Just
the Facts:
- A new campaign for the 2015 Hyundai Sonata celebrates the diversity of women car buyers and focuses on issues of importance to them.
- The "Hyundai Smarter" Web site features videos of influential women, social-media conversations, inspirational quotes and other useful information
- The campaign kicked off this week at an event in Atlanta, Georgia, where guests were introduced to the 2015 Sonata and listened to a panel from the Web video series.
FOUNTAIN
VALLEY, California — A new campaign for the 2015 Hyundai Sonata celebrates the
diversity of women car buyers and focuses on issues of importance to them.
This is
yet another way that Hyundai
sets its midsize sedan against such tough competitors as the Ford Fusion, Honda
Accord, Nissan Altima and Toyota Camry.
Central
to the "Hyundai
Smarter" campaign is a dedicated Web site where visitors can watch videos
featuring trend-setting and impactful women, visit an "inspiration
room" to read and submit motivational quotes, take part in social media
conversations, post photos and enter a contest to win daily prizes and a grand-prize
trip to the 46th Annual NAACP Image Awards Show in Pasadena, California.
And, of
course, there's a section of the site called "The Sonata Experience,"
where visitors can learn more about the 2015 Hyundai Sonata.
"We
celebrate the successes and contributions of women," said Zafar Brooks,
director of diversity and inclusion for Hyundai Motor
America, in a statement. "We are proud to launch this campaign, which
speaks to the interests of the multicultural women market. The growth of this segment is significant,
and it is critical that we address its important needs of safety, reliability
and value. The all-new 2015 Sonata is a smart choice — that meets the demands
of this market."
Hyundai Smarter kicked off
this week at a historic mansion in Atlanta, Georgia, where 150 guests were
introduced to the 2015 Sonata and listened to personal stories from a
distinguished panel of influential women, each of whom is included in the
campaign's Web video series.
At the
event, Hyundai
also presented a $5,000 donation to the STEM Ambassadors Program at Spelman
College, which encourages women of color to pursue careers in the fields of
science, technology, engineering and math.
"In
today's fast-paced environment of personal, professional and social living,
women want to associate with brands that understand our unique needs and value
our time as a priority," one of the panelists, entertainment industry
professional Shanti Das, told the group. "I think the Hyundai
Smarter campaign aligns with my principles of using my financial resources well
and my desire for safety, function and style. Hearing the stories of other
women who have followed their own voices to create the best choices for
themselves, inspire me to keep reaching for my own new possibilities."
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