When a
group of New England Hyundai
dealerships and the Hyundai Motor
Co. partnered in 1998 to form a local initiative to support the Jimmy Fund at
the Dana-Farber Cancer Institute, no one thought the effort would grow to
become the national 501(c)(3) nonprofit organization it is today. Now known as Hyundai Hope on Wheels, this
independent organization is dedicated to helping children survive cancer. Its
mission involves raising awareness, donating research funds, and celebrating
the lives of those affected.
“Hyundai and its dealers are
bridging the widening gap in childhood cancer research funding and have quickly
become one of the largest and more innovative grant providers in the field,”
explained Peter C. Adamson, Chairman of the Children’s Oncology Group (COG).
Hyundai selects National
Youth Ambassadors every two years to represent the courage and hope of those
fighting pediatric cancer. These ambassadors travel across the country and
share their stories with kids and families going through the same situations.
For 2014-2015, the selected representatives are Ashley Burnette and Kenny
Thomas.
Now in
its 18th year, Hyundai
Hope on Wheels is supported by over 800 dealerships across the country.
The Impact of Hyundai Hope on Wheels
Since
1998, Hyundai Hope on Wheels
has raised and donated over $87 million to pediatric cancer research, including
$14 million in 2014 alone. The funds are distributed as grants to innovative
research institutions nationwide. As September is National Childhood Cancer
Awareness Month, a majority of the fundraising and donations take place then,
especially Hope Grants which are selected by the Hope On Wheels Medical
Advisory Committee. Other donations throughout the year include the Impact Award,
Hyundai Scholar Award, and
Young Investigator Research Award. You can apply for a grant here.
The
organization holds events such as handprint ceremonies, 5K races, and
participation in the Congressional Childhood Cancer Caucus. It also promotes
awareness efforts on social media, such as the “Every Handprint Tells a Story”
campaign. A financial portion of every Hyundai vehicle sale goes to Hyundai Hope
on Wheels.
“Hope
On Wheels is our fight to end pediatric cancer, and is at the soul of our work
at Hyundai. With each car
we sell, we make a contribution with our dealers to end this disease,” said
John Krafcik, president and CEO of Hyundai Motor
America.
For
2015, Hyundai
Hope on Wheels will be continuing its successful “Just One Wish” campaign
theme, which highlights the desire of families and doctors to discover a cure.
Families can submit their own stories and photos to the campaign here. Or,
express your support for families here. You can tag @HopeOnWheels in social
media messaged using hashtags #EndChildhoodCancer or #HopeOnWheels.
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