Hyundai Corp. is looking to revive
the dream of a fleet of hydrogen-fuelled vehicles driving on Canadian highways
as it becomes the first auto manufacturer to launch in Canada a fuel cell
version of an existing car model.
Hyundai will announce
Wednesday that it is offering three-year leases for the Tucson FCEV to drivers
in British Columbia’s Lower Mainland, one of the few areas in the country that
have hydrogen fuelling stations that were put in place as B.C. sought to
demonstrate the fuel cell hydrogen technology during the 2010 Winter Olympics.
“We
believe Hyundai has
passed the tipping point in fuel cell
technology development and that it’s ready to be driven by customers interested
in pioneering a zero-emissions automotive future,” Don Romano, president of Hyundai Auto Canada Corp.,
said in an interview. “It is a new game; it is a new future.”
But to
achieve broader market appeal for the hydrogen vehicles, Hyundai is urging governments
and industry to work together to build a network of hydrogen fuelling stations.
As with electric vehicles, the industry faces a classic chicken-and-egg
situation in which motorists don’t want to buy cars that they can’t easily
refuel, while industry is reluctant to invest in the infrastructure without a
critical mass of cars on the road.
The fuel cell industry
has been struggling to break into the passenger vehicle market for decades. In
Canada, Ballard Power Systems Inc. developed fuel cell applications for
stationary power systems, forklifts and buses, but it failed to break through
in the passenger vehicle market despite high-profile alliances with Ford Motor
Co. and Daimler AG.
Advances
in fuel
cell technology and increasing demand from governments for zero-emission
vehicles to combat climate change have breathed new life into the fuel-cell
market, with the South Korean auto maker now in a race with Japan’s Toyota
Motor Corp. to establish leadership in the market.
Toyota
unveiled its Mirai fuel cell car at the Los Angeles Auto Show earlier this
month. Toyota Canada Inc. is not prepared to say when the car will be available
in Canada.
“While
Canada currently has very limited hydrogen infrastructure, developing an
adequate fuelling infrastructure is required to move forward,” Toyota Canada
spokeswoman Sandy Di Felice said Tuesday.
In such
vehicles, hydrogen is
stored on board – like gasoline in a tank – and then transformed into
electricity by the fuel cell to run an electric motor. The only byproduct is
water vapour, resulting in zero emissions from the tailpipe. However, it
requires electricity to produce hydrogen, so emissions can result from that
process depending on the source of the power.
Last
year, Hyundai became the
first auto manufacturer to mass-produce fuel cell vehicles, and has been
introducing them in its home market, as well as in California – where the state
mandates the sale of zero-emission vehicles – and in several European
countries.
Mr.
Romano said the fuel cell
vehicles have clear advantages over electric cars, such as the Tesla or
Chevrolet Volt, because it has greater range and can be refuelled in five
minutes. Electric vehicle
makers are still working to develop batteries that can provide that kind of
range and convenience.
But the
charging infrastructure for electric vehicles is much better developed than it
is for fuel-cell-powered cars.
Tesla
and Quebec City-based Groupe Germain Hospitalité expanded the network further
Tuesday, announcing that the chain of 10 hotels in Canada will add Tesla’s
private charging program to its network of existing chargers.
The
charging stations follow the company’s focus on environmentally friendly
technology, Jean-Yves Germain, co-president of Group German Hotels said
Tuesday.
“We
were the first hotel in the country with geothermal technology to heat our
hotels,” said Mr. Germain, who said he bought a Tesla last year and came close
to running out of juice a few times before charging stations became much more
common.
The
Tesla system will enable hotel guests to recharge their vehicles in four hours,
compared with as long as 12 hours at other charges, he said.
While
the public continues to have safety concerns with the hydrogen-fuelled cars,
the Hyundai executive said
they have been crash tested and certified, and that equipping a vehicle with a
hydrogen tank is no more dangerous that gasoline.
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