Each
vehicle requires specific parts. You wouldn’t give your car an oil filter
that’s not compatible. Nor would you select a windshield wiper that doesn’t fit
properly. So, why would someone put any old tires on their vehicle?
That
was Hyundai’s thought behind
increasing traffic in dealership service centers with their Hyundai Tire Center Program.
According to the company, “Each Hyundai
vehicle has performance and safety standards and undergoes extensive
evaluations to determine which tires are best suited for each vehicle.
“The
goal of Hyundai and Dealer
Tire is to provide tires that meet or exceed those standards.”
If you
haven’t heard of the Hyundai
Authorized Tire Center Program, then you probably aren’t a Hyundai owner. The
auto manufacturer began an initiative three and a half years ago to bring
customers back to dealerships for new tire purchases.
While
most of us don’t consider going to a dealership for new tires over national
tire-dedicated retailers, Hyundai
sees this as an opportunity. While most dealerships lose customers with
after-market parts and service, Hyundai
dealers intend to maintain and even bring new customers to their service centers.
So,
what incentive is there to go to a Hyundai dealership for new
tires? Those participating in the Hyundai
Tire Center Program will receive:
Tires designed specifically for Hyundai
vehicles
Installation of available tires while the
customer waits
Complimentary 24-month road hazard coverage
Factory-trained technicians
Has the
Hyundai Tire Center
Program Been Successful?
Hyundai
announced that, since the program began in April 2011, one million replacement
tires have been sold to Hyundai vehicle owners from dealer service centers.
Despite
the tire industry as a whole only seeing a 5% increase year-to-date in sales,
Hyundai dealerships have experienced more than a 20% increase in tire sales.
“This
is an important milestone for the partnership. This rapid and sustained success
provides a good indication that there will be many more significant
achievements in the future,” said Mike Knipe, senior group manager, customer
satisfaction and service business development, Hyundai Motor America.
For
being such an important component in vehicle stability and safety, tires are
often overlooked. Hyundai has proven that its customers care about their
safety, going to their brand’s experts to obtain the right tires. And, it’s
increased dealership business too!
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