Tuesday, November 04, 2014

Hyundai Elantra Reaches 10 Million Unit Milestone

Hyundai’s Elantra recently passed the 10 million unit milestone, one of only 10 nameplates in the car world to have done so. The Elantra, badged as Avante is some markets, was launched 24 years ago in 1990. To reach the 10m mark, Hyundai sold an average of 420,000 Elantras per year globally or approximately 1,100 units a day.

“Reaching this historic mark is a testament to Elantra’s staying power and the global appeal of a vehicle that delivers attractive design, functionality and class-leading performance,” said Tak Uk Im, Hyundai’s COO. “As a company it also shows our ability to quickly adapt to changing consumer preferences and continue to push the compact car segment with features once reserved for luxury vehicles,” he added.

The Elantra, now in its fifth-generation, has received a number of accolades its maker is proud of. They include topping the segment in the J.D. Power 2014 U.S. Initial Quality Study (IQS), the big 2012 North American Car of the Year gong, and 2012 COTY wins in South Africa and Canada.

The Elantra MD, launched here in 2012, has received its mid-life facelift. In fact, Inokom is already assembling the refreshed C-segment sedan at its Kulim plant for the Thai market, so a local launch should be just around the corner. The Malaysian-made Elantra is priced from 749,000 baht (RM76,014) to 1,198 million baht (RM121,582) in the Land of Smiles.

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