Holyoke, MA. October, 6th 2014 – “Hyundai’s Hope On Wheels is critical to the future of Pediatric Cancer Research and we want to play a strong role in bringing this important event across the finish line,” said Gary Rome, President of Gary Rome Auto Group. “This is about funding pediatric cancer research, finding a cure and making the future brighter for all of our children and families.” Holyoke’s Mayor came by for the event at Gary Rome Hyundai. Mayor Morse highlighted September as National Childhood Cancer Awareness Month. Cancer in children is rare, but it is the leading cause of death by disease past infancy among children in the United States. In 2014, it is estimated that 15,780 children and adolescents ages 0 to 19 years will be diagnosed with cancer and 1,960 will die of the disease in the U.S., according to the National Cancer Institute, which is part of the U.S. Department of Health and Human Services.
Hyundai Hope On Wheels will host its fifth annual national September is Childhood Cancer Awareness Month campaign. The nonprofit plans to award $9 million in pediatric cancer research grants during September.
Hyundai Hope On Wheels®, a leader in the fight against childhood cancer, today announced the launch of a national public awareness campaign in September, and that it has selected 36 children’s hospitals from across the U.S. to receive a total of $9 million for pediatric cancer research during the month. This latest announcement is part of the organization’s annual program recognizing September is National Childhood Cancer Awareness Month. The program is supported by Hyundai Motor America and its U.S. dealers.
Hyundai Hope On Wheels public awareness campaign
The 2014 Hyundai Hope On Wheels September campaign is called “Every Handprint Tells A Story (EHTS).” It builds on the success of last year’s effort and brings awareness to the cause via social media. This year’s campaign will showcase stories of several child cancer survivors and of many doctor researchers who are working to find a cure for the disease. Each of their handprints represents a story of courage, determination and hope in the pursuit of a cure—thus “Every Handprint Tells A Story.” The public is invited to show its support for pediatric cancer by visiting an innovative web experience on www.HyundaiHopeOnWheels.org/September. On the website, visitors can view video stories of courageous child cancer survivors; learn about the work of several Hyundai Scholar researchers; post and share their own messages of hope; and join an online community of supporters via social media.
“Pediatric cancer is a disease that affects all of society without regard for economic means, geographic location or social status,” says Dr. David Poplack, director of the Texas Children’s Cancer Center. “What Hyundai Hope On Wheels is doing is transformative, not only in providing desperately needed research funding but also by creating through social media a way for the community and those affected by pediatric cancer to come together.”
This year, the campaign will kick off on September 3 with a multi-city media tour featuring executives from Hyundai Motor America, Hyundai Hope On Wheels, and child cancer survivors. During the month of September, Hope On Wheels will travel the U.S. awarding $250,000 research grants to 36 children’s hospitals. Additional activities will include a 5K race series, a 1.1 million show-of-support decal mailing to Hyundai owners, a dealership handprint fundraising effort, and events on Capitol Hill in conjunction with the Congressional Childhood Cancer Caucus. Hope On Wheels aims to attract 300,000 unique visitors to participate in the EHTS web experience during the month of September.
“There is no greater call for any society than that of protecting and nurturing its children,” said Dave Zuchowski, president and chief executive officer, Hyundai Motor America, and a board member of Hyundai Hope On Wheels. “I do many things in my business life, but none is more important than being a part of the fight against childhood cancer. Through this year’s social media campaign, we hope to inspire millions of people across the nation to think about, and to show their support for, the courageous battles and dreams of these young patients. Cancer is a very grown-up disease that no child should have to fight. At Hyundai, we have been committed since 1998 to ensuring these children have a champion in the fight. Our goal through Hope On Wheels is simple: to end childhood cancer.”
Pediatric cancer research funding is priority
This year’s federal funding for pediatric cancer research reportedly represents less than four percent of the National Institute of Health (NIH) budget for cancer research. The continued shortage of federal funding, coupled with the economic slowdown in charitable giving, has placed even greater pressure on pediatric cancer research. While progress has been shown in reducing mortality rates from the disease, one in five of these determined children will not survive, and two thirds of those diagnosed with pediatric cancer will experience long-term side effects from the treatment.
Furthermore, there has been little significant advancement in the survival rates in nearly two decades.
Hyundai Hope On Wheels National Board Chairman G. Mickey Pong of Carlsbad, Calif., said, “We must find a way to create a quantum shift in the survival curve for pediatric cancer. We load up these young bodies with poisons and therapies, many of which have changed little in decades. However, we are encouraged by the advances of technology, and by the potential breakthroughs enabling research scientists to understand the disease better than ever before.” Pong concludes, “I can assure you that the Hyundai dealers in the U.S. will not stand by while children continue to suffer from this disease. We will stay in this fight until every child with cancer can be cured.”
To learn more about Hyundai Hope On Wheels, please visit www.HyundaiHopeOnWheels.org or follow us on social media at www.facebook.com/HyundaiHopeOnWheels, www.twitter.com/hopeonwheels, and www.youtube.com/hopeonwheels.
HYUNDAI HOPE ON WHEELS
Hyundai Hope On Wheels® is a 501(c)(3) nonprofit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. Primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 800 U.S. dealers. Since its inception, Hyundai Hope On Wheels has awarded $87 million towards childhood cancer research in pursuit of a cure.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
GARY ROME AUTO GROUP
Gary Rome Hyundai, based in Holyoke Massachusetts, and Gary Rome Kia, based in Enfield Connecticut provide Hyundai and Kia sales and service to all of Massachusetts and Connecticut. When you visit our car dealerships, expect the superior customer service that you deserve. Get the new or used car that you have been dreaming of by calling or visiting Gary Rome Hyundai of Holyoke and Gary Rome Kia of Enfield today. For more information, go to www.garyromehyundai.com/ or www.garyromekia.com/.
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