THE
16th ANNUAL HYUNDAI HOPE ON WHEELS PROGRAM ANNOUNCES GOAL TO SURPASS $87
MILLION IN TOTAL FUNDING FOR PEDIATRIC CANCER RESEARCH
Hyundai Hope On
Wheels will host its fifth annual national September is Childhood Cancer
Awareness Month campaign. The nonprofit plans to award $9 million in
pediatric cancer research grants during September.
FOUNTAIN
VALLEY, Calif. – September 2, 2014 –
Hyundai Hope On
Wheels®, a leader in the fight against childhood cancer, today announced
the launch of a national public awareness campaign in September, and that it
has selected 36 children’s hospitals from across the U.S. to receive a total of
$9 million for pediatric cancer research during the month. This latest
announcement is part of the organization’s annual program recognizing September
is National Childhood Cancer Awareness Month. The program is supported by Hyundai Motor America and its U.S. dealers.
Hyundai Hope On
Wheels public awareness campaign
The 2014
Hyundai Hope On Wheels September campaign is called “Every Handprint Tells A
Story (EHTS).” It builds on the success of last year’s effort and brings
awareness to the cause via social media. This year’s campaign will showcase
stories of several child cancer survivors and of many doctor researchers who
are working to find a cure for the disease. Each of their handprints represents
a story of courage, determination and hope in the pursuit of a cure—thus “Every
Handprint Tells A Story.” The public is invited to show its support for
pediatric cancer by visiting an innovative web experience on www.HyundaiHopeOnWheels.org/September.
On the website, visitors can view video stories of courageous child cancer
survivors; learn about the work of several Hyundai Scholar researchers; post
and share their own messages of hope; and join an online community of
supporters via social media.
“Pediatric
cancer is a disease that affects all of society without regard for economic
means, geographic location or social status,” says Dr. David Poplack, director
of the Texas Children’s Cancer Center. “What Hyundai Hope On Wheels is doing is
transformative, not only in providing desperately needed research funding but
also by creating through social media a way for the community and those
affected by pediatric cancer to come together.”
This year, the
campaign will kick off on September 3 witha multi-city media tour featuring
executives from Hyundai Motor America, Hyundai Hope On Wheels, and child cancer
survivors. During the month of September, Hope On Wheels will travel the U.S.
awarding $250,000 research grants to 36 children’s hospitals. Additional
activities will include a 5K race series, a 1.1 million show-of-support decal
mailing to Hyundai owners, a dealership handprint fundraising effort, and
events on Capitol Hill in conjunction with the Congressional Childhood Cancer
Caucus. Hope On Wheels aims to attract 300,000 unique visitors to participate
in the EHTS web experience during the month of September.
“There is no
greater call for any society than that of protecting and nurturing its
children,” said Dave Zuchowski, president and chief executive officer, Hyundai
Motor America, and a board member of Hyundai Hope On Wheels. “I do many things
in my business life, but none is more important than being a part of the fight
against childhood cancer. Through this year’s social media campaign, we hope to
inspire millions of people across the nation to think about, and to show their
support for, the courageous battles and dreams of these young patients. Cancer
is a very grown-up disease that no child should have to fight. At Hyundai, we
have been committed since 1998 to ensuring these children have a champion in
the fight. Our goal through Hope On Wheels is simple: to end childhood cancer.”
Pediatric
cancer research funding is priority
This year’s
federal funding for pediatric cancer research reportedly represents less than
four percent of the National Institute of Health (NIH) budget for cancer
research. The continued shortage of federal funding, coupled with the economic
slowdown in charitable giving, has placed even greater pressure on pediatric cancer
research. While progress has been shown in reducing mortality rates from the
disease, one in five of these determined children will not survive, and two
thirds of those diagnosed with pediatric cancer will experience long-term side
effects from the treatment. Furthermore, there has been little significant
advancement in the survival rates in nearly two decades.
Hyundai Hope On
Wheels National Board Chairman G. Mickey Pong of Carlsbad, Calif., said, “We
must find a way to create a quantum shift in the survival curve for pediatric
cancer. We load up these young bodies with poisons and therapies, many of which
have changed little in decades. However, we are encouraged by the advances of
technology, and by the potential breakthroughs enabling research scientists to
understand the disease better than ever before.” Pong concludes, “I can assure
you that the Hyundai dealers in the U.S. will not stand by while children
continue to suffer from this disease. We will stay in this fight until every
child with cancer can be cured.”
Grant Winners
for the 2014 Hyundai Young Investigator Awards and 2014 Hope Scholar Awards
For 2014, Hope
On Wheels has presented 13 Hyundai Young Investigators Clinical Awards and 36
Hyundai Scholar Hope Grants. Each of the grants is being used to advance the
knowledge in the field and/or to improve the standards of care for pediatric
cancer. An additional research grant in the amount of $2 million was awarded in
April this year to the Children’s Oncology Group to support a comprehensive study
called “Project:EveryChild.”
Additionally, in June, the Hyundai Cancer
Institute at the Children’s Hospital of Orange County received the fourth
installment on a five-year $10-million research award. Funds raised by the 5K
series and other Hope On Wheels activities will be added to this year’s total
research contributions. Through the combined efforts of the grant-winning
institutions, Hyundai Hope On Wheels is committed to finding a cure for
pediatric cancer.
2014 Hyundai
Scholar Hope Grant Recipients
Organization
|
City
|
State
|
Children's of
Alabama
|
Birmingham
|
Alabama
|
Loma Linda
University Children’s Hospital
|
Loma Linda
|
California
|
Children's
Hospital Los Angeles
|
Los Angeles
|
California
|
Lucile
Packard Children's Hospital
|
Palo Alto
|
California
|
Children's
Hospital Colorado
|
Aurora
|
Colorado
|
Children's
National Medical Center
|
Washington
|
DC
|
UF Health
Shands Children's Hospital
|
Gainesville
|
Florida
|
Aflac Center
of Children’s Healthcare of Atlanta
|
Atlanta
|
Georgia
|
University of
Chicago Medicine Comer Children's Hospital
|
Chicago
|
Illinois
|
Ronald
McDonald Children's Hospital of Loyola
|
Maywood
|
Illinois
|
Maine
Children's Cancer Program
|
Scarborough
|
Maine
|
Dana-Farber
Cancer Institute
|
Boston
|
Massachusetts
|
UMass
Memorial Children’s Medical Center
|
Worcester
|
Massachusetts
|
C.S. Mott
Children's Hospital
|
Ann Arbor
|
Michigan
|
St. Louis
Children's Hospital
|
St. Louis
|
Missouri
|
Hope &
Heroes Children's Cancer Fund
|
New York
|
New York
|
Weill Medical
College of Cornell University
|
New York
|
New York
|
Memorial
Sloan Kettering Cancer Center
|
New York
|
New York
|
Duke
University
|
Durham
|
North
Carolina
|
Wake Forest
Baptist Health Brenner Children’s Hospital
|
Winston-Salem
|
North
Carolina
|
Cincinnati
Children's Hospital Medical Center
|
Cincinnati
|
Ohio
|
Rainbow
Babies and Children's Hospital
|
Cleveland
|
Ohio
|
Nationwide
Children's Hospital
|
Columbus
|
Ohio
|
The
Children's Hospital at OU Medical Center
|
Oklahoma City
|
Oklahoma
|
Doernbecher
Children's Hospital
|
Portland
|
Oregon
|
Penn State
Hershey Children's Hospital
|
Hershey
|
Pennsylvania
|
Children's
Hospital of Philadelphia
|
Philadelphia
|
Pennsylvania
|
Children's
Hospital of Pittsburgh
|
Pittsburgh
|
Pennsylvania
|
St. Jude
Children's Research Hospital
|
Memphis
|
Tennessee
|
Children's
Medical Center Dallas
|
Dallas
|
Texas
|
Texas
Children's Hospital
|
Houston
|
Texas
|
University of
Texas Health Science Center at San Antonio
|
San Antonio
|
Texas
|
Primary
Children's Hospital
|
Salt Lake
City
|
Utah
|
Inova
Children's Hospital
|
Fairfax
|
Virginia
|
Fred
Hutchinson Cancer Research Center
|
Seattle
|
Washington
|
To learn more
about Hyundai Hope On Wheels, please visit www.HyundaiHopeOnWheels.org
or follow us on social media at www.facebook.com/HyundaiHopeOnWheels,
www.twitter.com/hopeonwheels,
and www.youtube.com/hopeonwheels.
HYUNDAI HOPE ON
WHEELS
Hyundai Hope On
Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a
cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides
grants to eligible institutions nationwide that are pursuing life-saving
research and innovative treatments for the disease. Primary funding for Hyundai
Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S.
dealers. Since its inception, Hyundai Hope On Wheels has awarded $87 million
towards childhood cancer research in pursuit of a cure.
HYUNDAI MOTOR
AMERICA
Hyundai Motor
America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai
Motor Co. of Korea. Hyundai vehicles are distributed throughout the United
States by Hyundai Motor America and are sold and serviced through more than 820
dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by
the Hyundai Assurance program, which includes the 5-year/60,000-mile fully
transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile
powertrain limited warranty, and five years of complimentary Roadside
Assistance. Hyundai Assurance includes Assurance Connected Care that provides
owners of Hyundai models equipped with the Hyundai Blue Link telematics system
with proactive safety and car care services complimentary for three years.
These services include Automatic Collision Notification, Enhanced Roadside
Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and
in-vehicle service scheduling.
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