Roc
Nation Hip-Hop and R&B Artist Melanie Fiona to participate as a part of the
organization's activities in New York City to launch its 17th year in the fight
against pediatric cancer
NEW
YORK -- March 27, 2015: Hyundai
Motor America and its nonprofit organization Hyundai Hope On Wheels® is
elated that Roc Nation powerhouse singer, Melanie Fiona, will join the 2015
national grant program announcement.
Fiona
will serve as a Hyundai
Hope On Wheels Celebrity Hope Ambassador. This honorary position is given to
influencers willing to help bring awareness to this importance cause. Fiona is
involved in launch event activities, will participate in social media dialogue,
and meet with pediatric cancer survivors
in the New York City area.
Best
known for her breakout Grammy-nominated single, "It Kills Me,"
Melanie has won two Grammys (2012) for Best Traditional R&B Performance and
Best R&B Song for "Fool For You" with Cee-Lo Green. Additionally,
Melanie has graced the national TV stage with performances on The Tonight Show
With Jay Leno, Jimmy Kimmel Live!, Late Night with Jimmy Fallon and Live! With
Kelly and Michael. She can also be seen in an episode of the BET series,
"Real Husbands of Hollywood." Fiona's sophomore album, The MF Life,
hit #1 on the Billboard Hip Hop & R&B Chart and earned rave reviews
from music critics. As the ambassador, Fiona will leverage this incredible
presence to create awareness for pediatric cancer.
"Melanie
Fiona embodies what the Hyundai
Hope On Wheels organization looks for in an ambassador," said Zafar
Brooks, Executive Director, Hyundai
Hope On Wheels. "Her captivating voice and robust presence adds another
element as we continue to increase awareness for the
program. We congratulate Melanie on her participation in this year's momentous
launch and thank her for lending a hand to this significant cause."
"As
a performer it's imperative to give a voice to worthy causes, and I'm honored
to help the issue of childhood cancer be heard at
this year's Hyundai Hope on Wheels kick-off event," shared Melanie Fiona.
"It's remarkable that in its 17th year of fighting the battle against
childhood cancer,
Hope on Wheels shows no sign of slowing when it comes to finding a cure through
groundbreaking research. We can all agree, one child fighting cancer is one
child too many."
Last
year's "Just One Wish" campaign will continue as the Hyundai Hope On Wheels 2015
theme and focus on the organization's mission to end childhood cancer. The campaign
connects thousands of families affected by the disease via social media.
Visitors to the Hyundai
Hope On Wheels website and social media channels join the effort by posting
their own message of hope using hashtag #EndChildhoodCancer. The goal of the
Just One Wish campaign is to show the collective wish of a cure for pediatric cancer.
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