Monday, March 25, 2019

Hyundai Palisade Wins Prestigious Red Dot Award for Design Excellence

    •   Hyundai Palisade wins ‘Product Design – Cars and Motorcycles’ category at the prestigious Red Dot international design competition
    •   Hyundai Palisade delivers exceptional comfort, technology and safety as a bold  mid-size SUV

SEOUL, Mar. 25, 2019 — The Hyundai Palisade flagship eight-seater SUV today won a category award for exceptional design at the prestigious Red Dot Award. 
The annual accolade honors excellence in product and communication design from global submissions. It is bestowed by Design Zentrum Nordrhein Westfalen, a museum and training-communication center in Germany, which has promoted industrial and commercial design since 1954.
The Palisade – the latest premium SUV from Hyundai Motor – topped the category for ‘Product Design – Cars and Motorcycles’, receiving recognition for its refined visual design breakthroughs. Featuring state-of-the-art technology and safety features, the Palisade is designed to offer occupants exceptional comfort and space, making any journey a luxurious experience.  
“This award recognizes the fantastic cooperation of Hyundai’s talented designers around the world,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of the Hyundai Motor Group. “The Palisade is the result of an intercontinental collaboration between the diverse Hyundai Design centers throughout the world, which has allowed the tailoring of design to fit the needs of each specific market, rather than imposing the same design globally.”
Palisade, as a new-generation SUV, embodies Hyundai’s design direction – the Sensuous Sportiness concept – which harmonizes the fundamental design elements of proportion, architecture, styling and technology, thereby creating synergy between aesthetics and performance.  
“Palisade is the first key product in the Hyundai SUV line-up and epitomizes the new Hyundai Look,” said Senior Vice President SangYup Lee, who heads the Hyundai Global Design Center. “Like the double-sided playing card, Palisade’s exterior and interior spaces stand in stark contrast to one another, but together harmonize perfectly. The exterior contour exudes a masculine, monumental air accentuated by vertical lines, while the interior decor imparts a comfortable, classy feel with horizontal trimmings.”                         
Palisade is Hyundai’s largest SUV with a long wheelbase, and rides on standard 18-inch wheels with optional 20-inch alloy wheels. On the outside, Palisade exhibits a powerful, ironclad look with its voluminous silhouette and chrome-plated feature lines. The fascia features a dominant chrome mesh grille with a sterling ‘H’ (Hyundai) logo in the center, buttressed on both sides by futuristic, vertically-displayed LED headlamps.
The spacious interior creates a relaxed, comfortable ambiance with seating for eight passengers – making it ideal for family trips. It is equipped with high-quality leather upholstery, stylish and advanced display technology and a panoramic glass layout, as well as an eight-inch touchscreen infotainment display, nine airbags and sixteen cup holders. 
Under the motto, “In search of good design and creativity,” the Red Dot Design Award annually honor industry-leading works and projects from designers, agencies and companies from around the globe. Drawing on a prominent jury of more than 20 international experts, the event is recognized worldwide as one of the most sought-after awards for design eminence.  
The accolade marks the third consecutive year that Hyundai Motor has come out on top at the Red Dot Design Award. The recognition follows the Palisade’s win at Germany’s eminent iF Design Award 2019 in the automobiles/vehicles category. 

Hyundai’s design award-winning streak comes amid the company’s continuing pursuit of innovation and growing investments in design and engineering. Building on the latest achievements, Hyundai continues its quest to produce high-quality automobiles that are affordable and beloved by customers worldwide.  

Friday, March 22, 2019

Hyundai Returns as the Official Automotive Sponsor of the Skechers Performance Los Angeles Marathon

    •   Hyundai Has Been the Official Automotive Sponsor of the Skechers Performance Los Angeles Marathon Since 2017
    •   Eco-friendly Nexo and Kona Electric Will Serve as Pace Cars at Marathon on March 24

FOUNTAIN VALLEY, Calif., March 21, 2019
– Hyundai is the Official Automotive Partner of the Skechers Performance Los Angeles Marathon for the third consecutive year. This year, Hyundai will champion the event with products and experiences that resonate with both the Marathon runners and their fan base. The March 24 race has about 24,000 runners from 63 countries and will begin at Dodger Stadium and conclude in Santa Monica.
“Southern California is the home of Hyundai’s U.S. headquarters and many of our associates so sponsoring the Skechers Performance Los Angeles Marathon allows us to celebrate in the community we call home,” said Erik Thomas, senior group manager, Experiential Marketing, Hyundai Motor America. “After three years, the Marathon remains one of our favorite ways to connect with the local community and athletes, and expose them to the Hyundai brand.”
On race day, the Nexo Fuel Cell and Kona Electric will serve as pace cars on the runner’s course. The Santa Fe will be showcased at the starting line at Dodger Stadium and the Kona will be on display at the finish line in Santa Monica, as well as the Finish Festival. In addition, there will be screen printing of custom Hyundai Marathon-themed shirts onsite at the Festival. Mile 23 will be a Hyundai-branded mile mark with promotional giveaways, a water station, and DJ Mal-Ski who will be acting as MC and a cheerleader for the runners. 
Hyundai will also have a presence at the Health & Fitness Expo on March 22 -23, where the all-new Palisade and Kona will be on display. Hyundai will also be giving away Hyundai-branded dry-fit shirts for runners. As Official Automotive Partner of the race, Hyundai also will be featured within the official race app and across the marathon's social and digital channels, as well as have prominent logo exposure in LA Times and digital event collateral. The onsite activations around the Marathon are managed by Advantage.

For more information and to register for the race, please visit

Wednesday, March 13, 2019

All-New Sonata Implements Third-Generation Vehicle Platform

    •   New platform enhances design, safety, efficiency, power and driving performance
    •   New structure dramatically improves collision safety and enables innovative design  elements
    •   Hyundai will expand implementation of the new platform to future vehicle products

12, 2019 – Hyundai Motor announced that it has implemented its              third-generation vehicle platform to the new generation Sonata scheduled to go on sale later this month.  
The new platform will improve the market competitiveness of Hyundai’s newest Sonata and future vehicle models with greater flexibility for vehicle development, which dramatically enhances overall design, safety, efficiency, power and driving performance.  
The new generation Sonata offers reduced weight and improved fuel efficiency while also achieving stronger durability with the new platform. The platform builds on the former platform’s core advantages, enabling a stable design with a lower center of gravity. The third-generation platform also allows Hyundai to implement sporty and stylish design elements to the new Sonata. 
The platform also delivers a significant improvement in collision safety through the adoption of a multi-load path structure, ‘Hot Stamping,’ and super-high tensile steel plate. 
The sophisticated multi-load path structure increases the energy absorbed by the vehicle in a collision, improving safety with minimization of collision impact into the passenger cabin.  
The platform is designed so that the tires move outward during a small overlap collision to maximize customer safety. Such technology inhibits vehicle from spinning and prevents possible secondary collisions.
The extended application of Hot Stamping also prevents deformation of the passenger room, thereby further improving vehicle safety.  
The all-new Sonata equipped with the new platform is also expected to improve power and driving performance. It has been developed for possible application of Hyundai’s            next-generation engine called the Smartstream Powertrain.  
Featuring a system that controls the flow of air, the new platform improves air movement to the engine bay and heat dissipation, which enhances stability in the lower part of the vehicle and minimizes air resistance to deliver excellent efficiency and power performance. 
Stability is enhanced by lowering the position of heavy equipment in the platform, which reduces weight and lowers the center of gravity. In addition, it enables agile handling by dramatically expanding lateral stiffness and positioning the steering closer to the wheel center while also providing stable and balanced driving performance by implementing      tire-optimization technology. Noise reduction is also improved with enhanced noise, vibration and harshness (NVH) performance through reinforced sound-absorbing systems in vibration-sensitive parts. 
“Through implementation of the third-generation platform, the new generation Sonata is expected to provide world-class value in overall vehicle performance,” said Fayez Abdul Rahman, Vice President, Architecture Group from Hyundai Motor Company. “Starting with the new Sonata model, Hyundai will gradually expand the use of new platform in order to provide joy of driving and comfort to the customers.” 

More information on Hyundai’s third-generation platform can be found in the following web link: 

Tuesday, March 12, 2019

All-New Sonata's Bose Premium Sound System to Deliver Life-like Audio Experience

    •    First cooperative efforts between Hyundai and Bose to deliver exceptional audio experience to customers
    •   Sound system applies Bose digital signal processing technologies to place the passengers at the center of the audio sound regardless of their position in the cabin
    •   Sound system automatically adjusts audio and EQ levels based on vehicle speed

SEOUL, Mar. 11, 2019 – Hyundai Motor announced that the new generation Sonata, scheduled to go on sale later this month, will also be available with the Bose Premium sound system created by Hyundai and Bose engineers to provide an exceptional audio experience to customers. This marks the first time the two companies have joined forces. 
Professional sound engineers at Hyundai and Bose aimed to replicate music in the vehicle to sound as close as possible to the way the artist intended. The resulting audio system produces crisp sounds for a high-quality entertainment experience. 
The Bose sound system in the new generation Sonata is equipped with twelve speakers, each contributing to create overall premium sound quality. Impactful low-frequency performance is delivered by a combination of Bose Super65 speakers in the front doors and a 9-inch (230mm) Bose neodymium woofer positioned on the rear deck.
Balanced sound reproduction is then delivered by a 3.25-inch (80mm) neodymium mid-range speaker in the center of the instrument panel; four 2.5-inch (60mm) Twiddler speakers – one in each corner of the instrument panel and one on each side of the rear deck; and two 5.25-inch (130mm) wide-range speakers – one in each rear door. Higher frequencies are delivered through two 1-inch (25mm) neodymium tweeters – one in each front door.
The system is driven by a Bose digital amplifier with 12 channels of custom equalization and digital signal processing.
Speaker locations have been optimized through countless tests and analysis of interior space by a joint team of engineers. The resulting Bose Premium sound system offers a rendition that is comfortable to the ear under all circumstances, even in high volume and speed environments.  
With each speaker specifically designed to produce a clear tone, the whole set of speakers combine to deliver a rich, vibrant experience that is almost identical to the artists’ original sound.   
Music and sound played in the new Sonata is immersive and enveloping, thanks to Bose Centerpoint surround technology and Bose SurroundStage signal processing, which put every occupant at the center of the audio experience regardless of where they are positioned in the cabin.  
Bose Centerpoint technology uses a proprietary algorithm to analyze a stereo signal and converts it into multiple channels for surround-sound listening in the front and rear seats. Bose SurroundStage circuitry ensures a balanced 360-degree sound field for each seating position so all occupants receive full music immersion. 
To help preserve the quality of the listening experience, the Bose system is also equipped with Dynamic Speed Compensation, which automatically adjusts the volume and tone of music based on vehicle speed and reduces the need for drivers to make adjustments on the road.

 “The strong collaboration between Bose and Hyundai engineers has enabled us to develop an optimal listening environment to create a premium audio experience in our vehicles,” said Paul Choo, Vice President and head of Infotainment Technology Center. “We look forward to future collaboration opportunities to seek new ways to enrich customer experience.” 

Monday, March 11, 2019

Hyundai Veloster N Named a 2019 Automobile® Magazine All-Star

    • Prestigious award presented to the very first U.S.-market Hyundai N model
    • Veloster N model demonstrates initial performance potential for Hyundai N brand
    • 2.0-liter turbocharged engine with up to 275 horsepower and 260 lb.-ft. of torque

Amelia Island, Fla., Mar. 11, 2019
– The Hyundai Veloster N performance coupe has been named a 2019 Automobile® magazine All-Star at an award ceremony surrounding events at the Amelia Island Concours d’Elegance in Florida. Veloster N represents Hyundai’s highest performance vehicle ever for the U.S. market. Hyundai’s first U.S. market N model leverages the outstanding, new-for-2019 Veloster platform, showcasing an even higher level of performance appealing to the most discerning of automotive enthusiasts.
“We couldn’t be more thrilled that our first N model has been named a highly-exclusive Automobile® All-Star,” said Mike O’Brien, vice president of Product, Corporate and Digital Planning, Hyundai Motor America. “Veloster N has been extremely well received by enthusiast media and customers alike, and the Automobile All-Star designation further confirms its visceral appeal to those who truly love to drive.”
Hyundai’s high-performance N brand was developed to make the driver’s heart beat faster whenever they’re behind the wheel. With fun-to-drive character as a top priority, Veloster N has been developed to deliver thrilling cornering ability coupled with everyday sports car driveability and race track capability. Veloster N was born in Namyang, Hyundai’s global R&D center, and was thoroughly honed at its Nurburgring-based testing center in Germany.
From the award’s beginning more than 30 years ago, choosing the AUTOMOBILE All-Stars has been about cutting through hype and noise in search of a select group of vehicles that exhibits outstanding style, performance, functionality, class, importance, and desirability. AUTOMOBILE chooses its All-Stars vehicle contender list from the entirety of all-new, heavily revised, or newly significant model variants on sale or otherwise available in the U.S. in the 12 months preceding its test, which occurs annually in December. To receive an invitation to the annual shootout, culled from an initial list of dozens more, means a car is massively impressive and already worthy of recognition.

The AUTOMOBILE editorial staff spends several days driving the contenders on public roads and on a racetrack, and casts final votes via private ballot. The formula is straightforward: no price caps, no categories, and no convoluted point-scoring rules. Indeed, All-Stars is the automotive media industry’s most straightforward award shootout: The vehicles that spark the most passion, inspire the biggest grins, and deliver an experience as true to their original intent as possible inevitably walk away with an All-Stars trophy.

Wednesday, March 06, 2019

Hyundai Motor Shares First Glimpse of All-New Sonata

    •   First model to embody Sensuous Sportiness design language
    •   2020 Sonata showcases sporty four-door-coupe silhouette with spacious interior
    •   Sonata to employ an array of advanced features, such as Hidden Lighting Lamps, a Hyundai first, that turn chromic when off and lit when on
SEOUL, Mar. 5, 2019 – Hyundai Motor today revealed images of its next-generation Sonata, showcasing a sporty four-door-coupe look.
The eighth-generation Sonata embodies Hyundai’s Sensuous Sportiness design concept. It is a fully transformed vehicle following the release of the seventh-generation Sonata in 2014. 
“Sonata celebrates innovative coupe-like silhouette,” said Sang Yup Lee, senior vice president and head of the Hyundai Design Center. “A short overhang, sloping roofline and low deck lid create a balanced feel, and Hyundai’s signature chrome accent now goes all the way into the hood, making it look even longer. It also has LED lighting built in. These cues bring the Sensuous Sportiness design to life.”
The all-new Sonata takes its inspiration from the award-winning Le Fil Rouge concept, which debuted at the 2018 Geneva International Motor Show. Like the concept car, the production Sonata attracts immediate attention with its Sensuous Sportiness design.
Sensuous Sportiness is defined by the harmony between four fundamental elements in vehicle design: proportion, architecture, styling and technology. Sonata has a distinct tension on the side using a harmonious blend of layered crisp body lines and pure volumes. Concave and convex forms are also carefully orchestrated to provide a sexy, coupe-like character.
The new Sonata has a much sportier look than its predecessor, with a 30 mm lower height and a width extended by 25 mm. Its wheelbase is enlarged by 35 mm, and its whole length by 45 mm.
The new Sonata’s frontal section is defined by two elements: a bold, voluminous shape evoking a smooth sphere and a cleanly demarcated hood.  
Furthermore, the Digital Pulse Cascading Grille, which resembles the grille of a sports car with its rhythmic visuals, is sleekly connected to the hood, strengthening the overall perception of the front.
In particular, the Daytime Running Lights, embedded with Hidden Lighting Lamps—the first for a Hyundai vehicle—are a chief design innovation that incorporates state-of-the-art lighting technology, forming the Sonata’s light architecture. The Hidden Lighting Lamps appear to be of a chromic material when switched off and become dramatically lit when turned on. 
The light architecture was initially revealed through Hyundai’s HDC-2 concept car at the Busan Motor Show in June last year. It was created by fleshing out the form of the lamp and making it into a powerful design element. Along with the Sensuous Sportiness concept, the light architecture defines the design identity of future Hyundai cars.
The side sections of the Sonata are accentuated by the light architecture, which connects two chromic lines seamlessly linking the windows and daytime running lights. Through these two characteristic lines, the Sonata effuses an athletic and elegant charm.
The all-new Sonata has a wide, layered long hood, a very low stance and a sleek roofline. The feeling of width is also achieved with ultra-wide taillights.
The light architecture is also applied to the interior space with the ambient mood lamp illuminating dashboard and doors.

In the interior, the instrument panel is rich and modern, and the recognizable winged shape is inspired by a Stealth aircraft. This shape almost levitates or floats when looked at, and this philosophy carries into the long armrests. Satin chrome accents enhance this effect. Designers compressed the height of the dashboard and HVAC vents as much as possible to aid the light-weight feeling, while modern, light fabric colors and leathers provide a fresh and freeing ambience for the driver. The clean and sleek design is carried through the center-gauge cluster display. Designers aimed to alleviate the distracting large screens featured in many luxury cars today and instead threaded the two displays together on the 2020 Sonata, using a unique S curve.  These displays are seamless, with no parting lines, and have capacitive touch buttons. Additional features include a satin chrome accent on the steering wheel, which looks like an aircraft yoke, and shift-by-wire transmission controls to free up storage space.       

Monday, March 04, 2019

Hyundai Motor Group Develops Smartphone-based Digital Key

    •   Technology allows vehicle to be unlocked, started, and driven without a physical key
    •   Digital Key identifies user and vehicle adjusts settings automatically, facilitating      car-sharing
    •   Technology to be featured on next generation 2020 Sonata, which makes its U.S. debut at the New York International Auto Show

SEOUL, Mar. 4, 2019 – Hyundai Motor Group announced the development of a ‘Digital Key’, which allows users to unlock and start their Hyundai vehicle via their smartphone. Replacing a traditional physical key, the new Digital Key can be downloaded via an app and used by up to four authorized people.
The Digital Key can be downloaded via a cell phone application and Near Field Communication (NFC) technology detects the presence of an authorized Digital              Key-enabled cellphone in close proximity to the vehicle door.
The NFC antenna for entry identification is located in the handles of the driver and front passenger’s doors, whilst one for starting the engine is located within the wireless charging pad.
After unlocking the vehicle, the user can start the engine by placing the smartphone on the wireless charging pad in the center console and pressing an engine Start/Stop button on the dashboard.
The user’s preferred vehicle settings are stored in the vehicle. When the key is recognized those settings are adjusted automatically – including the position of mirrors, seats and the steering wheel, as well as controls for the audio, video and navigation (AVN) systems and head-up display.
Hyundai’s Digital Key can be used to control selected vehicle systems remotely via their smartphone. Using Bluetooth Low Energy (BLE) communication, users can lock and unlock the vehicle, activate the alarm and start the engine. In addition, once the vehicles with autonomous parking features are commercialized, such features are also expected to be remotely controlled.
The level of access to different vehicle functions can be tailored to each user, for a defined period. The vehicle owner can preset the duration of vehicle use or limit the use to only certain features when renting the vehicle. For instance, it can even be used to enable a courier to open the trunk to deliver a parcel.
Once car sharing becomes more widespread, the Digital Key will be further programmed to support hassle free vehicle rental where the owner and the driver won’t have to meet but can transfer the Digital Key via the cell phone application.
As well as making it much easier for a Hyundai vehicle to be included in a car-sharing program, in the future, the Digital Key will be further enhanced to allow for features such as an alarm to be triggered when the vehicle exceeds a defined speed or travels outside a designated area.
For cases such as using a valet service or visiting a repair shop, where handing over a digital key is not feasible, conventional smart key and card type key are also provided.
Hyundai Motor Group aims to gradually implement the technology in its new production cars, starting with next generation Sonata which is to make its U.S. debut in the New York Motor Show.
NFC is a form of Radio Frequency Identification (RFID), which boasts a high level of security. The NFC wireless data communication takes place only when the device and the reader are placed several centimeters apart.

“The Digital Key will benefit a very wide range of future Hyundai customers, as well as enabling innovative new schemes for vehicle sharing,” said Ho Yoo, Group Leader of Hyundai Motor Group’s Electronics Development Group. “We are studying other ways to harness this type of connected-car technology to greatly enhance the driving and ownership experience.”