It’s officially fall, and football season is in full swing! Now that Hyundai is the exclusive automotive sponsor of the NFL (replacing GM), two new commercials have been released. The first, a funny ad about Arizona Cardinals fans and a stolen fence, was released earlier this month.
The second commercial, entitled “Field Goal,” aired over the past weekend, promoting the automaker’s #BecauseFootball campaign.
The commercial features a married couple on their living room couch watching a Houston Texans game. The air is tense; it doesn’t look like the Texans are going to win.
In a last-minute effort, the team makes a long-shot field goal and takes the victory. The wife, clearly a fan, quietly expresses her excitement so she doesn’t wake the baby her husband is holding.
However, the husband’s reaction is unexpected. Instead of leaping for joy and spiking the baby (what you’d expect a football fanatic to do), he gently kisses its forehead, passes the infant to its mother, and leaves the house.
Upon entering his blue 2016 Hyundai Sonata Limited 2.0T parked in his suburban driveway, he goes nuts–screaming and honking the horn with overwhelming excitement. Needless to say, he ends up causing a disruption to his neighbors, which seems to happen often.
The 30-second spot will run during this season’s broadcast NFL games and emphasizes Hyundai’s support of the emotional reactions football gives us.