Hyundai's "The Elevator" Ranked as One of the Top Performing Super Bowl LIII Commercials
No. 4 Overall and Top Automotive Commercial on the USA TODAY Ad Meter
63 Million Views Across YouTube, Facebook, and Twitter
FOUNTAIN VALLEY, Calif., Feb. 13, 2019 – Hyundai was a big winner in this year’s Super Bowl as consumers ranked “The Elevator” the fourth best commercial overall and No. 1 automotive ad on USA TODAY’s Ad Meter. In addition, the spot scored 623—well above normal—on Ace Metrix and outperformed all other non-luxury automotive brands.
With more than 36 million views on YouTube alone, Hyundai’s Super Bowl ad is currently one of the most watched Super Bowl commercials on the platform. The ad has a combined total of 63 million views across YouTube, Facebook, and Twitter. In addition, “The Elevator” was one of the most talked about car commercials in the Super Bowl with over 18,690 social media mentions.
Hyundai’s chart-topping commercial also drove digital activity for the brand and interest in the first-ever Palisade. HyundaiUSA.com web traffic spiked significantly during the hour of the commercial, as did traffic to the Shopper Assurance and SUV Family landing pages. In addition, web tracking revealed that the Palisade model had a 654 percent lift on Edmunds.com and on Cars.com Hyundai received a 1,831 percent surge in traffic to brand pages during the game.
“We’re proud that ‘The Elevator’ ranked highly on USA Today’s Ad Meter and is one of the most watched Super Bowl commercials of all time,” said Dean Evans, chief marketing officer, Hyundai Motor America. “Jason Bateman’s comedic delivery, combined with funny relatable life moments and topped off with our flagship Palisade cameo, made for the perfect recipe composed by our creative team. We’re happy to see the ad’s message resonated strongly with people and drove consumer action across a variety of digital properties, including millions of organic views before and after the game.”
The success of Hyundai’s Super Bowl advertising campaign extends beyond the digital sphere with national media acclaim, including top rankings and recognition's from leading news authorities such as:
Ad Age listed “The Elevator” in the “Top 10 Super Bowl Commercials by Digital Share of Voice” according to iSpot, and ranked it a “Touchdown”
Fast Company broke down five different “Top 5” scoring metrics; Hyundai being among the best
CNET listed “The Elevator” as one of Roadshow’s “favorite car ads from the 2019 Super Bowl”
Based on overwhelming positive responses to Hyundai’s Super Bowl ad, an extended version was released, expanding the story to 90 seconds. This allows viewers to experience more of Jason Bateman’s unique humor as well as two additional floors: ‘Kids Pizza Party’ and ‘Music Festival Bathroom’.