2011 HYUNDAI ELANTRA RANKED ONE OF THE "TOP 10 COOLEST NEW CARS UNDER $18,000" BY KELLEY BLUE BOOK'S KBB.COM

Kbb.com Praises 40 MPG Elantra for Design, Fuel-Efficiency

The 2011 Hyundai Elantra has been named one of the "Top 10 Coolest New Cars under $18,000" by Kelley Blue Book's kbb.com. According to kbb.com experts, the Elantra was chosen on the basis of two criteria—being fun to drive and fun to own. Kbb.com praised the Elantra's "all-around package of slick design, convenient features and fuel efficiency," as well as the fact that "every Elantra gets 40 miles per gallon on the highway."

The Elantra will be one of four Hyundai vehicles sold in 2011 that achieves the milestone 40 MPG highway fuel economy rating, along with the Accent, Sonata Hybrid and the Veloster. Elantra received a complete redesign for 2011, as well as an 18 percent bump in fuel efficiency over its predecessor.

"We're honored that kbb.com recognized so many of the things about the Elantra that we baked into the recipe," said Brandon Ramirez, manager, Product Planning, Hyundai Motor America. "With standard 40 mpg highway fuel economy and terrific looks, as well as a wealth of advanced technological and safety features, the Elantra is definitely one of the coolest options in its segment." The 2011 Elantra excels in terms of design and fuel economy, but it also rises above the competition with a combination of advanced safety features, exceptional interior room equal to that of a midsize sedan and an all-new 1.8-liter four-cylinder engine. All of these features, plus Hyundai's industry-leading standard warranty, amount to an exceptional vehicle that is also an exceptional value.

As kbb.com notes, "it takes some panache to be fuel efficient, affordable and great looking, and the 2011 Hyundai Elantra pulls it off in style."

Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com, remarked of all the vehicles featured in the "Top 10 Coolest Cars under $18,000," "There are great deals to be had on many new cars under $18,000, but only a handful of them really possess that cool, difficult-to-describe 'it' factor. Each year the competition keeps getting tougher in this affordable segment, with more personality-filled, amenity-laden, versatile vehicles entering the marketplace."

For more information about kbb.com's 2011 "Top 10 Coolest New Cars Under $18,000," please visit http://www.kbb.com/car-news/all-the-latest/10-coolest-cars-under-18000-_-2011-edition/.

KELLEY BLUE BOOK

Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the industry. Each week the company provides the most market-reflective values in the industry on its top-rated website www.kbb.com, including its famous Blue Book® Trade-In and Retail Values and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies as well as governmental agencies. Kbb.com is a leading provider of new car prices, used car values, car reviews, new cars for sale, used cars for sale, and car dealer locations. Kelley Blue Book Co. Inc. is a wholly owned subsidiary of AutoTrader.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile power train warranty, 5-years of complimentary Roadside Assistance and the Hyundai Trade-in Value Guarantee.

Local Auto Dealership Sees High Demand

HOLYOKE, Mass. (WGGB) -- May wasn't a good month for most auto makers. Overall, sales dropped 2.9 percent, the biggest decline since February 2010, according to figures from the U.S. Department of Commerce.



Chrysler and Hyundai, however, saw increases. Chrysler sales were up ten percent over May 2010. Hyundai sales were up 21 percent over the same time last year, largely due to the popularity of the Elantra and Sonata.

"Every month is a new record," said Cliff Dexheimer, Gary Rome Hyundai General Sales Manager . "They're up, up, up. Their market share is greater than it's ever been."

Tami Bailly of Granby just bought an Elantra. Her daughter encouraged her to buy one and she's now encouraging her father-in-law to do the same. She says a price tag of under twenty thousand and a high safety rating are big pluses. She says the biggest reason, though, is gas mileage. The Elantra gets 40 MPG on the highway. The Sonata gets 35.

"What you save on gas is what you can put toward your payment," says Bailly. "I thought it would be a really good deal."

"We're trading in trucks and SUV's like crazy," said Dexheimer. "Folks are saving a hundred or more dollars a month just on their fuel bill."

While demand isn't a problem, Dexheimer says supply is. The dealership's new car lot is almost empty. Bailly is actually on a wait-list for her Elantra. Dexheimer says Hyundai is thinking about adding a third shift at its plant in Alabama. It's an enviable position for a company to be in these days.