Hyundai is looking to a new generation of car buyers as it rolls out a trio of powertrains under the same eco-friendly banner.
That vehicle, the Ioniq, was on display Friday during a press event at the company’s Hyundai America Technical Center headquarters in Washtenaw County’s Superior Township.The Ioniq comes in three flavors of electric – hybrid, plug-in hybrid and full electric – and the company is touting the car’s green credentials, which it expects to appeal to changing generational tastes.
“Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market,” according to Mike O’Brien, vice president of Corporate and Product Planning for Hyundai Motor America.
By 2020, sales to Millenials will account for 40 percent of new vehicle sales, which is key because, according to the company, Millenials indicate a “higher preference for — and are more likely to consider — purchase of an alternative powertrain vehicle.”
That openness reflects a “societal sea change” that the company expects to “transform the automotive marketplace.” That transformation is expected to include more urban living and a preference for vehicles with technology that can keep people connected.
Those predictions come at a time when consumer tastes have shifted more toward trucks and SUVs, but the company is looking toward a future when the Millenial generation dominates the marketplace.
O’Brien indicated other factors will influence the marketplace in the short term.
Whether or not the Trump administration relaxes fuel economy standards will not be an issue for automakers until after 2021. That — and requirements in California and several other states for so-called zero-emission vehicles — mean electric vehicles will continue to have a place.
But customers have to want to buy the cars, O’Brien said, noting that the company tried to make the compact Ioniq drive like a standard vehicle, one that is touted as the first on the market to offer three powertrains on one dedicated platform.
Here are a few details on the three versions:
The Hybrid model, at 58 miles per gallon combined, has the highest mileage rating of "any non-plug-in vehicle sold in the U.S. market.”
The Ioniq plug-in hybrid promises an all-electric range of more than 27 miles. And the Ioniq Electric’s lithium-ion polymer battery touts a driving range of 124 miles.
The Ioniq Hybrid and the plug-in Hybrid use a dual-clutch transmission to engage the driver for a “spirited and fun-to-drive character,” according to the company. The vehicles also offer sport and eco modes.
Appealing to the green car segment, the Ioniq "uses eco-focused interior design materials," including bio-fabrics and recycled plastics with sugar cane and volcanic rock derivatives.
The Hybrid is available now, the Electric will roll out first in California this month and the Plug-in Hybrid is expected to be available in the fourth quarter of this year. Pricing on the hybrid starts at $22,200 and the Electric at $29,500 before the $7,500 federal tax credit. Pricing is not yet available on the Plug-in Hybrid.
Source: http://www.freep.com/story/money/cars/2017/04/07/hyundai-ioniq-hybrid/100187936/
That vehicle, the Ioniq, was on display Friday during a press event at the company’s Hyundai America Technical Center headquarters in Washtenaw County’s Superior Township.The Ioniq comes in three flavors of electric – hybrid, plug-in hybrid and full electric – and the company is touting the car’s green credentials, which it expects to appeal to changing generational tastes.
“Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market,” according to Mike O’Brien, vice president of Corporate and Product Planning for Hyundai Motor America.
By 2020, sales to Millenials will account for 40 percent of new vehicle sales, which is key because, according to the company, Millenials indicate a “higher preference for — and are more likely to consider — purchase of an alternative powertrain vehicle.”
That openness reflects a “societal sea change” that the company expects to “transform the automotive marketplace.” That transformation is expected to include more urban living and a preference for vehicles with technology that can keep people connected.
Those predictions come at a time when consumer tastes have shifted more toward trucks and SUVs, but the company is looking toward a future when the Millenial generation dominates the marketplace.
O’Brien indicated other factors will influence the marketplace in the short term.
Whether or not the Trump administration relaxes fuel economy standards will not be an issue for automakers until after 2021. That — and requirements in California and several other states for so-called zero-emission vehicles — mean electric vehicles will continue to have a place.
Here are a few details on the three versions:
The Hybrid model, at 58 miles per gallon combined, has the highest mileage rating of "any non-plug-in vehicle sold in the U.S. market.”
The Ioniq plug-in hybrid promises an all-electric range of more than 27 miles. And the Ioniq Electric’s lithium-ion polymer battery touts a driving range of 124 miles.
The Ioniq Hybrid and the plug-in Hybrid use a dual-clutch transmission to engage the driver for a “spirited and fun-to-drive character,” according to the company. The vehicles also offer sport and eco modes.
Appealing to the green car segment, the Ioniq "uses eco-focused interior design materials," including bio-fabrics and recycled plastics with sugar cane and volcanic rock derivatives.
The Hybrid is available now, the Electric will roll out first in California this month and the Plug-in Hybrid is expected to be available in the fourth quarter of this year. Pricing on the hybrid starts at $22,200 and the Electric at $29,500 before the $7,500 federal tax credit. Pricing is not yet available on the Plug-in Hybrid.
Source: http://www.freep.com/story/money/cars/2017/04/07/hyundai-ioniq-hybrid/100187936/
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