IN HONOR OF MEMORIAL DAY HYUNDAI DOUBLES ITS MILITARY INCENTIVE ON SUVS/CUVS AND IS THE PRESENTING SPONSOR OF THE NATIONAL SALUTE TO AMERICA’S HEROES

Hyundai Increases Military Incentive to $1,000 on Tucson, Santa Fe and Santa Fe Sport Models From May 19 – 31
The National Salute to America’s Heroes Presented by Hyundai Is a Two-Day Memorial Day Celebration in Miami May 27 – 28
FOUNTAIN VALLEY, Calif., May 17, 2016 – Spring is great time to buy a new crossover or SUV, especially if you are a part of the U.S. Military. In honor of Memorial Day and to support its presenting sponsorship of the National Salute to America’s Heroes, Hyundai is doubling the military incentive on its crossovers and SUVs for United States service men and women.

Any active or retired military personnel and their spouse can receive $1,000 toward the purchase of a new Hyundai Tucson, Santa Fe Sport or Santa Fe between May 19 – 31, 2017. The incentives are offered in advance of Memorial Day allowing military personnel two weekends to take advantage of the discount. Hyundai’s existing military incentive program of $500 off will continue to apply to other Hyundai models.

“Hyundai has long been dedicated to helping servicemen and women get into a new vehicle and 13 percent of Hyundai purchases come from military personnel thanks to our consistently strong program,” said Derrick Hatami, vice president of national sales, Hyundai Motor America. “During Memorial Day weekend this year, we are doubling the discount on our CUVs and SUVs for military personnel and that’s in addition to our Better Than Ever Sales event.”

Those who served in the following United States branches (and current spouses) are eligible for the Memorial Day Military incentive:

• Air Force
• Army / National Guard
• Coast Guard
• Marine Corps
• Navy
• Reserves for any branch listed above

For additional details, please visit: https://www.hyundaiusa.com/financial-tools/military-program.aspx
NATIONAL SALUTE TO AMERICA’S HEROES PRESENTED BY HYUNDAI

On Memorial Day weekend, the National Salute to America’s Heroes presented by Hyundai pays tribute, honors and celebrates the military and first responder heroes. On May 27 – 28 in Miami Beach, a patriotically infused two-day festival wrapped in a world-class Air & Sea Show will showcase the country’s state-of-the-art military technology, dynamic sea events, the finest musical talent and more. In addition to being the title sponsor of the event, Hyundai will have several vehicles on display in Miami. This partnership continues Hyundai’s long commitment to supporting the U.S. military and its most recent Super Bowl marketing program Operation Better.

The incredibly well-received Super Bowl spot documented several U.S. soldiers watching the Super Bowl in individual 360-immersive pods that virtually seated them in Hyundai’s luxury suite at NRG stadium and culminated with a surprise family reunion. The entire experience was shot, edited and produced during the Super Bowl and ran in the commercial spot immediately following the conclusion of the game.

“We’re proud to sponsor the National Salute to America’s Heroes and honor everything the military does for our country,” said Dean Evans, CMO, Hyundai Motor America. “Building off the better experience we provided this past Super Bowl, we are looking forward to paying tribute to our military at one of the biggest Memorial Day events in the country.”

“It is thanks to the support of Hyundai that we are able to create an event that pays tribute to the men and women of our military and first responders,” said Mickey Markoff, National Salute to America’s Heroes president and executive producer. “Without the patriotic support of Hyundai, we would not be able to bring the largest collection of military equipment to Miami Beach and put on such a spectacular show to honor our heroes.”

NATIONAL SALUTE TO AMERICA’S HEROESThe National Salute to America’s Heroes presented by Hyundai is a nation-wide two-day celebration held on Miami Beach, Florida featuring the Air & Sea Show presented by Hyundai, Music Explosion presented by Hyundai and Salute 365 initiative. Held Memorial Day Weekend, the National Salute to America’s Heroes presented by Hyundai focuses on the service and sacrifice the military and first responders make to protect the freedoms of all Americans. For more information visit http://www.usasalute.com.

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

2017 Hyundai Ioniq Electric Limited Quick Take

The 2017 Hyundai Ioniq Electric is one of the newest battery-powered vehicles to hit the market, and among the latest-generation of all-electric vehicles that started with modern pioneers like the Nissan Leaf and continues with the 2017 Chevrolet Bolt.


The Ioniq is actually the name of a trio of electrified cars in the Hyundai lineup. As its name suggests, the Ioniq Electric is, you got it, all electric. The other two players in the lineup are the Hybrid and Plug-in Hybrid, which have a traditional gasoline engine along with an electrified powertrain.


Good value 

In addition to not having a gasoline engine, the Ioniq Electric differs from its siblings in availability, price and the way it drives. It's only in available in California for now, with rollout in other states to follow. Regarding the second point, the Ioniq Electric starts at $30,335, vs. $23,035 for the Hyundai Ioniq Hybrid (pricing for the Ioniq Plug-in Hybrid will be announced when it arrives later this year). But there's a welcome asterisk: The Ioniq Electric is eligible for rebates. In California, up to $10,000 in incentives are offered, which would reduce the cost to $20,335.

Then there's the way the 2017 Ioniq Electric drives. In this sense, the Ioniq EV is similar to any other all-electric vehicle. It has instantaneous power response, making it quick off the line and acceptable when passing at speed. It's smooth and silent. So silent that at low speeds it emits a warble-like sound to alert pedestrians of your presence. When backing up it beeps, not unlike a delivery truck. 


Hyundai aimed to inject engaging manners into the Ioniq, and while it can be fun to silently and swiftly blast away from others at a stop light, this compact hatchback isn't all that adept at carving corners. Push it and the tires protest, because the low rolling resistance rubber prioritizes efficiency over grip.

More satisfying is the engagement that comes via two paddles on the side of the steering wheel column though their role is far different from sequentially shifting up or down gears. Instead, these levers vary the level of regenerative braking.


New-gen re-gen

The Ioniq Electric has four levels of regen braking in all. Starting with 0, it feels like a normal car, in which ordinary rolling resistance will eventually slow car. That resistance ramps up, with 1 being not all that intrusive, 2 being quite noticeable, and 3 definitely apparent. At level 3, as soon as you lift your foot off the accelerator, the car slows significantly, nearly to a stop with enough distance. This kinetic recovery helps  recharge the battery and thereby extend the vehicle's range. 


Using the paddles in the Ioniq Electric proved surprisingly gratifying, both in more dynamic driving and simply around town. In the former, it was useful for imitating engaging a lower gear to use engine braking as a way to slow the car around a bend or down a steep hill. In stop and go city driving, it enabled me to brake less. Time a signal right, and you can slow the car enough via the regen without ever touching the brake pedal. There's also something inherently gratifying knowing that otherwise-wasted brake energy is juicing the battery.


Using the paddles  in such a manner can seem foreign at first, but I quickly caught on. After two days of driving the 2017 Ioniq Electric, it almost became second nature.


Programmable feature

If you don't want this extra interaction, it isn't necessary. Once you find a regen level you like, you can keep it there. And through the central display screen, you can even customize and set the level according to each drive mode. For example, if you want Level 1 as standard in normal driving mode, Level 2 in Eco and Level 3 in Sport mode, you can make it so after pressing the "EV" button and then using the touch screen to enter your preferences. While there, you can also customize the climate control settings for each mode, from standard to eco.


There's no doubt the Ioniq Electric faces a stiff rival in the Chevrolet Bolt EV that boasts a range of 238 miles to the Ioniq's 124, but along with a roomier cabin, lower starting price and arguably sleeker design, the Ioniq Electric's ingenious use of paddles and customizability warrant a look.

HYUNDAI MOTOR AMERICA REPORTS BEST TUCSON SALES MONTH IN COMPANY HISTORY

• April Sales of 63,050 Vehicles; Up 1 Percent Overall
• Best Combined CUV/SUV April Ever
• Elantra and Sonata Also See Increases in April
  

FOUNTAIN VALLEY, Calif., May 2, 2017 – Hyundai Motor America today set an all-time mark for monthly Tucson sales and along with increased demand for Elantra, Sonata and the Santa Fe family led to sales of 63,050 vehicles in April, an overall increase of 1 percent compared with April 2016.

“Consumers are finding that within the heart of the Hyundai lineup there is a vehicle ideally suited for their needs and lifestyles,” said Derrick Hatami, vice president of national sales, Hyundai Motor America. “Hyundai’s car-to-CUV/SUV mix is improving and our ‘Better Than Ever Sales’ event is increasing consumer demand for Hyundai cars.”

HYUNDAI BRAND HIGHLIGHTS

• Tucson up 29 percent with 9,952 vehicles sold
• Santa Fe family sales totaled 9,480, up 33 percent
• Elantra sales totaled 16,346; up 32 percent
• Sonata sales up 7 percent with 16,294 vehicles sold; 2018 Sonata being pulled ahead to meet demand
• All-new Hyundai IONIQ gaining momentum with increased dealer inventory
• Hyundai consumer consideration and brand opinion reach all-time highs in Q1

GENESIS BRAND HIGHLIGHTS“As we continue to focus on building the Genesis brand, we’ve achieved significant improvements in unaided awareness, consumer opinion, and proud-to-own data in the first quarter of the year,” said Erwin Raphael, general manager of Genesis in the U.S. market. “We’ve also received many positive responses from both consumers and media who have driven the G80 and G90 and we are continuing to grow our position in the luxury car market.”

SALES BY BRAND

	APRIL/2017	APRIL/2016	CY/2017	CY/2016
HYUNDAI	61,651	62,213	225,288	235,543
GENESIS	1,399	0	6,554	0
TOTAL	63,050	62,213	231,842	235,543

HYUNDAI MODELS

CARLINE	APRIL/2017	APRIL/2016	CY/2017	CY/2016
ACCENT	6,951	12,933	21,714	30,759
SONATA	16,294	15,211	54,163	76,668
ELANTRA	16,346	12,361	70,548	51,724
SANTA FE	9,480	7,150	37,582	24,367
AZERA	273	510	1,225	1,865
TUCSON	9,952	7,718	31,107	28,102
VELOSTER	923	2,792	6,471	9,258
IONIQ	1,316	0	1,648	0
GENESIS	116	3,374	814	12,019
EQUUS	0	164	16	781

 GENESIS MODELS

CARLINE	APRIL/2017	APRIL/2016	CY/2017	CY/2016
G80	1,083	0	5,035	0
G90	316	0	1,519	0

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

THE ALL-NEW HYUNDAI KONA: SLEEK, SHARP AND PROGRESSIVE

• The All-New KONA features a progressive appearance that inherits Hyundai’s new design identity
• The Cascading Grille and a twin headlamp in the front creates a unique character
• KONA is Hyundai Motor’s first B-segment SUV, set to launch in the summer of 2017

April 28, 2017 – Hyundai Motor is unveiling further details of the All-New KONA ahead of its world premiere in the coming months. The All-New KONA continues Hyundai’s new design identity while adding its progressive character to create a unique proposition in the sub-compact SUV segment.

The All-New KONA’s front is expressive and powerful, adopting Hyundai Motor’s new family identity, the Cascading Grille. The new twin headlamp enhances the visual impact, with the LED Daytime Running Lights positioned on top of the LED headlights. The separated lights at the front deliver a confident, progressive appearance with sleek and sharp shapes.

The All-New KONA will set new standard for compact SUV segment. It provides better visibility for drivers increasing driving comfort, while agile driving dynamics will provide better ride and handling experience for the customers.

The imminent arrival of KONA marks Hyundai Motor’s bold first move into the B-SUV segment and leads the wider expansion of its SUV range. The KONA name continues Hyundai’s tradition of naming crossover and SUV models after acclaimed travel destinations – notably the Creta, Santa Fe, Tucson and Veracruz – with the new compact SUV reflecting many of the lifestyle attributes of the desirable KONA district on the Big Island of Hawaii.

Further information about the All-New Hyundai KONA will be released in the near future, with the official unveiling scheduled for the summer of 2017.

About Hyundai MotorEstablished in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2016 sold 4.86 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

VINCENTRIC RECOGNIZES THREE HYUNDAI MODELS IN BEST FLEET VALUE IN AMERICA AWARDS FOR THEIR LOW COST OF OPERATION

FOUNTAIN VALLEY, Calif., April 27, 2017 – Hyundai’s 2017 Elantra SE, 2017 Sonata Hybrid and 2017 Tucson models have been recognized as having the best fleet value in their respective categories by Vincentric, a trusted name in measuring and analyzing overall cost of vehicle ownership and operation. The Elantra led the compact category in best fleet value for the third time, while the Tucson won its second award in the compact SUV/Crossover category. The 2017 Sonata Hybrid rounded out Hyundai’s wins with its first honor in the hybrid segment.

The Vincentric Best Fleet Value in America Awards recognize specific vehicles and trims which have the lowest total cost of ownership in the greatest number of measured lifecycle cost scenarios. Now in its 12^th year, the prize measures cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost and repairs. Winners were identified by determining which vehicles had the lowest fleet lifecycle cost in the most scenarios for its segment.

“The versatility, quality and fuel efficiency of our product lineup allow fleet operators and consumers alike to have an ownership experience that is low in cost and hassle,” said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. “Customer-focused features like the Elantra’s comprehensive safety characteristics, the engaging driving features of the Sonata Hybrid and the advanced infotainment technology of the Tucson exemplify our commitment of delivering a high-quality driving experience without sacrificing value and reliability.”

“Our Best Fleet Value in America award highlights vehicles that retain their value throughout their fleet lifecycle,” said David Wurster, president of Vincentric. “Hyundai’s wins across several different categories is a testament to their ability to deliver high value with a wide product mix in the commercial vehicle space.”

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.