everyone talked about a crisis of confidence. Everyone had an opinion as to what banks, governments and central banks from Maine to Mars had to do to put confidence back into the markets.

That's what was going on in the world when we got our first drive in the Hyundai Genesis. It is a bold gamble by the rising Korean car company that is confident it can make an attractively priced luxury car, and then go out into the schoolyard and selectively tweak the established class presidents like BMW and Mercedes.

On many fronts, the Genesis should have the establishment worried.

The Genesis is nearly 196 inches long and rides on a 115.6 inch wheelbase. It is a comfortable 74.4 inches wide. To put that in perspective, the car is about the size of an Acura TL, Cadillac STS, and the BMW 5. That is heady territory for an upstart firm that also cranks out the $11,000 Accent. But in driving the car, or even walking around it, you would not guess it is that big.

Interested parties can choose from a responsive 3.8 liter, 290 horsepower V6 or a 4.6 liter 375 horsepower V8 -- the firm's first solo venture into eight cylinders. Both are tied to very smooth six-speed automatics. The V6 we drove seemed to have plenty of get-up-and-go when we floored it away from a tollbooth. Look for zero to 60 in 6.2 seconds. The V8 will hit 60 in 5.7 seconds. Both seemed very refined and silent workers. The 6 is rated at 18-27 mpg by the EPA and the 8 at 17-25 mpg.

Luxury abounds inside, especially at the prices charged. There's virtually every amenity that one could want, and it's all just a short reach away. The instruments are easy to read and there is ample room for a 6' driver, and a 6' passenger can fit into the rear seats. We think if you took your boss out to lunch in one he would never guess that he was riding in a Hyundai.

"Boy, this car is quiet," said our fellow auto writer about a dozen times during our test drive. In fact, it was more peaceful inside than the Jag XF that we were also testing at the time. Hyundai kept us on smoothly paved interstates and side roads during our drive, so there was no chance to test the handling of the car. We got the impression that the emphasis is on a soft ride, and the Genesis is not into carving up back roads. There is a huge trunk out back with 16 cubic feet of storage space -- more than enough to stock the house for the next Sunday NFL party.

As for prices, Hyundai can put you in a well-equipped base model V6 for $32,250. The base V8 slides out the door for $37,250, with fully loaded ones breaking the $40,000 mark. We think that latter figure is heavy coin for a Hyundai. It is interesting to note that nowhere on the outside of the vehicle does it say Hyundai. There is the familiar Hyundai symbol on the trunk lid, and the Genesis name just below the right rear tail light. Hmmm. Perhaps Hyundai is considering one day making Genesis a stand-alone model like Lexus or Acura, but that is something they deny, citing the huge set-up cost. Or maybe, we wondered, the company wants to keep people guessing, "What was that car?" That might create a subtle buzz that could pull people into the showroom thanks to an advertising blitz in upscale magazines. Our bet is that Hyundai is really targeting not BMW or Mercedes, but the Toyota Avalon, lower scale Acuras and other introductory luxury makes. And don't forget, it doesn't hurt to have something in the lineup for Azera owners to move up to.

The Genesis is an impressive first effort, but how many customers will trek into a Hyundai dealer for luxury wheels? People investing that much money want the name and the symbols on the car, the kind that says they are doing well and want you to know it. On the other hand, successful shy people, like A Prairie Home Companion's Norwegian Lutheran bachelor farmers would love the Genesis -- nothing that screams fancy, but nice nonetheless and a heck of a lot more comfortable than riding a John Deere.

Hyundai Genesis Coupe - Joy Ride The New Breed

2009-06-19T10:05:00.000-04:00

Hyundai's Genesis Picks Up Where The Silvia Left Off

Can the new Hyundai Genesis coupe fill the shoes of the 240SX? While most of Japan is going green and discontinuing all the turbo and sport compacts cars, Hyundai comes out of left field to offer us the new Genesis Coupe. No it's not a Tiburon, far from it. With the Silvia/240SX line coming to an end, Hyundai's noticed that there was a huge following that is now left with no new car option. Silvias were great because they were an inexpensive sport compact, with a turbo 4-cylinder and rear-wheel-drive layout. Since then no manufacturers have been offering anything with all those characteristics. It's about time someone offers an affordable turbo RWD car to the tuning breed like you and me. Just about any other affordable (under $25k) car is either FWD or just kind of `light on its feet'.

Although, Hyundai isn't everyone's top brand, it's hard to ignore the potential of this car. With a $22k price tag, it's hard to even consider a FF Civic or any other new car in that price range. It's hard to even think of another RWD car from Asia at that price range (turbo or not).

So you're wondering what's the car actually like? Jon and Sean were lucky enough to be invited to Willow Springs Raceway to drive the Genesis at the launch event. Unfortunately for me, I was too sick to attend. But that didn't stop Hyundai. I was even luckier, being flown to Vegas for another Genesis launch at Spring Mountain Raceway.

Although the car comes in at a pig weight of 3,300 pounds, on the track the power and weight was balanced so you don't even feel the weight. I took the Genesis on the road course, autocross course, and was even allowed to practice drifting in it. This is definitely a fun car. The V6 version has a butt load more horsepower and it's noticeably different, but I'd opt for the cheaper turbo four-cylinder version myself.

One of my favorite things about the car is the factory Brembo brakes (on track package vehicles). You know those Brembo brakes that come factory on the STI, Z33, and Evo? Well, those are the Brembo F40 and F50 calipers. That's the old two-piece design. The newer ones on the Genesis are the Brembo monoblock M4 calipers made from one piece of metal. Two-piece calipers are made from two pieces and the bolted together. They have a higher tendency to flex under load. Moving back to rear, the Genesis is equipped with a 4-piston rear caliper. That's something Nissan, Subaru, and Mitsubishi didn't get from Brembo.

So I've heard lots of rumors that the Genesis was coming with the same 4B11 engine from the Mitsubishi Evo. Well, it's time to put all those rumors away. The turbo 4-cylinder Genesis comes with the Theta engine (G4KC), not a 4B11. Hyundai, Mitsubishi, and Chrysler joined forces to form GEMA (Global Engine Manufacturing Alliance), a shared engine manufacturer. Once the layout of the 4-cylinder engine was designed, each company tweaked with it to suit their own needs. Mitsubishi has the 4B11, Chrysler has The World Engine, and Hyundai has the Theta. So both the Theta and 4B11 come from the same group, and same bloodline, but they are two different engines. Furthermore, I talked to fabricator Gary Castillo of Design Craft Fabrication who's already begun building both the V6 and the inline four engines. Gary assured me that although the 4B11 and Theta engines are similar, they are still quite different. Think of the two engines as more like brothers than twins. Not only are the manifold bolt patterns different, the head designs are completely different. But that's not to say the Theta engine won't have the same aftermarket support that the 4B11 is getting.

The fate and success of this car really comes down to the aftermarket support. Both show and and go parts are already in the works. HKS built a full car for the SEMA show last year and this year Rhys Millen is piloting a Genesis in the Formula Drift series.

Hyundai has been hard at work in the product-planning department, and is well aware of our community of tuners. In mid-2010 they will be releasing a Spec R version of the Genesis. It will come with track-tuned suspension, 19" alloy wheels with performance summer tires, Brembo brakes, a Torsen limited-slip differential and R-Spec badging. To further reduce cost and weight, they should also come without back-up indicators in the rear bumper, Bluetooth, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls.

It's hard not to appreciate the efforts Hyundai is making for everyone. With their ridiculously generous warranty, you don't have too much to worry about with reliability, even with a turbocharged car. And since economic times are tough Hyundai is offering the Assurance Plan where they'll pay three months car payments or buy your Genesis back, if you should lose your job. Now only if they would pay all the car payments, due to having a lousy paying job than that would be perfect for me.

Faster Facts
2010 Hyundai Genesis Coupe

The Sticker Starting at $22,000

The Power 210hp 2.0L turbocharged 4-cylinder; or 306hp 3.8L V6

Weight3,294 lbs. (4-cylinder turbo); 3,389 lbs. (V6)

Layout Front engine, rear wheel drive

Gearbox 6-speed manual or automatic with Shiftronic

Stiff Stuff MacPherson strut dual link with springs (front); five-link design with gas struts (rear)

Rollers 18" alloy wheels; 19" alloy wheels (on track model)

Stoppers 12.6" (front) rotors and 12.4" (rear) rotors; optional Brembo monoblock 4-piston calipers with 13.4" (front) rotors and 13.0" (rear) rotors

Efficiency 21/30mpg (4-cylinder turbo); 17/26mpg (V6)

The Pack Honda Civic, Mitsubishi Eclipse, Mitsubishi Lancer, and Nissan Altima

Deep Thoughts Forget Hyundai's past; their future is now with the Genesis.

By Charles Trieu
Super Street Online

Review: 2010 Hyundai Genesis Coupe 2.0T

2009-06-18T09:40:00.001-04:00

The development process behind an automobile differs slightly from company to company, but when it came time to render the 2010 Genesis Coupe 2.0T, it seems Hyundai engineers sat down with a Oujia board and channeled the spirit of Toyota's old AE86 Corolla. Laugh all you want, but ask yourself--when's the last time you've seen an affordable import sports coupe that didn't send power to the front wheels?

While the six-cylinder Genesis Coupe may have premium GT aspirations (both the Infiniti G37 and BMW 3-series are benchmarks), we prefer the premise behind the entry-level 2.0T. Simply put, it's a sharp, inexpensive, rear-wheel-drive coupe that, with a little work, can become whatever you want. Much like how the AE86 is still revered by track stars, gymkhana kings, and drift masters, Hyundai expects the Genesis Coupe to serve as a tuner's blank slate.

With four variations of the four-cylinder car alone, Hyundai--which ironically code-named the Genesis Coupe "BK"--truly allows you to have it your way. Those on a shoestring budget obviously will look at the base 2.0T model, which carries an amazingly low price tag of $22,750, including destination. That price point throws it into the same arena as the Mitsubishi Eclipse ($20,249), Nissan Altima Coupe ($22,470), and, for a while anyway, the Pontiac G6 Coupe ($24,800). As always, the Hyundai comes with a long list of standard features (Bluetooth, satellite radio, and an USB audio input are but a sampling), but one--rear-wheel drive--remains unique.

Hyundai says that rear-wheel drive will become a hallmark of the Genesis "sub-brand," but few components on the 2.0T model are shared with the luxury sedan, apart from the five-link independent rear suspension. The Coupe still uses a strut-type independent front suspension, but the dual-link design, reportedly lighter than the sedan's five-link setup, is unique to the two-door.

So too is the exterior form, which is quite a departure from the conservative Genesis. Critics may deride the Genesis Coupe's form as aping the new Nissan 370Z or Infiniti G37, but it actually draws most of its inspiration from the HCD-8 concept shown in 2004. In person, the Genesis Coupe looks wider and more emotive than its competitors, thanks to angular fenders and a unique drop-down window opening behind the doors. The interior's design motif departs from the sedan's as well. Although the dash pad may have a nice feel to it, the premium materials found in the Genesis sedan are used sparingly, if at all. We do, however, find the bucket seats nicely bolstered, and in certain models, nicely trimmed.

Motive power comes courtesy of an all-aluminum, 2.0-liter turbocharged I-4 mounted just aft of the front axle. The engine produces 210 hp and 223 lb-ft at 2000 rpm. A Hyundai-developed six-speed manual transmission is standard, and the automatic option is an Aisin five-speed rather than the ZF six-speed in the six-cylinder Genesis Coupe 3.8.

The turbo-four provides a fair amount of power, but delivers it in a very sedate manner. Acceleration lags until the turbo spools, but even then, you're not thrown into your seats by a wall of torque. Speed gradually accumulates until you reach the upper echelons of the tachometer, where the little engine that could runs out of steam. You'll want to avoid those areas of the tach, as the engine grows buzzy and slightly coarse (our tester's shift knob vibrated incessantly) as it nears redline.

Sadly, power doesn't increase if you opt for the 2.0T Track model, but the ride stiffness does. Hyundai cranks up the front and rear spring rates by seven and eighteen percent, respectively, and adds a Torsen limited-slip differential. The only visible elements of the Track package are 19-inch aluminum wheels (with summer compound tires) in lieu of the standard 18-inch units; a rear-deck spoiler; and large, red, Brembo brake calipers.

All that hardcore equipment suggests the base car isn't a handler, but that isn't the case. The car remains sharp and taut through corners, although there's little, if any, feedback given through the steering wheel. The ride is generally compliant over most broken road surfaces, but the car feels slightly harsh over expansion joints. Little wind noise permeates the Coupe's cabin, although there is a surprising amount of road noise transmitted.

Still, we're thinking additional sound insulation won't be the first modification most buyers spring for. In fact, Hyundai's offering a "tuner-ready" R-Spec model this summer that offers even less content. R-Spec cars will come with all the go-fast goodies offered on the Track, but won't include things like fog lamps, Bluetooth, cruise control, and the trip computer. The R-spec's $23,750 sticker is $3000 less than a 2.0T Track, leaving more room within a buyer's budget for upgrades.

Regardless of which flavor you choose or modifications you install, there's plenty about the Genesis Coupe to like. It's an affordable, attractive sports coupe, with the unique appeal of rear-wheel drive. Only time will tell, but we imagine this Hyundai could someday be revered by the tuner crowd, much like the AE86.

By Evan McCausland
automobilemag.com