Hyundai Motor Company’s
brand value continues to climb, reaching a new high as the 40th most valued
global brand on Interbrand’s 15th annual 100 Best Global Brands Report. This
year Hyundai’s brand value rose to $10.4
billion, a 16 percent increase. Since 2005, Hyundai has steadily
increased its position on Interbrand’s list and now sits seventh among the top
14 automakers.
“We’re
implementing a wide variety of brand-related
activities that aren’t simply focused on increasing sales, but are aimed at
becoming a brand that our customers
genuinely love,” said Won Hong Cho, Hyundai Motor’s Chief
Marketing Officer. “We will continue to invest in our brand, by providing
Hyundai Motor’s unique premium experience in all aspects of the customer’s
journey with our brand.”
In
addition to the company’s focus on delivering high-value vehicles that offer
the latest technology and
safety features at a competitive price point, Hyundai also has aligned itself
with some of the world’s leading events like the 2014 FIFA World Cup and World
Rally Championships.
“Hyundai is one of the fastest
growing automotive brands, in terms of both volume and brand value. At the
heart of Hyundai's growth
is its strategy to differentiate and increase relevance by creating customized
products,” Interbrand said in a statement. “Hyundai's unique convenience
features, from heated steering wheels and blind spot detection to lane
departure warnings and smart cruise control, are now available across a broader
range of vehicles to enhance the driving experience and customer satisfaction.”
Automotive brands have a
strong presence on this year’s list making up a combined brand value of $211.9
billion. According to Interbrand, a combined focus on energy-efficient products
and integrated technology is helping leading auto brands drive brand loyalty
and value.
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