Friday, August 21, 2015

Hyundai Releases Sketch Of Redesigned Hyundai Elantra

The Hyundai Elantra quickly became one of America’s favorite sedans over the past years, yet the automaker has plans to heavily redesign it. The next generation Elantra–which will be appearing at the next LA Auto Show–has many fans holding their breath.

The Elantra will still remain a compact sedan as it is today, but its new look aims to make it appear longer and less compressed. Judging by the new design sketch that’s been revealed, this new Elantra takes heavy influence from the brand’s Fluidic Sculpture design language.

In the official design rendering of the upcoming Elantra, the sedan has traded its sloped, narrow front end for a wider, more aggressive fascia. The sloped front hood, windshield, and rear end make the new design resemble a smaller Genesis–with a different hexagonal grille. Hyundai’s announcement of the visual rendering draws attention to the wheel arches and more defined lines.

Clearly, the new design of the Elantra falls in line with the brand’s plan to bring more luxurious looks to its lineup, hoping to appeal to more European customers.

“The All-new Elantra captures the car’s unique design characteristics that really place this model in a class of its own. The subtle and innovative appearance enhancements reflect Hyundai Motor’s vision for design,” stated Peter Schreyer, President and Chief Design Officer of Hyundai Motor Company. “Furthermore, this car indicates a move from traditional to modern styling by communicating the new model’s comfort, fashion and sporty feel.”

Although Hyundai asserts that participants in a consumer study who evaluated the new designed deemed it to be better than its rivals, our jury is still out. We’ll wait until we see the real thing.


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