Thursday, June 22, 2017

HYUNDAI MOTOR AMERICA REPORTS MAY SALES AND BEST TUCSON MONTH OF ALL TIME

  • Retail Sales up 10 Percent Year-Over-Year
  • Fleet Mix Under 10 Percent in May
  • Ioniq up 39 Percent Compared with April
  • Genesis G80 and G90 Sales Up 25 Percent Compared with April
FOUNTAIN VALLEY, Calif., June 1, 2017 Hyundai Motor America today reported May sales of Hyundai and Genesis branded vehicles of 60,011 units, a decline of 15 percent compared with May 2016. Retail sales for the month were strong with the overall decline attributed to a temporary reduction in fleet deliveries compared with May of last year.



SALES BY BRAND
  May-17
May-16
2017 YTD
2016 YTD
Hyundai
58,259
71,006
283,547
306,549
Genesis
1,752
0
8,306
0
TOTAL
60,011
71,006
291,853
306,549

HYUNDAI BRAND HIGHLIGHTS
“In May, we continued our positive retail sales momentum on the core products in our lineup—Sonata, Elantra, Tucson and Santa Fe—which all saw increases compared to last year,” said Derrick Hatami, vice president of national sales, Hyundai Motor America.
  • All-time Tucson monthly sales mark, eclipsing the record from just last month
  • Tucson sales up 44 percent, totaling 10,600 sold
  • Positive consumer demand for Ioniq which sold 1,827 vehicles, up 39 percent over April as production and supply ramps up
  • Accent sales up 6 percent year-over-year with 5,773 sold

HYUNDAI MODELS

Vehicle
May-17
May-16
2017 YTD
2016 YTD
Accent
5,773
5,432
27,487
36,191
Azera
326
368
1,551
2,233
Elantra
16,407
22,168
86,955
73,892
Equus
1
123
17
904
Genesis
76
2,970
890
14,989
Santa Fe
9,844
14,732
47,426
39,099
Sonata
12,605
15,879
66,768
92,547
Tucson
10,600
7,369
41,707
35,471
Veloster
800
1,965
7,271
11,223
Ioniq
1,827
0
3,475
0

GENESIS BRAND HIGHLIGHTS“Genesis had a strong month in May, with sales of both G80 and G90 up 25 percent compared with last month,” said Erwin Raphael, general manager of Genesis in the U.S. market. “G80 Sport is entering dealerships now. We just launched it last week to an enthusiastic media response and we expect its enhanced performance and driving dynamics to resonate with luxury car buyers. Overall, G80 continues to perform strongly in one of the most competitive segments in the entire industry.”

GENESIS MODELS
Vehicle
May-17
May-16
2017 YTD
2016 YTD
G80
1,355
0
6,390
0
G90
397
0
1,916
0


HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Tuesday, June 20, 2017

HYUNDAI SANTA FE RECOGNIZED FOR USED CAR VALUE AND DRIVER EXPERIENCE BY CARGURUS

FOUNTAIN VALLEY, Calif., May 24, 2017 The 2013 to 2016 model years of Hyundai’s Santa Fe have been named best used car for the Full-size Crossover/SUV in CarGurus’ first annual Best Used Car Awards. The award recognizes the best recent-year used models across seven categories and takes into account things like long-term value retention and driver satisfaction.



The Santa Fe was recognized by CarGurus as a jack of all trades, scoring well among experts reviewing the vehicle and topping competition including the Ford Expedition and Dodge Durango in expected value retention. Features including Apple CarPlay and a streamlined interface were also recognized, with CarGurus noting that the vehicle delivers comfort, technology and space for used car buyers.

“The value retention and driver-experience features of the Santa Fe really stood out to us as we considered it” said Amy Mueller, vice president of communications, CarGurus. “Our rankings are about providing used-car buyers with assurance that the vehicle they choose is worth the investment, and we definitely found that to be the case with the recent Santa Fe models.”

“Buyers looking for a used car are always going to consider the value of the vehicle first, but it’s the performance and experience of the vehicle that makes them truly see this value” said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. “The Santa Fe is a perfect example of how Hyundai takes this into account so that our customers don’t just see our cars as transportation, but a viable investment in today’s car market.”

CarGurus determines the award winners based late model cars originally available for sale in the United States. Vehicle generations which include the 2013 model year are considered in their entirety when evaluating nominees. Nominees are evaluated on criteria including CarGurus users’ reviews, professional test drive reviews, and projected 12-year depreciation. The model with the highest overall score was determined to be the winner for each category.

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Friday, June 09, 2017

VELOSTER ONE OF THE ‘COOLEST CARS UNDER $18K’ ACCORDING TO KELLEY BLUE BOOK

FOUNTAIN VALLEY, Calif., May 23, 2017In another recognition of its delivering both value and fun for drivers in the compact category, Hyundai’s 2017 Veloster has been honored by Kelley Blue Book’s KBB.com with inclusion in its annual ‘10 Coolest Cars Under $18,000’ list. As one of Kelley Blue Book’s longest running lists, the recognition highlights dynamic vehicles that remain affordable to a wide array of consumers.



“When we look at these rankings, we factor in not only price but what we describe as a ‘cool factor’ represented by a vehicle being both fun to drive and fun to own,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “The Veloster definitely fits the bill here, with a visual styling and ownership value that gives first-time owners and other budget-conscious buyers a fun experience without having to break the bank.”

Kelley Blue Book awarded the Veloster citing its “utterly unique” styling, particularly the three-door configuration, coupled with a long warranty and low price to offer consumers high value. With bold design features on both interior and exterior, an available 6-speed EcoShift® Dual Clutch Transmission and a five-star NHTSA safety rating, the Veloster provides value and owner experience like nothing else in its class.

“Vehicles at this price point are often associated with less styling or performance, but the Veloster delivers a unique and youthful design with fun-to-drive characteristics,” said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. “Part of our commitment to provide ‘better’ for our customers means eliminating compromises, and this recognition is an indication that the Veloster provides exactly that.”

ABOUT KELLEY BLUE BOOK (www.kbb.com)Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Friday, May 19, 2017

IN HONOR OF MEMORIAL DAY HYUNDAI DOUBLES ITS MILITARY INCENTIVE ON SUVS/CUVS AND IS THE PRESENTING SPONSOR OF THE NATIONAL SALUTE TO AMERICA’S HEROES

Hyundai Increases Military Incentive to $1,000 on Tucson, Santa Fe and Santa Fe Sport Models From May 19 – 31
The National Salute to America’s Heroes Presented by Hyundai Is a Two-Day Memorial Day Celebration in Miami May 27 – 28
FOUNTAIN VALLEY, Calif., May 17, 2016 – Spring is great time to buy a new crossover or SUV, especially if you are a part of the U.S. Military. In honor of Memorial Day and to support its presenting sponsorship of the National Salute to America’s Heroes, Hyundai is doubling the military incentive on its crossovers and SUVs for United States service men and women.

Any active or retired military personnel and their spouse can receive $1,000 toward the purchase of a new Hyundai Tucson, Santa Fe Sport or Santa Fe between May 19 – 31, 2017. The incentives are offered in advance of Memorial Day allowing military personnel two weekends to take advantage of the discount. Hyundai’s existing military incentive program of $500 off will continue to apply to other Hyundai models.

“Hyundai has long been dedicated to helping servicemen and women get into a new vehicle and 13 percent of Hyundai purchases come from military personnel thanks to our consistently strong program,” said Derrick Hatami, vice president of national sales, Hyundai Motor America. “During Memorial Day weekend this year, we are doubling the discount on our CUVs and SUVs for military personnel and that’s in addition to our Better Than Ever Sales event.”

Those who served in the following United States branches (and current spouses) are eligible for the Memorial Day Military incentive:
  • Air Force
  • Army / National Guard
  • Coast Guard
  • Marine Corps
  • Navy
  • Reserves for any branch listed above
For additional details, please visit: https://www.hyundaiusa.com/financial-tools/military-program.aspx
NATIONAL SALUTE TO AMERICA’S HEROES PRESENTED BY HYUNDAI
On Memorial Day weekend, the National Salute to America’s Heroes presented by Hyundai pays tribute, honors and celebrates the military and first responder heroes. On May 27 – 28 in Miami Beach, a patriotically infused two-day festival wrapped in a world-class Air & Sea Show will showcase the country’s state-of-the-art military technology, dynamic sea events, the finest musical talent and more. In addition to being the title sponsor of the event, Hyundai will have several vehicles on display in Miami. This partnership continues Hyundai’s long commitment to supporting the U.S. military and its most recent Super Bowl marketing program Operation Better.

The incredibly well-received Super Bowl spot documented several U.S. soldiers watching the Super Bowl in individual 360-immersive pods that virtually seated them in Hyundai’s luxury suite at NRG stadium and culminated with a surprise family reunion. The entire experience was shot, edited and produced during the Super Bowl and ran in the commercial spot immediately following the conclusion of the game.

“We’re proud to sponsor the National Salute to America’s Heroes and honor everything the military does for our country,” said Dean Evans, CMO, Hyundai Motor America. “Building off the better experience we provided this past Super Bowl, we are looking forward to paying tribute to our military at one of the biggest Memorial Day events in the country.”

“It is thanks to the support of Hyundai that we are able to create an event that pays tribute to the men and women of our military and first responders,” said Mickey Markoff, National Salute to America’s Heroes president and executive producer. “Without the patriotic support of Hyundai, we would not be able to bring the largest collection of military equipment to Miami Beach and put on such a spectacular show to honor our heroes.”

NATIONAL SALUTE TO AMERICA’S HEROESThe National Salute to America’s Heroes presented by Hyundai is a nation-wide two-day celebration held on Miami Beach, Florida featuring the Air & Sea Show presented by Hyundai, Music Explosion presented by Hyundai and Salute 365 initiative. Held Memorial Day Weekend, the National Salute to America’s Heroes presented by Hyundai focuses on the service and sacrifice the military and first responders make to protect the freedoms of all Americans. For more information visit http://www.usasalute.com.

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Monday, May 15, 2017

2017 Hyundai Ioniq Electric Limited Quick Take

The 2017 Hyundai Ioniq Electric is one of the newest battery-powered vehicles to hit the market, and among the latest-generation of all-electric vehicles that started with modern pioneers like the Nissan Leaf and continues with the 2017 Chevrolet Bolt.


The Ioniq is actually the name of a trio of electrified cars in the Hyundai lineup. As its name suggests, the Ioniq Electric is, you got it, all electric. The other two players in the lineup are the Hybrid and Plug-in Hybrid, which have a traditional gasoline engine along with an electrified powertrain.


Good value 

In addition to not having a gasoline engine, the Ioniq Electric differs from its siblings in availability, price and the way it drives. It's only in available in California for now, with rollout in other states to follow. Regarding the second point, the Ioniq Electric starts at $30,335, vs. $23,035 for the Hyundai Ioniq Hybrid (pricing for the Ioniq Plug-in Hybrid will be announced when it arrives later this year). But there's a welcome asterisk: The Ioniq Electric is eligible for rebates. In California, up to $10,000 in incentives are offered, which would reduce the cost to $20,335.

Then there's the way the 2017 Ioniq Electric drives. In this sense, the Ioniq EV is similar to any other all-electric vehicle. It has instantaneous power response, making it quick off the line and acceptable when passing at speed. It's smooth and silent. So silent that at low speeds it emits a warble-like sound to alert pedestrians of your presence. When backing up it beeps, not unlike a delivery truck. 


Hyundai aimed to inject engaging manners into the Ioniq, and while it can be fun to silently and swiftly blast away from others at a stop light, this compact hatchback isn't all that adept at carving corners. Push it and the tires protest, because the low rolling resistance rubber prioritizes efficiency over grip.

More satisfying is the engagement that comes via two paddles on the side of the steering wheel column though their role is far different from sequentially shifting up or down gears. Instead, these levers vary the level of regenerative braking.


New-gen re-gen

The Ioniq Electric has four levels of regen braking in all. Starting with 0, it feels like a normal car, in which ordinary rolling resistance will eventually slow car. That resistance ramps up, with 1 being not all that intrusive, 2 being quite noticeable, and 3 definitely apparent. At level 3, as soon as you lift your foot off the accelerator, the car slows significantly, nearly to a stop with enough distance. This kinetic recovery helps  recharge the battery and thereby extend the vehicle's range. 


Using the paddles in the Ioniq Electric proved surprisingly gratifying, both in more dynamic driving and simply around town. In the former, it was useful for imitating engaging a lower gear to use engine braking as a way to slow the car around a bend or down a steep hill. In stop and go city driving, it enabled me to brake less. Time a signal right, and you can slow the car enough via the regen without ever touching the brake pedal. There's also something inherently gratifying knowing that otherwise-wasted brake energy is juicing the battery.


Using the paddles  in such a manner can seem foreign at first, but I quickly caught on. After two days of driving the 2017 Ioniq Electric, it almost became second nature.


Programmable feature

If you don't want this extra interaction, it isn't necessary. Once you find a regen level you like, you can keep it there. And through the central display screen, you can even customize and set the level according to each drive mode. For example, if you want Level 1 as standard in normal driving mode, Level 2 in Eco and Level 3 in Sport mode, you can make it so after pressing the "EV" button and then using the touch screen to enter your preferences. While there, you can also customize the climate control settings for each mode, from standard to eco.


There's no doubt the Ioniq Electric faces a stiff rival in the Chevrolet Bolt EV that boasts a range of 238 miles to the Ioniq's 124, but along with a roomier cabin, lower starting price and arguably sleeker design, the Ioniq Electric's ingenious use of paddles and customizability warrant a look.

Wednesday, May 10, 2017

HYUNDAI MOTOR AMERICA REPORTS BEST TUCSON SALES MONTH IN COMPANY HISTORY

  • April Sales of 63,050 Vehicles; Up 1 Percent Overall
  • Best Combined CUV/SUV April Ever
  • Elantra and Sonata Also See Increases in April
FOUNTAIN VALLEY, Calif., May 2, 2017 Hyundai Motor America today set an all-time mark for monthly Tucson sales and along with increased demand for Elantra, Sonata and the Santa Fe family led to sales of 63,050 vehicles in April, an overall increase of 1 percent compared with April 2016.

“Consumers are finding that within the heart of the Hyundai lineup there is a vehicle ideally suited for their needs and lifestyles,” said Derrick Hatami, vice president of national sales, Hyundai Motor America. “Hyundai’s car-to-CUV/SUV mix is improving and our ‘Better Than Ever Sales’ event is increasing consumer demand for Hyundai cars.”

HYUNDAI BRAND HIGHLIGHTS
  • Tucson up 29 percent with 9,952 vehicles sold
  • Santa Fe family sales totaled 9,480, up 33 percent
  • Elantra sales totaled 16,346; up 32 percent
  • Sonata sales up 7 percent with 16,294 vehicles sold; 2018 Sonata being pulled ahead to meet demand
  • All-new Hyundai IONIQ gaining momentum with increased dealer inventory
  • Hyundai consumer consideration and brand opinion reach all-time highs in Q1

GENESIS BRAND HIGHLIGHTS
“As we continue to focus on building the Genesis brand, we’ve achieved significant improvements in unaided awareness, consumer opinion, and proud-to-own data in the first quarter of the year,” said Erwin Raphael, general manager of Genesis in the U.S. market. “We’ve also received many positive responses from both consumers and media who have driven the G80 and G90 and we are continuing to grow our position in the luxury car market.”

SALES BY BRAND
 
APRIL/2017
APRIL/2016
CY/2017
CY/2016
HYUNDAI
61,651
62,213
225,288
235,543
GENESIS
1,399
0
6,554
0
TOTAL
63,050
62,213
231,842
235,543

HYUNDAI MODELS
CARLINE
APRIL/2017
APRIL/2016
CY/2017
CY/2016
ACCENT
6,951
12,933
21,714
30,759
SONATA
16,294
15,211
54,163
76,668
ELANTRA
16,346
12,361
70,548
51,724
SANTA FE
9,480
7,150
37,582
24,367
AZERA
273
510
1,225
1,865
TUCSON
9,952
7,718
31,107
28,102
VELOSTER
923
2,792
6,471
9,258
IONIQ
1,316
0
1,648
0
GENESIS
116
3,374
814
12,019
EQUUS
0
164
16
781
 GENESIS MODELS
CARLINE
APRIL/2017
APRIL/2016
CY/2017
CY/2016
G80
1,083
0
5,035
0
G90
316
0
1,519
0


HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Monday, May 08, 2017

THE ALL-NEW HYUNDAI KONA: SLEEK, SHARP AND PROGRESSIVE

  • The All-New KONA features a progressive appearance that inherits Hyundai’s new design identity
  • The Cascading Grille and a twin headlamp in the front creates a unique character
  • KONA is Hyundai Motor’s first B-segment SUV, set to launch in the summer of 2017
April 28, 2017 – Hyundai Motor is unveiling further details of the All-New KONA ahead of its world premiere in the coming months. The All-New KONA continues Hyundai’s new design identity while adding its progressive character to create a unique proposition in the sub-compact SUV segment.

The All-New KONA’s front is expressive and powerful, adopting Hyundai Motor’s new family identity, the Cascading Grille. The new twin headlamp enhances the visual impact, with the LED Daytime Running Lights positioned on top of the LED headlights. The separated lights at the front deliver a confident, progressive appearance with sleek and sharp shapes.

The All-New KONA will set new standard for compact SUV segment. It provides better visibility for drivers increasing driving comfort, while agile driving dynamics will provide better ride and handling experience for the customers.

The imminent arrival of KONA marks Hyundai Motor’s bold first move into the B-SUV segment and leads the wider expansion of its SUV range. The KONA name continues Hyundai’s tradition of naming crossover and SUV models after acclaimed travel destinations – notably the Creta, Santa Fe, Tucson and Veracruz – with the new compact SUV reflecting many of the lifestyle attributes of the desirable KONA district on the Big Island of Hawaii.

Further information about the All-New Hyundai KONA will be released in the near future, with the official unveiling scheduled for the summer of 2017.

About Hyundai MotorEstablished in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2016 sold 4.86 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.

Monday, May 01, 2017

VINCENTRIC RECOGNIZES THREE HYUNDAI MODELS IN BEST FLEET VALUE IN AMERICA AWARDS FOR THEIR LOW COST OF OPERATION

FOUNTAIN VALLEY, Calif., April 27, 2017Hyundai’s 2017 Elantra SE, 2017 Sonata Hybrid and 2017 Tucson models have been recognized as having the best fleet value in their respective categories by Vincentric, a trusted name in measuring and analyzing overall cost of vehicle ownership and operation. The Elantra led the compact category in best fleet value for the third time, while the Tucson won its second award in the compact SUV/Crossover category. The 2017 Sonata Hybrid rounded out Hyundai’s wins with its first honor in the hybrid segment.



The Vincentric Best Fleet Value in America Awards recognize specific vehicles and trims which have the lowest total cost of ownership in the greatest number of measured lifecycle cost scenarios. Now in its 12th year, the prize measures cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost and repairs. Winners were identified by determining which vehicles had the lowest fleet lifecycle cost in the most scenarios for its segment.

“The versatility, quality and fuel efficiency of our product lineup allow fleet operators and consumers alike to have an ownership experience that is low in cost and hassle,” said Brandon Ramirez, senior group manager, product planning, Hyundai Motor America. “Customer-focused features like the Elantra’s comprehensive safety characteristics, the engaging driving features of the Sonata Hybrid and the advanced infotainment technology of the Tucson exemplify our commitment of delivering a high-quality driving experience without sacrificing value and reliability.”

“Our Best Fleet Value in America award highlights vehicles that retain their value throughout their fleet lifecycle,” said David Wurster, president of Vincentric. “Hyundai’s wins across several different categories is a testament to their ability to deliver high value with a wide product mix in the commercial vehicle space.”

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Friday, April 28, 2017

ROLLING WITH THE ROOKIES PRESENTED BY HYUNDAI GIVES FANS AN INSIDER’S LOOK AT THE ROAD TO THE NFL

Hyundai Releases Four Mini-Documentaries Highlighting the Individual Draft Stories of Mitchell Trubisky, O.J. Howard, Mike Williams and Haason Reddick

Each Player Collaborated with Marcus Rivero, aka SolesBySir, to Design a Custom Wrap for a Hyundai Santa Fe
FOUNTAIN VALLEY, Calif., April 25, 2017 The life-long journey to the NFL is on the verge of being completed for the prospects who will be selected this week at the 2017 NFL Draft in Philadelphia. This year, Hyundai’s multi-faceted Draft program, Rolling with the Rookies, is going beyond 40-yard dash times and bench press repetitions to profile four rookies in an original content series that highlights the people, places and experiences that shaped their journeys.

Hyundai partnered with four future NFL rookies who are all projected to be taken in the first round in various mock drafts – Mitchell Trubisky, O.J. Howard, Mike Williams and Haason Reddick. During the lead-up to the draft, Hyundai filmed the prospects in their hometowns and talked with the people that helped make their dreams a reality, capturing their unique stories, from pee-wee football to high school through college. As part of the film, each player worked with famed cleat designer Marcus Rivero, aka SolesBySir, to design a custom vehicle wrap for a Hyundai Santa Fe, visually bringing their story to life.

“The NFL Draft is where it all begins for the league’s future stars, and we wanted to give fans a better and more immersive experience by telling the incredible stories of these four top prospects,” said Dean Evans, CMO, Hyundai Motor America. “These players exemplify the power of hard work and perseverance through adversity in making their NFL dreams a reality, and it was compelling to see their stories represented in each Santa Fe wrap.”

On the ground in Philadelphia, the NFL will welcome the newest members to its family from April 27-29, and Hyundai will have a Rolling with the Rookies activation inside the NFL Draft Experience. This will include the four custom designed Santa Fes, as well as interactive exhibits highlighting footage and memorabilia from each player’s life. In addition, Hyundai is also the presenting sponsor of Selection Square, which is home to the 32 team Draft tables and the location of Rounds 4-7.

Hyundai Rookie Prospects
  • Mitchell Trubisky – From the University of North Carolina, Mitchell is the top QB prospect available and comes from an incredibly supportive family that has seen him go from Mr. Ohio Football in 2012 to a projected 1st Round Pick in the 2017 NFL Draft. https://youtu.be/X5gkGlVx79A
  • O.J. Howard –The top tight end in the draft and one of the best tight ends in Crimson Tide history, O.J. Howard started games in all four of his seasons at Alabama, along with winning a national championship in 2015 and being named the Offensive MVP of the game. https://youtu.be/6xbo_GgEMgU
  • Mike Williams – Persevered to overcome a broken bone in his neck to win a national championship with Clemson this past season and was named first-team All-ACC as a top receiver, catching 94 passes for 1,361 yards and 11 TDs, while putting up several highlight-reel plays. https://youtu.be/xhiVXiHY-dQ
  • Haason Reddick – A former running back and safety walk-on at Temple, Haason grew up outside of Philadelphia and worked himself into one of the top linebackers in the draft. https://youtu.be/SJnJd_sNz3g
The mini-documentaries and all of the content for Rolling with the Rookies presented by Hyundai can be found at Hyundaiusa.com/NFL, on Hyundai’s YouTube channel and at HyundaiNews.com.

Hyundai is entering its third season as an official NFL sponsor and the league’s official car and SUV. It also has relationships with six teams, including the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers. Hyundai’s 2017 NFL Draft content and activation is managed by Advantage.


HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

Wednesday, April 26, 2017

HYUNDAI TUCSON FUEL CELL DRIVERS ACCUMULATE MORE THAN TWO MILLION ZERO-EMISSION MILES BY EARTH DAY 2017

Hyundai Fuel Cell clean H2O emissions effectively replaced approximately 760 Tons of CO2 emissions compared with gasoline CUVs of similar size and capability

FOUNTAIN VALLEY, Calif., April 21, 2017
– In celebration of Earth Day 2017, Hyundai Tucson Fuel Cell drivers have again surpassed an important threshold, accumulating more than two million miles on the roads and highways of both Southern and Northern California. These fuel cell CUVs have emitted only clean water vapor, and by so doing, have replaced approximately 760 tons of CO2 emissions that would have been emitted by vehicles of similar size and capability. Hyundai has delivered more than 140 Tucson Fuel Cell crossovers since its introduction as the first mass-produced fuel cell in the U.S. market in 2014.
“Breaking the two million mile consumer mileage barrier gives us greater vision into the unlimited zero-emissions potential for Hyundai’s fuel cell vehicles,” said Mike O’Brien, vice president, corporate and product planning, Hyundai Motor America. “With our growing consumer fleet of hydrogen-powered Tucson fuel cells accumulating miles and thus reducing corresponding emissions, we’re excited to help fulfill the unlimited potential for a zero-emissions hydrogen vehicle future.”

Hyundai service engineers, with permission from vehicle owners, receive periodic mileage updates from Tucson Fuel Cell vehicles in Southern California, allowing them to calculate cumulative mileage totals as needed to assess fuel cell stack maintenance status.

TUCSON FUEL CELL ADVANTAGESThe Hyundai Tucson Fuel Cell CUV has a number of advantages over some other alternative fuels. The energy-rich hydrogen fuel provides an estimated driving range of 265 miles between fill-ups, similar to many gasoline vehicles. Further, both fuel cell driving range and vehicle performance are minimally affected by either extreme hot or cold ambient temperatures, giving owners an extra measure of peace of mind as they go about their day. Even more important for consumers transitioning from gasoline vehicles, the Tucson Fuel Cell can be refilled with hydrogen in less than five minutes, about the same time as a typical gasoline vehicle. Finally, fuel cell vehicles, due to their compact, relatively lightweight fuel cell stack design, are completely production scalable from very small to very large vehicles, such as urban-focused mini-compact cars all the way to full-size buses and trucks.


HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.