You get
a lot in Hyundai's hero car, even
in the $60K opener with its old-fashioned approach to luxury. Any way you look
at it, the Hyundai Genesis
makes a load of sense.
It's a
full-size, fully loaded prestige car that starts from just $60,000, it comes
with five years of free servicing, a guaranteed buyback price, and it has been
tuned and tweaked for Australian roads and drivers.
What's
the catch, I can hear you asking? It's the badge. Or the lack of a badge. Hyundai is only just idling
into the top end of town, on roads that are already overcrowded by the badge
brands.
The
Genesis might be a good car - and it's massively better than the very ordinary
Grandeur that once headed the South Korean company's line-up - but it's not an
Audi, BMW or Mercedes-Benz.
Plenty
of people are rusted tight to cars with the right names and the right history
but, even among people who think German cars are best, the all-new Hyundai deserves a chance.
It's a
car that's roomy and comfortable, quiet and lively, brilliant value and very
well built.
It's
also scored the best result in the history of ANCAP safety testing.
It is,
in short, surprisingly un-bad. And I say that after driving every new Hyundai since 1996, when the
company made throwaway cars.
The
fuel economy is disappointing, there is a clunk in the rear suspension that
local engineers did not totally fix and the cabin is a bit chintzy. Those are
little things and you get a lot in the $60,000 starter car I'm driving - with
even more in the two models that ramp the equipment and price up to $82,000.
The
Genesis had its, er, genesis in the US, where every brand believes it needs an
upscale hero model. America ignited the Lexus and Infiniti start-ups, as well
as Honda's move to have Acura as its prestige contender.
So the
Genesis is targeted at people who are buying beyond the brand and looking for
class and confidence at the right price.
In
Australia, the Genesis is an old-fashioned approach to luxury. It has a
full-size five-seater cabin and a V6 with rear-wheel drive that puts me in mind
of a Holden Caprice or (now departed) Ford Fairlane.
It's
not remotely sporty to drive but it is quiet and cushy. It soaks up bumps in a
way that proves the Hyundai
people know about Australian roads. The steering feel is fine, the brakes are
good and it corners without causing any dramas.
In some
ways, the Genesis is like a Toyota. No fuss, no drama, just a hard worker for
people who see their car as a tool. Perhaps a super Camry.
As I
spend more time with the car, I like the giant multimedia screen and the fast
response time of the satnav, as well as the easy way the Bluetooth hooks up to
my phone.
The
boot space is great, the lounging room in the back is enojyable - while someone
else drives - and I appreciate quality that is a cut above any current Hyundai in the touch-and-feel
work on the leather trim, dashboard plastics and even the boot.
Hyundai
aims to sell only 1000 examples of the Genesis in the first year. It could
struggle with private luxury buyers who are reluctant to take the drastic step
into a Hyundai.
But we already know it's a hit with hire car drivers - expect to see plenty of
them parked outside Australia's airports.
By any
measure, the Hyundai
Genesis is a very good car and a great buy. It's not a great car, and it's got
a way to go to match the German cars, but it's got a lot of class for the cash.
VERDICT
It's
hard not to sound like a spruiker for the Genesis. It's a lovely car, a
brilliant deal and well worth The Tick.
Hyundai wants us to believe
its Genesis is a rival to an Audi, BMW or Mercedes-Benz.
Nah.
Not yet, anyway.
The
reality is that it's more likely to be cross-shopped against a Holden Caprice,
Infiniti Q50 or Lexus ES or GS.
Perhaps
by someone who once might have bought a Honda Legend. The starting price is on
top of the Caprice sticker of $54,490.It's bigger and better than the Lexus ES
that opens at $64,900, and it is better value than a Lexus GS from $77,000 or
an Infiniti Q70 from $68,900.
No comments:
Post a Comment