MANILA,
Philippines–Hyundai Asia
Resources Inc. (Hari), the official distributor of Hyundai vehicles in the
Philippines, is bullish of making a “rebound” next year, with sales seen to grow
by as much as 25 percent due to the introduction of new models and increasing
domestic demand.
Ma. Fe
Perez-Agudo, president and CEO of Hari, disclosed that they expected vehicle sales next
year to hover around 30,000 units in 2015 from the less than 25,000 units that
were expected to be sold this year.
“We are
positive that we will have a good response from the market with the new models that will be coming in.
What will only delay it is if the shipment of these products would come in late
in the year or we will have the same shortage of supply as we experienced in
the past,” Agudo said on the sidelines of the 2015 Sonata car launch Monday
night.
“We
expect flat growth for 2014 but we want to rebound from the last two years with
these new models because in
the last two years, there weren’t (that many) new models that came out,” she
added.
On
Monday night, Hari unveiled the all-new 2015 Sonata, a luxury sedan that is
expected to sell an average 30 to 50 units a month. This model has been
redesigned and re-engineered to guarantee comfort, safety and performance.
Compared to the previous generation model, the 2015 Sonata is
bigger in most aspects and now boasts of a body made up of “advanced high
strength steel.”
According
to Agudo, the first 50 units would be arriving in the last week of December and
were expected to be fully sold out by January as these had been pre-booked. The
mid-sized sedan retails for P1.898 million for the top or premium variant and
P1.698 million for the basic or the GLS variant.
Apart
from the 2015 Sonata, Hari will also be offering next year the new Tucson, the
ix25 and the i20 Crossover. These four new models are
expected to further boost the company’s market share, increase its customers
and bring the Hyundai
image to the next level.
Hari
ranks third in the local automotive industry in terms of sales. Its market
share stood at 9.8 percent but this is expected to grow to about 12 percent by
the end of 2015 in parallel with the growth of the Philippine automotive
industry.
No comments:
Post a Comment