Wednesday, December 30, 2009

Hyundai Assurance Enhanced for 2010

Expanded protection includes America's Best Warranty™, vehicle return and Roadside Assistance, creating the most comprehensive consumer safety net in the industry

FOUNTAIN VALLEY, Calif., 12/29/2009 Hyundai Motor America will expand Hyundai Assurance in 2010 to include America's Best Warranty™ and 24-hour Roadside Assistance. These programs will join the innovative vehicle return program, initiated in January 2009 to protect consumers in an uncertain economic environment, as complimentary services on every Hyundai model sold in the United States. The suite of protection now offered under Hyundai Assurance provides the most comprehensive safety net in the industry, all at no additional cost to the consumer.

Hyundai will extend the vehicle return option through 2010, continuing the unique program that permits Hyundai customers to return their new vehicle if they unexpectedly lose their income. The program set a trend in early 2009 for similar consumer guarantees from airlines, retailers and other automakers looking to alleviate the stress of making a significant purchase during a recession. Hyundai sales increased 6.2 percent through November, improving market share faster than any other automaker in 2009, in part due to the strength of Hyundai Assurance.

"Hyundai Assurance represents our complete commitment to our customers, with job-loss vehicle return coverage, five years of roadside assistance, and our industry-leading 10-year warranty," said John Krafcik, president and CEO, Hyundai Motor America. "Assurance shows that we're doing things a little bit differently at Hyundai, and this is making a difference in our business results. You can expect more of this in 2010, starting with the all-new Tucson and Sonata."

For 2010, Hyundai Assurance coverage includes:

America's Best Warranty™

The warranty that changed the industry at its inception in 1999 now headlines a suite of protection programs under the Hyundai Assurance umbrella. America's Best Warranty is highlighted by a fully transferrable five-year, 60,000-mile new vehicle warranty to repair or replace components manufactured or originally installed by Hyundai that are defective in material or factory workmanship, under normal use and maintenance. Additionally, new Hyundai buyers are covered by 10-year, 100,000-mile powertrain coverage which includes repair or replacement of Hyundai-manufactured or installed powertrain components (i.e., selected engine and transmission/transaxle components) under normal use and maintenance. Other coverage includes seven-year, unlimited miles anti-perforation warranty, 12-month, 12,000-mile replacement parts and accessory limited warranty, and eight-year, 80,000-mile federal emission and performance warranty. For full details about America's Best Warranty, please see:

Vehicle Return Program

The Hyundai Assurance vehicle return program, the first of its kind for an automaker in the U.S., returns for 2010. The coverage allows consumers to walk away from a financing obligation when certain adverse life events occur, such as involuntary unemployment, providing protection from financial shortfalls that arise from vehicle depreciation (negative equity) up to $7,500. Hyundai Assurance will remain standard protection on new vehicles financed or leased from a participating Hyundai dealer, and supplements all existing consumer incentives. The program is available to any consumer, regardless of age, health, employment history or financed amount of the vehicle. The program is complimentary for the first 12 months of the financing or lease date for vehicles financed through any lender and financing source.

The Hyundai Assurance vehicle return program is administered by WALKAWAY USA, LLC. For more details, please visit or

Roadside Assistance

If for any reason a new Hyundai becomes disabled, owners have a safety net with five years of 24-hour roadside assistance. Roadside assistance offers drivers peace of mind under the following circumstances:

  * Towing for inoperable vehicles, including accidents
  * Battery jump starts
  * Change flat tire
  * Lock-out assistance
  * Out of gas assistance
  * Trip interruption


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

Monday, December 21, 2009

Hyundai Tucson proves it's time to buy a Hyundai

BEVERLY HILLS -- Hyundai needed a more-competitive small crossover-utility vehicle to get U.S. buyers to pay attention in a market segment dominated by Honda CR-V, Ford Escape and Toyota RAV4 -- the three best-selling SUVs of any kind.

So the South Korean car company chose a design from its Frankfurt unit and made sure it would accommodate every gadget typical of bigger, fancier machines.

But it did not bother to make room for a V-6. Those are passé at Hyundai these days, and a four-cylinder should be quite enough, thank you.

A variety of preproduction 2010 Tucsons tested around here seemed more refined, more comfortable and more agile than those key competitors.

If you need a third-row seat, though, RAV4 is the only one. Or if you crave a hybrid, help yourself to an Escape. Tote lots of stuff? Tucson's cargo space is some 40% shy of main rivals'.

But if your only hesitation is the thought of snide remarks from outdated others who still think of Hyundai as a second-tier brand, grow up and make your own choice. The naysayers will be on board soon enough.

Perhaps it'll be when they notice the much-longer Hyundai warranty (60,000 miles overall, 100,000 miles powertrain). Or the all-wheel drive (AWD) that lets you lock it into true four-wheel-drive mode (50% of power to each end). And how about fuel-economy ratings 5% to 10% (1 to 3 mpg) better than those of key rivals?

As if trying to dispel the "cheap car" myth, Hyundai picked this hoity-toity locale to present Tucson to journalists. Bit of a reach, the Beverly Hills connection, but the remade Tucson is pretty slick.

The appearance is supposed to be European, though it doesn't look much like what was on the roads during a recent trip to Germany and the U.K.

By whatever name, the styling is dramatic: sweep and swoop and angles and edges. Will it wear well or soon seem outdated? For the moment, it looks good. Oddly color-sensitive. Nice in white, a color worn well by almost no vehicle.

Rear visibility is compromised by the way the sheet metal kicks up beginning at the back edge of the rear door. Pinches down the rear-most side window. Even so, you wouldn't say it's dangerously difficult to see out the back and rear quarter.

What about that four-banger-only business? Tucson has the perverse advantage of comparing the new powertrain with a ho-hum (at best) V-6 in the old Tucson. Wouldn't take much to seem better.

Abetted by Hyundai's self-designed, excellent-shifting, six-speed automatic, the Tucson's 2.4-liter, 176-horsepower four felt lively, smooth and capable in a day rolling up miles on rural canyon roads, freeways and the Pacific Coast Highway in heavy traffic. More pleasant to drive than rivals' four-bangers. All have similar power, but Tucson models generally weigh less. And despite being 3 inches longer and an inch wider, the 2010 Tucson base model weighs 61 pounds less than the 2009.

Did the four feel like a V-6? No. Did that seem to matter? No. Was the experience undercut by any sort of coarse, bust-a-gut roar you often get in four-cylinder vehicles? No. Floor it and go, liking the sound and sensations. Simple and satisfying.

What else the drives showcased:

-Dandy manual. The six-speed stick shift, offered only in the base GLS with front-wheel drive, was an easy joy. Light-touch clutch, little worry about killing the engine or jerky shifts.

-Panoramic sunroof. Hyundai's first. Handsome option for those who can't stand being unenlightened from above.

-Roomy interior. You'd think you were in a midsize machine, especially back-benchers.

-Clean, classy accommodations. Hyundai's a champion at presenting all the dials, instruments and other hoo-hah you need in stunning simplicity that looks and feels inviting.

Favorite example of less-is-more: Manual-shift mode for Tucson's automatic transmission is via the floor lever. Period. No goofy steering-column shift paddles that are useful to Grand Prix racers loath to lift a digit from the wheel at 200 mph but laughably silly in many modern family cars.

-Good down-the-road dynamics. Based on the commendable Elantra chassis, Tucson had modest body lean for an SUV. Electric power steering was well-tuned, with good on-center feel on straight roads and responsive turning and road feel in the snaky stuff. Brakes felt good, though nearly every automaker has room to approach the Audi standard of suddenness in the "whoa" pedal.

-Niggling details. Safety belt for middle rear-rider hangs from the ceiling. Messy looking, distracting in the rearview mirror and a possible entanglement when you fold the back seat.

It's hard to lower windows just-so to prevent whistle or buffeting. Doable, but takes fussing.

Rear seat doesn't slide fore-aft, as rivals' do.

Hyundai's hot. Sales up 6.2%, Autodata says, in an overall market down 23.9% through November. Only others up this year: Kia, 7.2%; Subaru, 13.6%.

The 2010 Tucson suggests that Hyundai will be among the winners for quite some time.

-What? Compact, four-door, five-passenger crossover-utility vehicle that's different in almost every detail from the vehicle of the same name it replaces.

Two flavors: GLS and Limited, each available with front-wheel drive (FWD) or all-wheel drive (AWD).

-When? On sale this month.

-Where? Designed in Frankfurt, tweaked in California, manufactured in Ulsan, South Korea.

-Why? Needed a serious rival to Honda CR-V, Toyota RAV4 and Ford Escape, which currently outsell Tucson in the U.S. about 10-to-1.

-How much? Base GLS FWD manual starts at $19,790 including $795 shipping. High-end Limited AWD with premium package is $29,490.

-How potent? Optional V-6 has been discontinued. Only engine is a 2.4-liter four-cylinder that Hyundai calls Theta II, rated 176 horsepower at 6,000 rpm, 168 pounds-feet of torque at 4,000, mated to six-speed automatic transmission with manual-shift mode. Six-speed manual available on GLS FWD only.

-How big? Six inches shorter than CR-V, otherwise similar but has considerably less cargo space. Tucson is 173.2 inches long, 71.7 in. wide, 66.3 in. tall (with roof rails), on a 103.9-in. wheelbase.

Weighs 3,179 to 3,516 lbs.

Passenger space: 101.9 cubic feet. Cargo space: 25.7 cu. ft. behind second row, 55.8 cu. ft. when rear seat's folded.

Tows up to 2,000 lbs. Turning circle diameter, 34.7 ft. Carries 1,091 to 1,294 lbs. of people, cargo and accessories, depending on model.

-How thirsty? FWD automatic rated 23 miles per gallon in town, 31 highway, 26 in combined driving. FWD manual: 22/30/25. AWD automatic: 21/28/24.

Trip computers in preproduction test cars registered:

GLS AWD automatic: 22.3 mpg (4.48 gallons per 100 miles) in mixed driving including suburbs, freeway and winding canyon roads.

GLS FWD manual: 26.8 mpg (3.73 gal./100 mi.) in suburbs during heavy traffic.

Limited AWD automatic: 28.7 mpg (3.48 gal./100 mi.) in a mix of suburbs and winding, hilly canyon roads that were driven mainly in second and third gears.

Burns regular, holds 14.5 gallons.

-Overall: Could be the new champ among small SUVs.

By James R. Healey USA TODAY

Thursday, December 03, 2009


HOLYOKE, MA, DECEMBER 14, 2009: Lazer 99.3's morning host Leslie Hall has been battling afternoon host Pat Kelly to see who can raise more toys for the kids at Brightside this holiday season. Brightside for Families and Children is a prestigious and comprehensive nonprofit child welfare, mental health and family support center offering contemporary services for children, adolescents and their families. Both Leslie and Pat have spent nights at the Holyoke Mall collecting toys this holiday season, and it all comes to a head at one final event on the afternoon of Monday, December 14th from 2PM to 4PM on at Gary Rome Hyundai in Holyoke. Atlantic recording artists Skillet (online at as well as independent band Aranda (online at will each perform acoustic sets in the showroom. The only way to gain admission for these exclusive sets is to bring a new, unwrapped toy to the dealership on the day of the show. Again "Toys to the World" to benefit Brightside takes place Monday, December 14th in the showroom at Gary Rome Hyundai, 1000 Main Street, in Holyoke, Massachusetts.

Wednesday, December 02, 2009


Sonata Injects Emotion, Advanced Powertrains and Superior Quality into Bland Segment Hyundai today introduced its all-new 2011 Sonata at the Los Angeles Auto Show. This marks the North American debut of the latest version of the popular midsize sedan, introducing Hyundai's "Fluidic Sculpture" design language and an all four-cylinder engine lineup to the U.S. market.


* All-new sixth generation Sonata midsize sedan
* Fluidic Sculpture design
* All four-cylinder engine lineup
* Launches with new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission
   o Class leading fuel economy of 23 mpg city/35 mpg highway*
   o Class leading 198 horsepower standard* (200 horsepower on SE trim*)
* 2.0-liter Theta II turbocharged GDI four-cylinder engine and Hybrid Blue Drive models to debut by 2010 year-end
* Production begins at Hyundai Motor Manufacturing Alabama in December with retail sales beginning in January
* XM Satellite Radio™, real-time XM NavTraffic, XM Data Services, HD Radio Technology™, Bluetooth®, Touch-screen navigation and iPod®/USB inputs

Sonata is the second vehicle in Hyundai's 24/7 version 2.0 product initiative (seven new models in the next 24 months) following on the heels of the all-new Tucson. Production of Sonata will begin later this month at Hyundai's U.S. plant in Alabama with retail sales beginning in January.

The 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai's strong value proposition. The 2011 Sonata poses some intriguing questions:

* Why can't a smart, solid sedan also have modern, sleek, sophisticated style?
* Why pay so much to get a taste of luxury?
* Why can't an efficient four-cylinder engine give V6 power?


Beginning with the 2011 Sonata and 2010 Tucson projects, Hyundai designers set to work about three and half years ago on Fluidic Sculpture. Fluidic Sculpture is a consistent, cohesive design language that will ripple through the entire Hyundai showroom. In developing the initial Sonata sketches, Hyundai designers considered the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion. Inspired by nature, Fluidic Sculpture injects sophistication and dynamic angles into the shape of a vehicle and now serves as the core of Hyundai's future design identity.

The exterior of the all-new Sonata is long, light and low. The high beltline allows for a long, sleek roofline accented by the third window. A monoform side profile includes flowing lines highlighted by a Hyundai signature chrome accent that spans the length of the car. Normally, this type of trim is only found around the windows. On the new Sonata, this trim extends out from the headlamps, juts up along the hood and through the beltline. The face is bold with a large powerful chrome grille and headlamps that integrate precise details. The stance is completed by 16-, 17- or 18-inch multi-spoke wheels.

The sophisticated look continues inside where Hyundai has created an upscale ambiance thanks to a flow-through center console and instrument panel. These flowing surfaces complement the exterior design and wrap around the driver and passengers.


The sleek design, combined with Hyundai's expertise in interior packaging, has produced an interior that delivers class-leading comfort, functionality and practicality. A sleek roofline typically compromises headroom and interior volume but, at 120.2 cubic feet, the Sonata has the most interior volume of its key competitors. It is so spacious, Sonata continues to be classified by the Environmental Protection Agency (EPA) as a Large car, truly a "class above" Camry, Altima, Fusion and Malibu (all are categorized as Midsize cars). Even in trunk room, the Sonata shines. Sonata's 16.4 cu. ft. of trunk space gives it a 9.3 percent advantage over the Camry, and a 17.1 percent advantage over Accord.

  2011 Sonata 2010 Camry 2010 Accord 2010 Altima 2010 Fusion 2010 Malibu
Passenger volume (cu. ft.) 103.8 101.4 106.0 100.7 100.3 97.7
Cargo volume (cu. ft.) 16.4 15.0 14.0 15.3 16.5 15.1
Total interior volume (cu. ft.) 120.2 116.4 120.0 116.0 116.8 112.8
EPA size classification Large Midsize Large Midsize Midsize Midsize


The new Sonata will launch with Hyundai's new Theta II GDI 2.4-liter four-cylinder engine with a Gasoline Direct-Injection (GDI) fuel delivery system, which contributes to improved fuel efficiency and lower emissions. Sonata is the first midsize sedan to adopt GDI technology as standard equipment in a naturally aspirated powertain. This shorter, more direct path of fuel delivery, allows for greater control of the fuel mixture at the optimum moment, thus improving efficiency. The fuel is injected by a camshaft-driven, high pressure pump that operates at pressures up to 2,175 psi. Direct injection also utilizes a higher than normal 11.3:1 compression ratio for increased power. The pistons are "dished" to increase combustion efficiency in the cylinder. This powerplant will deliver best-in-class fuel economy, best-in-class four-cylinder horsepower and best-in-class torque.

Sonata delivers an impressive 23 mpg city/35 mpg highway estimated fuel economy rating* with the available six-speed automatic transmission with SHIFTRONIC®. (When equipped with the six-speed manual, the Sonata achieves an estimated 23 mpg city/34 mpg highway fuel economy rating). The preliminary horsepower and torque ratings for the Theta II GDI are 198 horsepower and 184 lb.-ft. of torque. In the SE trim which includes a standard dual exhaust, the engine delivers 200 horsepower. This high-tech, all-aluminum, 16-valve engine features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. A version of this engine also meets Partial Zero Emission Vehicle (PZEV) standards.

  2011 Sonata (est.) 2010 Camry 2010 Accord 2010 Altima 2010 Fusion 2010 Malibu
Engine 2.4L I4 2.5L I4 2.4L I4 2.5L I4 2.5L I4 2.4L I4
Horsepower 198 @ 6300 169 @ 6000 177 @ 6500 175 @ 5600 175 @ 6000 169 @ 6400
Specific output (HP/Liter) 82.5 67.6 73.8 70.0 70.0 70.4
Torque 184 @ 4250 167 @ 4100 161 @ 4300 180 @ 3900 172 @ 4500 160 @ 4500
Fuel economy (A/T) 23/35 22/33 22/31 23/31 23/34 22/33

Next year, Hyundai will add a 2.0-liter Theta II turbocharged GDI four-cylinder engine and a 2.4-liter Hybrid Blue Drive model featuring Hyundai's breakthrough lithium polymer battery pack. Details about these powertrains will be announced at the 2010 New York Auto Show. Sonata's innovative segment first powertrain lineup is a key driver of Hyundai's goal to be the most fuel-efficient automaker on the planet.


Hyundai's commitment to making the Sonata extremely fuel efficient continues with a six-speed automatic transmission with SHIFTRONIC manual control or a standard six-speed manual transaxle.

Hyundai's all-new six-speed automatic A6MF2 transaxle helps the company meet its goals of improving fuel efficiency and reducing emissions. Shifts are silky-smooth with an option of manual control through the SHIFTRONIC feature.

Drivers can access the SHIFTRONIC feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. The SE trim will also feature steering wheel-mounted paddle shifters. A clear LCD readout on the instrument panel shows the gear being used.

Designed for transverse engine applications in passenger cars and SUVs, the new compact transmission puts Hyundai into an elite class of auto manufacturers who have designed their own proprietary six-speed automatic transmissions. The strength of the design is its unique layout which makes it smaller, more compact and lighter than any other six-speed transmission on the market today.

For the customer, the new six-speed delivers a performance edge. In this application, it helps brings a nine percent gain in fuel economy (35 mpg* versus 32 mpg). The gearbox has no dipstick because it is filled with automatic transmission fluid that is good for the life of the vehicle under normal usage conditions, thereby reducing maintenance costs.

Developed over a four-year period, this new six-speed automatic is 26.4 pounds lighter than the five-speed it replaces. It also is 1.6 inches shorter and considerably simpler, having 62 fewer parts, which is a key to increased durability, lighter weight and lower cost.

When it comes to transmissions, more gears are definitely better. The addition of a sixth gear enables closer spacing between gear ratios providing a better balance of performance and fuel economy while the wide overall gear ratio helps deliver strong acceleration.

The gearbox has three planetary gearsets and a unique flat torque converter that shortens the unit's overall length by 0.47 inches. Four pinion differentials improve durability and further minimize size.

Another example of engineering ingenuity is found in the design of the hydraulic pressure control unit. Slight manufacturing deviations from one solenoid valve to the next often times cause fluctuation in the hydraulic pressure and affect shift precision and quality. The transmission featured in the Sonata cleverly integrates adjustment screws in the valves that enable each of the eight valves to be calibrated at the factory. This feature ensures stable hydraulic pressure at any shift point which facilitates a high degree of precision and control needed to deliver fast, smooth and precise shifts throughout the rpm range.


An advanced four-wheel independent suspension system combines a supple ride with precise handling and steering response for Sonata GLS and Limited models. Sonata uses MacPherson strut front and multi-link rear suspension systems with increased travel for improved wheel control and a smoother ride. All four wheels are controlled by coil springs, fade-resistant gas-charged dampers and stabilizer bars. The suspension has been optimized to keep the vehicle flat during corning and provide quick turn-in response. The rear suspension uses aluminum components to reduce weight and improve suspension performance. The GLS and Limited models also use advanced low-rolling resistance tires to improve fuel economy while maintaining good ride and handling performance.

The Sonata SE is an even more exciting and willing partner for drivers who prefer sportier ride and handling dynamics. The sport-tuned suspension features stiffer springs and larger stabilizer bars, resulting in a 20 percent increase in roll stiffness. Unique SE dampers, including monotube shocks in the rear are used to control the more aggressive suspension. Low profile 18-inch tires round out the unique chassis components of the Sonata SE.

All Sonatas have column-mounted, motor-driven electric power steering that adjusts instantly to changing driving conditions while improving fuel economy over a conventional steering system. A quick-ratio steering rack is used for crisp feel on turn-in. Sonata's turning diameter of 35.8 feet is better than Camry, Accord, Altima, Fusion and Malibu.

  2011 Sonata 2010 Camry 2010 Accord 2010 Altima 2010 Fusion 2010 Malibu
Turning diameter (feet) 35.8 36.1 37.7 36.1 37.5 40.4


One of the program targets for the 2011 Sonata engineering team was world-class power-to-weight ratio. Power-to-weight ratio pays dividends in both performance and fuel economy.

Vehicle 2011 Sonata 2010 Camry 2010 Accord 2010 Altima 2010 Fusion 2010 Malibu
Burb weight (lbs.) 3199 3307 3269 3180 3342 3415
Horsepower 198 169 177 175 175 169
Power-to-weight ratio 16.2 19.6 18.5 18.2 19.1 20.2

Sonata is rich in ultra-high-strength steel, leading to world-class body rigidity. The 2011 Sonata is 25 percent stiffer in torsion and 19 percent stiffer in bending rigidity than its predecessor, yet it is lighter than many midsize sedans, also offering more interior room.

This focus on power-to-weight ratio pays dividends across the board. The Sonata owes its ability to deliver both strong performance and excellent fuel economy in great part to its impressive power-to-weight efficiency.


Sonata is built from the ground up with safety in mind, with a hot stamped ultra-high-strength steel body structure, advanced airbag technology and Electronic Stability Control (ESC), delivering on Hyundai's commitment to both active and passive safety technology leadership. The prior generation Sonata was the first midsize sedan with standard ESC when it launched in March of 2005. ESC was not standard equipment on Honda Accord until the 2008 model year and the 2010 model year for Toyota Camry. Once again every 2011 Sonata has lifesaving ESC as standard equipment. This is important because the National Highway Traffic Safety Administration (NHTSA) has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars.

The Sonata also features a state-of-the-art braking package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) including Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD) to automatically adjust the braking force to front and rear axles based on the vehicle loading conditions.

Sonata features six airbags—including dual front, front seat-mounted side-impact, and front and rear side curtain airbags—along with active front-seat head restraints. The 2011 Hyundai Sonata is projected to earn the NHTSA's top rating of five-stars for front and side impacts. Other passive safety features include shingle-style rear-seat head restraints for improved visibility, three-point seatbelts for all seating positions, front-seat seatbelt pretensioners and force limiters, and a rear-seat Lower Anchors and Tethers for Children (LATCH) system for child seats.


* An AM/FM/XM/CD/MP3 audio system with six speakers comes standard in the Sonata GLS and SE.
* AM/FM/XM/CD/MP3 audio system with touch-screen navigation and Dimension® premium sound with subwoofer and external amplifier is optional on the GLS and SE models.
* The Limited model comes standard with an AM/FM/XM/6-disc CD-changer/MP3 with HD Radio Technology and Dimension premium sound.
* The optional AM/FM/XM/CD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier system on the Limited comes with Infinity audio.


Dimension is a new branded audio system created by Hyundai Mobis and features a Variable Equalizer with normal, dynamic and concert settings. The last generation equalizer provided only one fixed sound field. The new Variable Equalizer, tuned by renowned audiophile Ken Pohlmann, is a function for controlling the sound qualities sensed by listeners. For example, Pohlmann added bass response to the concert mode typically not found in other systems.


Audio enthusiasts with even more demanding tastes will be impressed by the AM/FM/XM/CD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier, dedicated Dual Voice Coil (DVC) subwoofer, eight-channels and nine Infinity speakers available on the Limited. Infinity and Hyundai engineers worked together during the early stages of development to integrate the speakers into Sonata's interior. The team spent hundreds of hours fine-tuning the system for the cabin's unique acoustic attributes.


* 2011 Sonata comes standard with three months of XM Satellite Radio, real-time XM NavTraffic and XM Data Services
* Sonata also will be the first popular midsize sedan to offer the clarity of digital HD Radio Technology from the factory
* First vehicle in its class to offer a Bluetooth hands-free phone system standard
* Standard auxiliary iPod/USB inputs allow drivers to fully control and charge iPods directly from the head unit

Touch-screen navigation is available on all trim levels and includes a high-resolution screen. This system provides new features including Bluetooth streaming audio capability. This easy-to-use unit can be controlled via 6.5-inch WVGA touchscreen or voice-activation by headliner-mounted microphone.

The system features 8GB of flash memory and comes matched with a sound system that plays compact discs, accesses digital music files via Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod/USB/auxiliary inputs. Bluetooth audio wirelessly streams music from select mobile phones to the head unit. Also, with a Bluetooth-enabled phone one can look up a local restaurant and call for reservations before plotting the route. The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos, real-time NavTraffic and XM Data services such as WX Satellite Weather®, XM Stock Ticker and XM Sports Ticker. The system is also updateable via the USB.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

* Preliminary estimate