Friday, May 19, 2017


Hyundai Increases Military Incentive to $1,000 on Tucson, Santa Fe and Santa Fe Sport Models From May 19 – 31
The National Salute to America’s Heroes Presented by Hyundai Is a Two-Day Memorial Day Celebration in Miami May 27 – 28
FOUNTAIN VALLEY, Calif., May 17, 2016 – Spring is great time to buy a new crossover or SUV, especially if you are a part of the U.S. Military. In honor of Memorial Day and to support its presenting sponsorship of the National Salute to America’s Heroes, Hyundai is doubling the military incentive on its crossovers and SUVs for United States service men and women.

Any active or retired military personnel and their spouse can receive $1,000 toward the purchase of a new Hyundai Tucson, Santa Fe Sport or Santa Fe between May 19 – 31, 2017. The incentives are offered in advance of Memorial Day allowing military personnel two weekends to take advantage of the discount. Hyundai’s existing military incentive program of $500 off will continue to apply to other Hyundai models.

“Hyundai has long been dedicated to helping servicemen and women get into a new vehicle and 13 percent of Hyundai purchases come from military personnel thanks to our consistently strong program,” said Derrick Hatami, vice president of national sales, Hyundai Motor America. “During Memorial Day weekend this year, we are doubling the discount on our CUVs and SUVs for military personnel and that’s in addition to our Better Than Ever Sales event.”

Those who served in the following United States branches (and current spouses) are eligible for the Memorial Day Military incentive:
  • Air Force
  • Army / National Guard
  • Coast Guard
  • Marine Corps
  • Navy
  • Reserves for any branch listed above
For additional details, please visit:
On Memorial Day weekend, the National Salute to America’s Heroes presented by Hyundai pays tribute, honors and celebrates the military and first responder heroes. On May 27 – 28 in Miami Beach, a patriotically infused two-day festival wrapped in a world-class Air & Sea Show will showcase the country’s state-of-the-art military technology, dynamic sea events, the finest musical talent and more. In addition to being the title sponsor of the event, Hyundai will have several vehicles on display in Miami. This partnership continues Hyundai’s long commitment to supporting the U.S. military and its most recent Super Bowl marketing program Operation Better.

The incredibly well-received Super Bowl spot documented several U.S. soldiers watching the Super Bowl in individual 360-immersive pods that virtually seated them in Hyundai’s luxury suite at NRG stadium and culminated with a surprise family reunion. The entire experience was shot, edited and produced during the Super Bowl and ran in the commercial spot immediately following the conclusion of the game.

“We’re proud to sponsor the National Salute to America’s Heroes and honor everything the military does for our country,” said Dean Evans, CMO, Hyundai Motor America. “Building off the better experience we provided this past Super Bowl, we are looking forward to paying tribute to our military at one of the biggest Memorial Day events in the country.”

“It is thanks to the support of Hyundai that we are able to create an event that pays tribute to the men and women of our military and first responders,” said Mickey Markoff, National Salute to America’s Heroes president and executive producer. “Without the patriotic support of Hyundai, we would not be able to bring the largest collection of military equipment to Miami Beach and put on such a spectacular show to honor our heroes.”

NATIONAL SALUTE TO AMERICA’S HEROESThe National Salute to America’s Heroes presented by Hyundai is a nation-wide two-day celebration held on Miami Beach, Florida featuring the Air & Sea Show presented by Hyundai, Music Explosion presented by Hyundai and Salute 365 initiative. Held Memorial Day Weekend, the National Salute to America’s Heroes presented by Hyundai focuses on the service and sacrifice the military and first responders make to protect the freedoms of all Americans. For more information visit

HYUNDAI MOTOR AMERICAHyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

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