Sales
of Hyundai vehicles in the
country rose by 18 percent to 1,982 units in October this year from the 1,685
units sold a year ago, driven largely by the strong performance of the
passenger car segment.
This
figure brought total sales of Hyundai
vehicles to 19,675 units in the first 10 months of the year, from 17,905 units
sold in the same period in 2013, said Hyundai Asia Resources Inc.
(HARI), the official distributor of Hyundai vehicles in the
Philippines.
Data
from HARI showed that the
passenger car segment continued to rally, as it registered a strong 33- percent
increase in sales to 1,476 units in October, and a similar double digit growth
of 25 percent for the January to October period.
This
surge was reportedly propelled by Hyundai’s top selling models EON, i10 and Accent, which registered the
highest sales in the category with a total of 667 units sold in October alone,
HARI explained.
The
light commercial vehicle segment, however, dampened this robust sales
performance as it recorded a 12-percent drop in sales to 506 units for October, and a 15-percent
decline in sales in the first 10 months of the year to 5,876 units.
HARI, for its
part, remained optimistic of its prospects in the last two months of 2014,
anchored largely on the country’s strong economic fundamentals and brisk
consumer spending.
“With
the season of giving fast approaching, Hyundai is thrilled to offer
our consumers exciting new offerings and value for money deals,” noted HARI president and
CEO Ma. Fe Perez-Agudo.
“As
we close out 2014, automotive players continue to be bullish towards the
holiday season with companies offering various promos to hype sales further.
With the industry surpassing 2013 full-year sales last month, it is projected
to hit another record-breaking growth by year-end,” the company
added. Amy R. Remo
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