Hyundai Executive Sheds Light on Next Fuel Cell Vehicle

Hyundai says it will launch its next fuel cell vehicle in 2018, and that it will be another hydrogen-powered sport utility vehicle.

While previously offering a broad picture of its next fuel cell vehicle, Hyundai Vice Chairman Yang Woong-chul said on Wednesday that the Korean automaker will roll out its next-generation fuel cell vehicle in early 2018. The company’s goal is to better compete with Japanese rivals and meet tougher emissions rules, he said.

Like the Hyundai Tucson Fuel Cell, the next fuel cell vehicle is expected to be a sport utility vehicle. That will be in contrast to the hydrogen-powered fuel cell sedans sold by Toyota and Honda, a South Korean newspaper reported.

The Toyota Fuel Cell compact SUV, the world’s first mass-produced fuel cell vehicle, was launched in 2013. Sales have been less than Hyundai due in part to lack of hydrogen refueling stations and a high price tag.

The new fuel cell SUV is expected to nearly double the driving range of the Tucson Fuel Cell. The new fuel cell vehicle will be able to travel about 497 miles per fueling, the Electronic Times reported in January.

Hyundai declined to comment on details of the new fuel cell vehicle when contacted by Reuters.

Hyundai also plans to launch its first battery-powered car before the end of this year. The Hyundai Ioniq, which will be available as a hybrid, all-electric, or plug-in hybrid, will be available later this year.

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Hyundai rolls out new system to track customer satisfaction

For years, Hyundai Motor America and its dealers tracked the satisfaction level of service department customers with a survey containing as many as 40 questions -- some of them multipart.

Completing the lengthy questionnaire discouraged many customers from spending time on detailed comments, depriving dealers of a valuable tool, says Michael Deitz, senior group manager in charge of owner marketing.

The data was aggregated on Hyundai's internal dealer website, where looking into individual problems or reading verbatim comments required a service manager to drill down into the results. Follow-up mechanisms were clunky. Worst of all, the system wasn't able to tell whether or when service staff followed up with customers who reported a bad experience.


Deitz: "Our desire is to stop chasing the number and focus on the experience."
To get a better grip on service satisfaction, Hyundai is rolling out a three-prong approach, including a customer retention survey due by early next month.

The new process started in late 2014, when the company began asking customers within two days of picking up their serviced vehicle for a brief review like those on Amazon and Yelp. The e-survey, managed by SureCritic Inc., takes less than a minute to complete and can be done on a smartphone, tablet or computer, Deitz says.

The review is private -- shared only with Hyundai and the store -- but the customer has the option to make it public. The dealership may respond in the same forum.

Part two of the plan was launched in March, when the company introduced the streamlined 16-question Hyundai Service Experience Survey. A week after their visit, it is mailed to 35 to 40 percent of repair and maintenance customers -- a sample size Deitz says is statistically sufficient.

Diagnosing problems
Both new surveys provide near-instantaneous results, and service managers are alerted of incoming customer reports, complete with verbatim comments. The platform that supports the longer survey tracks the service manager's response.

The two processes are "good at diagnosing where the problem lies," Deitz says. "And now we have a robust way of capturing dealer follow-up."

Coming by early June is a third component: a customer retention survey. A "lapsed customer" -- one who doesn't bring in the vehicle for routine maintenance within a year -- is no longer relegated to a once-yearly mass mailing from Hyundai. Instead, as soon as the system notes the lapse, it emails that individual with questions aimed at understanding why the business was lost.

The multiple-choice questionnaire asks in detail why the person hasn't returned, where the service was done instead and what it would take to get the customer to return to the dealership. The survey also inquires whether the customer intends to buy another Hyundai eventually and whether it would be at that dealership.

The timely report about an individual customer, rather than a group, "will give us an opportunity to reach out and try to get you back," Deitz says. Sometimes, all it takes is a coupon, a free car wash or a persuasive explanation of dealer-exclusive services such as software updates, he adds.

The retention survey also highlights problems that might be fixed before more customers are alienated. And the service manager knows not to waste time chasing customers who sold their vehicles or moved away.

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Hyundai and Kia to Produce Low-cost SUVs to Compete with Chinese Rivals

South Korean automaker Hyundai Motor and its affiliate Kia Motors are set to launch three low-cost sport utility vehicles (SUVs) in China next year, people privy to the plans told Reuters.

The report said that it was the first time that the South Korean automakers will be making cheaper cars to attract Chinese consumers after their attempt to sell older models was weakened by the surge of local brands.

According to company data, the rise of Chinese rivals such as Great Wall Motor has caused the market share of Hyundai and Kia to drop to a seven-year low of 8.9 percent last year, from 10.4 percent in 2014. Data from IHS Automotive showed that it was the biggest drop in annual sales among China's top 10 automakers.

Hyundai and Kia rank third among automakers in China, with Volkswagen and General Motors leading the pack.

Chinese brands, however, are now taking their share after learning from Hyundai and making sleek, smaller but affordable models. The drop in oil prices has shifted the competition from sedans to SUVs, the report said.

Hyundai will start building a compact SUV at its factory in Changzhou in Nov. 2017 and a subcompact SUV at its new Chongqing factory in 2018, while Kia will produce its mid-sized SUV in China next year.

Another source also said that the two companies will try to lower their costs by getting Chinese suppliers for cheaper and low-spec parts. They also plan to step up local engineering in a joint research and development center in Yantai.

In a statement emailed to Reuters, the two automakers said that they are "internally examining from various sides to develop differentiated SUVs that give customers a more practical value by continuing in our cost-cutting efforts," and plans to "realign its line-up to range from lower-priced models to high-end cars to respond to demands from diverse customer bases."

The two automakers, however, were cautioned by some industry experts on making low-end SUVs that could damage their brand reputation in the long-term.

Hyundai said that together with KIA, they will increase the production capacity through the planned Chinese plants by nearly 30 percent to 2.7 million vehicles a year in 2018.

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Hyundai raids Bentley to turbo-charge Genesis luxury drive

After poaching Bentley's design chief last year, Hyundai Motor Co (005380.KS) said on Monday that it has also secured the services of the luxury marquee's exterior designer.

Hyundai issued a statement saying Sangyup Lee will start work next month as its head of design, after Reuters reported the hiring of the Korean designer by the South Korean auto giant.

Lee is being brought in to work with Luc Donckerwolke, a Peruvian-born Belgian, to lead Hyundai's development of its Genesis premium car brand - a project driven by Chung Euisun, heir-apparent to the Hyundai Group.

"Lee will help...enhance the design competitiveness of both the Hyundai and Genesis brands with his abundant experience in designing high-end luxury vehicles," Hyundai said in its statement.

"His challenging and innovative design languages fit well with the DNA of Hyundai Motor."

Hyundai Motor, which sells some 8 million cars a year, sees limited growth unless it breaks into new markets, a person close to the automaker told Reuters. For the South Korean firm, that means premium cars and maybe pick-up trucks and parts of Southeast Asia.

Lee said he has joined Hyundai Motor as a vice president in charge of Hyundai and Genesis design, reporting to Donckerwolke, who will head up Hyundai's new Prestige Design Division, as well as being global head of Hyundai design - a reporting arrangement that Hyundai also confirmed on Monday.

Bentley spokesman Andrew Roberts confirmed Lee "has resigned from Bentley to take a position at another brand."

Lee, 46, ran Bentley's exterior design since 2012 having previously worked at Volkswagen (VOWG_p.DE) group's design center in California, and General Motors (GM.N). He played a lead role in designing the Chevrolet Corvette, Stingray and Camaro - which featured in the "Transformers" movies - and Bentley's Bentayga SUV.

"CLEAN SHEET"

Lee told Reuters the ex-Bentley design duo aim to make Genesis a recognized global premium brand as new disruptive technologies such as autonomous, connected cars and alternative propulsion systems alter the auto design landscape.

"Because of these technologies, the car industry is about to hit a crossroads. The future is truly open," he said. "It's difficult to say if all the prestigious brands today will still be around in 10-20 years."

Lee, who says he was first approached by Hyundai two years ago, said he and Donckerwolke plan to design Genesis cars from a "clean sheet of paper".

"For decades, luxury brands such as Bentley, Aston Martin and Maserati have been about possession," he said. "In the future, as disruptive technologies kick in, luxury is going to be about experience. People are going to look for a special experience rather than something special to own."

GLOBAL LEGACY

As "mobility on demand" - the once futuristic concept of calling up a robot-car by smartphone - takes hold, Hyundai predicts many households in the United States, its biggest market, will no longer own two, or three cars, but spend more on one car, said the person close to the company.

"That means upscale cars," he said, adding "profitability-wise, the luxury segment is much better, too."

That fits with Chung's aspiration to not just drive the Genesis brand but elevate the Hyundai name to an elite global corporate league alongside the likes of BMW (BMWG.DE), Boeing (BA.N) and Apple (AAPL.O).

"That's his legacy. ES (Euisun) wants to make Hyundai a truly globally recognized and respected company," the person said.

Chung was involved with hiring both Donckerwolke and Lee, as well as Manfred Fitzgerald, former brand and design director at Lamborghini who was named earlier this year as head of Genesis, said another person with knowledge of the matter.

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Hyundai Genesis Coupe vs. Laguna Seca

The Hyundai Genesis Coupe might not be your first or even tenth thought when it comes to race cars. But the past few years have seen various teams take the Genesis Coupe into victory lane.

Case in point is this video from the Laguna Seca round from the 2014 United States Touring Car Championship (USTCC). This is Gary Sheehan who is driving a race-prepped Hyundai Genesis Coupe 3.8L. Throughout the lap in this video, we can see the Genesis Coupe holding off a Mitsubishi Lancer and what appears to be an E46 3-Series Coupe. Also, the 3.8L V6 makes an excellent roar during hard acceleration.

Sheehan would take three consecutive wins in the 2014 USTCC season. Seeing how the Genesis Coupe performed in this video, we can see why.


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Milestone Moment for Hyundai

Hyundai Motor India will be celebrating 20 years of its Indian operations this year, and to make the occasion special, the company is planning several programs.

After starting its Indian journey in 1996, the auto giant has come a long way. In its milestone year, the company’s managing director Young Key Koo has spoken about Hyundai’s vision to reach more customers by launching two new products every year, expanding its footprint across the country to offer the customer, products and services beyond their expectation. Over the years, they have succeeded maintaining a similar strategy. HMIL’s state-of-the-art manufacturing facility is being upgraded and automated periodically. Currently, the investments stand at $3.1 billion with vendor investment at $1.5 billion.

The top management of HMIL, vendors and dealer partners received a baton-scroll from Koo as a token of their pledge and strong commitment to achieve company's vision of becoming ‘a market leader’. As part of the year-long celebrations, the company has also launched a new logo to illustrate its 20 years of success and togetherness in the country. As a gesture of appreciation and goodwill, the company will organize a grand carnival for its employees.

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Hyundai Scoops Five Awards At 2015 AA Car Of The Year

The new Hyundai Tucson has won the coveted People’s Choice trophy at the AA Car of the Year Awards gala event held in December 2015, as part of a dominant sweep of category awards by the brand.

Hyundai New Zealand General Manager Andy Sinclair says Hyundai took five awards, winning Best Luxury Car and Safest Car 2015 (Hyundai Genesis); Best Large SUV (Hyundai Santa Fe); Best Medium SUV and People’s Choice (Hyundai Tucson).

He says all five awards are a humbling but fitting accolade for the brand, while winning the People’s Choice award just months after launch is a “fantastic” endorsement of the Tucson and of Hyundai’s relationship with its family of owners.

Almost 35,000 people voted in the People’s Choice category, where Tucson faced stiff opposition from the nine other COTY contenders, all with their own particular strengths and unique features.

“To win against some worthy rival offerings from a wide range of brands is a testament to the desirability of the new Tucson, which is fast on its way to becoming the vehicle of choice in New Zealand’s white-hot medium SUV segment,” Mr Sinclair said.

The latest accolade for the Hyundai Santa Fe builds on its win in the large SUV category in 2014 and comes as New Zealand’s most popular large SUV receives a model year refresh intended to help it maintain top spot in the coming year.

2016 Hyundai Santa Fe Named “Full-Size CUV Of Texas”

The 2016 Hyundai Santa Fe was named the Full-size Crossover Utility Vehicle of Texas by the Texas Auto Writers Association (TAWA) during its 23rd Annual Texas Truck Rodeo at the Knibbe Ranch in Spring Branch near San Antonio.

“We are delighted to hear that the Texas Auto Writers Association recognized the 2016 Hyundai Santa Fe as the top contender in a highly competitive category,” said Mike O’Brien, vice president, Corporate and Product Planning, Hyundai Motor America.

This win complements the Santa Fe’s victory as CUV of Texas in 2013 and as Compact CUV of Texas in 2012 for its smaller, 5-passenger sibling Santa Fe Sport.

During the 2015 Texas Truck Rodeo, more than 70 TAWA members evaluated some of the industry’s leading trucks, SUVs and crossover utilities.

In order to put each vehicle through its paces, the famed Knibbe Ranch in Spring Branch, Texas served as the event’s proving grounds.

With driving surfaces including bumpy pavement, loose gravel, slick mud, steep hills, jagged rocks and water crossings, each candidate stayed busy throughout the two days of testing.

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Hyundai's new wearable robot turns you into a mech pilot

South Korean automaker Hyundai has unveiled what is apparently a new robotic exoskeleton. In a blog post the company compares its "wearable robot" prototype to an Iron Man suit, saying it gives the wearer extra strength, allowing them to lift objects "hundreds of kilograms" in weight. The company says that in the future the exoskeleton could be used in factories, by the military, or to help with physical rehabilitation.

It's not entirely clear from the blog post (thanks Google Translate for doing what you can), but the suit appears to be a development of Hyundai's H-LEX platform — a similar exoskeleton the company unveiled last year. The H-LEX suit (it stands for Hyundai Lifecaring ExoSkeleton), is more lightweight than the prototype in these new pictures, but had near-identical functionality, designed to help senior citizens and the physically disabled.

Hyundai isn't the only company working on robotic exoskeletons, of course. Panasonic is developing similar suits for factory workers; some researchers are working on lightweight, leg-only contraptions for everyday use; and car companies like Audi and BMW are already trialling exoskeletons that let engineers sit in mid-air without straining their backs. It's not exactly Iron Man, but it'll do for now.

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2016 Hyundai Santa Fe Highlander review | Top 5 reasons to buy

The Hyundai Santa Fe has been one of the top choices for a seven-seat family SUV for some time now. Despite newer versions of the Nissan Pathfinder, Toyota Kluger and Kia Sorento all arriving after the third-generation Santa Fe, an update at the end of 2015 has helped maintain its appeal. The top spec Highlander continues to be the most popular version of the Santa Fe, and here’s our top 5 reasons to buy it.

#1 Size and versatility

At 4700mm, the Santa Fe is a bit shorter than its newer rivals, which along with a lower bonnet makes it surprisingly easy to manoeuvre in tight situations.

The middle row of seats slide to balance room across all rear passengers, so if you’re seating short people in the middle you can give taller third row passengers more space and vice versa.

Third row passengers also get their own ventilation van control, and the seats are all pretty easy to put up and down.

There’s also a total of four 12V power sockets, and cargo storage ranges from a generous 516 litres VDA with the third row up to 1516 litres with both rear rows folded.

#2 Equipment

The Highlander has all the toys you could really ask for, as standard. From leather trim, to satnav, to a glass panoramic sunroof, electric tailgate, heated and ventilated front seats, active cruise control and a full-size alloy spare.

The Highlander also has an auto parking system, which can deal with both parallel and 90-degree parking spots.

#3 Safety

The Santa Fe is the first in its class to offer AEB, which is fitted standard to the Highlander. Aside from a maximum five star ANCAP safety rating, the Highlander also gets blind spot, lane departure and rear cross traffic alerts.

#4 Diesel engine

The Highlander gets a responsive and efficient 147kW/440Nm 2.2-litre turbodiesel engine standard. Its lazy urge and highway efficiency is better suited to the typical usage of these vehicles than a big petrol V6, and is rated at an impressive 7.7L/100km on the combined cycle.

#5 Design

The Santa Fe’s basic ‘Fluidic Sculpture’ design may be four years old, but minor changes with last year’s facelift has helped it keep its edgy, hatch on steroids look that many people will prefer over the ‘king of the road’ look of some big SUVs.

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Hyundai planning luxury plug-in hybrids for Genesis line

Ever since Hyundai split the Genesis off into its own brand, we've all been clamoring to find out what other models would join the lineup. And here we have one more piece of the puzzle. According to Automotive News, the Korean luxury brand is set to get its own plug-in hybrids. We just don't know which model or models will serve as the basis.

"We believe alternative-propulsion engines are going to be really important." - Hyundai MA CEO David Zuchowski

"Some of those [plug-in hybrids] will take the form of the Genesis side of our business," was all that Hyundai Motor America CEO David Zuchowski said. "We believe alternative-propulsion engines are going to be really important – even more important in the luxury market than they are in the mainstream market." Hyundai's Genesis brand would not, of course, be the first luxury marque to launch a PHEV. Premium brands like Audi, BMW, Mercedes, Porsche, and Volvo all offer plug-in versions of their mainstream models, while others like Cadillac and Infiniti prepare to join in the near future. Hyundai and its Kia brand both offer plug-in hybrids, though nothing at the level of the Genesis or Equus that have now been rebranded in the new lineup.

So far we've seen the Genesis G80 take over from the previous Genesis sedan and the G90 take the place of the Equus. A new G70 sports sedan is slated to join soon, along with a two-door to replace the Genesis Coupe and a crossover expected to take over from the defunct Veracruz. Pictured here is the Genesis Hybrid Sports Sedan, an electrified concept that the automaker showcased at the New York Auto Show less than two months ago that previewed the brand's new design direction and 3 Series-fighter as much as any specific powertrain configuration. If we were the betting type, we'd anticipate the hybrid propulsion system to be offered first on one of the sedans, but we'll have to hold on to find out what they decide in Seoul.

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Hyundai Elantra Sport Tested

The all-new Elantra Sport has not only been revealed in Korea but it's also available to drive there. Hyundai has built a big fleet of vehicles for the local press to have a turn and we've sampled some of their videos for you guys to enjoy.

The car is still on track to arrive as a 2017 model year, and we think it's going to be popular. It's got a 1.6-liter turbo engine, just like the one in the Tucson, only with a higher state of tune and more technology than Hyundai's Veloster Turbo.

If you just want to know about the performance, watch the first video. 200 horsepower sounds like enough to make a fast compact, especially when the Golf GTI had just ten hp more. But it lacks punching power and torque.

Sure, the Elantra Sport looks fast, taking 7.1 seconds to reach 100 km/h, but the Civic 1.5 Turbo isn't that far off. If you're looking for the ultimate thrills with a small engine, they are still found in the Ford Fiesta ST.

However, the new Hyundai model comes with other benefits. There's a new body kit and paint options that set the Sport apart from both the competition and the regular Elantra. The 18-inch wheels are also standard.

We figure it will be a great car for people who want a grown-up compact with Gran Tourer characteristics, especially as the rear suspension has been upgraded to a multi-link setup. It will feel both more planted and comfortable, which is like having your pie and eating it.

Overall, this is not the type of car that will win the Vienna Motor Symposium, but it won't bankrupt you either. Something as simple as a red leather interior and white analog dials shows that Hyundai knows about people who love luxury cars but can't afford them. Even if the turbocharged Elantra doesn't challenge the CLA 45 AMG, it can still keep up with that guy with a BMW 328d that you hate so much, and that kind of puts things into perspective.

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The 2017 Santa Fe Sport Multi-view Camera System

What would you think if we told you that you can now have a full 360 degree live view right in front of you when you back up your vehicle?

The 2017 Hyundai Santa Fe Sport offers a multi-view camera system that features four cameras strategically placed around the vehicle to provide four different views including an aerial view of your vehicle and all of its surrounding obstacles. The four cameras are located: in the grille, one on each of the side mirrors and one on the rear of the vehicle.

When turning on your multi-view camera system you will first see the 360 degree view of your vehicle on the navigation screen located on the dash of your Santa Fe Sport. On the bottom of the screen there are four viewing options (from rear, side or front views). The option is yours for whatever view best fits your parking experience and when you are done the display will automatically switch back to it's normal display.

 Gary Rome Hyundai

Be aware of hidden costs when researching a vehicle purchase

Before you begin car buying research, a good rule of thumb is to spend no more than 20 percent of your monthly income on a car loan payment. People buying a car often forget to consider many of the hidden costs involved in purchasing a vehicle. Some of these hidden costs include depreciation rate, insurance and average miles per gallon. The true cost of a vehicle goes well beyond the advertised MSRP.

"Look into what fees the actual dealerships will charge to do business. There are documentation fees; there are banking fees; there are different levels of charges," explained Kevin Schechterle, a director at Gary Rome Hyundai. Along with these items, Schechterle encouraged interested car buyers to research how their own credit rates, as well as down payments, affect their monthly payment, and what APR rates are available and whether it will be better to get preapproved. Extra research is worthwhile because a car purchase frequently means borrowing a lot of money.

When it comes to hidden costs, the easiest thing to overlook is simply the sales tax, followed by dealership fees. Documentation fees can actually range from a couple hundred dollars to as much as 700 dollars.

The benefit of a trade-in car buying situation is that this offers the opportunity for a tax write-off or tax benefit. If you decide to sell your car personally, taxes will have to be paid upfront. To start, do some research online to find out just how much your car is worth in a resale versus a trade.

Next to finances, it is also important to consider features you need in comparison to features you want in a vehicle. At this time, the items you list as "needed features" should be confirmed first and foremost, such as those pertaining to safety and reliability.

As for smart investments to make when purchasing your vehicle, "Hands-free technology is important to safety," said Schechterle. Another smart investment is using what you would have spent on "flashy items such as bigger, better-looking wheels" on an extended warranty, which will ensure your safety in your vehicle as it ages.

Along with extended warranties, options such as peace-of-mind warranties and certain accessories can be beneficial for some buyers, which are sometimes included.

If you wish to obtain a preapproved loan, look to credit unions and local banks first. While many car dealerships prefer to do the majority of work with a certain bank, going to a local bank yourself may result in a better rate. It's also possible to simply ask a salesperson or their manager about the types of financial options that are available before you buy a car.

"Local banks tend to want to do business with local people," said Schechterle. "Being preapproved gives the buyer a little more of a point of leverage."

Researching beforehand can potentially save you time and money.

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Hyundai Dealer Delivers its First Fuel Cell In Northern California

Capitol Hyundai of San Jose, Calif., a member of the Del Grande Dealer Group, has delivered the first zero-emissions Hyundai Tucson Fuel Cell hydrogen electric vehicle in the Northern California region today.

According to Capitol Hyundai, it is the fifth qualified dealer for Hyundai’s Tucson Fuel Cell and the first Hyundai fuel cell dealer in Northern California.

“Capitol Hyundai is excited to be a qualified dealer for Hyundai’s zero-emissions Tucson Fuel Cell hydrogen electric vehicle,” says Shaun Del Grande, owner of Capitol Hyundai/Del Grande Dealer Group. “Our location in the Bay Area region is Hyundai’s first in Northern California, making it more convenient for local residents to conveniently acquire their new Tucson Fuel Cell CUV, helping reduce greenhouse-gas emissions where they work and live.”

Since its launch in June 2014, Tucson Fuel Cell drivers have accumulated more than one million zero-emission miles on the streets of California. This accumulated mileage has helped improve air quality in the region by more than 400 tons of CO2 emissions when compared with the emissions from a similar internal-combustion-powered CUV.

Hyundai says it has delivered more than 100 Tucson Fuel Cells since its introduction as the first mass-produced fuel cell vehicle in the U.S. market.

Capitol Hyundai joins the four other existing qualified fuel cell dealers in both Southern and Northern California, including Keyes Hyundai, Tustin Hyundai, Win Hyundai in Carson and Hardin Hyundai in Anaheim.

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2016 Hyundai Elantra and Kia Picanto earn 5-star safety rating

The 2016 Hyundai Elantra has received a five-star ANCAP rating from Australia’s car safety watchdog. Newcomer to the Australian micro-car market, the Kia Picanto, was also given the top rating.

With an overall score of 35.01 out of a possible 37 points, the Elantra scored full marks in a number of areas including side-impact crash testing (16 out of 16), as well as pole-impact testing (2 out of 2). Its seat belt reminders also scored maximum marks (3 out of 3).

“The Elantra performed well in crash testing and is another sound addition to Hyundai’s fleet which sits well with its competitors in the small passenger vehicle market,” ANCAP CEO, James Goodwin said. Despite receiving top honors, Goodwin feels there is still room for improvement.

“Advanced safety assist technologies are unfortunately lacking on the Elantra, and Hyundai – along with other manufacturers – should step up and include technologies such as autonomous emergency braking (AEB) on all models,” he said.

The result now means all current-generation Hyundai passenger cars and SUVs carry the coveted five-star rating. This comes after the 2016 Hyundai Tuscon also achieved the same rating, following a redesign earlier this year. The family SUV initially scored a sub-par four-star rating after its local launch in late 2015.

“We’re very proud of Elantra’s five-Star ANCAP rating,” Hyundai Australia COO, Scott Grant said.

“This is tangible recognition of Hyundai Motor Company’s continued focus on advanced passive and active safety systems.”

The Kia Picanto achieved an overall score of 34.26 out of 37, performing well in both frontal offset and side-impact tests with scores of 15.12 and 14.14 out of 16 respectively.

Speaking on the Picanto, Goodwin said, “The Kia reinforces that safety should not be restricted by budget with the Picanto providing an affordable five-star vehicle choice.”

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Hyundai Appoints Vice Media for Ioniq Launch in Europe

Hyundai Motors Europe has appointed Vice Media to handle the September launch of the Ioniq, its new hybrid and electric car, with a campaign that will shun print advertising.

The South Korean automaker's global in-house agency, Innocean Worldwide – which created three Super Bowl spots for the brand this year – will play a supporting role in the Ioniq's European launch, working on implementation and distribution. Vice has been briefed to come up with the creative content, including video, social media and digital out-of-home.

Razorfish, which has worked with Hyundai for the last three years, will work on mobile, website and digital delivery, and social media strategy, while media buying will be through long-standing partner Havas.

Hyundai Motor Europe's VP marketing, Jochen Sengpiehl, was SVP marketing at Volkswagen in 2009 when the German automaker won Advertiser of the Year at the Cannes Lions International Festival of Creativity, and is a former business development director at BBDO.

He said, "Ioniq is a completely new proposition for us … so we decided to also bring in new talent and take a new approach, putting digital at the center of our communications and working with Vice for the first time. The electric hybrid is all about a mindset, not an age group, so it's a difficult audience to reach. It's for people who want to do something good, live in a sustainable way and also save money. You cannot make a traditional media plan for 'Generation Ioniq'."

Given the tricky profile of his target audience, Mr. Sengpiehl asked his contacts at Google and Facebook who they would recommend for the Ioniq launch, and they both pointed him towards Vice. "The line between media companies and agencies has become liquid: successful communication requires the best talents regardless of labels," he said. "Vice can think out of the box and bring ideas alive. Their core business is fundamentally important for the future: identifying and reaching target audiences and influencers."

The Ioniq will be available as a fully electric car, as a traditional gasoline hybrid, or with a combination of gasoline engine and electric plug-in. It is Hyundai's first hybrid or electric model in Europe, and represents a bid to make low-emission to zero-emission driving affordable.

Hyundai is aiming to become the number one Asian car brand in Europe, where it has doubled its market share to 3.4% in the last ten years. In the first quarter of 2016, European sales rose to a record 127,000 vehicles.

Mr. Sengpiehl, who joined Hyundai in November 2014, said, "We are a young, lean company. Everything we do needs to be efficient. We are never the leader but we are a fast follower, using our own approach to drive the technology forward. We want to democratize electric mobility – the Ioniq will be an ambassador and a game-changer."

Hyundai's European agency line-up means that Mr. Sengpiehl is spending a lot of time guiding his agencies, but he added, "It's inefficient to have huge agency networks … It's better to ask networks to build a tailor-made network [for a client], to build a house of content. In five years there will be a whole new landscape in the agency world – there will be an explosion of spin-offs. Why should major global brands not make direct deals with Facebook and YouTube? It's about quality of content rather than savings."

Asked whether Hyundai has been affected by the fallout from the VW emissions scandal, Mr. Sengpiehl said that Hyundai does not have defeat devices [which cheat emissions tests], and stated his conviction that the future will be about electric and petrol, rather than diesel.

"With the focus on 'Dieselgate,' this is the perfect time to introduce people to a new idea," he said. "The hybrid may become a smarter solution than a diesel car."

Hyundai Motors spent $1.9 billion on advertising globally in 2014, and is number 39 in the top 100 global marketers ranking, according to the Ad Age Datacenter. The company also counts arts sponsorship as a core pillar of its marketing strategy. The automaker has sponsorship deals with the Tate Gallery in Britain, the Los Angeles County Museum of Art, the Van Gogh museum in Amsterdam, and the National Museum of Korea, all of which have been signed for a period of ten years or more.

Mr. Sengpiehl said, "You might not expect a value-for-money brand to have such deep engagement with the arts, but it's a great platform. Design is a strong communications point and it's the number one reason people choose Hyundai in Europe. We are democratizing premium design, and we want to do the same with art."

Hyundai Motor Group (including subsidiary Kia) is world's fifth-biggest by sales, after Toyota, VW, General Motors, and Renault-Nissan, according to IHS Global Insight. The South Korean automaker sold 8.1 million cars in 2015, with China, where it sold a million cars last year, as its biggest market. In the U.S., Hyundai has a 4.4% market share and sold 700,000 cars last year.

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Report – Hyundai patent hints at touch-sensitive controls

The latest connected features in show floor concepts include the ability to command inputs from the steering wheel via the smartphone-ubiquitous touch-sensitive controls.

The usual roster includes such new amenities to be introduced first via premium brands but we already know Volkswagen’s namesake brand is working on them. So, it also appears now that Hyundai is taking the same path – at least this is what a recent patent filling suggests. The regulatory filing shows the South Koreans are also working on introducing touch-sensitive controls for the steering wheel. We’re being assaulted with all sorts of new technologies and our new cars look like the belly of a supercomputer – but sometimes these new features are also annoying because they really don’t work as well as advertised.

This is the case with the new crop of touch-sensitive buttons which may or may not respond to the inputs – we are used to the responsiveness of our smartphones so we have a high bar already set. Hyundai’s research and development seems to be directed towards enabling the drivers wearing gloves to quickly adjust the car’s functions from the steering wheel – they would have a hard time using the regular buttons. This is not a major novelty anyways, since the Prius already has it and the latest Honda Civic already packs a capacitive-touch volume button on the steering wheel. We also noticed the upcoming Porsche Panamera generation will be filled with those.

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Hyundai unveils the 2017 Avante Sport (Elantra Sport) in South Korea

Hyundai has just unveiled the 2017 Avante Sport in South Korea, globally known as the Elantra Sport. The company is set to launch the new Elantra in India too, however, there’s no confirmation about the sporty model accompanying the sedan.

The specifications of the Hyundai Avante Sport state the car gets the Veloster’s 1.6-litre, turbocharged, four-cylinder, T-GDI motor that develops 201PS and 265Nm. The car comes with a 6-speed manual transmission as standard with the option of a 7-speed dual-clutch gearbox. Hyundai says the car accelerates from 0-100kmph in eight seconds.

Hyundai has also replaced the torsion beam rear suspension on the standard car with a multilink independent suspension on the Avante Sport.

Visually, Hyundai has tweaked the design a teeny bit to distinguish the Avante Sport from its sedan sibling. It gets lower side sills, larger front fascia (with a red turbo badge on the grille) and a rear diffuser with dual exhaust tips. The DRLs are now positioned horizontally, below the projector headlamps. The car runs on 18-inch alloys.

Inside, it has a flat-bottomed steering wheel, larger bolsters on the front seat and faux carbon fibre trims to add to the sporty theme of the car.

Hyundai will also sell an Extreme Package for the Avante Sport, in the South Korean market, in case customers don’t find the car sporty enough. The package includes a different alloy wheel design, spoiler and performance parts.

The prospect of a sporty petrol sedan seems dull in the Indian market, with majority of the buyers opting for diesel powered sedans in the interest of better fuel efficiency. However, if Hyundai would be interested in catering to the remainder, the Elantra Sport (Avante Sport) could serve as its contender in the Indian market. Hyundai will launch the Elantra in India this year and you definitely know what the icing on the cake will be.

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Hyundai Prices 2017 Elantra Eco

The most fuel-efficient Elantra package starts at $21,485 (including $835 freight), representing a $3,500 premium over the base model.

The Eco is powered by a 1.4-liter turbocharged Kappa four-cylinder engine, producing a modest 128 horsepower and 156 lb-ft of torque. Power is delivered to the front wheels via a seven-speed EcoShift dual-clutch transmission.

Perhaps most importantly, the Eco achieves city/highway fuel-efficiency ratings of 32/40 mpg and 35-mpg combined. Hyundai suggests the figures represent an average annual fuel savings of $900, according to the Environmental Protection Agency's estimates.

Aside from the fuel-sipping engine, the Eco package comes standard with LED daytime running lights, blind-spot detection with rear cross-traffic alert, a leather-wrapped steering wheel and heated front seats, among other features.

The Elantra Eco will presumably arrive in showrooms in the near future.

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Hyundai, Lexus earn top CPO program honors from Autotrader

Hyundai and Lexus took top honors in the non-luxury and luxury categories, respectively, during Autotrader’s recent analysis of the best certified pre-owned vehicle programs.

While manufacturers tend to offer a range of perks with CPOs, Autotrader opted to focus on warranty coverage.

 

“The No. 1 benefit of any CPO program is the warranty, so we decided that the length of warranty should be the top criteria when choosing this year's Best CPO Programs," Brian Moody, executive editor at Autotrader, said in a news release. “Hyundai's CPO warranty is an extension of its exceptional new car warranty, and Lexus's warranty is simply the best in the luxury category.”

Hyundai’s CPO warranty offers five years or 60,000 miles of bumper-to-bumper limited coverage and 10 years or 100,000 miles of powertrain coverage from the car’s original sale date. The warranty offers a relatively low deductible of $50, and it is fully transferable to subsequent owners in a private sale.

Meanwhile, Lexus’s “L/Certified” program offers limited bumper-to-bumper coverage for up to six years and unlimited mileage from vehicle’s original sale date. There is no deductible for covered repairs, and the program offers complimentary maintenance covering the next four factory-recommended services for two years or 20,000 miles.

Honorable mentions in the non-luxury category were Chevrolet/GMC, Ford, Honda, Kia, Mazda, MINI, Mitsubishi, Subaru and Toyota. In the luxury category, they were Acura, Audi, BMW, Infiniti, Jaguar, Land Rover, Lincoln, Porche and Volvo.

The selections for this year's Best CPO Programs were based primarily on warranty coverage, with a minimum of six years/100,000 miles for powertrain coverage. Other factors were bumper-to-bumper limited warranty length, warranty transferability and deductible amount.

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