Hyundai's "The Elevator" Ranked as One of the Top Performing Super Bowl LIII Commercials

• 
  
• 
• 
  
• No. 4 Overall and Top Automotive Commercial on the USA TODAY Ad Meter
• 63 Million Views Across YouTube, Facebook, and Twitter

FOUNTAIN VALLEY, Calif., Feb. 13, 2019 – Hyundai was a big winner in this year’s Super Bowl as consumers ranked “The Elevator” the fourth best commercial overall and No. 1 automotive ad on USA TODAY’s Ad Meter. In addition, the spot scored 623—well above normal—on Ace Metrix and outperformed all other non-luxury automotive brands.

With more than 36 million views on YouTube alone, Hyundai’s Super Bowl ad is currently one of the most watched Super Bowl commercials on the platform. The ad has a combined total of 63 million views across YouTube, Facebook, and Twitter. In addition, “The Elevator” was one of the most talked about car commercials in the Super Bowl with over 18,690 social media mentions.

Hyundai’s chart-topping commercial also drove digital activity for the brand and interest in the first-ever Palisade. HyundaiUSA.com web traffic spiked significantly during the hour of the commercial, as did traffic to the Shopper Assurance and SUV Family landing pages. In addition, web tracking revealed that the Palisade model had a 654 percent lift on Edmunds.com and on Cars.com Hyundai received a 1,831 percent surge in traffic to brand pages during the game.

“We’re proud that ‘The Elevator’ ranked highly on USA Today’s Ad Meter and is one of the most watched Super Bowl commercials of all time,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Jason Bateman’s comedic delivery, combined with funny relatable life moments and topped off with our flagship Palisade cameo, made for the perfect recipe composed by our creative team. We’re happy to see the ad’s message resonated strongly with people and drove consumer action across a variety of digital properties, including millions of organic views before and after the game.”

The success of Hyundai’s Super Bowl advertising campaign extends beyond the digital sphere with national media acclaim, including top rankings and recognition's from leading news authorities such as:

• Ad Age listed “The Elevator” in the “Top 10 Super Bowl Commercials by Digital Share of Voice” according to iSpot, and ranked it a “Touchdown”
• Fast Company broke down five different “Top 5” scoring metrics; Hyundai being among the best
• CNET listed “The Elevator” as one of Roadshow’s “favorite car ads from the 2019 Super Bowl”
• Bleacher Report ranked “The Elevator” as a top ad
• AdWeek “Thumbs Up”
• Yahoo! Sports gave “The Elevator” an “Grade: A”
• One of only three A’s and “5 Best” from Chicago Tribune
• “The Elevator” was one of TV Guide’s “10 Best”

Based on overwhelming positive responses to Hyundai’s Super Bowl ad, an extended version was released, expanding the story to 90 seconds. This allows viewers to experience more of Jason Bateman’s unique humor as well as two additional floors: ‘Kids Pizza Party’ and ‘Music Festival Bathroom’.

Hyundai's "The Elevator" Ranked as One of the Top Performing Super Bowl LIII Commercials

• 
  
• No. 4 Overall and Top Automotive Commercial on the USA TODAY Ad Meter
• 63 Million Views Across YouTube, Facebook, and Twitter

FOUNTAIN VALLEY, Calif., Feb. 13, 2019 – Hyundai was a big winner in this year’s Super Bowl as consumers ranked “The Elevator” the fourth best commercial overall and No. 1 automotive ad on USA TODAY’s Ad Meter. In addition, the spot scored 623—well above normal—on Ace Metrix and outperformed all other non-luxury automotive brands.

With more than 36 million views on YouTube alone, Hyundai’s Super Bowl ad is currently one of the most watched Super Bowl commercials on the platform. The ad has a combined total of 63 million views across YouTube, Facebook, and Twitter. In addition, “The Elevator” was one of the most talked about car commercials in the Super Bowl with over 18,690 social media mentions.

Hyundai’s chart-topping commercial also drove digital activity for the brand and interest in the first-ever Palisade. HyundaiUSA.com web traffic spiked significantly during the hour of the commercial, as did traffic to the Shopper Assurance and SUV Family landing pages. In addition, web tracking revealed that the Palisade model had a 654 percent lift on Edmunds.com and on Cars.com Hyundai received a 1,831 percent surge in traffic to brand pages during the game.

“We’re proud that ‘The Elevator’ ranked highly on USA Today’s Ad Meter and is one of the most watched Super Bowl commercials of all time,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Jason Bateman’s comedic delivery, combined with funny relatable life moments and topped off with our flagship Palisade cameo, made for the perfect recipe composed by our creative team. We’re happy to see the ad’s message resonated strongly with people and drove consumer action across a variety of digital properties, including millions of organic views before and after the game.”

The success of Hyundai’s Super Bowl advertising campaign extends beyond the digital sphere with national media acclaim, including top rankings and recognition's from leading news authorities such as:

• Ad Age listed “The Elevator” in the “Top 10 Super Bowl Commercials by Digital Share of Voice” according to iSpot, and ranked it a “Touchdown”
• Fast Company broke down five different “Top 5” scoring metrics; Hyundai being among the best
• CNET listed “The Elevator” as one of Roadshow’s “favorite car ads from the 2019 Super Bowl”
• Bleacher Report ranked “The Elevator” as a top ad
• AdWeek “Thumbs Up”
• Yahoo! Sports gave “The Elevator” an “Grade: A”
• One of only three A’s and “5 Best” from Chicago Tribune
• “The Elevator” was one of TV Guide’s “10 Best”

Based on overwhelming positive responses to Hyundai’s Super Bowl ad, an extended version was released, expanding the story to 90 seconds. This allows viewers to experience more of Jason Bateman’s unique humor as well as two additional floors: ‘Kids Pizza Party’ and ‘Music Festival Bathroom’.
 

Hyundai Kona Electric Named Best EV of 2019 in the Edmunds Editors' Choice Awards

FOUNTAIN VALLEY, Calif., Feb. 12, 2019 – Adding to its recent list of prestigious awards including North American Utility Vehicle of the Year, the Hyundai Kona Electric is the 2019 Edmunds Editors’ Choice for Best EV. With drivers consistently increasing consideration of electric vehicles, the Kona Electric is clearly a standout vehicle in this growing segment.

"We give the Kona Electric high marks for its excellent combination of price and range, but also really love its comfort, responsiveness, and sophisticated ride quality,” said Alistair Weaver, editor-in-chief, Edmunds. It’s the most accomplished, accessible EV we drove this year - even without the tax credits.”est more than 300 vehicles per year and rate each vehicle on more than 30 criteria across several categories including: driving and performance; comfort; interior; utility; technology; fun factor and value.  

“The Kona Electric continues to win awards from the media and we couldn’t be more proud to receive this award from Edmunds,” said Mike O’Brien, vice president, Product, Corporate and Digital Planning, Hyundai Motor America. “The Kona Electric provides outstanding value, comfort and style with a great range, all at a very affordable price.”

Kona was developed with a focus on enhanced driving dynamics and responsive performance for a variety of urban and multi-surface driving conditions. Kona Electric’s estimated range is an impressive 258 miles and offers standard fast-charging capability, a feature for which many competitors charge extra. The Kona Electric platform has been developed to give customers CUV-like ground clearance and an elevated, command seating position to provide better visibility and comfort on long journeys, as well as easy ingress and egress.

Hyundai Santa Fe Ranked Most Dependable Midsize SUV By J.D. Power

FOUNTAIN VALLEY, Calif., Feb. 13, 2019 – Hyundai’s Santa Fe received the distinct honor of most dependable Midsize SUV in the J.D. Power 2019 Vehicle Dependability Study (VDS). Released today, the annual Vehicle Dependability Study shows Santa Fe ranked highest in its class, beating out leading competitors in the 2016 model year. The Santa Fe delivers Hyundai’s recipe of bold design, high-output powertrains and a host of features to please drivers and passengers with high expectations for functionality, versatility and comfort.

(left to right) Barry Ratzlaff, vice president of customer satisfaction, Hyundai Motor America, Omar Rivera, director, quality and service engineering, Hyundai Motor America, Brian Smith, chief operating officer, Hyundai Motor America and Robert Mansfield, senior director, global automotive at J.D. Power celebrate the Hyundai Santa Fe’s win as the most dependable Midsize SUV in the J.D. Power 2019 Vehicle Dependability Study.  

2016 Hyundai Santa Fe

“Long-term ownership satisfaction is a key part of the Hyundai Way,” said Barry J. Ratzlaff, vice president of customer satisfaction, Hyundai Motor America. “We strive to create vehicles that deliver quality, safety, bold design and great value. This award from J.D. Power recognizes the strong effort of our R&D, Manufacturing and Quality teams as well as our dealers who all work together to support our owners. Along with great vehicles, Hyundai also offers our customers the assurance of a great shopping and ownership experience.”

The study, now in its 30th year, examines problems experienced during the past 12 months by original owners of 2016 model-year vehicles. Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality. The study covers 177 specific problems grouped into eight major vehicle categories.

For the 2019 model year, Santa Fe adds:

• New safety, comfort and convenience technologies
• Increased visibility, cabin and storage space
• Bolder design language
• 
  

2019 Hyundai Santa Fe

Six Hyundai Models Earn 2019 Car and Driver Editors' Choice Awards

Accent, Ioniq, Kona, Kona Electric, Tucson and Veloster N Listed as Top Picks

FOUNTAIN VALLEY, Calif., Feb. 11, 2019 – Car and Driver honors Hyundai’s ongoing commitment to quality, value and performance across a diverse product portfolio as six Hyundai models earn 2019 Car and Driver Editors’ Choice Awards.

The Editors’ Choice Awards stem from the Car and Driver 10Best Awards, and highlight vehicles that Car and Driver recommends for the top of every car buyer’s shopping list. Everything from design, performance and safety to the inherent value of a car is evaluated, narrowing buyer’s choices down to the segment leaders.

According to Car and Driver editors, the following key features gave each winning Hyundai the high marks needed to rank among the top of its class.

 

1. Subcompact Sedan

Accent – A great bargain, well-made interior, and Car and Driver staff reported a strong 41 MPG during their evaluation period.

 

2. Compact Hatchback

Veloster N – Great performance, value, excellent sports seats, stable and quiet at speed.

 

3. Hybrid and Electric

Ioniq – Desirable standard features, hatchback practicality, engine has 10 year/100,000-mile warranty.

 

4. Subcompact Crossover and SUV

Kona – Head-turning design, turbo engine brings the giddy-up, well-equipped cabin.

Kona Electric – Impressive all-electric driving range, zippy acceleration, athletic driver.

 

5. Compact Crossover and SUV

Tucson – Great engine warranty, nice interior materials, polished on-road behavior.

“Coming off the heels of Hyundai Kona and Kona Electric being named a 10Best Truck and SUV, we’re thrilled that Car and Driver, one of the most trusted names in the automotive industry, has listed four more of our models among the top of its recommended list for those in the market for a new vehicle,” said Mike O’Brien, vice president, Product, Corporate and Digital Planning, Hyundai Motor America. “This recognition further communicates Hyundai’s ongoing commitment to quality and excellence in design, performance, safety and the overall driving and ownership experience.” 

2019 Hyundai Kona Named Best Subcompact SUV for the Money by U.S. News & World Report

FOUNTAIN VALLEY, Calif., Feb. 5, 2019 – The 2019 Hyundai Kona was recognized as the 2019 Best Subcompact SUV for the Money by U.S. News & World Report. In this rapidly growing, highly competitive segment, the Kona took top honors for its outstanding value and critical acclaim.

“We are honored for Kona to receive the distinction of Best Subcompact SUV for the Money from U.S. News & World Report in just its first year of production,” said Mike O’Brien, vice president of Product, Corporate and Digital Planning, Hyundai Motor America. “Kona is defining new standards for the segment, packing cutting-edge connectivity and              class-leading available safety features in a stylish and functional compact CUV. This recognition from U.S. News & World Report shows that new additions to Hyundai’s growing lineup are tailored to the needs of customers who pursue active lifestyles in a variety of terrains, at an affordable price.”

The U.S. News Best Car for the Money Awards go to the car or UV with the best combination of quality and value in its class. The awards cover 14 different automotive classes, and each winner has the best combination of quality and value in their respective segments. In addition to using data from U.S. News Best Cars rankings to measure quality, the rankings measure real-time transaction pricing data from TrueCar and total cost of ownership data from Vincentric. This data takes factors like fuel, insurance, and repair costs over five years to provide a clear picture of how much owning a given car will cost the consumer.

The Hyundai Kona CUV offers exceptional value by offering safety and convenience features as standard. Forward Collision-avoidance Assist, Lane Keeping Assist and Driver Attention Warning are standard safety features. All Konas come standard with tilt-and-telescopic steering wheel with audio, Bluetooth and cruise controls, and a 7-inch Display Audio touchscreen system with both Apple CarPlay™ and Android Auto™ capability. KONA is powered by a 2.0L Atkinson-cycle 4-cylinder with an optional 1.6L Turbo GDI engine that delivers 175 horsepower and 195 lb.-ft of torque.