Safer At Every Speed

Safer at every speed Once reserved for the well-wheeled set, lifesaving innovations are trickling down to entry-level cars as automakers respond to competition and consumer demand By Royal Ford, Boston Globe Staff May 28, 2006 Americans hit the roads this first weekend of heavy summer travel aboard some of the safest vehicles ever built. And it's not because they're all driving luxury cars. Key lifesaving technology, often as standard equipment, is moving down the automotive cost chain, touching even entry-level cars. Car makers of widely affordable vehicles, particularly Honda, Hyundai, and Kia, are increasingly making critical gear such as side and side-curtain airbags, electronic stability control, and antilock brakes standard fare in cars whose base prices range from $10,000 to $25,000. Until recently, these features were available only in vehicles above $30,000 -- forcing people to buy luxury cars if they wanted safer rides. ``It's amazing what happens when automakers finally decide to deal with a problem," said David Friedman, a research director at Cambridge-based Union of Concerned Scientists, which in 2003 designed a sport utility vehicle that incorporated many features now in use. Honda's new subcompact Fit, for instance, starts at $14,000 and comes with six airbags front to rear and standard antilock brakes (ABS). Most entry-level cars only have two front airbags. Virtually all Hyundais come with six standard airbags. Its small SUV, the Tucson, starts at less than $20,000 with the airbags and crucial electronic stability control (ESC). The Insurance Institute for Highway Safety rated Hyundai's $25,000 2007 Entourage minivan as the safest on the market because of its full package of front, side, and three rows of curtain bags, stability control, traction control, and ABS. And its Azera sedan, also at $25,000, brings all of the above while boosting airbags to eight. Driven by competition, government testing requirements, and consumer savvy, it is a trend that will continue, predicts David Champion, director of auto testing for Consumer Reports magazine. ``You're going to see more and more safety features, in more and more cars, at cheaper and cheaper value," he said, adding that many should be made standard. Of all the new safety features, electronic stability control is the one that safety advocates and industry participants call the most revolutionary. That's because it prevents accidents, while many other advances take over after a crash. ESC uses sensors to monitor driver intent, wheel speed, slippage, forces compelling the car, and then acts on individual wheels that should be slowed or powered to force the car back to its proper path. Studies in the United States, Japan, and Europe in the past two years have shown the impressive lifesaving potential of ESC. Hyundai and Kia, a subsidiary of Hyundai Motor Co., have made ESC standard in a broad swath of their lineup, leapfrogging even Honda and venerable Volvo, which relies largely on after-crash protection, in standard safety gear. The National Highway Traffic Safety Administration estimates that equipping passenger cars with ESC cuts the risk of single-vehicle accidents 35 percent and that SUV risk would drop 67 percent. The insurance institute , a research group funded by auto insurers, estimates that if all vehicles on US roads had ESC, 800,000 accidents could be prevented and 14,000 lives spared each year. And while studies are scarce on the relatively recent addition of side-impact and side-curtain airbags, NHTSA estimates that the former could save 1,000 or more lives per year and the latter are reducing deaths by about 45 percent among drivers hit on the driver's side. For example, the institute rated the Ford Five Hundred sedan the safest only after airbags that are optional are added. Side airbags protect the torso from side-impact crashes. Curtain bags protect the head from intruding vehicles and contact with the window or door frame, and they keep limbs inside the car in cases of rollover. And, particularly in the case of SUVs, they help prevent unbelted occupants from being ejected. Indeed, analysts and those in the industry acknowledge that future federal testing standards will likely mean that side and curtain airbags will be necessary to pass the tests. Compliance and competition will drive safety, said James O' Sullivan, chief executive for Mazda North American Operations, who argued that standard safety features may become ``the price just to get into the game." Economic class has played a strong role in the safety of cars that Americans drive, according to a study by Consumer Reports . It said last fall that only 2 percent of households with incomes under $40,000 have cars with curtain airbags, while 20 percent of households with incomes above $80,000 ride with that level of protection. But wealth is only one factor. Often, the report said, even those with the money shun optional safety equipment. ``Our experience has been that when you make safety equipment optional, people don't buy it," said Chuck Thomas, a chief safety engineer for American Honda Motor Co., Inc. Consumer Reports found that drivers rank CD players, cruise control, air conditioning, and power outside mirrors as more important options than ESC or curtain airbags. In fact, 9 of the top 10 choice options were for comfort, convenience, and entertainment; ABS was the only safety feature . Advocates say this is why crucial safety features should be standard. Yet many manufacturers still go for rock bottom sticker prices and offer safety as an option, and have been known to bundle safety with noncritical options before it can be bought. For instance, the 2005 Mazda3 offered ABS and additional airbags for $800, but only if consumers also spent $1,400 on special wheels, power controls, and air conditioning. Yet bad publicity over SUVs caught up with manufacturers in the late '90s, and that is where, in these expensive vehicles, many safety features first became standard as companies responded to protect a profitable segment of the market. SUV suspensions were changed from floppy single rear axles with leaf springs to independent suspension systems; frames were modified to lower the center of gravity and make the vehicles less likely to roll over; and the fronts of SUV frames were lowered so their contact point with cars does not ride up and over those cars. SUVs also got the first antirollover sensors. These moved into some luxury cars, which also got side-assist systems that warn drivers when a vehicle has moved into their mirrors' blind spots; and brakes that sense when drivers quickly remove their feet from the gas -- indicating an emergency -- and begin braking even before the driver hits the brake pedal. Yet not all of the trend comes from a heartfelt industry effort to save lives, said Erich Merkle, director of forecasting for IRN, Inc., a Grand Rapids, Mich. automotive consulting firm. ``Part of what's going to drive it is competition," said. ``Everybody's looking for a niche in an increasingly competitive market." © Copyright 2006 Globe Newspaper Company.

Hyundai Puts More Vehicles With Standard Electronic Stability on the Road

Hyundai Puts More Vehicles With Standard Electronic Stability on the Road Than Audi, BMW, Infiniti, Lexus, Mercedes-Benz, Porsche or Volvo

Electronic Stability Control is Standard Safety Equipment on 70 Percent of Hyundai Vehicles, More Than Any Other Popular Brand FOUNTAIN VALLEY, Calif., June 15 -- Hyundai continues to demonstrate its commitment to life-saving Electronic Stability Control (ESC) by making it standard on more of its sales volume than any luxury brand. Hyundai expects to sell more than 350,000 ESC-equipped vehicles in the 2007 model year -- more than Audi, BMW, Infiniti, Lexus, Mercedes-Benz, Porsche or Volvo. Proving that ESC does not require paying premium prices, Hyundai offers this sophisticated safety technology as standard equipment on five vehicle lines for the 2007 model year: Sonata, Tucson, Santa Fe, Entourage, and Azera -- all of which have starting prices between $18,000 and $25,000. All told, 70 percent of Hyundai sales volume in the 2007 model year will be comprised of vehicles with standard Electronic Stability Control, a higher standard fitment rate by far than that achieved by any non-luxury brand, including Toyota, Honda, Ford, Chevrolet or VW. "Research universally substantiates that Electronic Stability Control is an invaluable life-saving technology, and Hyundai is proud to lead all popular automotive brands in providing it as standard equipment to our customers," said John Krafcik, vice president of product development and strategic planning, Hyundai Motor America. "Other manufacturers may talk about their commitment to this technology, but at Hyundai, we've demonstrated our commitment by making ESC standard equipment on 70 percent of our volume." A study released earlier this week by the Insurance Institute for Highway Safety (IIHS) confirmed that ESC reduces the risk of all single-vehicle crashes by more than 40 percent -- fatal crashes by 56 percent. In addition, the same research shows that ESC reduces the risk of fatal multiple-vehicle crashes by 32 percent. The IIHS data also shows that ESC reduces the risk of single-vehicle crashes by SUVs by 43 percent and cars by 33 percent, while it reduces single-vehicle rollovers by SUVs by 80 percent, 77 percent for cars. The IIHS estimates that as many as 10,000 fatal accidents could be avoided each year if all vehicles were equipped with ESC. "Rarely do we see safety effects as large as we're seeing for Electronic Stability Control," said Adrian Lund, president, Insurance Institute for Highway Safety. "We encourage all vehicle manufacturers to include this important technology on new models because the research proves it saves lives." Hyundai Motor America launched a new initiative in June to inform consumers of the important life-saving technology found as standard equipment on 70 percent of Hyundai vehicles. All Hyundai vehicles equipped with standard ESC will be tagged with a small window decal which reads "ESC: Life-saving technology confirmed by NHTSA and IIHS studies." This effort is intended to help raise awareness for ESC, while underlining Hyundai's dedication to providing this sophisticated technology as standard equipment on the vast majority of its models. Electronic Stability Control is just one element of Hyundai's commitment to unsurpassed safety, which includes a wide range of active safety equipment to help drivers avoid accidents, and passive equipment to protect all vehicle occupants if an accident can't be avoided. Electronic Stability Control uses sophisticated electronic and hydraulic technologies to help stabilize situations where a driver finds the vehicle veering from its appropriate path -- due to slippery surfaces, driver distraction or other causes. In a University of Michigan study released earlier this month, Electronic Stability Control reduced the chance of an SUV being in a fatal accident by 50 percent, while reducing the chance of a fatal rollover by 73 percent. For cars, the system reduced the chance of a fatal accident by 31 percent and the chance of a fatal rollover by 40 percent. Study author John Woodrooffe noted that Electronic Stability Control systems "appear to be the most significant safety advance since seat belts." Additionally, a National Highway and Traffic Safety Administration (NHTSA) study reports a 35 percent reduction in single vehicle crashes for passenger cars, and a 30 percent reduction in fatal single vehicle crashes in cars equipped with ESC. For SUVs, the numbers are even higher, with a 67 percent reduction in single vehicle crashes for SUVs and a 63 percent reduction in fatalities. Accelerating the industry's adoption rate of ESC, five Hyundai models now come with the safety technology as standard equipment. The 2005 Tucson SUV became the first Hyundai model to feature ESC as standard equipment upon its launch in fall 2004. It was also the first vehicle under $20,000 with standard ESC and six airbags. The completely redesigned 2006 Sonata mid-size sedan was the first mid-size sedan under $20,000 with standard ESC and six airbags when it launched in spring 2005. The premium Azera large sedan debuted in fall 2005 with standard ESC and eight standard airbags. This year, Hyundai's first-ever minivan, Entourage, debuted with ESC, six standard air bags, and a Gold Top Safety Pick award from the Insurance Institute for Highway Safety -- the highest safety rating ever awarded a minivan. And this June, Hyundai's all-new 2007 Santa Fe mid-size crossover debuts with standard ESC, six airbags, and a starting price below the outgoing model, rounding out Hyundai's suite of vehicles equipped with standard ESC, and accounting for 70 percent of 2007 model year sales volume. Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 700 Hyundai dealerships nationwide.

Source: theautochannel.com

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Electronic stability control could prevent nearly one-third of all fatal crashes and reduce rollover risk by as much as 80%; effect is found on single- and multiple-vehicle crashes

ARLINGTON, VA — An extension of antilock brake technology, electronic stability control (ESC) is designed to help drivers retain control of their vehicles during high-speed maneuvers or on slippery roads. Previous research found significant effects of ESC in reducing the risk of fatal single-vehicle crashes. Using data from an additional year of crashes and a larger set of vehicle models, researchers at the Insurance Institute for Highway Safety have updated the 2004 results and found that ESC reduces the risk of fatal multiple-vehicle crashes by 32 percent. The new research confirms that ESC reduces the risk of all single-vehicle crashes by more than 40 percent — fatal ones by 56 percent. The researchers estimate that if all vehicles were equipped with ESC, as many as 10,000 fatal crashes could be avoided each year. "The findings indicate that ESC should be standard on all vehicles," says Susan Ferguson, Institute senior vice president for research. "Very few safety technologies show this kind of large effect in reducing crash deaths." Availability varies: ESC is standard on 40 percent of 2006 passenger vehicle models and optional on another 15 percent. It's standard on every 2006 Audi, BMW, Infiniti, Mercedes, and Porsche. Another 8 vehicle makes (Cadillac, Jaguar, Land Rover, Lexus, Mini, Toyota, Volkswagen, and Volvo) offer at least optional ESC on all of their models. But ESC, standard or optional, is limited to 25 percent or fewer models from Chevrolet, Dodge, Ford, Hummer, Mazda, Mitsubishi, Saturn, Subaru, and Suzuki. After studies in 2004 by the Institute and National Highway Traffic Safety Administration, some manufacturers announced plans to make ESC standard on all SUVs. The percentage of SUV models with standard ESC has been growing faster than for cars. As a stand-alone option, ESC costs from about $300 to $800, but it can cost more than $2,000 on some models when packaged with other equipment. A potential problem for increasing consumer awareness is that automakers market ESC by various names including Electronic Stability Program, StabiliTrak, or Active Handling. "When ESC is optional, this hodgepodge of terms is bound to be confusing," Ferguson points out. "It's good that some of the major manufacturers have pledged to make ESC standard on their SUVs in the next few model years, and it should be standard on cars and pickup trucks too." How ESC works: Antilock brakes have speed sensors and independent braking capability. ESC adds sensors that continuously monitor how well a vehicle is responding to a driver's steering wheel input. These sensors can detect when a driver is about to lose control because the vehicle is straying from the intended line of travel — a problem that usually occurs in high-speed maneuvers or on slippery roads. In these circumstances, ESC brakes individual wheels automatically to keep the vehicle under control. When a driver makes a sudden emergency maneuver or, for example, enters a curve too fast, the vehicle may spin out of control. Then ESC's automatic braking is applied and in some cases throttle reduced to help keep the vehicle under control. ESC is relatively new. Only in the last few years have researchers had sufficient data to analyze its effects on real-world crashes. The new Institute study is based on data from the federal Fatality Analysis Reporting System and police reports of crashes in 10 states during 2001-04. Researchers compared crash rates for cars and SUVs without ESC and the same models in subsequent years when ESC was standard (note: some vehicles with optional ESC were included in the no-ESC group because so few buyers choose this option). More effects of ESC on SUVs: The data in the Institute's 2004 study weren't extensive enough to allow researchers to compute separate risk reduction estimates for cars and SUVs. However, this was possible in the broader analysis that's just completed. While both cars and SUVs benefit from ESC, the reduction in the risk of single-vehicle crashes was significantly greater for SUVs — 49 percent versus 33 percent for cars. The reduction in fatal single-vehicle crashes wasn't significantly different for SUVs (59 percent) than for cars (53 percent). Many single-vehicle crashes involve rolling over, and ESC effectiveness in preventing rollovers is even more dramatic. It reduces the risk of fatal single-vehicle rollovers of SUVs by 80 percent, 77 percent for cars. ESC was found to reduce the risk of all kinds of fatal crashes by 43 percent. This is more than the 34 percent reduction reported in 2004. If all vehicles had ESC, it could prevent as many as 10,000 of the 34,000 fatal passenger vehicle crashes that occur each year. Insurance claims show effects on collision losses: The results of the Institute's studies showing significant reductions in serious crash risk are reflected in some insurance losses. According to a new analysis by the Highway Loss Data Institute, an affiliate of the Insurance Institute for Highway Safety, losses under collision coverage are about 15 percent lower for vehicles with ESC than for predecessor models without it. However, ESC doesn't have much effect on property damage liability claims or the frequency of injury claims. These findings track police-reported crashes, which show little effect of ESC on the risk of low-severity multiple-vehicle crashes. Source: iihs.org

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Gary Rome Hyundai Provides "Cars For The Stars"

For Immediate Release Gary Rome Hyundai Provides "Cars For The Stars" The world premiere of the Western MA-produced movie, "Cathedral Pines" will be at the Calvin Theater in Northampton, MA on Thursday, June 15th. Holyoke, MA - Gary Rome Hyundai of Holyoke, MA is pleased to provide beautiful new Hyundais for the stars of the new movie, "Cathedral Pines." The locally-produced movie by Highland Shore Media makes its world premiere at the Calvin Theater in Northampton, MA on Thursday, June 15th at 7pm. A private reception will be held at Gary Rome Hyundai in Holyoke from 5:30-6:30 where the stars of the movie will gather, then drive up to the Calvin in their Hyundais. "Cathedral Pines" was written by Donnie Moorhouse of 100.9 WRNX radio and directed by David Horgan. The film stars Peter Scolari ("Bosom Buddies" with Tom Hanks), Colin Mochrie ("Whose Line Is It Anyway"), John Fiore (The Sopranos), Peter Tork (The Monkees), Pat Hazell (Seinfeld), comedian Matty Blake, stage actor Robert Dubac, and opera singer Mara Bonde. The film is presented under Highland Shore Media, an independent film collective that has partnered the assets of professional writers, directors, cinematogrophers, and producers to create feature-length films at a fraction of the cost normally associated with the industry. In "Cathedral Pines", a man loses his children in a house fire and learns their souls will not cross to the spirit world without him. Their refusal to cross has closed the passageway and as the dead fill The Pines, Ryan Tripp is lured there to engage in an epic battle for the souls of his three boys. Tickets for the world premiere at the Calvin Theater are available by visiting http://www.iheg.com, or calling 413-584-1444. ###

Hyundai Mobility Program Helps Drivers With Special Physical Needs

FOUNTAIN VALLEY, Calif., June 5 /PRNewswire/ -- Hyundai Motor America announced today the launch of an initiative to support vehicle owners with special physical needs. Through the new Mobility Program, customers will be reimbursed up to $1,000 for new adaptive equipment installed in any new Hyundai vehicle leased or purchased through an authorized dealership.

"Hyundai is committed to offering all consumers access to the most sophisticated vehicle safety technologies. For example, we package Electronic Stability Control on more than 70 percent of the vehicles we sell, and Hyundai models consistently receive high marks for crashworthiness," said John Krafcik, vice president of product development and strategic planning, Hyundai Motor America. "This assistance program will make it easier for drivers with special needs to purchase vehicles with the right combination of convenience, comfort and safety."

According to research conducted by Louisiana Tech University, minivans and sedans make up the majority -- 55.4 percent -- of modified vehicles for the disabled. The most common modifications made by those with special physical needs include the use of lifts and lowered floors, as well as special steering and braking controls.

Hyundai vehicles feature unsurpassed standard safety technologies, outstanding cargo capacity and comfortable, ergonomic interior space making them well suited for drivers with special physical needs.

The all-new Entourage minivan, just launched this spring, recently earned the "Top Safety Pick" award by the IIHS -- the best rating ever for a minivan. The Entourage was also the first Hyundai to receive a gold award for good crashworthiness ratings. In addition to outstanding safety features, Entourage boasts a generous 172 cubic feet of interior volume -- more than Honda Odyssey.

The all-new Azera sedan is the most luxurious and well-equipped Hyundai model ever. Among its many features, Azera comes standard with Electronic Stability Control (ESC) with Anti-lock Braking System (ABS), eight standard airbags and active front head restraints. Azera also received the top crash test rating for frontal offset impacts by the IIHS.

Additionally, the 2006 Sonata was the industry's first midsize sedan with standard ESC and six airbags, and received the U.S. National Highway Traffic Safety Administration's (NHTSA's) five-star crash test rating for front and side impacts. Combined with its "class-above" interior space (categorized a "large car" by the United States EPA), Sonata is another outstanding option for drivers with special physical needs.

Hyundai Highest Ranked Non-Premium Nameplate

HYUNDAI IS THE HIGHEST RANKED NON-PREMIUM NAMEPLATE IN THE J.D. POWER AND ASSOCIATES INITIAL QUALITY STUDY Hyundai Tucson Earns Highest Initial Quality Ranking in its Segment FOUNTAIN VALLEY, Calif., June 7, 2006 - J.D. Power and Associates announced today that Hyundai is the highest ranked non-premium nameplate in the 2006 Initial Quality StudySM (IQS) and is ranked third among all nameplates. Hyundai owners had fewer problems with their vehicles than any other non-premium car or truck brand. In addition to Hyundai's strong overall showing, the Hyundai Tucson earned the trophy for the highest initial quality in the compact multi-activity vehicle (MAV) segment. Hyundai ranks among the top three nameplates in the study for the first time in the history of IQS, according to the 2006 Initial Quality Study issued by J.D. Power and Associates. Highlights include a top ranking for the Hyundai Tucson in the compact MAV segment, and top three segment performances for the redesigned Sonata and all-new Azera, as well as the Elantra and Tiburon. The IQS study measures 217 attributes, including the overall driving experience, engine and transmission, and a broad range of defect and design problems reported by vehicle owners. Hyundai has been steadily improving its non-premium nameplate ranking, ranking third in 2005, up from fourth the previous year. "Outperforming incredibly outstanding competitors at their own game for the first time in the same year is a major milestone for Hyundai," said Owen Koh, Hyundai's President and CEO. "This ranking demonstrates what tremendous strides we've made in quality, especially with an almost entirely new model lineup. Also very impressive is how well Sonata scored right out of the gate from our new assembly plant and workforce in Alabama." The Hyundai Sonata ranked third in the highly competitive midsize car segment. Hyundai Motor Manufacturing Alabama (HMMA), which produces the Sonata and Hyundai Santa Fe, finished tenth in plant quality out of 73 plants in North/South America. HMMA's North American plant introduction is among the best in the industry in the last decade. Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced by more than 700 Hyundai dealerships nationwide. Hyundai Motor Manufacturing Alabama, headquartered in Montgomery, Ala., is an independent manufacturing operation of Hyundai Motor Company, based in Seoul, Korea. HMMA currently produces the Sonata sedan and Santa Fe crossover vehicle. At full capacity, HMMA will produce 300,000 vehicles annually.

Hyundai Azera Very Satisfying With Owners

Wouldnt it be nice to know what cars are most satisfying to their owners before you buy? Automotive consultant group AutoPacific has compiled such information in its 2006 model year vehicle satisfaction survey, and the results might surprise those who havent driven the winners. Dont adjust your modum, because Hyundais Azera was the overall winner amongst cars achieving "Best Car" credentials, while Lincolns Navigator earned "Best Truck" kudos. It comes as no surprise, however, that Toyotas luxury division, Lexus once again walked away as the most satisfying brand. Other notable segment winners include Cadillacs CTS as the most satisfying in the "Entry Luxury Car" segment, beating out such stalwarts as the BMW 3-Series, Mercedes-Benz C-Class and Audi A4, and Nissan Titan overshadowing the Ford F-150 in the "Large Light-Duty Pickup" category. Special mention should also be made of Mitsubishi for taking the "Premium Mid-Size Sport Utility" segment with its agile Endeavor, one of the best kept secrets on the crossover-SUV market, and Hyundai for winning over its Santa Fe owners, who will no doubt be lining up for the all-new 2007 model when it arrives this summer. Interestingly, not a single Toyota brand car or truck made the list, nor did BMW, Mercedes-Benz or Audi, brands that normally rank high for owner retention. Also of note, Honda was number one for the amount of segment winners, taking three top owner satisfaction spots, with Hyundai, Mitsubishi and Nissan achieving two vehicles apiece in the study. Looking at automakers (manufacturer umbrella companies), GM surprises with three top-rated models, matching Honda which also had the Acura RSX join its three Honda branded winners in top segment placement. The organizations Vehicle Satisfaction Award (VSA) denotes a segment winner by assigning numeric values to the satisfaction ratings of owners it has surveyed in 44 areas related to a vehicles ownership experience. Source: http://www.automobile.com

Record Sales for May

Hyundai Reports 2006 Record May Sales

FOUNTAIN VALLEY, Calif., June 1 -- Hyundai Motor America announced sales of 42,514 vehicles for the month, which represents the best May sales in company history. Hyundai sedans again led the way; the new-for-2006 Sonata improved sales by 112 percent, and the Azera posted an 84 percent increase over XG350 sales from May of last year.

"Our new sedans continue to set the pace in 2006," said Mark Barnes, vice president, National Sales, Hyundai Motor America. "We are already ahead of last year's record-breaking pace and we expect our exceptional value, unsurpassed safety and sophisticated design to continue to resonate with consumers as we bring several new models to dealerships during the summer and fall. This month, we have released our new three-door Accent, which is perfect for today's market with a strong value and fuel economy message."

All Hyundai cars and sport utility vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. Hyundai buyers are protected by a 10-year/100,000-mile powertrain warranty, a 5-year/60,000-mile bumper-to-bumper warranty, a 7-year/unlimited-mile anti-perforation warranty and 5-year/unlimited-mile roadside assistance protection.