Once
upon a time, owning a Hyundai Sonata was akin to telling
the world you couldn’t afford a Toyota Camry. Korean automotive technology
twenty years ago was still lagging behind the Japanese. However, times have
changed — with the industriousness of the Korean “underdog” culture, and
possibly with heaps of assistance from the government, in terms of incentives
and even some bail outs, the Korean automotive industry has grown in leaps and
bounds, moving from manufacturing under license to full-fledged A to Z
manufacturers.
With a
hard-working population that was willing to take lower wages, South Korea
literally became the modern “Japan”, taking over the affordable car slot that
was vacated by the Japanese car makers due to increasing wage costs. Car designs
went through a quantum leap about a decade ago, and from being copy cats (I
remember distinctly the “Front looks like a Mercedes and the back looks like a
Jaguar” advertisement), new and more exciting designs started to emerge. The
two distinct leaders in the Korean automotive trade are Kia and Hyundai, which are actually
sister brands belonging to one huge conglomerate, and the latest vehicles
coming from these two marques are really ground-breaking in design, and are of
high quality in terms of specifications.
The Hyundai Sonata has come a long way
indeed — the late model Sonata introduced about five years ago created quite a
wave, and the latest 2015 looks set to give its D-segment Japanese competition
a fair run for the purchaser’s purse strings.
However,
technology and a high level of trim comes at a price — in today’s borderless
world, a typical automotive part of a set level of quality costs much the same
anywhere in the world, and it is the same with tooling and equipment. Together
with a flourishing society and more than half a century of peace with its
northern neighbour, even labour costs have caught up.
Seeking
to project a more refined and luxurious persona than its predecessor, Hyundai adopted for an
evolutionary approach in styling the new Sonata. Seeking to project a more
refined and luxurious persona than its predecessor, Hyundai adopted for an evolutionary
approach in styling the new Sonata. Thus, don’t let it be a surprise that it is
no longer cheap to own a Sonata. For the recently-launched all-new 2015
version, you pay a minimum of RM143,163.30 for the entry-level Elegance B
model, higher than the asking price of a Nissan Teana or Honda Accord. Further
up, the Elegance and Executive models complete the line-up at RM149,845.30 and
RM158,053.30 respectively.
For
some reasons known only to these select makers, they are all competing to sell
similarly-sized cars in the RM140K to RM180K price bracket, leaving a distinct
gap between them and the two premium German makes. (Volkswagen goes against the
grain by what appears to be a strategy to cut across all segments with a wide
range of vehicles over an equally wide spectrum of prices).
To make
the higher asking price more palatable, which seems to construe a healthy
respect for its competitors, Hyundai
nevertheless endeavours to offer greater value for money, fitting an admittedly
competitive array of kit with electronic stability control, electric driver
seat adjustment, and keyless entry among other things as standard in all
variants. The higher models are loaded with additional features such as
satellite navigation, six airbags, bi-xenon headlamps, and panoramic sunroof.
A
2.0-litre all-aluminium engine carried over from its predecessor powers the
Sonata. Generating outputs of 154PS and 194Nm and mated with a 6-speed
automatic transmission, it does offer adequate performance for 90 per cent of
buyers in the segment. The remaining 10 per cent with demands for more oomph
will probably feel left out as Hyundai
has decided to drop the 2.4-litre engine option. This was my personal
impression after attending a recent test drive session of the new Sonata. Hyundai actually
has a 2.0 litre engine with direct injection that develops more power and is
more fuel efficient, but for the moment, that engine is reserved for its i40,
sold as a CBU alongside the Sonata which is locally assembled.
Personally,
I really think going with the direct injection engine would boost the Sonata appeal — I was told
there needs to be some product differentiation between the i40 and the Sonata,
so it is purely a marketing decision that can be judged to be right or not so
right over time and sales performance.
Other
than its engine, however, rest of the new Sonata really is all-new. More than
half of its body structure is made of advanced high strength steel which is
lighter in weight, but stronger in rigidity. Compared to its predecessor, the
new Sonata has 41 per cent higher torsional rigidity and 35 per cent higher
bending rigidity. The all-independent suspension architecture has also been
thoroughly revised for better overall stability whilst power steering assist
switches over from hydraulic to electric.
More
than half of the Hyundai
Sonata body structure is made of advanced high strength steel which is lighter
in weight, but stronger in rigidity. More than half of the Hyundai
Sonata body structure is made of advanced high strength steel which is lighter
in weight, but stronger in rigidity. The car handles quite well, and I would
dare say the ride quality is on par with its Japanese competitors, which is
about half a step below the German makes. The new electric steering felt good, and
if I didn’t tell you, you wouldn’t know any different.
Seeking
to project a more refined and luxurious persona than its predecessor, Hyundai adopted for an
evolutionary approach in styling the new Sonata. The busy and curvaceous
appearance of the previous model has, in general, been toned down and refined,
giving the new Sonata a less fussy, more understated appearance. On a personal
level, I kind of like what they have done to the overall design — the front end
makes a louder statement, with a more upright grille than its predecessor, and
the sculpted overall form which I liked about the previous Sonata is retained.
Overall,
I am neutral about the new Sonata, but then, it is probably due to the petrol
flowing through my veins that is always looking for that little extra power. As
said above, nine out of 10 will have no issues.
1 comment:
Hyundai is most popular car in India. Hyundai Approach new sonata car. It feature is really good and affordable to all people. Thanks for share New Sonata car information.
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