Tuesday, August 15, 2017

HYUNDAI REMAINS NO. 1 AUTOMAKER IN BRAND KEYS CUSTOMER LOYALTY ENGAGEMENT INDEX

Automaker Takes Top Honor for the Eighth Consecutive Year


FOUNTAIN VALLEY, Calif., June 16, 2017 – An impressive streak in customer loyalty continues for its eighth year in a row, as Hyundai is again ranked No. 1 in the automotive industry in the Brand Keys Customer Loyalty Engagement Index. Brand Keys, a New York–based customer loyalty and engagement consultancy, publishes this annual syndicated study, which examines customers’ relationships with 740 brands in 83 categories.

“Hyundai has been able to best meet customer expectations and has, again, scored the highest levels of loyalty when it comes to the automotive category, taking the No. 1 spot in our 2017 Customer Loyalty Engagement Index,” said Robert Passikoff, Brand Keys Founder and President. “Of course the true test of loyalty and engagement always shows up in the marketplace, so we aren't surprised to see Hyundai’s success. We congratulate them on another win.”

For the Brand Keys 2017 survey, nearly 49,168 respondents self-selected the categories in which they are consumers and the brands for which they are customers. Brand engagement measures rational and emotional aspects of the categories to identify how well brands meet expectations that consumers hold from consideration to purchase. Brands that best meet consumers’ expectations generate the most loyalty.

“In an industry that is more competitive than ever, Hyundai continues to exceed customer expectations with vehicles, technologies and customer engagement that make things better,” said Dean Evans, CMO, Hyundai Motor America. “Maintaining loyalty is one of the toughest things to do and receiving this recognition eight years in a row shows how we are building a deeper and more emotional connection with our customers. We continue to work hard every day to maintain the loyalty we’ve built and encourage customers to return to the Hyundai brand.”

Hyundai has built and maintained a loyal customer base thanks to its diverse and dynamic lineup that meets the needs of a variety of customers. From its family of SUVs to its fuel-efficient and technology-filled sedans to the all-new eco-focused Ioniq, Hyundai’s product lineup continues to deliver across a wide -range of segments. All of these vehicles come packed with standard safety features and are backed by Hyundai Assurance. Hyundai Assurance is the industry’s leading owner satisfaction program that includes America’s Best Warranty (10-year, 100,000 miles powertrain limited warranty), five-years of complimentary roadside assistance and Blue Link Connected care services free for one year. Hyundai also continues to improve satisfaction in purchase process, with offerings like the new Ioniq Unlimited+ electric vehicle subscription program that provides Ioniq EV customers in California with one fixed monthly payment that includes unlimited miles, scheduled maintenance and electric charging reimbursement, among other features.

For the complete 2017 Customer Loyalty Engagement Index, visit http://brandkeys.com/wp-content/uploads/2017/02/PRESS-RELEASE-2017-CLEI-Overview-Final_FEB.pdf


HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Thursday, August 10, 2017

REDESIGNED 2018 HYUNDAI SONATA STREAMLINES PACKAGING WITH HIGH-DEMAND FEATURES AT EVERY PRICE POINT



FOUNTAIN VALLEY, Calif., June 14, 2017 – The 2018 Hyundai Sonata, with a dramatic new exterior design, an impressive list of standard safety features, and a new eight-speed automatic transmission in 2.0T models, once again sets the standard in the mid-size sedan segment. Pricing throughout the lineup delivers consumers a compelling choice, starting at $22,050 for the Sonata SE. The 2018 Sonata arrives in dealer showrooms this summer.

2018 SONATA PRICING

Model
Engine
Transmission
MSRP
SE
2.4L GDI 4-cyl
6-Speed Automatic with SHIFTRONIC®
$22,050
Eco
1.6L Turbo GDI 4-cyl
7-Speed EcoShift® Dual Clutch Transmission
with SHIFTRONIC®
$22,650
SEL
2.4L GDI 4-cyl
6-Speed Automatic with SHIFTRONIC®
$23,700
Limited
2.4L GDI 4-cyl
6-Speed Automatic with SHIFTRONIC®
$27,400
Sport
2.4L GDI 4-cyl
6-Speed Automatic with SHIFTRONIC®
$25,200
Sport 2.0T
2.0L Turbo GDI 4-cyl
8-Speed Automatic with SHIFTRONIC®
$27,600
Limited 2.0T
2.0L Turbo GDI 4-cyl
8-Speed Automatic with SHIFTRONIC®
$32,450
Freight charge for the 2018 Sonata is $885.
Created at Hyundai’s California Design Studio and assembled at Hyundai’s manufacturing facility in Montgomery, Alabama, the 2018 Sonata builds on the model’s strong legacy. Distinctive new exterior styling transforms Sonata’s visual signature. The dramatic new appearance is highlighted by Hyundai’s bold new “cascading grille” in front and an all-new rear with more prominent branding and relocation of the license plate in the bumper. New sheet metal for the sculpted hood, front fenders, and trunk makes the dynamic new look possible. In addition, redesigned alloy wheels (16, 17, and 18-inch) and distinctive illumination from vertical LED DRLs, LED headlights, and LED taillights further highlight the assertive and advanced exterior design.

Inside, the renewed center stack and instrument panel now create more visual dimension and add a premium feel to echo the exterior’s eye-catching new looks. Changes in the cabin include a sporty three-spoke steering wheel and piano-key buttons for the audio and HVAC controls, while the standard seven-inch color display audio system is prominently displayed.

The current Sonata has been well received by owners for its ride and handling, and Hyundai engineers further refined the chassis for 2018. To achieve this, the rear suspension receives 21 percent thicker trailing arms to better manage heavy suspension loads, while new bushings allow for more ride compliance and quicker response times. The steering system’s torsion bar stiffness has been increased by 12 percent to improve steering responsiveness and new steering calibration further improves on-center feel.

The top-of-the-line 2.0T engine is mated to a new eight-speed automatic transmission, which adds ratio range at both the top and bottom for improved performance and efficiency. All 2.0-liter turbo Sonatas ride on 18-inch wheels wrapped in Michelin tires.

Adding to an already impressive list of standard safety equipment, every 2018 Sonata is equipped with Blind Spot Detection (BSD) with Rear Cross-Traffic Alert (RCTA). The Sonata is the only mainstream mid-size car sold with this safety technology as standard equipment. Working in conjunction with the standard rearview backup camera, RCTA gives drivers peace of mind that the road behind them is clear. Furthermore, the available Lane Departure Warning system is now enhanced with Lane Keep Assist function.

All 2018 Sonatas are equipped with a standard seven-inch color display audio touchscreen with both Apple CarPlay® and Android Auto® integration. Models equipped with Blue Link Telematics get three years of complimentary Connected Care and Remote services; including the ability to activate many of the features using the Amazon Echo and Google Home virtual assistants. The available navigation system is enhanced with a bird’s-eye-view feature and HERE HD real-time traffic flow data. Furthermore, the inconvenience of outdated map software is now a thing of the past as owners now have three years of complimentary Guidance Package services, which include downloads to maintain up-to-date navigation programming.

Keeping on-trend with today’s connected passengers, smartphones can now be charged without a plug using the available wireless charging pad (Qi standard) while a second-row USB charge port provides additional charging flexibility.

For complete pricing and packaging details, please visit http://www.hyundainews.com/us/en/models/sonata/2018/pricing.


HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

NEW HIGH-VALUE SEL MODEL HIGHLIGHTS UPGRADES TO THE 2018 ELANTRA LINEUP



Fast Facts:

  • Now in its sixth generation, Elantra has achieved more than 2.9 million sales since its launch in the U.S.
  • Assembled in both Montgomery, Alabama and Ulsan, South Korea
  • EPA Size Classification: Midsize (a class-above Chevrolet Cruise and Ford Focus)
New for 2018:
  • New high volume SEL trim replaces SE with Popular Equipment Package and includes
    • Blind Spot Detection with Rear Cross-traffic Alert and Lane Change Assist
    • Seven-inch Display Audio system AM/FM/HD Radio/SiriusXM with six speakers
    • Rearview camera with dynamic guidelines
    • Android Auto
    • Apple CarPlay
    • 16-inch alloy wheels with 205/55 R16 tires
    • Four-wheel disc brakes
    • Heated outside mirrors
    • Auto headlamp control
    • 3.5-inch TFT mono cluster display
    • Rear cup holders (mounted rear of center console)
  • Limited trim features now include:
    • Gloss black interior accents
    • Auto-dimming rearview mirror with Blue Link and HomeLink standard
    • All available Blue Link features standard for three years
  • Sport trim features now include:
    • Power Sunroof and Blind Spot Detection with Rear Cross-traffic Alert and Lane Change Assist standard
  • All trims receive:
    • New machine gray exterior color choice
    • All available Blue Link features standard for three years
Vehicle Highlights:
  • Elantra now has six different trims to fit every shopper’s personality and pocket book
    • SE, SEL and Value –well-equipped with popular options at attractive price points
    • Eco –EPA estimated 35 miles per gallon combined fuel economy rating using a 1.4L turbo GDI four cylinder engine and seven-speed DCT
    • Limited – surrounds drivers with leather, advanced technology and class-leading safety features
    • Sport – striking design upgrades and exciting driving dynamics via an independent rear suspension
      • Powered by a 1.6-liter turbocharged four-cylinder engine delivering an estimated 201 hp and 195 lb.-ft. of torque mated to a six-speed manual or seven-speed DCT with paddle shifters
      • Available HID headlights with dynamic bending light, door handle approach lights, LED DRL’s and taillights
      • Standard 2.0L Atkinson cycle four-cylinder with an estimated 147 hp and 132 lb. ft. of torque (SE, SEL, Value and Limited trims)
      • Available eight-inch Multimedia Navigation System and seven-inch Display Audio System with Android Auto and Apple CarPlay and Blue Link
      • Available Infinity premium audio with eight speakers including center channel & subwoofer with segment 1st Clari-Fi Music Restoration Technology  
      • Available segment 1st hands-free smart trunk release and dual USB
      • Available heated front & rear seats and segment 1st Integrated Memory System (IMS) for driver’s seat, outside mirrors and instrument panel illumination
      • America’s Best Warranty
Advanced Safety Technologies
  • Available Blind Spot Detection with Rear Cross-Traffic Alert and Lane Change Assist
  • Available Automatic Emergency Braking with Pedestrian Detection
  • Available Lane Keep Assist and Smart Cruise Control
  • Seven standard airbags including driver’s knee airbag
  • Top Safety Pick+ rating from the Insurance Institute for Highway Safety
Hyundai Blue LinkHyundai Motor America is going above and beyond the competition by offering three years of updated standard Blue Link services for available 2018 Hyundai vehicles and 2017 IONIQ models.



The standard Blue Link features include:

  • Connected Care Package
    • Automatic Collision Notification
    • SOS Emergency Assistance
    • Monthly Vehicle Health Report
    • Automatic Diagnostic Trouble Code Notification
    • Service Link
    • Maintenance Reminder
    • Driving Information
    • On-Demand Diagnostics
    • Enhanced Roadside Assistance
    • Remote Package –
*Most features can be activated via Amazon Alexa skill, smartphone app or smartwatch
  • Remote Door Lock / Unlock
  • Remote Horn and Lights
  • Remote Start with Climate Control (Requires push button start)
  • Car Finder
  • Stolen Vehicle Recovery
  • Stolen Vehicle Slowdown
  • Stolen Vehicle Immobilization
  • Alarm Notification
  • Curfew Alert
  • Geo-Fence
  • Speed Alert
  • Valet Alert
  • Guidance Package –
*Requires Onboard Navigation
  • Multimedia and Navigation Updates (Provides complimentary map updates)
  • Destination Search Powered by Google
  • Destination Send-to-Car by Google

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Monday, August 07, 2017

KONA: WORLD PREMIERE OF AN URBAN SUV FOR ACTIVE LIFESTYLES

  • Hyundai Motor launches Kona, its first global B-segment SUV
  • Voluminous, aggressive body styling, complemented by a low and wide stance
  • Advanced technology and class-leading safety features for urban pleasure-seekers Kona
  • All-new sub-compact SUV platform to set new standards for the B-SUV segment
June 13, 2017 – Hyundai Motor has unveiled the latest vehicle in its expanding line-up of stylish SUVs, the Kona compact SUV. With a strong, impactful design and uncompromised individuality, the Kona is designed to appeal to modern customers with active lifestyles.



The Kona joins Tucson, Santa Fe and Santa Fe Sport in a growing line-up of Hyundai Motor SUVs, as the company continues to widen customer choice in the segment. At the world premiere of its new B-segment SUV, Hyundai Motor reaffirmed its promise to deliver SUVs that feature progressive design with high interior refinement and spaciousness.

The Kona will go on sale in Korea later this month, followed by North America and Europe.

“With the Kona, we have created a stylish and highly functional compact SUV, perfectly suited to the needs of customers who pursue challenging, action-filled lifestyles,” said Euisun Chung, Vice Chairman of Hyundai Motor Company. “We aim to set new standards for the compact SUV segment, with appealing design, cutting-edge connectivity and class leading safety features.”

Uncompromised individuality and purposeful characterThe Kona is a brand-new challenger in the B-SUV segment, with uncompromised individuality and innovative features. The Kona’s bold, daring image hints at the future design direction of Hyundai Motor’s next generation of SUV models and creates a unique proposition in the compact SUV segment.

Kona stands out from the crowd with high contrast design elements and striking style. Its masculine protective, ‘armor’, combines powerfully with the futuristic LED lighting to create a high-tech look. Despite its unique appearance, the Kona doesn’t sacrifice sophistication and is highly capable – a combination designed to appeal to the Millennial demographic.

Unique and stylish exterior designThe Kona’s stand-out design is reinforced by the car’s voluminous, aggressive body styling, that emphasizes the car’s well-proportioned, dynamic silhouette. Its low and wide stance complements the car’s stylish profile, with the long wheel base and short overhangs ensuring sporty, nimble handling, in addition to delivering superior driving stability at high speed.

‘Composite lamps’ enhance the Kona’s high-tech and mechanical appearance. The slim daytime running lights (DRL) incorporate turn signals and are positioned in a ‘stack’, separate to the LED headlights.

The Kona’s front is powerful, as its ‘armor’ shows its readiness for extreme activities. The compact SUV also adopts Hyundai Motor’s new family identity, the Cascading Grille, featuring a sporty mesh pattern, flanked by exceptional wing-type fenders that dominate the front design.

The visual relationship between the composite lamps, Hyundai's signature Cascading Grille and the unique armor design results in a totally distinct character, which is important in the increasingly competitive B-SUV segment.

Further stand-out design elements at the side reinforce the car’s tough and functional qualities. Most notably the contrasting black ‘armor’ that provides a protective skin and visually connects the front to the rear.

As with the front LED arrangement, the rear light configuration also creates a truly unique signature appearance. The slim brake lights, turn indicators and reverse lamp are placed in a separate configuration, surrounded by protective skin that begins at the C-pillar garnish.

In addition to the instantly recognizable shape, a number of playful color variations allow buyers to customize their Kona. The roof is finished with a two-tone color scheme, providing high contrast between the body and wheels – satisfying customers with a desire to express their individuality.

Spacious interior delivers comfort and convenienceThe unique features of the exterior continue inside, with a strong horizontal character line creating a wide and spacious feel. Even with its compact dimensions and low roof line, the Kona delivers best-in-class interior space.

The sleek and simple layout interior contrasts with the bold, adventurous exterior design. The AVN (Audio, Visual, Navigation) monitor incorporates Hyundai Motor’s advanced infotainment features. The monitor appears to float on the dashboard, contributing to the sense of openness.

The mechanical air vents and functional button arrangement reflect the high-tech functionality of the exterior. The AVN and HVAC (heating, ventilation and air conditioning) controls are surrounded by soft, fluid details that contribute to a sensuous experience and enhance the comfort-focused environment.

The all-new compact platform has been developed to provide customers with a true SUV experience. SUV-level ground clearance and an elevated seating position ensure better visibility for drivers and increases comfort on long journeys.

Kona offers occupants generous interior space by optimizing the underfloor layout, including the 4WD drivetrain and exhaust system, to reduce central tunnel intrusion. The suspension component layout is optimized at the rear, allowing for a lower floor and seating position to deliver class-leading levels of headroom and ease of access for rear occupants.

Designers also optimized interior space to maximize luggage storage capabilities, reflecting the requirements of customers with active lifestyles. The split-folding rear seats fold flat, with a two-level loading floor that allows easy access for a bicycle or golf club storage.

All-new platform delivers exceptional power and performanceWith an all-new compact SUV platform developed for the Kona, Hyundai Motor looks to set new performance standards for the compact SUV segment. The powertrain layout is optimized to create a compact platform capable of incorporating the car’s four-wheel-drive system while maintaining interior space.

The Kona blends exceptional fuel efficiency with a fun urban driving experience, delivering power and performance levels that are not often found in vehicles in its segment. The range of small-displacement turbo-charged petrol engines and diesel powertrains deliver a dynamic driving experience for nimble, easy motoring.

The new Kona is offered with a combination of gasoline and diesel engines of various power outputs – dependent on the market.

A 2.0-liter MPI Atkinson engine produces 149PS, with a 0-100km/h time of 10 seconds and a top speed of 194km/h. Paired with a six-speed automatic transmission, the engine delivers maximum torque of 179 NM (13.8 kgf · m) at 4500rpm.

The Gamma 1.6T-GDI engine boasts 177PS, a 0-100km/h time of 7.7 seconds and a top speed of 210km/h. The engine delivers maximum torque of 265NM (27kgf · m) from 1,500 to 4,500rpm and is mated to Hyundai’s efficient and responsive seven-speed dual-clutch transmission (7DCT).

In addition to the 1.6T-GDI engine, customers in Europe can also opt for Hyundai’s downsized 1.0 T-GDI turbocharged three-cylinder engine with six-speed manual transmission. This turbo-charged powerplant is optimized for efficiency and produces 120PS, a 0-100km/h time of 12 seconds, top speed of 181km/h and maximum torque of 172NM (17.5kgf · m) from 1,500 to 4000 rpm.

Also available will be a 1.6 diesel engine for select markets, including Europe.

The newly-developed SUV’s chassis is engineered to be rigid, topped with a lightweight body for dynamic driving performance and a comfortable ride. The platform is optimized to permit SUV levels of ground clearance, while the optional 4WD system and drivetrain is intelligently packaged to offer a spacious interior despite its compact proportions.

To integrate the optional four-wheel drive system, Hyundai Motor engineers created a new intercooler layout and setting for the transmission to minimize intrusion into the cabin space. The rear layout of the platform is also optimized to save space. The suspension, fuel and exhaust components carefully package to maximize rear occupant room.

The front suspension features a McPherson strut system, receiving a new sub-frame bush mounting and best-in-class tire trace to enhance comfort and reduce NVH. The system incorporates SUV geometry for refined body movement on rough roads or harsh off-road terrain.

Different rear suspension systems have been developed for both 2WD and 4WD, to deliver a comfortable ride and sporty handling with either drivetrain. At the front, the rear subframe receives new bush structure for the 2WD suspension set-up, with a high-stiffness torsion beam for greater stability and control. The 4WD configuration features a dual-arm multi-link suspension system to refine overall driving dynamics on all surface types.

Strong and protective body for passenger safetyHyundai Motor is the only car manufacturer to make its own steel to produce its vehicles globally, providing great benefits for the Kona. The lightweight body frame has been developed with 51.8% Advanced High Strength Steel to deliver class-leading levels of passive safety.

Hot stamping methods produce lightweight, super-strong structural elements to maximize the cabin’s central safety zone. This proves that small cars can deliver exceptional passenger protection. The length of structural adhesives used in production extends to 114.5 meters, providing additional torsional rigidity and further reducing weight – which also benefits fuel efficiency.

The platform also features an innovative multi-load path structure – an advanced energy dispersion technology that boosts impact tolerance by dispersing crash energy across multiple structures to protect passengers in the event of an accident.

Class-leading driver assistance through active safety systemsHyundai Motor sets out to care for its customers in all of its activities. The new model showcases Hyundai Motor’s capabilities and commitment to enhancing the safety of drivers, passengers and fellow road-users.

Class-leading active safety features include Forward Collision-Avoidance Assist (FCA), which uses the car’s front-facing camera and radar to detect imminent collision and avoid impact or minimize damage by braking autonomously. Three further systems also utilize the front-view camera to boost safety and convenience: Lane Keeping Assist (LKA); High Beam Assist (HBA); and Driver Attention Warning (DAW).

By sensing road markings, Lane Keep Assist helps to prevent accidental lane departure by steering the car automatically if required. High Beam Assist automatically controls the high beams depending on surroundings, while the Driver Attention Warning system monitors a spectrum of driver-related characteristics to detect driver fatigue or careless driving.

The car’s radar systems also assist with the Blind-Spot Collision Warning (BCW) to detect approaching vehicles that may be obscured from view during high speed driving. The Rear Cross-Traffic Collison Warning (RCCW) detects when another vehicle may have entered the car’s reversing path.

Advanced infotainment and connectivity technologyThe Kona boasts a suite of sophisticated technologies, paired with user-friendly functionality to ensure driver and passengers can stay informed and entertained. The premium infotainment system offers various advanced connectivity features, including Android Auto and Apple CarPlay where specified with a 5-, 7- or 8-inch display (offered as standard or option dependent on market). Further options include DAB digital radio (Europe), HD Radio (North America), rear view camera display, and 4G telematics (North America) to ensure absolute connectivity.

A new combiner Head-Up Display (HUD) is fitted to the Kona, projecting a virtual image onto the clear glass panel mounted behind the instrument panel to enable the driver to keep his or her eyes on the road. With a projected image size of eight-inches at a two meter distance and class-leading luminance of more than 10,000 candela per square meter, the Kona’s combiner HUD ensures both excellent day- and night-time visibility. Information projected to enhance safety and usability include speed, navigation instructions, Lane Departure Warning messages, and audio information. Deployed vertically by a simple touch of a button beside the steering wheel, the combiner disappears into the dashboard when not in use.

In a first for the segment, the Kona features smartphone wireless charging. Available as an option with all Kona models, customers simply place a compatible smartphone on the wireless charging interface, located in the center console storage, to easily recharge without the need for cables. The system also indicates when the phone has fully charged, reminds occupants to remove their phone when exiting the vehicle, and detects when a foreign object is in the recharging area that could interfere with charging.

Enhanced driving dynamics for urban and off-road funThe Kona was developed with a focus on enhanced driving dynamics and responsive performance for city driving. The wide, long wheelbase and short overhangs create a planted stance that results in exceptional agility in busy urban environments and enhanced stability when driving at speed.

The three differentiated driving modes (Sports, Normal and Eco) optimize the torque distribution and gear-shift settings to make the compact SUV suitable for all driving style requirements. In Sport mode, there is a greater emphasis on acceleration with early downshift on braking, while Eco mode optimizes fuel economy over performance with longer gear ratios.

The Kona nameHyundai Motor continues the approach established by Tucson and Santa Fe of naming crossover and SUV models after acclaimed travel destinations. The Kona is named after the coastal region on the Big Island of Hawaii, USA. The Kona region is famous among thrill-seeking travelers and the island’s energetic image is reflected in the innovative, practical and highly functional design of Hyundai Motor’s new lifestyle-focused SUV.

Kona Iron Man Special EditionAt the world premiere of the all-new Kona, Hyundai Motor unveiled a special edition that shares the name of the Marvel’s heroic and powerful character – Iron Man.

The Kona’s design is inspired by the strong, armored appearance of the Iron Man suit, with its powerful lines echoing the sensual body of the comic and cinematic hero. Again, aligning its characteristics with the technologically advanced Stark Industries armored suit, the Kona Iron Man Special Edition majors on safety and advanced technologies.

With greater width (+40mm) the Kona Iron Man Special Edition presents a confident stance while suggesting a voluminous interior. Further visual enhancements set apart the Iron Man edition from the standard Kona. Special LEDs are applied to the headlights, which sit beneath a matt grey hood, embellished with red and gold accents.

The Kona Iron Man Special Edition’s dynamic exterior is further complemented by a 19-inch directional wheel badged with an Iron Man Mask in the center as well as off-road tires 716mm in outside diameter.

The special edition will go on display at Hyundai Motor’s Motorstudio in Seoul, Korea for a month following its global reveal.

Dimensions (mm)
Overall length
4,165
Overall width
1,800
Overall height
1,550
Wheelbase
2,600


About Hyundai MotorEstablished in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2016 sold 4.86 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

Tuesday, July 25, 2017

HYUNDAI SONATA NAMED BEST SEDAN ON PARENTS MAGAZINE AND EDMUNDS LIST OF 10 BEST FAMILY CARS OF 2017

FOUNTAIN VALLEY, Calif., June 7, 2017 – Among a crowded field of vehicles seeking to cater to drivers’ need to transport their loved ones, Hyundai’s 2017 Sonata has been named the Best Sedan by Parents Magazine and Edmunds on their 10th annual list of 10 Best Family Cars.

Stemming from a partnership between two of the most trusted outlets in parenting and automotive, respectively, the award recognizes 10 total vehicles pulled from various classifications to address the myriad needs of families on the road, from fuel efficiency to passenger and cargo capacity and beyond. In addition, the 2017 Hyundai Santa Fe was one of only five vehicles recognized with an honorable mention by the outlets.



The Sonata was recognized for its spacious interior, as well as luxury features such as Apple CarPlay and a tilt-and-telescoping steering wheel. When it comes to keeping families safe on the road, Sonata is loaded with safety features such as seven standard airbags, automatic emergency braking, lane departure warning, blind spot detection and a rear parking assistance system, among others. Sonata’s impressive list of advanced safety technology has led to an IIHS Top Safety Pick designation and an overall 5-star rating from NHTSA.

The Santa Fe, meanwhile, boasts technologies including Android Auto support and next-generation Blue Link, as well as leading standard safety features and cabin technology to make it worthy of inclusion among vehicles honored on the list.

“Family vehicles require a level of comfort and safety that accommodates and reassures everybody on board.” said Ed Hellwig, senior editor, Edmunds. “The 2017 list highlights vehicles that provide safety, performance and comfort for all members of the family, from mom and dad in the front to the small children or full grown teens in the back.”

“Vehicles being used by families today need to be more than just really safe or really comfortable; they need to deliver on multiple fronts to be entrusted with a driver’s loved ones,” said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. “We developed the Sonata, Santa Fe and our other vehicles to encompass the whole picture of what drivers need, from safety and comfort to performance and efficiency. This approach is how we deliver better to our customers.”

Edmunds and Parents Magazine determine their annual 10 Best Family Cars list by examining and assessing hundreds of vehicles, curating the list to the ten models that offer the best combination of value, performance, safety and family-friendly features. In 2017, the outlets particularly noted features including both cabin and cargo space, technological offerings like infotainment and voice command, and safety features including automated emergency braking, and lane- and road-departure warning systems.

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Friday, June 30, 2017

2018 HYUNDAI SANTA FE LINE-UP FEATURES NEW VALUE-FOCUSED TRIM AND ENHANCED FEATURE PACKAGING

New Santa Fe Sport Value Package offers Exceptional Appeal

FOUNTAIN VALLEY, Calif., June 2, 2017 – The award-winning Hyundai Santa Fe lineup continues to improve for the 2018 model year. Building upon major 2017 enhancements such as fresh exterior design and LED lighting signatures to additional infotainment, safety features and new Drive Mode selection, an all-new Value package on the Santa Fe Sport delivers popular features at an exceptional value. The 2018 Santa Fe Sport is arriving at dealers now and the 2018 Santa Fe models will be arriving early summer.

2018 Santa Fe and Santa Fe Sport HighlightsPackaging
  • New Santa Fe Sport model Value Package:
    • Heated dual power side mirrors with turn signal indicators
    • Power windows with front auto-up/down
    • Proximity key with push-button start
      • (includes Remote Start via Blue Link app)
  • Seven-inch display audio with Android Auto™, Apple CarPlay™ & SiriusXM
  • Dual automatic temperature control with Clean Air ionizer
  • Hyundai Blue Link® Connected Car System
  • Power driver seat with lumbar support
  • Heated front seats
  • LED daytime running lights (DRL)
  • Front fog lights
  • Roof side rails
Interior
  • Premium wood finish trim now standard on leather-equipped Santa Fe/Santa Fe Sports
  • Blue Link-equipped Santa Fe Sports and Santa Fes now include all services standard for a full three years (see detailed standard services list in Blue Link section)
POWERTRAINSThe 2018 Santa Fe line-up continues to offer front- or all-wheel drive and seating options for five, six or seven passengers. The Santa Fe Sport is powered by an efficient 2.4-liter four-cylinder direct-injected engine with 185 horsepower or the more powerful, turbocharged 2.0-liter four-cylinder engine with 240 horsepower. 2018 Santa Fe (three-row) uses the 3.3-liter Lambda II V6 engine, with 290 horsepower. All Santa Fe engines utilize high-pressure direct injection and Dual Continuously Variable Valve Timing (D-CVVT). A six-speed automatic transmission is standard on all models. Active Cornering Control and a windshield wiper de-icer is also standard on AWD Santa Fe models.

GENEROUS FEATURE CONTENTSanta Fe offers a comprehensive list of standard features, including a rearview camera, automatic on/off headlights, remote keyless entry with alarm, bodycolor power side mirrors with driver’s blind spot mirror, LED headlight accents, daytime running lights, steering-wheel-mounted audio and cruise control and Bluetooth hands-free smartphone system. Premium features such as HID Xenon headlights, panoramic sunroof, navigation and an updated 12-speaker Infinity Logic7® audio system which features QuantumLogic® Surround and Clari-Fi™ Music Restoration Technology are available. Also available is Hyundai’s innovative power Hands-Free Smart Liftgate with Auto Open, which makes it even easier for owners to gain access to the cargo area whenever their hands are full. This system makes it easy for the driver to keep both feet comfortably on the ground by simply standing within a few feet of the rear bumper with the key fob in a purse or pocket for a few seconds.

BLUE LINK® STANDARD SERVICESFor 2018, Hyundai is making a variety of services standard on all Blue Link-equipped Santa Fe and Santa Fe Sport models. Blue Link Connected Care, Remote and Guidance packages are now free for three years. Some of these Blue Link services are now also accessible via smartphone, smartwatch and virtual assistant devices like Amazon Alexa and Google Home, such as Remote door lock, Remote Start with Climate Control, Destination Search by Google® and the Monthly Vehicle Health Report.

Hyundai is going above and beyond the competition by making all Blue Link safety and security features like Automatic Collision Notification, SOS Emergency Assistance and Stolen Vehicle Recovery standard to subscribers as well. These important features include immediate access to the Blue Link Emergency Response Center in the event of an accident, faster connection to emergency services and 24/7, 365 days/year access to emergency assistance via the dedicated SOS button. Blue Link can also assist the police in locating and recovering a stolen vehicle.

In addition to making the current features standard, Hyundai will tackle the inconvenience of outdated map software by offering free downloads to maintain up-to-date navigation programming on the system’s SD card via the MyHyundai website. These complimentary updates also will be available for three years as part of the Guidance Package.

Blue Link standard features include:Connected Care Package
    • Automatic Collision Notification
    • SOS Emergency Assistance
    • Enhanced Roadside Assistance
    • Monthly Vehicle Health Report
    • Automatic Diagnostic Trouble Code Notification
    • Service Link
    • Maintenance Reminder
    • Driving Information
    • On-Demand Diagnostics
Remote Package(Most features can be activated via Amazon Alexa skill, smartphone app or smartwatch)
    • Remote Start with Climate Control (Requires push-button start)
    • Remote Door Lock / Unlock
    • Remote Horn and Lights
    • Car Finder
    • Stolen Vehicle Recovery
    • Stolen Vehicle Slowdown
    • Stolen Vehicle Immobilization
    • Alarm Notification
    • Curfew Alert
    • Geo-Fence
    • Speed Alert
    • Valet Alert
Guidance Package (Requires Onboard Navigation)
    • Destination Search Powered by Google
    • Destination Send-to-Car by Google
    • Multimedia and Navigation Updates (provides complimentary map updates)
ANDROID AUTO™ AND APPLE CARPLAY™ SUPPORTBoth Santa Fe and Santa Fe Sport are compatible with Android Auto and Apple CarPlay for seamless and intuitive operation of the most commonly-used smartphone functions, including navigation, streaming audio, voice-controlled search capabilities, making phone calls and sending messages along with more than 40 approved smartphone apps. Android Auto is compatible with Android phones running Android 5.0, Lollipop or higher. Apple CarPlay is compatible with iPhone 5 and later models running IOS 7 and above.

SAFETYStandard safety equipment on the 2018 Santa Fe lineup includes Vehicle Stability Management (VSM) with Electronic Stability Control (ESC) and Traction Control System, seven airbags, including a driver’s knee airbag, four-wheel disc brakes and ABS with Electronic Brake-force Distribution (EBD) and Brake Assist, Hill-start Assist Control (HAC) with Downhill Brake Control (DBC) and a Tire Pressure Monitoring System (TPMS).

2018 SANTA FE SPORT PRICING
MODEL
FWD/AWD
MSRP
SANTA FE SPORT 2.4
FWD
$24,950
SANTA FE SPORT 2.4
AWD
$26,500
SANTA FE SPORT 2.4 VALUE
FWD
$26,850
SANTA FE SPORT 2.4 VALUE
AWD
$28,400
SANTA FE SPORT 2.0T
FWD
$31,350
SANTA FE SPORT 2.0T
AWD
$32,900
SANTA FE SPORT 2.0T ULTIMATE
FWD
$35,650
SANTA FE SPORT 2.0T ULTIMATE
AWD
$37,200
*Destination charges $950
Santa Fe pricing will be released in early summer.


HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Thursday, June 22, 2017

HYUNDAI MOTOR AMERICA REPORTS MAY SALES AND BEST TUCSON MONTH OF ALL TIME

  • Retail Sales up 10 Percent Year-Over-Year
  • Fleet Mix Under 10 Percent in May
  • Ioniq up 39 Percent Compared with April
  • Genesis G80 and G90 Sales Up 25 Percent Compared with April
FOUNTAIN VALLEY, Calif., June 1, 2017 Hyundai Motor America today reported May sales of Hyundai and Genesis branded vehicles of 60,011 units, a decline of 15 percent compared with May 2016. Retail sales for the month were strong with the overall decline attributed to a temporary reduction in fleet deliveries compared with May of last year.



SALES BY BRAND
  May-17
May-16
2017 YTD
2016 YTD
Hyundai
58,259
71,006
283,547
306,549
Genesis
1,752
0
8,306
0
TOTAL
60,011
71,006
291,853
306,549

HYUNDAI BRAND HIGHLIGHTS
“In May, we continued our positive retail sales momentum on the core products in our lineup—Sonata, Elantra, Tucson and Santa Fe—which all saw increases compared to last year,” said Derrick Hatami, vice president of national sales, Hyundai Motor America.
  • All-time Tucson monthly sales mark, eclipsing the record from just last month
  • Tucson sales up 44 percent, totaling 10,600 sold
  • Positive consumer demand for Ioniq which sold 1,827 vehicles, up 39 percent over April as production and supply ramps up
  • Accent sales up 6 percent year-over-year with 5,773 sold

HYUNDAI MODELS

Vehicle
May-17
May-16
2017 YTD
2016 YTD
Accent
5,773
5,432
27,487
36,191
Azera
326
368
1,551
2,233
Elantra
16,407
22,168
86,955
73,892
Equus
1
123
17
904
Genesis
76
2,970
890
14,989
Santa Fe
9,844
14,732
47,426
39,099
Sonata
12,605
15,879
66,768
92,547
Tucson
10,600
7,369
41,707
35,471
Veloster
800
1,965
7,271
11,223
Ioniq
1,827
0
3,475
0

GENESIS BRAND HIGHLIGHTS“Genesis had a strong month in May, with sales of both G80 and G90 up 25 percent compared with last month,” said Erwin Raphael, general manager of Genesis in the U.S. market. “G80 Sport is entering dealerships now. We just launched it last week to an enthusiastic media response and we expect its enhanced performance and driving dynamics to resonate with luxury car buyers. Overall, G80 continues to perform strongly in one of the most competitive segments in the entire industry.”

GENESIS MODELS
Vehicle
May-17
May-16
2017 YTD
2016 YTD
G80
1,355
0
6,390
0
G90
397
0
1,916
0


HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Tuesday, June 20, 2017

HYUNDAI SANTA FE RECOGNIZED FOR USED CAR VALUE AND DRIVER EXPERIENCE BY CARGURUS

FOUNTAIN VALLEY, Calif., May 24, 2017 The 2013 to 2016 model years of Hyundai’s Santa Fe have been named best used car for the Full-size Crossover/SUV in CarGurus’ first annual Best Used Car Awards. The award recognizes the best recent-year used models across seven categories and takes into account things like long-term value retention and driver satisfaction.



The Santa Fe was recognized by CarGurus as a jack of all trades, scoring well among experts reviewing the vehicle and topping competition including the Ford Expedition and Dodge Durango in expected value retention. Features including Apple CarPlay and a streamlined interface were also recognized, with CarGurus noting that the vehicle delivers comfort, technology and space for used car buyers.

“The value retention and driver-experience features of the Santa Fe really stood out to us as we considered it” said Amy Mueller, vice president of communications, CarGurus. “Our rankings are about providing used-car buyers with assurance that the vehicle they choose is worth the investment, and we definitely found that to be the case with the recent Santa Fe models.”

“Buyers looking for a used car are always going to consider the value of the vehicle first, but it’s the performance and experience of the vehicle that makes them truly see this value” said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. “The Santa Fe is a perfect example of how Hyundai takes this into account so that our customers don’t just see our cars as transportation, but a viable investment in today’s car market.”

CarGurus determines the award winners based late model cars originally available for sale in the United States. Vehicle generations which include the 2013 model year are considered in their entirety when evaluating nominees. Nominees are evaluated on criteria including CarGurus users’ reviews, professional test drive reviews, and projected 12-year depreciation. The model with the highest overall score was determined to be the winner for each category.

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Friday, June 09, 2017

VELOSTER ONE OF THE ‘COOLEST CARS UNDER $18K’ ACCORDING TO KELLEY BLUE BOOK

FOUNTAIN VALLEY, Calif., May 23, 2017In another recognition of its delivering both value and fun for drivers in the compact category, Hyundai’s 2017 Veloster has been honored by Kelley Blue Book’s KBB.com with inclusion in its annual ‘10 Coolest Cars Under $18,000’ list. As one of Kelley Blue Book’s longest running lists, the recognition highlights dynamic vehicles that remain affordable to a wide array of consumers.



“When we look at these rankings, we factor in not only price but what we describe as a ‘cool factor’ represented by a vehicle being both fun to drive and fun to own,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “The Veloster definitely fits the bill here, with a visual styling and ownership value that gives first-time owners and other budget-conscious buyers a fun experience without having to break the bank.”

Kelley Blue Book awarded the Veloster citing its “utterly unique” styling, particularly the three-door configuration, coupled with a long warranty and low price to offer consumers high value. With bold design features on both interior and exterior, an available 6-speed EcoShift® Dual Clutch Transmission and a five-star NHTSA safety rating, the Veloster provides value and owner experience like nothing else in its class.

“Vehicles at this price point are often associated with less styling or performance, but the Veloster delivers a unique and youthful design with fun-to-drive characteristics,” said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. “Part of our commitment to provide ‘better’ for our customers means eliminating compromises, and this recognition is an indication that the Veloster provides exactly that.”

ABOUT KELLEY BLUE BOOK (www.kbb.com)Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Friday, May 19, 2017

IN HONOR OF MEMORIAL DAY HYUNDAI DOUBLES ITS MILITARY INCENTIVE ON SUVS/CUVS AND IS THE PRESENTING SPONSOR OF THE NATIONAL SALUTE TO AMERICA’S HEROES

Hyundai Increases Military Incentive to $1,000 on Tucson, Santa Fe and Santa Fe Sport Models From May 19 – 31
The National Salute to America’s Heroes Presented by Hyundai Is a Two-Day Memorial Day Celebration in Miami May 27 – 28
FOUNTAIN VALLEY, Calif., May 17, 2016 – Spring is great time to buy a new crossover or SUV, especially if you are a part of the U.S. Military. In honor of Memorial Day and to support its presenting sponsorship of the National Salute to America’s Heroes, Hyundai is doubling the military incentive on its crossovers and SUVs for United States service men and women.

Any active or retired military personnel and their spouse can receive $1,000 toward the purchase of a new Hyundai Tucson, Santa Fe Sport or Santa Fe between May 19 – 31, 2017. The incentives are offered in advance of Memorial Day allowing military personnel two weekends to take advantage of the discount. Hyundai’s existing military incentive program of $500 off will continue to apply to other Hyundai models.

“Hyundai has long been dedicated to helping servicemen and women get into a new vehicle and 13 percent of Hyundai purchases come from military personnel thanks to our consistently strong program,” said Derrick Hatami, vice president of national sales, Hyundai Motor America. “During Memorial Day weekend this year, we are doubling the discount on our CUVs and SUVs for military personnel and that’s in addition to our Better Than Ever Sales event.”

Those who served in the following United States branches (and current spouses) are eligible for the Memorial Day Military incentive:
  • Air Force
  • Army / National Guard
  • Coast Guard
  • Marine Corps
  • Navy
  • Reserves for any branch listed above
For additional details, please visit: https://www.hyundaiusa.com/financial-tools/military-program.aspx
NATIONAL SALUTE TO AMERICA’S HEROES PRESENTED BY HYUNDAI
On Memorial Day weekend, the National Salute to America’s Heroes presented by Hyundai pays tribute, honors and celebrates the military and first responder heroes. On May 27 – 28 in Miami Beach, a patriotically infused two-day festival wrapped in a world-class Air & Sea Show will showcase the country’s state-of-the-art military technology, dynamic sea events, the finest musical talent and more. In addition to being the title sponsor of the event, Hyundai will have several vehicles on display in Miami. This partnership continues Hyundai’s long commitment to supporting the U.S. military and its most recent Super Bowl marketing program Operation Better.

The incredibly well-received Super Bowl spot documented several U.S. soldiers watching the Super Bowl in individual 360-immersive pods that virtually seated them in Hyundai’s luxury suite at NRG stadium and culminated with a surprise family reunion. The entire experience was shot, edited and produced during the Super Bowl and ran in the commercial spot immediately following the conclusion of the game.

“We’re proud to sponsor the National Salute to America’s Heroes and honor everything the military does for our country,” said Dean Evans, CMO, Hyundai Motor America. “Building off the better experience we provided this past Super Bowl, we are looking forward to paying tribute to our military at one of the biggest Memorial Day events in the country.”

“It is thanks to the support of Hyundai that we are able to create an event that pays tribute to the men and women of our military and first responders,” said Mickey Markoff, National Salute to America’s Heroes president and executive producer. “Without the patriotic support of Hyundai, we would not be able to bring the largest collection of military equipment to Miami Beach and put on such a spectacular show to honor our heroes.”

NATIONAL SALUTE TO AMERICA’S HEROESThe National Salute to America’s Heroes presented by Hyundai is a nation-wide two-day celebration held on Miami Beach, Florida featuring the Air & Sea Show presented by Hyundai, Music Explosion presented by Hyundai and Salute 365 initiative. Held Memorial Day Weekend, the National Salute to America’s Heroes presented by Hyundai focuses on the service and sacrifice the military and first responders make to protect the freedoms of all Americans. For more information visit http://www.usasalute.com.

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Monday, May 15, 2017

2017 Hyundai Ioniq Electric Limited Quick Take

The 2017 Hyundai Ioniq Electric is one of the newest battery-powered vehicles to hit the market, and among the latest-generation of all-electric vehicles that started with modern pioneers like the Nissan Leaf and continues with the 2017 Chevrolet Bolt.


The Ioniq is actually the name of a trio of electrified cars in the Hyundai lineup. As its name suggests, the Ioniq Electric is, you got it, all electric. The other two players in the lineup are the Hybrid and Plug-in Hybrid, which have a traditional gasoline engine along with an electrified powertrain.


Good value 

In addition to not having a gasoline engine, the Ioniq Electric differs from its siblings in availability, price and the way it drives. It's only in available in California for now, with rollout in other states to follow. Regarding the second point, the Ioniq Electric starts at $30,335, vs. $23,035 for the Hyundai Ioniq Hybrid (pricing for the Ioniq Plug-in Hybrid will be announced when it arrives later this year). But there's a welcome asterisk: The Ioniq Electric is eligible for rebates. In California, up to $10,000 in incentives are offered, which would reduce the cost to $20,335.

Then there's the way the 2017 Ioniq Electric drives. In this sense, the Ioniq EV is similar to any other all-electric vehicle. It has instantaneous power response, making it quick off the line and acceptable when passing at speed. It's smooth and silent. So silent that at low speeds it emits a warble-like sound to alert pedestrians of your presence. When backing up it beeps, not unlike a delivery truck. 


Hyundai aimed to inject engaging manners into the Ioniq, and while it can be fun to silently and swiftly blast away from others at a stop light, this compact hatchback isn't all that adept at carving corners. Push it and the tires protest, because the low rolling resistance rubber prioritizes efficiency over grip.

More satisfying is the engagement that comes via two paddles on the side of the steering wheel column though their role is far different from sequentially shifting up or down gears. Instead, these levers vary the level of regenerative braking.


New-gen re-gen

The Ioniq Electric has four levels of regen braking in all. Starting with 0, it feels like a normal car, in which ordinary rolling resistance will eventually slow car. That resistance ramps up, with 1 being not all that intrusive, 2 being quite noticeable, and 3 definitely apparent. At level 3, as soon as you lift your foot off the accelerator, the car slows significantly, nearly to a stop with enough distance. This kinetic recovery helps  recharge the battery and thereby extend the vehicle's range. 


Using the paddles in the Ioniq Electric proved surprisingly gratifying, both in more dynamic driving and simply around town. In the former, it was useful for imitating engaging a lower gear to use engine braking as a way to slow the car around a bend or down a steep hill. In stop and go city driving, it enabled me to brake less. Time a signal right, and you can slow the car enough via the regen without ever touching the brake pedal. There's also something inherently gratifying knowing that otherwise-wasted brake energy is juicing the battery.


Using the paddles  in such a manner can seem foreign at first, but I quickly caught on. After two days of driving the 2017 Ioniq Electric, it almost became second nature.


Programmable feature

If you don't want this extra interaction, it isn't necessary. Once you find a regen level you like, you can keep it there. And through the central display screen, you can even customize and set the level according to each drive mode. For example, if you want Level 1 as standard in normal driving mode, Level 2 in Eco and Level 3 in Sport mode, you can make it so after pressing the "EV" button and then using the touch screen to enter your preferences. While there, you can also customize the climate control settings for each mode, from standard to eco.


There's no doubt the Ioniq Electric faces a stiff rival in the Chevrolet Bolt EV that boasts a range of 238 miles to the Ioniq's 124, but along with a roomier cabin, lower starting price and arguably sleeker design, the Ioniq Electric's ingenious use of paddles and customizability warrant a look.