The One Club, producers of the prestigious One Show Awards, today named Hyundai’s 2014 Super Bowl commercial, “Dad’s Sixth Sense”, one of the top Automobile Advertisements of the Year. Presented at the 2015 North American International Auto Show in Detroit, the 30-second advertisement, created by INNOCEAN USA, took top spot in the television category.
“Dad’s Sixth Sense” dramatizes the near-misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. The commercial features the song, “Count On Me,” from Bruno Mars and highlights the innovation behind the Genesis’ world-class suite of Sensory Surround Safety features.
“We can all relate to those times when Dad was there to save the day. In this case, the Genesis, with automatic emergency braking, steps in when Dad can't be the hero,” said David Matathia, director of marketing communications, Hyundai Motor America. “With a great soundtrack from Bruno Mars, it's a great product feature story told in a human way.”
The One Club has created the Automobile Advertising Awards to recognize creative excellence in five categories – Print & Outdoor, Broadcast TV, Online Videos, Interactive and Experiential Advertising – as well as the Public Choice Award. The awards are judged by a panel of top advertising creatives and automotive journalists, recognizing the best, most creative work from automotive brands, automotive products and services, marketers and agencies.
This is not the first time the advertisement has been recognized since its February 2014 debut; "Dad’s Sixth Sense" earned recognition from Ace Metrix, a leading provider in television and video analytics, as the second most effective advertisement of Q1, 2014.