Hyundai’s Elantra
recently passed the 10 million unit milestone, one of only 10 nameplates in the
car world to have done
so. The Elantra, badged as
Avante is some markets, was launched 24 years ago in 1990. To reach the 10m
mark, Hyundai sold an average of 420,000 Elantras per year
globally or approximately 1,100 units a day.
“Reaching
this historic mark is a testament to Elantra’s staying power and
the global appeal of a vehicle that delivers attractive design, functionality
and class-leading performance,” said Tak Uk Im, Hyundai’s COO. “As a
company it also shows our ability to quickly adapt to changing consumer
preferences and continue to push the compact car segment with features once
reserved for luxury vehicles,”
he added.
The Elantra, now in its
fifth-generation, has received a number of accolades its maker is
proud of. They include topping the segment in the J.D. Power 2014 U.S. Initial
Quality Study (IQS), the big 2012 North American Car of the Year gong, and 2012
COTY wins in South Africa and Canada.
The Elantra MD, launched here in
2012, has received its mid-life facelift. In fact, Inokom is already assembling
the refreshed C-segment sedan
at its Kulim plant for the Thai market, so a local launch should be just
around the corner. The Malaysian-made Elantra is priced from
749,000 baht (RM76,014) to 1,198 million baht (RM121,582) in the Land of
Smiles.
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