Why do
marketers like to shout at us that something is “NEW AND IMPROVED!”? It
sometimes makes one wonder just what the heck was wrong with the old thing that
needed improving? A favorite breakfast cereal of ours underwent this treatment
recently. NO! We wanted to shout. We liked the old cereal just fine, why change
it? Just what needed to get better? Happily we noticed no difference, which
left us to wonder what it fact was improved. Was it the time it took for the
flakes to get soggy, the box design perhaps, more vitamin C?
Sometimes
the “NEW AND IMPROVED” is simply a marketing ploy, a way to trick consumers to
become more “brand” aware. Whatever the reason, the truth is that being “NEW
AND IMPROVED” isn’t always necessarily “NEW AND IMPROVED”. Sometimes it’s
actually “REPACKAGED AND MADE TO LOOK NEW” without actually being “IMPROVED”.
Auto
manufacturers never call something “NEW AND IMPROVED”. Cars get “refreshed” or
redesigned. In some instances the “refresh” results is very little actual
change or improvement. Yet, the marketers try and convince us otherwise,
screaming to the heavens that the XYZ Sedan is all NEW for this year!! When
actually it’s not.
Sometimes
however, automakers can do a refresh without shouting at us and actually make
good changes. Hyundai did just
such a thing; refreshing their Genesis line
for 2015, and for once a carmaker made just enough changes to hit a perfect
bulls eye.
The
first occasion we had to drive a Genesis was the 2013 3.8.
Overall we weren’t all that impressed. It was as if Hyundai was trying to compete
with the high-end luxury sedans, Mercedes, Lexus, the Audi’s. The Genesis then was like going
to Wal-Mart to buy a pair of Nikes except they aren’t really Nikes, they just
look like it, sort of.
We got
behind the wheel of the refreshed Genesis late last year. The
2015 3.8 model was impressive. The design changes both outside and inside
seemed to bring the model up on a more even playing field with the Mercedes and
the others. Even the new winged badge added a touch of class not present in
earlier models. So it was that recently when told we would be getting a 2015
Genesis again we knew it would be a good thing. However, what we got was the
5.0, a bigger engine, and loaded with just about every available gadget and
doo-dad Hyundai offers.
What we
got was a good thing made even better.
The Genesis is largely unchanged
for the 2015 model year. The 5.0 has the 5.0-liter V-8 engine with direct
injection mated to an eight-speed automatic transmission in a rear wheel drive
arrangement. The only major difference is that the 2015 Genesis Sedan 5.0 is rated at
420 hp and 383 pound-feet of torque, that’s down a tick on the horses, but with
18 pound-feet more torque.
Interior-wise
the layout, as we had in our 2015 3.8, is well planned with quality materials
and fit. The cabin really does feel open and the overall design very
user-centric. We had the Ultimate package that gave us a 9.2-inch
high-definition touchscreen display for the infotainment/navigation system.
Honestly speaking the system is one of the easier ones to use and can be
operated via the touchscreen or a dial on the center console. There was also a
Heads-Up Display in our model. The interesting thing was the colors which can
be set to white, orange or green. The white HUD reportedly washes out when
wearing polarized sunglasses, so the additional colors should be the
work-around.
The Genesis is also
load with tech and safety equipment. The standard features include wheels, a
rearview camera, automatic headlights, , heated mirrors, automatic wipers,
cruise control, automatic climate control, keyless ignition and entry, heated
eight-way power front seats with four-way power lumbar, leather upholstery, a
tilt-and-telescoping steering wheel, an auto-dimming rearview mirror. There are
three option packages: Signature, Tech and Ultimate.
We had
the Ultimate which includes everything in the Signature and Tech packages
including a panoramic sunroof, auto-leveling HID headlights, auto-dimming
exterior mirrors, high-intensity headlights, blind-spot detection and rear
cross-traffic alert systems, automatic high beams, adaptive cruise control, a
lane-departure warning system with lane-keeping assist, front and rear parking
sensors, an automatic emergency braking system. There is also upgraded leather
upholstery, more driver seat adjustments (cushion extension and side bolsters)
and an upgraded 7-inch display for the gauge cluster.
The
Ultimate package adds a power trunk lid with sensor for hands free opening;
dual-zone automatic climate control, an upgraded navigation system with a
center console multifunction controller and the bigger display, matte-finish
wood and aluminum trim, a carbon dioxide sensor for the climate-control system
and a Lexicon 17-speaker surround-sound audio system.
The
driver selectable Intelligent Drive Mode gives three options: Normal, Eco and
Sport (a Snow mode is added for all wheel drive models). Our 5.0 had the
Continuous Damping Control (CDC) suspension which is one of the first things we
noticed that was different from the 3.8. On the road the ride seems a little
smoother, the interior a bit quieter and the available power seems to be in
tune with the overall car. The power we had in the 3.8 was quite adequate, but
just so. The addition of two cylinders seems to do the trick. While this isn’t
a sports car and won’t really drive like one, when needed the 5.0 will put you
back in our seat and the paddle shifters will allow for manual control if
needed.
We
liked the 2015 3.8 we had last year, we liked the 5.0 even better. It may not
sway a Mercedes buyer away (a Hyundai,
you must be joking!) but for those looking for a nice luxury sedan with the
power of a Mercedes or a Lexus the Genesis is worth a
look. After a few years of climbing upwards, we can finally say that Hyundai is now a legitimate
player in the luxury sedan market, and that is a very good thing indeed.
The 2015 Hyundai Genesis 5.0
MSRP:
$51,500
MSRP
(As tested): $55,700
Engine
(as tested): 5.0 liter V-8 , 420/407 hp @ 6,000 rpm (Premium/Regular fuel),
383/372 lb-ft @ 5,000 rpm (Premium/Regular fuel)
Transmission:
8-speed electronic automatic and SHIFTRONIC™ manual shift mode
Mileage
(EPA estimated): 15 city, 23 highway 18 combined
Mileage
(as tested in mixed conditions) 20
Curb
weight: 4,541 lbs.
Exterior measurements
Width:
6 ft. 2.4 in. (74.4 in.)
Height:
4 ft. 10.3 in. (58.3 in.)
Length:
16 ft. 4.5 in. (196.5 in.)
Ground
clearance: 0 ft. 5.3 in. (5.3 in.)
Wheel
base: 9 ft. 10.5 in. (118.5 in.)
Interior measurements
Front
head room: 41.1 in.
Front
hip room: 55.7 in.
Front
leg room: 45.7 in.
Front
shoulder room: 58.3 in.
Rear
hip room: 54.8 in.
Rear
head room: 38.2 in.
Rear
leg room: 35.0 in.
Rear
shoulder room: 57.1 in.
Warranty
5-year
60,000 mile limited
10 year
100,000 powertrain
5-year
roadside assistance
7-year
unlimited mile perforation
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