Thursday, April 18, 2019

Hyundai Santa Fe Named a 2019 Wards 10 Best Interior

    • Prestigious award demonstrates Santa Fe’s premium interior
    • Santa Fe is Hyundai’s best-selling SUV in the U.S.

NEW YORK, April 18, 2019 – The Hyundai Santa Fe has earned a 2019 Wards 10 Best Interior award from a field of 32 vehicle nominees with new or significantly redesigned interiors. Vehicles were evaluated by eight Wards editors in Southfield, MI, and scored on aesthetics, comfort, fit-and-finish, material quality and ergonomics. While value is a consideration, there is no price cap for entries.
“The Santa Fe’s performance in the marketplace has surpassed expectations and we continue to be honored in receiving further accolades such as Wards 10 Best Interior,” said Mike O’Brien, vice president of Product, Corporate and Digital Planning, Hyundai Motor America. “This recognition by an authoritative media outlet further enhances consumer awareness of Hyundai and its great products.”
“The $39,905 Santa Fe Ultimate 2.0T AWD grade we tested is an incredible value,” said Christie Truett, senior editor, Wards. “It has better materials and fit-and-finish, plus a more progressive interior design, than some competing midsize CUVs costing thousands more. Our editors especially loved its door speaker grilles with their raised, rock-like appearance, as well as the CUV’s tweed-like headliner. What’s more, the Santa Fe comes standard with an array of advanced-driver-assistance system (ADAS) technologies oftentimes optional, even in six-figure luxury models.”
With sales of more than 1.6 million units — the Santa Fe represents Hyundai’s strong SUV heritage and continues its success story with the all-new 2019 model. The fourth generation 2019 model builds on this success offering an all-new family-oriented interior, loaded with practical cutting-edge technologies and bold exterior looks.
The Santa Fe interior design combines premium quality with a roomy layout featuring a strong horizontal design theme and enhanced visibility. Premium touches such as the layered, three-dimensional instrument panel and contrasting seat stitching ensures a high level of luxury within the cabin. The Santa Fe’s larger daylight opening enhances the interior’s feeling of openness with generous amounts of natural light.

Details about the 2019 Wards 10 Best Interior winners will be posted on the morning of April 18, following the public announcement at the New York International Auto Show. Galleries and profiles about the winners will be posted before the May 9 WardsAuto Interiors Conference.

Tuesday, April 09, 2019

Meet Hyundai's Newest SUV: Venue | Small on Size; Big on Personality

    •   Venue’s Global Reveal will be on April 17, 2019 at 10:45 a.m. ET at the New York International Auto Show
    •   Tune in to see the “Augmented Reality” Livestream at

FOUNTAIN VALLEY, Calif., April 8, 2019
– Hyundai today released design sketches of its newest SUV, Hyundai Venue. Venue symbolizes a trendy, unique style, perfect for Hyundai’s newest, smallest and most affordable SUV. The vehicle embodies the characteristics of ‘the place to be’, en route to the final destination, wherever that may be.
From everyday workplace activities to weekend fun, Venue is a great fit in accommodating busy lifestyles with an abundance of playful and practical features including seamless safety, versatility and connectivity.

Wednesday, April 03, 2019

Hyundai Helps Customers Free Themselves of Student Loan Debt Faster with Student Assurance

    •    Hyundai Introduces Industry-First Incentive to Help Customers Pay Down Their Student Loans by Contributing Up to $900 Toward Their Student Loan Debt
    •   Student Assurance Initially Available from April 1 – September 30 in California and Phoenix, Arizona Dealerships
    •   Student Assurance is a Result of the Better Idea Generator, Hyundai’s Internal Innovation Contest

FOUNTAIN VALLEY, Calif., April 2, 2019
– In building on its brand promise to make things better for customers, Hyundai introduces Student Assurance, an industry-first incentive for customers with student loan debt. Student Assurance will help eligible customers free themselves of student loan debt faster by providing a contribution of up to $900 directly toward their student loan with a purchase or lease of a new Hyundai vehicle.
Student Assurance is initially available at Hyundai dealerships in California and the Phoenix, Arizona area from April 1 – September 30, 2019 with plans for a national rollout based on dealer and customer feedback. To learn more about Student Assurance and to find a participating dealer, visit
More than 44 million Americans have student loan debt, totaling more than $1.5 trillion[1]. High student loan debt has far-reaching consequences that not only affect those who owe it, but also the economy at large. A significant number of young adults are putting off life-establishing moves that are traditionally made in their 20’s and 30’s, including purchasing or leasing a new vehicle. This delay in acquiring a vehicle can often impact their ability to travel to a job (according to Gallup, 83 percent of Americans rely on a car to get to work every day), take vacations and participate in other life experiences that are facilitated by personal vehicle ownership.
“We recognize that student loan debt is one of the most significant financial stress points for people and we want to help address that issue, while allowing people to take advantage of the many benefits of owning a new vehicle,” said Michael DePaul, director, Retail Operations, Hyundai Motor America. “Making things better is at the heart of everything we do, and that’s why we are directly contributing to helping our customers get out from being under the burden of student loan debt.”

How the Program Works
Hyundai has designed the program to make it easy for customers to take advantage of this industry-first offer and has partnered with Gradifi, a leading provider of student loan benefits, to administer the contributions directly to the customers’ student loan debts.
1. Customer visits to check eligibility and is directed to the Hyundai Student Assurance Center to receive a Reward Code
2. They purchase or lease an eligible new Hyundai vehicle from a dealer in California or the Phoenix, Arizona area
3. They verify their purchase at Hyundai Student Assurance Center using the Reward Code and VIN
4. The customer then receives an email from Gradifi with instructions to create an account and register their student loan for verification
5. Upon the loan being verified the customer will receive up to a $900 contribution directly to their student loan debt
Hyundai has a long history of having its customers’ backs and responding to cultural or economic factors that are impacting the car industry through its Hyundai Assurance program which consists of Shopper and Owner Assurance (America’s Best Warranty, Road-Side assistance, Blue Link Connected Care and Car Care). Past examples include the innovative job loss protection program during the recession, a trade-in value guarantee and many others that demonstrated Hyundai’s dedication to making things better for its customers. There is no company better suited to introduce a program that will help customers relieve not only one of the top stressors in America, but also one of the top reasons why people hold off purchasing a new car.

Better Idea Generator
Student Assurance is a result of Hyundai’s internal innovation contest, the Better Idea Generator (BIG) that was launched in late 2017. The Better Idea Generator enables Hyundai associates at all levels of the organization to develop and pitch new and innovative ideas. The overall goal of the program is to make innovation inherent throughout the company regardless of seniority or area of responsibility.
Student Assurance was one of 118 ideas that were submitted. To qualify as a BIG idea, the idea must have met at least one of the following conditions: increase sales, provide new revenue, improve quality, enhance the product, and/or improve efficiency. After being reviewed by an expert panel of Hyundai senior leaders, Student Assurance founders Samantha Recchia, an associate in Public Relations and Martha Mejia, an assistant manager in Quality Data Analytics, developed a business plan and presented Student Assurance to the executive team. It was then approved to proceed to the R&D phase for testing and validation, ultimately leading to the pilot program now available.
“It’s a great feeling to work for a company that encourages new ideas from employees at all levels,” said Recchia. “Developing an idea that revolved around alleviating student debt was the first thing that came to mind when I heard about the Better Idea Generator. Martha and I were determined to come up with a solution that would directly impact the pay down of someone’s student loan. Our partner, Gradifi, modified its traditional business model of employee contributions and helped us make the program a reality.”

“It has been a pleasure to lead the launch of an industry-first program that is aimed at helping peers my age with this debt crisis,” said Mejia. “I am humbled by the opportunity that Hyundai has given me to bring forth an idea that has such personal relevance in my own life.”

Thursday, March 28, 2019

Hyundai Motor's All-New Sonata 1.6 Turbo and 'N Performance' Parts to Debut at 2019 Seoul Motor Show

    •    All-new Sonata 1.6 Turbo features sporty performance and styling
    •   'N Performance’ parts also previewed, offering options for styling and performance customization
    •   Interactive themed exhibits highlight Hyundai’s broad model range and industry leading technologies

SEOUL, March 28, 2019
— Hyundai Motor Company will unveil the all-new Sonata 1.6 Turbo at the 2019 Seoul Motor Show, alongside the new range of ‘N Performance’ parts due for launch next year, presented through a series of interactive exhibits that will inform and entertain booth visitors.  
The Sonata 1.6 Turbo, expected to be launched this year, is equipped with a sporty 180 hp Smart Stream G1.6 T-GDi gasoline engine and can be specified with an eight-speed automatic transmission to further optimize the car’s smooth and efficient throttle response. This new Sonata variant also features a range of sporty and sensuous design enhancements that complement the vehicle’s performance capabilities. 
The exterior of the Sonata 1.6 Turbo is highlighted by Hyundai Motor’s first ‘Parametric Jewel’ grille, a wide design element that accentuates the vehicle’s bold image which is flanked by air ducts beneath the headlights that channel air efficiently through the bumper and across the face of the wheel to reduce drag. At the rear there is a unique wing-shaped rear spoiler that aids stability at higher speeds, an exclusive rear bumper, and twin-tip exhaust mufflers. The sporty silhouette and balanced proportions of the vehicle – with a lower roofline and longer wheelbase compared to the previous Sonata model – echo those of a four-door coupe. 
At the Seoul Motor Show, Hyundai Motor will also unveil its ‘N Performance’ car, a Veloster N model equipped with many official ‘N Performance’ parts and bespoke customizations. The comprehensive new range of ‘N Performance’ parts are set for official release in late 2019, starting with items developed specifically for the Veloster N.  
The ‘N Performance’ car on display in Seoul is equipped with 45 customizable parts. These include 14 driving performance parts, including lightweight forged wheels, larger brake calipers and brake pads, a high-performance suspension system, and high-performance tires. 11 exterior style parts are also fitted, including a real carbon fiber side-skirt, diffuser and rear wing spoiler. As for the interior, Alcantara and real carbon fiber materials have been applied to 20 different embedded parts, including the sport bucket seats, steering wheel, parking brake, A/B/C pillars, headlining and dashboard, to provide an even more luxurious feel. The ‘N Performance’ car’s matte gray finish, with yellow front splitter and side mirror covers, help to accentuate its bold and dynamic character.  
Hyundai is using the knowledge and experience gained from the development of its high-performance N models to create the ‘N Performance’ parts range, with the aim of making it possible for enthusiast drivers of Hyundai vehicles to enjoy official N-brand sporty features and enhancements at an accessible price point. 
Also, on Hyundai Motor’s Seoul Motor Show booth is a new exhibition concept: ‘PLAY HYUNDAI’, which enables visitors to interact with the Hyundai brand and products. The ‘Sonata Village’ showcases some of the smart mobility devices developed for the all-new Sonata, including Digital Key, Built-in Cam, Voice Recognition Assistant Service, and Passenger Comfort Seat.  
The ‘N Village’ promotes engaging and rewarding driving experiences in daily life and includes a ‘shouting race’ that powers mini cars according to the volume of the participant’s voice, and a Veloster N racing game.
The ‘NEXO Village’ allows booth visitors to contemplate a clean hydrogen future and the role that can be played by Hyundai’s eco-friendly fuel cell vehicles. This part of the exhibition incorporates an air purifying process and a garden that draws on clean water from a NEXO vehicle. 
During Seoul Motor Show, Hyundai Motor will host test drives of the NEXO, Veloster N, and i 30 N Line from the Hyundai Motorstudio in Goyang. Customers that wish to test drive can apply at the Hyundai Motor Exhibit at the Seoul Motor Show.  

Wednesday, March 27, 2019

Hyundai Announces Moniker for All-New 2020 Crossover Utility Vehicle: Hyundai Venue

    • Venue is Hyundai’s New Entry Crossover Utility Vehicle for Urban Entrepreneurs
    • Global Reveal at NYIAS Featuring “Augmented Reality” Livestream

 FOUNTAIN VALLEY, Calif., March 26, 2019
– Hyundai today announced the name of its   all-new 2020 CUV: Hyundai Venue. The new entry CUV name references a ‘place’ where   people want to be seen, or in this case, inside the vehicle. The Venue symbolizes a trendy,   unique style, perfect for Hyundai’s newest and smallest CUV.
Hyundai’s naming theme for CUVs has typically been a city or place. Venue embodies the characteristics of ‘the place to be,' en route to the final destination, wherever that may be.
Global media will see the Venue for the first time at the New York International Auto Show on April 17. The global reveal will incorporate an innovative Augmented Reality (AR) element. Augmented Reality is an interactive experience of a real-world scenario including computer-generated or augmented objects through simulation, without the need for      virtual-reality goggles or glasses. Viewers at home can experience the                perceptually-enriched experience at the following link: at 10:45 a.m. ET.

Monday, March 25, 2019

Hyundai Palisade Wins Prestigious Red Dot Award for Design Excellence

    •   Hyundai Palisade wins ‘Product Design – Cars and Motorcycles’ category at the prestigious Red Dot international design competition
    •   Hyundai Palisade delivers exceptional comfort, technology and safety as a bold  mid-size SUV

SEOUL, Mar. 25, 2019 — The Hyundai Palisade flagship eight-seater SUV today won a category award for exceptional design at the prestigious Red Dot Award. 
The annual accolade honors excellence in product and communication design from global submissions. It is bestowed by Design Zentrum Nordrhein Westfalen, a museum and training-communication center in Germany, which has promoted industrial and commercial design since 1954.
The Palisade – the latest premium SUV from Hyundai Motor – topped the category for ‘Product Design – Cars and Motorcycles’, receiving recognition for its refined visual design breakthroughs. Featuring state-of-the-art technology and safety features, the Palisade is designed to offer occupants exceptional comfort and space, making any journey a luxurious experience.  
“This award recognizes the fantastic cooperation of Hyundai’s talented designers around the world,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of the Hyundai Motor Group. “The Palisade is the result of an intercontinental collaboration between the diverse Hyundai Design centers throughout the world, which has allowed the tailoring of design to fit the needs of each specific market, rather than imposing the same design globally.”
Palisade, as a new-generation SUV, embodies Hyundai’s design direction – the Sensuous Sportiness concept – which harmonizes the fundamental design elements of proportion, architecture, styling and technology, thereby creating synergy between aesthetics and performance.  
“Palisade is the first key product in the Hyundai SUV line-up and epitomizes the new Hyundai Look,” said Senior Vice President SangYup Lee, who heads the Hyundai Global Design Center. “Like the double-sided playing card, Palisade’s exterior and interior spaces stand in stark contrast to one another, but together harmonize perfectly. The exterior contour exudes a masculine, monumental air accentuated by vertical lines, while the interior decor imparts a comfortable, classy feel with horizontal trimmings.”                         
Palisade is Hyundai’s largest SUV with a long wheelbase, and rides on standard 18-inch wheels with optional 20-inch alloy wheels. On the outside, Palisade exhibits a powerful, ironclad look with its voluminous silhouette and chrome-plated feature lines. The fascia features a dominant chrome mesh grille with a sterling ‘H’ (Hyundai) logo in the center, buttressed on both sides by futuristic, vertically-displayed LED headlamps.
The spacious interior creates a relaxed, comfortable ambiance with seating for eight passengers – making it ideal for family trips. It is equipped with high-quality leather upholstery, stylish and advanced display technology and a panoramic glass layout, as well as an eight-inch touchscreen infotainment display, nine airbags and sixteen cup holders. 
Under the motto, “In search of good design and creativity,” the Red Dot Design Award annually honor industry-leading works and projects from designers, agencies and companies from around the globe. Drawing on a prominent jury of more than 20 international experts, the event is recognized worldwide as one of the most sought-after awards for design eminence.  
The accolade marks the third consecutive year that Hyundai Motor has come out on top at the Red Dot Design Award. The recognition follows the Palisade’s win at Germany’s eminent iF Design Award 2019 in the automobiles/vehicles category. 

Hyundai’s design award-winning streak comes amid the company’s continuing pursuit of innovation and growing investments in design and engineering. Building on the latest achievements, Hyundai continues its quest to produce high-quality automobiles that are affordable and beloved by customers worldwide.  

Friday, March 22, 2019

Hyundai Returns as the Official Automotive Sponsor of the Skechers Performance Los Angeles Marathon

    •   Hyundai Has Been the Official Automotive Sponsor of the Skechers Performance Los Angeles Marathon Since 2017
    •   Eco-friendly Nexo and Kona Electric Will Serve as Pace Cars at Marathon on March 24

FOUNTAIN VALLEY, Calif., March 21, 2019
– Hyundai is the Official Automotive Partner of the Skechers Performance Los Angeles Marathon for the third consecutive year. This year, Hyundai will champion the event with products and experiences that resonate with both the Marathon runners and their fan base. The March 24 race has about 24,000 runners from 63 countries and will begin at Dodger Stadium and conclude in Santa Monica.
“Southern California is the home of Hyundai’s U.S. headquarters and many of our associates so sponsoring the Skechers Performance Los Angeles Marathon allows us to celebrate in the community we call home,” said Erik Thomas, senior group manager, Experiential Marketing, Hyundai Motor America. “After three years, the Marathon remains one of our favorite ways to connect with the local community and athletes, and expose them to the Hyundai brand.”
On race day, the Nexo Fuel Cell and Kona Electric will serve as pace cars on the runner’s course. The Santa Fe will be showcased at the starting line at Dodger Stadium and the Kona will be on display at the finish line in Santa Monica, as well as the Finish Festival. In addition, there will be screen printing of custom Hyundai Marathon-themed shirts onsite at the Festival. Mile 23 will be a Hyundai-branded mile mark with promotional giveaways, a water station, and DJ Mal-Ski who will be acting as MC and a cheerleader for the runners. 
Hyundai will also have a presence at the Health & Fitness Expo on March 22 -23, where the all-new Palisade and Kona will be on display. Hyundai will also be giving away Hyundai-branded dry-fit shirts for runners. As Official Automotive Partner of the race, Hyundai also will be featured within the official race app and across the marathon's social and digital channels, as well as have prominent logo exposure in LA Times and digital event collateral. The onsite activations around the Marathon are managed by Advantage.

For more information and to register for the race, please visit

Wednesday, March 13, 2019

All-New Sonata Implements Third-Generation Vehicle Platform

    •   New platform enhances design, safety, efficiency, power and driving performance
    •   New structure dramatically improves collision safety and enables innovative design  elements
    •   Hyundai will expand implementation of the new platform to future vehicle products

12, 2019 – Hyundai Motor announced that it has implemented its              third-generation vehicle platform to the new generation Sonata scheduled to go on sale later this month.  
The new platform will improve the market competitiveness of Hyundai’s newest Sonata and future vehicle models with greater flexibility for vehicle development, which dramatically enhances overall design, safety, efficiency, power and driving performance.  
The new generation Sonata offers reduced weight and improved fuel efficiency while also achieving stronger durability with the new platform. The platform builds on the former platform’s core advantages, enabling a stable design with a lower center of gravity. The third-generation platform also allows Hyundai to implement sporty and stylish design elements to the new Sonata. 
The platform also delivers a significant improvement in collision safety through the adoption of a multi-load path structure, ‘Hot Stamping,’ and super-high tensile steel plate. 
The sophisticated multi-load path structure increases the energy absorbed by the vehicle in a collision, improving safety with minimization of collision impact into the passenger cabin.  
The platform is designed so that the tires move outward during a small overlap collision to maximize customer safety. Such technology inhibits vehicle from spinning and prevents possible secondary collisions.
The extended application of Hot Stamping also prevents deformation of the passenger room, thereby further improving vehicle safety.  
The all-new Sonata equipped with the new platform is also expected to improve power and driving performance. It has been developed for possible application of Hyundai’s            next-generation engine called the Smartstream Powertrain.  
Featuring a system that controls the flow of air, the new platform improves air movement to the engine bay and heat dissipation, which enhances stability in the lower part of the vehicle and minimizes air resistance to deliver excellent efficiency and power performance. 
Stability is enhanced by lowering the position of heavy equipment in the platform, which reduces weight and lowers the center of gravity. In addition, it enables agile handling by dramatically expanding lateral stiffness and positioning the steering closer to the wheel center while also providing stable and balanced driving performance by implementing      tire-optimization technology. Noise reduction is also improved with enhanced noise, vibration and harshness (NVH) performance through reinforced sound-absorbing systems in vibration-sensitive parts. 
“Through implementation of the third-generation platform, the new generation Sonata is expected to provide world-class value in overall vehicle performance,” said Fayez Abdul Rahman, Vice President, Architecture Group from Hyundai Motor Company. “Starting with the new Sonata model, Hyundai will gradually expand the use of new platform in order to provide joy of driving and comfort to the customers.” 

More information on Hyundai’s third-generation platform can be found in the following web link: